Analysis of senior's culture and art experience through Biographical research method and silver marketing strategy

2021 ◽  
Vol 7 (1) ◽  
pp. 105-123
Author(s):  
Ji Yea Kim ◽  
Seong Hi Park
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Biographical Research

scholarly journals Impact of Business Plans for the Development of MSMEs

2019 ◽  
Vol 2 (2) ◽  
pp. 375-379
Author(s):  
Irwan Sugiarto
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Positive Impact ◽  
Business Planning ◽  
Business Plans ◽  
Descriptive Approach ◽  
The Government ◽  
The Impact

This study aims to determine the impact of business planning for the development of MSMEs. The research method uses is a qualitative method with a descriptive and explorative descriptive approach. From the results of the research conducted, the results show that proper business planning and the application of a good marketing strategy have a positive impact on the sustainability of MSME activities. In addition, the quality of production that has a competitive advantage is also one of the driving factors. For the development of MSMEs, there are several obstacles faced, especially related to capital and guidance from the local government. With the development of MSMEs, it is expected to improve people's welfare, including helping the government in reducing unemployment.

scholarly journals EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 39-56
Author(s):  
Harry Ramadhan ◽  
Endah Widati ◽  
Ibnu Fiqhan Muslim
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Business Environment ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Profitability Analysis ◽  
The World ◽  
Food And Beverage

Competition in the restaurant and cafe industry at this time is very tight and competitive. This is marked by the growing number of new competitors in the world of Resto and Cafe. The restaurant and cafe industry as one of the food and beverage supply sectors that can support national and regional economic development. In Depok, there are 170 restaurants and cafes operating. The purpose of this study was to find out how the results of the implementation of Marketing Strategy During the Covid19 Pandemic at Like No Other Cafe Depok. The research method used is descriptive qualitative method. Using interviews, questionnaires and observations to related parties as data collection techniques. Thus, the data analysis techniques used were VRIO and PESTLE analysis to analyze the business environment, profitability analysis to evaluate the results of the implementation of the marketing mix program used and descriptive analysis to analyze planning, implementation and marketing strategy activities. The results showed that the strategy implemented by Like No Other Cafe during the Covid19 pandemic was considered effective so that Like No Other Cafe was still able to survive and generate income even though the income was only 50% of normal conditions.

scholarly journals ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Research Methods ◽  
Research Method ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.

scholarly journals SOTO KWALI SOLO MBOK DARMI'S FAMILY BUSINESS STRATEGY IN INCREASING SALES IN SEMER 50, KEROBOKAN, KUTA, BADUNG REGENCY, BALI

2021 ◽  
Vol 3 (2) ◽  
pp. 47
Author(s):  
I Wayan Ruspendi Junaedi
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Family Business ◽  
Consumer Culture ◽  
Business Strategy ◽  
Research Method ◽  
Research Problem ◽  
Marketing Strategies ◽  
Use Of Technology ◽  
The Family

<p>Soto Kwali Solo Mbok Darmi is a family business located on Jl. Semer No 50 Kerobokan Village, Kuta District, Bali Province, established in 2016. The research problem is “What is the strategy used by the management of Soto Kwali Solo Mbok Darmi in increasing its sales?” The purpose of this research is to determine the strategies used by the management of Soto Kwali Solo Mbok Darmi in increasing sales. The research method used is a qualitative research method, by conducting observations, interviews with owners and managers of Soto Kwali Solo Mbok Darmi, and documentation. The findings and analysis are that in the process of making and presenting Soto Kwali Solo Mbok Darmi, they were very concerned with cleanliness, employee hospitality, food delicacy, and ethics and consumer culture so that they have many consumers. Initially they only use conventional marketing strategies. However, eventually it changed, and the strategy used in increasing their sales was to provide training to all employees in management and marketing management and the use of technology related to GoFood and Grab. This business is sufficiently developed to its maximum potential so that its sales turnover is quite interesting. In the end, they were able to increase sales of the business. The marketing strategy is getting better because it uses a marketing strategy using Social Media through Facebook, Instagram, and WhatsApp, as well as GoFood and GrabFood. The family business of Soto Kwali Solo Mbok Darmi can develop, sales turnover is increasing, and provides inspiration to the community to become entrepreneurs so as to improve the welfare of the business.</p><p><strong>Keywords: Menu, Strategy, Soto Kwali Solo Mbok Darmi Family Business, Marketing and Sales.</strong></p>

scholarly journals Strategi Optimalisasi Media Sosial Melalui Konten Humor dalam Peningkatan Penjualan Produk UMKM Di Tengah Pandemi Covid-19 (Studi Kasus Pada Toko Sikece)

2021 ◽  
Vol 4 (2) ◽  
pp. 183
Author(s):  
Recha Noorridha Fachmy ◽  
Cecep Syafa’atul Barkah ◽  
Tetty Herawaty ◽  
Lina Aulina
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Research Method ◽  
Sustainable Competitive Advantage ◽  
Promotion Strategy ◽  
Internal Resources ◽  
Descriptive Research ◽  
Table Analysis ◽  
Qualitative Descriptive ◽  
Proper Strategy

AbstrakPenelitian ini bertujuan untuk mengetahui strategi yang dapat diaplikasikan pada UMKM Toko Sikece dan untuk menyusun strategi pemasaran pada UMKM Toko Sikece dengan menggunakan metode penelitian kualitatif deskriptif. Data yang diperoleh diolah dengan menggunakan Internal Resources Based, Sustainable Competitive Advantage (SCA), framework Value Rarity Imitability Organization (VRIO) dan tabel Threats Opportunities Weaknesses Strengths (TOWS). Hasil penelitian menunjukan bahwa strategi yang tepat untuk penetration share yaitu dengan meningkatkan penjualan dengan strategi promosi. Hasil penelitian ini diharapkan dapat meningkatkan penjulan pada toko sikece.   Kata kunci: strategi promosi, penjualan, penetration share, internal based resourcesAbstractThis study aims to find out the strategy applied to UMKM Toko Sikece and to compile UMKM Toko Sikece marketing strategy with qualitative descriptive research method. The collected data processed with Internal Resources Based, Sustainable Competitive Advantage (SCA) framework Value Rarity Imitability Organization (VRIO) and table analysis Threats Opportunities Weaknesses Strengths (TOWS). The result of study indicate that proper strategy for penetration share is increasing sales and promotion strategy. The result of this study expected to increase sales on Toko Sikece. Keywords: promotion strategy, sales, penetration share, internal based resources.  

scholarly journals Peningkatan Volume Penjualan Produk Otomodified Ditinjau Dari Penerapan Strategi Pemasaran: Harga, Produk, Tempat, Promosi

eCo-Buss ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 302-312
Author(s):  
Endro Purnomo ◽  
Leonard Adrie Manafe ◽  
Erina Dwi Yanti
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Random Sampling ◽  
Research Method ◽  
Marketing Strategies ◽  
Data Sources ◽  
Price Strategy ◽  
Sales Volume ◽  
Promotion Strategy ◽  
Special Strategy

Marketing strategy is an important part in increasing the sales volume of a product. A special strategy is needed for marketing so that the Automodified business can achieve the expected target. The purpose of this study is to determine the extent to which the implementation of marketing strategies that have been carried out by the company in an effort to increase the company's income. The research method used is descriptive qualitative with data sources taken from informant data by random sampling. Data collection techniques were carried out through distributing questionnaires and direct interviews with informants. There were 30 selected informants, dominated by male informants. The results of the study conclude that the Otomodified business has implemented a good marketing strategy, both product strategy, price strategy, promotion strategy, and place strategy. From the four strategies, it is evident that the price strategy was chosen by the informants because the prices given are very competitive in the market. The company's sales volume is proven to have increased because the price factor is more dominantly influential. Other factors, namely promotion, place and product also have an influence on the increase in company sales but not significantly

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

HOW PRODUCT DEVELOPMENT, ADVERTISING, AND SERVICE QUALITY INFLUENCE CUSTOMERS SAVING DECISION CASE STUDY ON STATED-OWNED BANKS IN JAKARTA

2018 ◽  
Vol 1 (1) ◽  
pp. 11-20
Author(s):  
Selly Novela ◽  
Steffi Mutia Irenda Hanafie
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Product Development ◽  
Marketing Strategy ◽  
Research Method ◽  
Descriptive Analysis ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive

The competition between Banks in Indonesia required the existence of a marketing strategy for appropriate banking products and services offered on the state-owned bank in Indonesia, including in Jakarta. This study aims to determine whether there is influence between variable Product Development, Advertising and Service Quality, to Saving Decision in State-Owned Bank in Jakarta. Methods of data collection using a survey distributed to 127 customers. The research method used quantitative descriptive analysis and method of data analysis used in this research is multiple regressions. The results of this study, shows that Product Development, Advertising and Service Quality has an influence on Customers Saving Decision at State-Owned Banks in Jakarta.

Creative Methodologies for a Mobile Criminology: Walking as Critical Pedagogy

2020 ◽  
pp. 136078042092225
Author(s):  
Maggie O’Neill ◽  
Ruth Penfold-Mounce ◽  
David Honeywell ◽  
Matt Coward-Gibbs ◽  
Harriet Crowder ◽  
...  
Keyword(s):  
Critical Pedagogy ◽  
Research Method ◽  
The Past ◽  
Biographical Research ◽  
Apply Research ◽  
History Of ◽  
Teaching Learning ◽  
The City ◽  
Mobile Pedagogy ◽  
History Of Crime

In this article, we build upon research that combines walking as a research method alongside participatory and biographical research to teach criminology and generate criminological knowledge and understanding in sensory and corporeal ways. We argue for a mobile criminology that attends to space, place, and time to analyse theories and concepts in criminology, as well as to undertake and apply research. In this article we share a biographical walk with David Honeywell, a convict criminologist, and two examples of criminological walks as pedagogic methods. We suggest that through walking (as a teaching, learning, and research method) we are able to get in touch with the past, present, and future of crime, justice, and punishment in ways that foster knowledge and ‘understanding’ in corporeal, relational, and material ways forming a critical, cultural, mobile pedagogy. Walking through the city, engaging with spaces, places, and stories associated with crime, is a way of seeing and feeling the history of crime, justice, and punishment in the present, as well as offering critical and imaginative methods for doing criminology in societies on the move.

scholarly journals Strategi Pemasaran TVRI dalam Menaikkan Brand Image

2020 ◽  
Vol 2 (1) ◽  
pp. 67-79
Author(s):  
Christina .
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Research Method ◽  
Brand Image ◽  
Secondary Data ◽  
Digital Marketing ◽  
Public Broadcasting ◽  
The Public ◽  
Effective Media

Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers

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