scholarly journals Media Imperialism: A Postmodern Analysis

2019 ◽  
Vol II (I) ◽  
pp. 1-6
Author(s):  
Huma Masood ◽  
Saira Parvin

This paper aims to build an understanding of postmodern phenomena, that what exactly it means and how it relates to media in general and media imperialism in particular. The claim of modernists that we, the masses are so immersed in the mediatized lifestyle that we have blurred the lines between reality and media is discussed thoroughly that how the distinction has almost disappeared. This study explores how human beings have lost the sense of reality and have started to believe that media reality is the actual reality. It is also worth explaining how it has historical roots, from modern to postmodern era, in which the idea of representation got remixed with intertextual references. This piece of writing also establishes the work of distinguished postmodernists like Lyotard, Derirda, Foucault, Barthes, Edward Said, Boyd Barret and Bandrillad. The article elucidates the vital role played by media to reshape our personal and social lives, and most importantly, our conceptions of reality. It investigates the question that is it really truth that our lives have been dominated and influenced by the consumption of images, where notions of objectivity and empiricism have been disappeared since long while forgetting the true essence of real world? And whether there exists a wish to return to reality or not?

IIUC Studies ◽  
2020 ◽  
Vol 15 ◽  
pp. 33-46
Author(s):  
Kalim Ullah

Human beings are deeply related to land. Human beings take birth on land, live on land, die on land and mixes with land ultimately. As stated in the holy Quran: ‘We (Allah) created you (human beings) from the soil, we shall make you return to the soil and We shall call you back again from the soil’ (20:55). Human life is surrounded by soil i.e. land. So, land is a highly completed issue of human life involving economic, social, political, cultural and often religious systems. Land administration is thus a critical element and often a pre-condition for peaceful society and sustainable development. In administrating land, Khatian or record of rights plays a vital role to determine the rights and interests of the respective parties as supportive evidence. In this article, discussion is mainly made on the fact that Khatian or record of rights is not a document of title solely but it may be an evidence of title as well as possession. IIUC Studies Vol.15(0) December 2018: 33-46


2015 ◽  
Vol 3 (2) ◽  
pp. 262-265
Author(s):  
Dr.Navdeep Kaur

Since its evolution environment has remained both a matter of awe and concern to man. The frontier attitude of the industrialized society towards nature has not only endangered the survival of all other life forms but also threatened the very existence of human life. The realization of such potential danger has necessitated the dissemination of knowledge and skill vis-a-vis environment protection at all stages of learning. Therefore, learners of all stages of learning need to be sensitized with a missionary zeal. This may ensure transformation of students into committed citizens for averting global environment crisis. The advancement of science and technology made the life more and more relaxed and man also became more and more ambitious. With such development, human dependence on environment increased. He consumed more resources and the effect of his activities on the environment became more and more detectable. Environment covers all the things present around the living beings and above the land, on the surface of the earth and under the earth. Environment indicates, in total, all of peripheral forces, pressures and circumstances, which affect the life, nature, behaviour, growth, development and maturation of living beings. Irrational exploitation (not utilization) of natural resources for our greed (not need) has endangered our survival, and incurred incalculable harm. Environmental Education is a science, a well-thought, permanent, lasting and integrated process of equipping learning experiences for getting awareness, knowledge, understanding, skills, values, technical expertise and involvement of learners with desirable attitudinal changes about their relationship with their natural and biophysical environment. Environmental Education is an organized effort to educate the masses about environment, its functions, need, importance, and especially how human beings can manage their behaviour in order to live in a sustainable manner.  The term 'environmental awareness' refers to creating general awareness of environmental issues, their causes by bringing about changes in perception, attitude, values and necessary skills to solve environment related problems. Moreover, it is the first step leading to the formation of responsible environmental behaviour (Stern, 2000). With the ever increasing development by modern man, large scale degradation of natural resources have been occurred, the public has to be educated about the fact that if we are degrading our environment we are actually harming ourselves. To encourage meaningful public participation and environment, it is necessary to create awareness about environment pollution and related adverse effects. This is the crucial time that environmental awareness and environmental sensitivity should be cultivated among the masses particularly among youths. For the awareness of society it is essential to work at a gross root level. So the whole society can work to save the environment.


2020 ◽  
Vol 3 (1) ◽  
pp. 80
Author(s):  
Muniyandi Balasubramanian

Forest ecosystem services have played a vital role in human well-being. Particularly, recreational ecosystem services are creating physical and mental well-being for human beings. Therefore, the main objective of the paper is to estimate the economic value of recreational ecosystem services provides by recreational sites such as Nandi Hills and Nagarhole National Park based on the individual travel cost method in Karnataka, India. This study has used a random sampling method for 300 tourist visitors to recreational sites. The present study has also estimated the consumer surplus of the visitors. The results of the study have found that (i) economic value of two creational sites has been estimated at US $323.05 million, (ii) the consumer surplus has been estimated for Nandi Hills at US $7.45 and Nagarhole National Park at US $3.16. The main implication of the study is to design the entry fees for the recreational site and sustainable utilization of recreational ecosystem services for the present and future generations.


2017 ◽  
Vol 4 (4) ◽  
Author(s):  
Dr. Shishir H. Mandalia

Reading plays a vital role in life of a human. Reading provides experience through which the individual may expand his horizons of knowledge, identify, extend and intensify his interest and gains deeper understanding of himself, of other human beings and of the world. The study carried out to assess the reading habits of user of Sardar Patel University, VallabhVidyanagar, Anand, Gujarat. As a research tool; questionnaire was used for the data collection. Collected data were analyzed and tables were used to present the results of findings. Reading especially is a resource for continued education, for the acquisition of new knowledge and skills, for gaining information through media, especially newspapers, books, radio, television, and the computers. In this article investigator attempts to investigate the reading habits of users of the university.


2021 ◽  
Vol 12 ◽  
Author(s):  
Xianyi Sun ◽  
Jiao Li ◽  
Lan Meng

Emotions are one of the pillars of all human beings which can play a vital role in providing education. Emotions can affect all aspects of education. The feeling of creativity is one of the subsets of emotions. This feeling strongly affects the performance of education and the level of involvement of students. Student involvement has different aspects: social aspect; individual aspect, and emotional aspect. The present review shows that the emotional aspect of L2 engagement plays a pivotal role in the process of learning the language in English as a foreign language (EFL) and English as a second language (ESL) context. In dealing with the emotional aspect of teachers, the personal, social, and environmental aspects of the individual should be considered. The paper concludes with some pedagogical implications and provides some suggestions for future research.


Author(s):  
Victor Adoma ◽  
Maxwell Adom Darko

The marketing and sale of alcoholic drinks have of late, witnessed an irresistible boom and alcoholic producing firms are enjoying field days. Drinking of alcohol has become a significant part in the social lives of most young people even though the abusive use of alcohol has been known as a key problem of young people in many societies. A case study design was employed in the research. This research investigates the impacts of alcohol beverage advertisement on the purchasing behaviour of students at Sunyani Technical University. A probability sampling technique was used to select the 300 respondents to participate in the research. Microsoft Excel was used to import data from the Statistical Package for Social Sciences (SPSS). The analysis from the survey data indicates that most of the male students contributed and 18-35 years age category dominated in the study. The survey data designates that students do not take in alcohol and most drink alcohol during special occasions and few take it heavily. The present study explored the impact of alcohol beverage advertisement as a predictor variable on the purchasing behaviour of students at Sunyani Technical University. This means that alcohol beverage advertisement plays a vital role in students' alcoholic purchasing behaviour. Therefore, alcohol producers and marketers should incorporate these elements in adverts intended to attract their targets. The study, therefore, recommended, Alcohol manufacturers and dealers should integrate these elements in adverts intended to attract their targets, most advertisements must be run on televisions, radio, music video, billboard and movies as it is most effective introducing products to consumers, policymakers and all stakeholders in education and health should also take into consideration when planning to introduce policies to control alcohol consumption.


Distributed System, plays a vital role in Frequent Subgraph Mining (FSM) to extract frequent subgraph from Large Graph database. It help to reduce in memory requirements, computational costs as well as increase in data security by distributing resources across distributed sites, which may be homogeneous or heterogeneous. In this paper, we focus on the problem related complexity of data arises in centralized system by using MapReduce framework. We proposed a MapReduced based Optimized Frequent Subgrph Mining (MOFSM) algorithm in MapReduced framework for large graph database. We also compare our algorithm with existing methods using four real-world standard datasets to verify that better solution with respect to performance and scalability of algorithm. These algorithms are used to extract subgraphs in distributed system which is important in real-world applications, such as computer vision, social network analysis, bio-informatics, financial and transportation network.


Author(s):  
Alp Karaca

Homosapiens is the common family name for contemporary human beings. There are different kinds of homo species but the most recent one with the most improved abilities are human beings of the present era, who have adapted themselves to the new technologies and life conditions by improving themselves. The substantial improvements in technology started with the French Revolution in 1799. Initially, technology helped human beings in the production and industry sectors. Thereafter, in the 1990s, technology penetrated living spaces, firstly helping with household duties and then impacting social life, first with the radio and later with the television. Living spaces started to change through the organisation of spaces, and most houses were organised according to location reserved for the television. This is the biggest change brought about by technology in living spaces. The expectations of human beings were on the rise simultaneously with economic welfare and consumption-based demands. In the 2000s, phyisical limitations occurred, while expectations increased even more. These were constraints over time, materials and economy, and the solution came from technology via virtual reality and generated cyber spaces, which were without limits, economical and surpassed the built environments. Due to the lack of physical conditions, built envionments ceded their place to virtual living spaces and virtual cities. In the present study, data collection was undertaken via a study of innovations within living spaces and also via an observation of social lives within living spaces. The present article aims to present what can be foreseen, on the basis of cause and effect, concerning the impacts of the current evolution on the one hand and massive outbreaks of viruses on the other hand, the impacts on the physical spaces of the homosapiens species that have succeeded in adapting to all the changes that they have come across from their beginnings until the present era, the impacts that both phenomena will have on the current living standards and living spaces of humans and what changes human living spaces will undergo in the ongoing process of evolution. Human beings will continue renewing themselves throughout the said phenomena before concluding their process of evolution.   Keywords: Innovative, technology, living spaces, living standards, homosapiens.


Author(s):  
Tongdong Bai

This chapter discusses political legitimacy within the Confucian context. It attempts reconcile the early Confucians’ embrace of equality with their defense of hierarchy. The chapter also considers how to reconcile their idea that the legitimacy of the state lies in service to the people, with the idea that it is not the people alone who make the final political decisions. It shows that the lack of capacities of making sound political decisions by the masses cannot result from the failure of the state to secure basic goods, education, and other necessary conditions for people to make sound political decisions, and it has to be the result of a basic fact of human life. That is, in spite of all these governmental efforts that are demanded by them, and in spite of their beliefs that human beings are all potentially equal (Mencius and Xun Zi) or close to being equal (Confucius), early Confucians also took it as a fact of life that the majority of the people cannot actually obtain the capacity necessary to make sound political decisions and participate fully in politics.


Author(s):  
Philip V. Bohlman

The translations in Song Loves the Masses close with Herder’s final large-scale essay on music, published in 1800 as a chapter in Kalligone, the culmination of his aesthetic work. With this late essay Herder, a polemic against his former teacher, Immanuel Kant (1724–1804), reveals the extent to which he has moved into a fully aesthetic domain in his concern for the universal history of humanity. Embodying the subjectivity of song and singing, music acquires the force of transcendence, and it therefore aspires to the Enlightenment ideals of the sublime. In Herder’s “On Music,” human beings are endowed with a degree of understanding that allows them to perceive the traits that make music unlike any other form of expression.


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