scholarly journals The Impact of Alcoholic Beverage Advertisement on Student’s Purchasing Behaviour at Sunyani Technical University

2020 ◽  
pp. 26-42
Author(s):  
Victor Adoma ◽  
Maxwell Adom Darko
Keyword(s):  
Young People ◽  
Survey Data ◽  
Alcoholic Beverage ◽  
Predictor Variable ◽  
Sampling Technique ◽  
Vital Role ◽  
Social Lives ◽  
Purchasing Behaviour ◽  
Technical University ◽  
The Impact

The marketing and sale of alcoholic drinks have of late, witnessed an irresistible boom and alcoholic producing firms are enjoying field days. Drinking of alcohol has become a significant part in the social lives of most young people even though the abusive use of alcohol has been known as a key problem of young people in many societies. A case study design was employed in the research. This research investigates the impacts of alcohol beverage advertisement on the purchasing behaviour of students at Sunyani Technical University. A probability sampling technique was used to select the 300 respondents to participate in the research. Microsoft Excel was used to import data from the Statistical Package for Social Sciences (SPSS). The analysis from the survey data indicates that most of the male students contributed and 18-35 years age category dominated in the study. The survey data designates that students do not take in alcohol and most drink alcohol during special occasions and few take it heavily. The present study explored the impact of alcohol beverage advertisement as a predictor variable on the purchasing behaviour of students at Sunyani Technical University. This means that alcohol beverage advertisement plays a vital role in students' alcoholic purchasing behaviour. Therefore, alcohol producers and marketers should incorporate these elements in adverts intended to attract their targets. The study, therefore, recommended, Alcohol manufacturers and dealers should integrate these elements in adverts intended to attract their targets, most advertisements must be run on televisions, radio, music video, billboard and movies as it is most effective introducing products to consumers, policymakers and all stakeholders in education and health should also take into consideration when planning to introduce policies to control alcohol consumption.

scholarly journals Impact of Washback on ESL Students’ Performance at Secondary Level

2018 ◽  
Vol 8 (6) ◽  
pp. 227
Author(s):  
Muhammad Arfan Lodhi ◽  
Irum Robab ◽  
Sumera Mukhtar ◽  
Hifza Farman ◽  
Sana Farrukh
Keyword(s):  
Sampling Technique ◽  
Secondary Level ◽  
Simple Random Sampling ◽  
Vital Role ◽  
Esl Students ◽  
Learning And Teaching ◽  
Language Pedagogy ◽  
The Impact ◽  
Selection Of ◽  
Made In

This descriptive study explores the impact of washback on ESL students’ performance at secondary level. In this study, the term “washback” refers to the test effect on content of curriculum, learning English, teaching and the activities conducted in classroom. The factors other than the test itself may affect positive washback; lack of positive washback does not make test invalid whereas the negative washback effect occurs when there is lack of construct validity of test. Test design and validity plays vital role in achieving positive washback (Messick, 1996). The study aims to investigate the effects of positive washback and benefits in learning and teaching processes in ESL classrooms, while negative washback effects are destructive and can be a hindrance in achieving the goals in ESL classrooms. Recent research is descriptive in nature and survey based method was adopted for this study. 50 teachers were selected by using purposive sampling technique and 100 students were selected by using simple random sampling technique. Three tools were used for this study including: Questionnaire, Test and Observation checklist. The findings of the study exhibit that negative washback effect has its influence on tests, learning and teaching. The study concludes with a realization of the fact that language pedagogy is affected by washback. However, it is claimed by majority of the teachers that washback affects the selection of teaching methods because exams stress brings pressure and it becomes necessary for English teachers to develop linguistic competence in their students. For future researches it is recommended that other studies should be made in order to find out the impact of washback on the strategies adopted by learners while learning second language.

scholarly journals Impact of Socialization on Employee’s Reputation

2019 ◽  
Vol 9 (2) ◽  
pp. 225
Author(s):  
Arafat Adeel ◽  
Muhammad Asim
Keyword(s):  
Team Building ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Vital Role ◽  
New Employees ◽  
Good Reputation ◽  
The Impact ◽  
Data Screening

The aim of this study was to analyze whether the impact of socialization on new employees’ reputation is positive or negative. To aware the potential employees about factors that can help in bringing out constructive rapport in the professional life, it was important to explore the importance of socialization and forming association in the organization. Variables studied were socialization, grouping, relationship with other employees, and new employees’ reputation. A sample size of 250 respondents was taken for data screening to carry out this research through simple random sampling technique. This was correlative research and multiple linear regression analysis was used to check the impact of independent variables on employee’s reputation. It was a quantitative as well as qualitative research and data was collected by distributing questionnaires. The result suggested that socialization and association with your colleagues play a vital role in creating good reputation while grouping will not be that helpful. The employees can be social and perform team building attitude rather than forming a group. The study tells about the importance and the level of overall socialization an employee must pursue to get promotion. The balanced socialization can help employee in building up rapport when he is a new entrant in any organization.

Civil Society and the Family

2020 ◽  
Author(s):  
Esther Muddiman ◽  
Sally Power ◽  
Chris Taylor
Keyword(s):  
Civil Society ◽  
Young People ◽  
Survey Data ◽  
Intergenerational Transmission ◽  
Extended Family ◽  
Dinner Table ◽  
The Family ◽  
The Impact ◽  
The Relationship

The relationship between the family and civil society has always been complex, with the family often regarded as separate from, or even oppositional to, civil society. Taking a fresh empirical approach, this book reveals how such separation underestimates the important role the family plays in civil society. Considering the impact of family events, dinner table debates, intergenerational transmission of virtues and the role of the mother, this enlightening book draws on survey data from 1000 young people, a sample of their parents and grandparents, and extended family interviews, to uncover how civil engagement, activism and political participation are inherited and fostered within the home.

Lessons Learnt from Communication for Disaster Preparedness: A Study on Six Survivors from the Great East Japan Earthquake and Tsunami 2011

2014 ◽  
Vol 9 (5) ◽  
pp. 879-886 ◽  
Author(s):  
Md. Faiz Shah ◽  
◽  
Parves Sultan ◽  
Keyword(s):  
Disaster Preparedness ◽  
Communication Systems ◽  
Situational Awareness ◽  
Critical Role ◽  
Case Study Research ◽  
Tohoku Earthquake ◽  
Sampling Technique ◽  
Vital Role ◽  
Great East Japan Earthquake ◽  
The Impact

Communication is a primary challenge in response to natural and man-made disasters. The purpose of this study is to determine the forms of communications that played a critical role in disaster preparedness during the 2011 Great East Japan earthquake and tsunami (Tohoku earthquake). The study used a case study research method and included six informants following the purposive sampling technique. Data was collected through unstructured in-depth interviews. The findings suggest that communication in all forms played a vital role in disaster preparedness. In the survivor’s view, however, the impact of broadcast media in establishing situational awareness was limited. Local disaster management efforts, such as, “on call,” or emergency measures, such as, personnel and trucks with communication systems, mobile phone alarms, and sirens were viewed by survivors as useful in transmitting unambiguous, specific messages in a demanding tsunami context. In particular, the study demonstrates that residents’ trust in risk/disaster related messages and mediums play vital roles in subsequent behaviour/response to natural disasters.

scholarly journals Evaluating Students Attitude and their Academic Performance on Social Media: A Cross-Sectional Study

2020 ◽  
pp. 101-109
Author(s):  
R. Jayaseelan ◽  
C. Pichandy ◽  
N. Boobalakrishnan
Keyword(s):  
College Students ◽  
Social Media ◽  
Academic Performance ◽  
Sampling Technique ◽  
Cross Sectional Study ◽  
Vital Role ◽  
Virtual Space ◽  
Cross Sectional ◽  
Teaching Aids ◽  
The Impact

Information and Communication technology has played a vital role in various aspects of our life. In our present study, we focus on the impact of ICT in communication, education and learning. ICT ushers with both negative and positive impacts on the life of humans. It influences students’ knowledge, attitude and skill. ICT promotes a learning environment, among teachers and students, by providing virtual space and experience, mediated through technology. Smart classroom induces interest, elicits students’ attention, elevates their understanding capacity, grasping skills and memory, with the help of multimedia teaching aids. It brings focus to the topic. In this fast-moving technology mediated world, usage of mobile phones and social media has become inexorable. The global phenomenon—anytime, anywhere learning—is made possible because of the ubiquity of smartphones. With traditional classroom learning on one side, social media platforms, on the other side, are providing virtual spaces for unconventional and collaborative learning. Students choose such technologies as supportive alternatives for their academic-intended communication with teachers and peers. Through this study, the researchers aim to measure the attitude of college students towards social media and the related influence on their academic performance, with reference to Coimbatore region. A survey was conducted among 507 college students from Coimbatore, chosen through a multistage stratified random sampling technique. The demographic variables—including age, gender and educational qualification and the dependent variables—included Academic performance, Time spent on social media per day, Time spent on social media during weekdays, Time spent on social media during weekends. Further result states that there is sizeable relationship between the employed social media attitude variables and the academic performance of the students, and no relationship with the time spent on social media. However, it was found that among social media attitudes, addictiveness and communication are the best predictors of academic performance.

Impact of knowledge sharing at work place on individual work performance of nurses in Pakistan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ghulam Murtaza Rafique ◽  
Khalid Mahmood
Keyword(s):  
Knowledge Sharing ◽  
Work Performance ◽  
Quality Care ◽  
Sampling Technique ◽  
Vital Role ◽  
Work Place ◽  
Cross Sectional ◽  
Content Type ◽  
Individual Work ◽  
The Impact

Purpose The purpose of this study is to determine the impact of knowledge sharing (KS) at work place on the individual work performance (IWP) of nurses. Design/methodology/approach A cross-sectional quantitative approach based on a survey questionnaire was used to collect data from currently working 256 nurses in 6 general public sector hospitals of Lahore, Pakistan. Equal sized convenient sampling technique was used to select the sample from the intended population. Multiple regression was applied to test the research hypotheses. Findings The results indicated that the elements of IWP (task and contextual performance) were positively correlated with and influenced by two facets of KS (KS propensity and KS behavior). A cohesive sharing culture among nurses must be established at their respective work places to foster the delivery of quality care services and to improve their performance. Practical implications The study findings suggest that health-care institutes must consider the importance of KS to boost up the sharing culture among all levels (s) of employees by establishing an interconnected learning environment for improved work performance. Originality/value KS plays a vital role in the learning and development of employees by enhancing their work performance. The extant literature showed that there was a dearth of studies that determined the impact of KS at work place on the IWP of nurses. As KS has unique and challenging factors in Pakistan, therefore, the investigation of its impact on nurses’ work performance would be worthy.

scholarly journals Impact of Information and Communication Technology on Acquiring the Literacy Skills outside the Classroom among Adults in Nsukka Urban

2020 ◽  
Vol 11 (6) ◽  
pp. 881
Author(s):  
Ngozi Justina Igwe ◽  
Goodluck Chinenye Kadiri ◽  
Joekin Ekwueme
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Survey Design ◽  
Sampling Technique ◽  
Structured Interview ◽  
Vital Role ◽  
Literacy Skills ◽  
Reading And Writing ◽  
Information And Communication ◽  
The Impact

The study investigated the impact of Information and Communication Technology on acquiring the literacy skills among adults outside the classroom in Nsukka urban. It sought to discuss the roles ICT plays in developing the literacy skills among adults. The study was anchored on the Piaget’s Constructivist Theory of Learning. The study adopted a descriptive survey design. Using the Random Sampling Technique, one hundred participants were selected for the study. A twelve-item structured interview was developed and administered to these participants directly. The data were analyzed quantitatively using the frequency count and percentage method, duly represented in figures. The results showed that ICT plays a vital role in enabling adults who skipped being taught the skills of reading and writing formally in a conventional classroom and those with reading and writing difficulties acquire and develop these skills. The study suggested that adults should self-educate themselves by constantly using ICT facilities.

Age at Exposure to Parental Suicide and the Subsequent Risk of Suicide in Young People

Crisis ◽  
2018 ◽  
Vol 39 (1) ◽  
pp. 27-36 ◽  
Author(s):  
Kuan-Ying Lee ◽  
Chung-Yi Li ◽  
Kun-Chia Chang ◽  
Tsung-Hsueh Lu ◽  
Ying-Yeh Chen
Keyword(s):  
Young People ◽  
Proportional Hazards ◽  
Proportional Hazards Model ◽  
Cox Proportional Hazards ◽  
Cox Proportional Hazards Model ◽  
Birth Registry ◽  
Data Set ◽  
Parental Suicide ◽  
The Impact ◽  
Age At Exposure

Abstract. Background: We investigated the age at exposure to parental suicide and the risk of subsequent suicide completion in young people. The impact of parental and offspring sex was also examined. Method: Using a cohort study design, we linked Taiwan's Birth Registry (1978–1997) with Taiwan's Death Registry (1985–2009) and identified 40,249 children who had experienced maternal suicide (n = 14,431), paternal suicide (n = 26,887), or the suicide of both parents (n = 281). Each exposed child was matched to 10 children of the same sex and birth year whose parents were still alive. This yielded a total of 398,081 children for our non-exposed cohort. A Cox proportional hazards model was used to compare the suicide risk of the exposed and non-exposed groups. Results: Compared with the non-exposed group, offspring who were exposed to parental suicide were 3.91 times (95% confidence interval [CI] = 3.10–4.92 more likely to die by suicide after adjusting for baseline characteristics. The risk of suicide seemed to be lower in older male offspring (HR = 3.94, 95% CI = 2.57–6.06), but higher in older female offspring (HR = 5.30, 95% CI = 3.05–9.22). Stratified analyses based on parental sex revealed similar patterns as the combined analysis. Limitations: As only register-­based data were used, we were not able to explore the impact of variables not contained in the data set, such as the role of mental illness. Conclusion: Our findings suggest a prominent elevation in the risk of suicide among offspring who lost their parents to suicide. The risk elevation differed according to the sex of the afflicted offspring as well as to their age at exposure.

Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang
Keyword(s):  
Conceptual Framework ◽  
Survey Data ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Policy Makers ◽  
Tpb Model ◽  
Research Findings ◽  
The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

Service Quality Perception towards E-CRM Practices among Customers of Private and Public Sector Banks of Rajasthan Using SERVQUAL Method

2018 ◽  
Vol 7 (3) ◽  
pp. 22
Author(s):  
Neeti Kasliwal ◽  
Jagriti Singh
Keyword(s):  
Public Sector ◽  
Service Quality ◽  
Banking Sector ◽  
Sampling Technique ◽  
Vital Role ◽  
Public Sector Banks ◽  
Significant Difference ◽  
Private And Public ◽  
Score Method ◽  
Public Banks

Banking sector is growing rapidly and playing a vital role in the economic development of the nation. Both private and public sector banks are giving more priority to service quality to satisfy their customers. For this, banks are now emphasizing on E-CRM practices to carry out transactions and communicate with their customers. The purpose of this research is to assess the service quality among private and public banks in Rajasthan. Purposive sampling technique has been employed to collect the data from three private banks and three banks from public. To analyze the data, descriptive statistics, Mean score method and t test have been used. Results indicates that there is a significant difference in consumer’s perception of service quality dimensions related to E-CRM practices provided by selected private and public sector banks of Rajasthan..The findings of this research will help policy makers of banking sector to set customer oriented policies.

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