scholarly journals Terminology of kinship relations in the Russian language discourse of the 21st century

2018 ◽  
Vol 8 (2) ◽  
pp. 255-261
Author(s):  
Natalia Yudina
Keyword(s):  
Mass Media ◽  
21St Century ◽  
Scientific Literature ◽  
Russian Language ◽  
Russian Society ◽  
Language Discourse ◽  
Kinship Relations ◽  
The Russian Language ◽  
Modern Russian

The paper reveals the peculiarities of the functioning of kinship relations terminology in Russian language discourse of the 21st century. The review of subject-oriented scientific literature and discourse use of relationship terms in fiction and mass media of the 20th – 21st century makes it possible to distinguish several tendencies in the functioning of relationship nominations in the Modern Russian language. They are characterized by interdisciplinary and synergetic features and demonstrate the unity of genealogical, mental, social, cultural and linguistic processes and principles typical for a modern Russian society.

Dynamics of Communication in the Sphere of Speech Etiquette

2020 ◽  
Vol 9 (1) ◽  
pp. 21-26
Author(s):  
N. Basko
Keyword(s):  
Mass Media ◽  
Computer Technology ◽  
English Language ◽  
Russian Language ◽  
Present Stage ◽  
Communicative Act ◽  
The Impact ◽  
The Russian Language ◽  
Modern Russian

The article discusses the changes in communication that have occurred in the Russian speech etiquette, on the example of etiquette forms of greeting. Speech etiquette is the most important element of a communicative act. Compliance with the rules of speech etiquette largely ensures success in solving communicative problems. Based on the analysis of lexicographical sources and materials of modern Russian mass media, a shift in the use of greeting forms is noted. It is expressed in the transfer of old forms of greeting to a passive stock and the emergence and active use of new forms of greeting The author concludes that the dynamics of changes in speech forms of greeting reflects the general trends in the development of the Russian language at the present stage, such as a) the active neologization; b) the influence of the English language; c) the impact of computer technology on the language.

scholarly journals Typological Safety of the Russian Language as the Necessary Condition of Cultural and Intellectual Self-Identification of the Russian Society

2018 ◽  
Vol 7 (3) ◽  
pp. 418-428
Author(s):  
Olga Valentinova ◽  
Michail Rybakov ◽  
Alicja Pstyga
Keyword(s):  
Objective Assessment ◽  
Russian Language ◽  
Point Of View ◽  
Necessary Condition ◽  
Russian Society ◽  
Cultural Heterogeneity ◽  
False Result ◽  
The Subject ◽  
The Russian Language ◽  
Modern Russian

Phenomena characteristic for speech works of all functional styles of the modern Russian literary language, which are traditionally considered from the normative-didactic point of view: violation of case coordination, the appearance of the plural in abstract nouns, the non-identification of voice, the lack of correlation between the subject of the participial construction and the subject of the sentence etc. - are discussed by the authors of the article from the standpoint of modern systemic linguistics. The method of the systemic typology of languages used by researchers makes it possible to reveal a tendency to isolation that is firmly established in modern Russian speech. The deformation of the flectionality of the Russian language, caused by the growth of the cultural heterogeneity of the language collective, while preserving such parameters of the external determinant, which determines the inflectional grammatical type, as the size of the language collective and the communication mode, not only hampers the expression of complex meanings, but also makes them ultimately unclaimed in society, reducing the continuity in the transfer of socially significant experience. If the structures of relations between signs cease to be socially unified, the language collective loses the ability to reproduce and recognize the signs of the speech flow and associate them with certain components of the extra-linguistic thinking content. The external preservation of flexion and grammatical coordination in the event of a violation of the forecast function in the designation of cause-effect relationships of the developing event, does not indicate flexiveness, and therefore statistical methods for determining the degree of flexiveness will give a false result. An objective assessment of the language and socio-cultural situation in society and scientifically grounded adjustment of the language policy could be possible only on the base of research of the measure and nature of the discrepancy between the external determinant and the grammatical type of language.

The types of truncated derivatives in contemporary Russian speech

2021 ◽  
Vol 82 (3) ◽  
pp. 69-74
Author(s):  
N. A. Nikolina
Keyword(s):  
Mass Media ◽  
21St Century ◽  
Word Formation ◽  
Russian Language ◽  
Parts Of Speech ◽  
Early 21St Century ◽  
Russian Word ◽  
Structural Types ◽  
Modern Fiction ◽  
Modern Russian

This article studies a highly productive way of Russian word formation — truncation. This method of word formation, considered to be the "youngest", plays an important role in the contemporary compressive word formation. The purpose of this article lies in identifying new trends in the area of truncation in the Russian speech of the early 21st century. The author reveals the structural types of truncation and determines their relationship in the contemporary Russian language. The largest group of truncated derivatives includes personal nouns; there are also other new subject groups of the truncated units noted. The results show that truncation in modern Russian speech is becoming more widespread than before and it begins to extend to other parts of speech besides nouns. The author pays attention to the interaction of truncation with the suffixation characteristic of contemporary Russian speech. The derivatives, formed by truncation, are different from univerbated nouns, which are formally attributed by adjectives, which are part of the substantive word formation; thus, a criterion for differentiating truncated univerbated words seems in order. The material for analysis includes modern fiction, texts from mass media, and oral recordings. Using them has helped in revealing the dynamics of truncation processes.

Dietmar Elyashevich Rosenthal (To the 120th anniversary of the Birth)

2020 ◽  
Vol 81 (2) ◽  
pp. 95-101
Author(s):  
V. M. Pakhomov
Keyword(s):  
21St Century ◽  
Russian Language ◽  
The Russian Language ◽  
120Th Anniversary ◽  
Modern Russian

The article is devoted to the life and scientific path of D. E. Rosenthal – the author of widely acknowledged textbooks, dictionaries, reference books on the Russian language, speech culture, stylistics and spelling. This article is aimed at evaluating the linguistic heritage of D. E. Rosenthal and considering how the recommendations given in his books (including those reprinted today) are related to the prescriptions of modern dictionaries and reference books. The article lists some reference books published in the first decades of the 21st century and devoted to the same issues of spelling, grammar and speech culture investigated by D. E. Rosenthal. It is concluded that D. E. Rosenthal’s books remain to be relevant materials on the modern Russian language and writing. However, some of the recommendations given in the reference books by D. E. Rosenthal are outdated; in these cases, one should be guided by modern dictionaries and reference books.

Mediadiscourse of fashion: processes, phenomena, effects

2021 ◽  
Author(s):  
Violetta Gaputina
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Russian Language ◽  
Media Discourse ◽  
Fashion Industry ◽  
Main Attention ◽  
Language Discourse ◽  
Journalism Students ◽  
Modern Mass ◽  
The Russian Language

The monograph is devoted to the study of the Russian-language discourse of fashion, actualized in the space of modern mass media: in television broadcasts and glossy magazines, blogs and social networks. The main attention is paid to the processes of hybridization of fashion discourse and media discourse and their linguistic and speech manifestations, reflecting the intersection of fashion discourse with other types of discourse. The book is addressed to specialists in the field of media linguistics and journalism, students, teachers and researchers, employees of the fashion industry, as well as all those who are interested in fashion and style issues.

scholarly journals Connotative macrotoponyms: dynamic aspect

Neophilology ◽  
2021 ◽  
pp. 402-411
Author(s):  
Oksana V. Vrublevskaya
Keyword(s):  
Mass Media ◽  
Native Speakers ◽  
Cultural Factors ◽  
Russian Language ◽  
Russian Society ◽  
Dynamic Aspect ◽  
Connotative Meaning ◽  
Interesting Fact ◽  
World Picture ◽  
The Russian Language

We present an analysis of the connotative potential of macrotoponyms Asia, America, Europe, China, Russia, whose emotional-evaluative connotations form a fragment of the value world picture of modern native speakers of the Russian language. The purpose of the undertaken research is to find out onymic and postonymic connotations of the onyms which have taken shape under the influence of political, economical and cultural factors in the Russian society for the last three decades. To evaluate these connotations we analyze the contextual usage of the studied onyms in connotative usage in texts of mass media and journalism. We determine the dynamic of the research macrotoponyms connotations in the designated period. We identify persistent connotations of research toponyms, connotations which are losing their relevance and connotation which are forming last several years. This indicates the mobility of the language consciousness of native speakers of the Russian language, also this shows that this or that connotative meaning of onym is relevant in a certain period of time. An interesting fact is that by macrotoponyms Europe and America positive connotations are replaced by negative connotations. Toponyms Asia, China and toponyms China, Russia has synonymous connotations. Connotations of toponym Europe are often contrasted with connotations of toponym Russia. The obtained results can be used by the lexicographic description of the research connotative toponyms.

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

The Research Project «Names of Modern Professions» in Extracurricular Work with 6-th Grade Russian Students

2020 ◽  
Vol 81 (6) ◽  
pp. 23-31
Author(s):  
M. I. Vasileva
Keyword(s):  
Theoretical Analysis ◽  
Scientific Literature ◽  
Research Process ◽  
Russian Language ◽  
Research Project ◽  
Educational Activities ◽  
Research Activities ◽  
The Russian Language ◽  
Selection Of

The aim of the study was to investigate approaches to the formation of general educational skills. A survey examining the design and research process was carried out by 6th-grade Russian students over the course of an extracurricular project entitled «Names of Modern Professions». In the paper, the selection of the «Lexicology» section for such activities carried out by school pupils is substantiated and stages of work on the project are described. The applied methodology involves theoretical analysis of scientific literature, formative experimentation, analysis of products of educational activities, observation and description. It is concluded that the design of extracurricular research activities in the Russian language contributes to the formation of general educational competencies in conducting surveys and searching for information on the basis of subject skills.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals Mass media as a mediator of communicative and cultural memory

2020 ◽  
Author(s):  
V. F. Oleshko ◽  
◽  
E. V. Oleshko ◽  
Keyword(s):  
Social Interaction ◽  
Graduate Students ◽  
Mass Media ◽  
Cultural Memory ◽  
Intergenerational Communication ◽  
Russian Society ◽  
Modern Media ◽  
Mass Audience ◽  
Modern Russian

In the monograph, the process of mediatization is considered in the context of not only the conditions for the development of journalism as a convergent and ubiquitous digitalization of content, but also as a tool for social interaction. Using the example of modern media as a mediator of communicative and cultural memory, the most important indicators of the development of modern Russian society based on civilizational humanistic traditions are identified and systematized. By using the sociological data obtained by the authors of this monograph, as well as studying the practices of identifying representatives of the “analog” and “digital” generations of the mass audience, it is possible to capture significant elements of the process of mediatization. Particular attention is paid to intergenerational communication based on discursive texts and modeling of media activities. The monograph is of interest to philologists, media researchers, specialists in the field of related humanitarian disciplines, and will also be useful to practicing journalists, graduate students, and students of creative specialties.

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