scholarly journals CITY BRANDING KECAMATAN PONCOKUSUMO SEBAGAI KAWASAN DESA WISATA DI KABUPATEN MALANG

2020 ◽  
Vol 8 (1) ◽  
pp. 99-107
Author(s):  
Saza Azizah Anindyo ◽  
Hendita Khairina ◽  
Amanda Putri Indraprista ◽  
Sherlly Cindya Francisca

This study aims to find a structured city branding model of Poncokusumo District of Malang Regency as a tourism village area in Malang Regency by using aspects / dimensions of city branding  by Kavaratzis (2004). This analysis is carried out in 2 stages, namely primary communication and secondary communication. The point of view in this study uses the point of view of communication which views a brand as part of public relations. Researchers used qualitative descriptive methods with data collection techniques, in-depth interviews, observation, and documentation. The informant selection technique uses a purposive sampling technique while the data analysis technique uses Miles & Huberman, consist of data reduction, data presentation, and data verification and data validity using source triangulation. The results of this study indicate that the structured city branding model through the Kavaratzis city branding concept conducted by the Malang District Culture and Tourism Office has not yet been found. This is because the Malang District Culture and Tourism Office has not yet developed an effective primary communication where the official as the program owner can clearly communicate the concept of a tourism village and its development. Secondary communication in the development of Poncokusumo Subdistrict as a tourist village area experienced a problem, which is the absence of special publications by the Culture and Tourism Office of Malang Regency, so that the popularity of Poncokusumo Subdistrict as a tourist village area could not reach the Top of Mind. The Poncokusumo District Brand as a tourist village area is less known because there is no special event that lifts the tourism village and the publication is less so that Poncokusumo District as a tourist village area is less known by the public. Keywords: City Branding, Poncokusumo, Tourism Village

2013 ◽  
Vol 6 (2) ◽  
Author(s):  
Mite Setiansah

Abstract: This research is a qualitative descriptive research which is aims to get an explanation about process of reality reconstruction doing by mass media, various kind of framing devices that is used, and woman representation at Kompas and Suara Merdeka news reporting about circulation of Yahya Zaini-Maria Eva porn video. In its execution, this research is using framing analysis method to gain information about way of mass media’s telling story. The data are collected by using qualitative content analysis applied to Kompas and Suara Merdeka news articles publish during December 2006. Unit of analysis determined based on Pan and Kosicki framing analysis model. Data validity is measured by triangulation technique. Data analysis is conducted by using the interactive data analysis technique. The result of this research shows that Kompas and Suara Merdeka have different point of view in reconstruction this case. Kompas showed careful news reporting while Suara Merdeka is more market oriented. Both of newspapers are uses same framing devices, including syntactic, script, thematic, and rhetoric. In representing woman, Kompas and Suara Merdeka are tending to frame woman in unfavorable ways.


2016 ◽  
Vol 2 (2) ◽  
pp. 299
Author(s):  
Christy Regina Wijaya ◽  
Bagja Waluya ◽  
Heri Puspito Diyah Setyorini

Pangandaran beach is one tourism destination in West Java, situated in the district of Ciamis ± 92 km south of the town of Ciamis. Pangandaran beach tourism destination, the type of nature tourism which is famous for its beaches. However, a decline in the level of tourist arrivals caused by several factors: less optimal promotion by tourism destination managers Pangandaran beach, unavailability of information centers which provide services to tourists, and tsunami disaster in July 2006 which destroyed most of the existing facilities in the area of Pangandaran beach. Because it would need to hold research to increase tourist visit through marketing public relations programs implemented by the managers of Pangandaran beach tourism destination. The research problem: 1)How does an idea a marketing public relations, 2)How is the idea of the decision to visit, 3)How does a marketing public relations visiting decision. This study aims to obtain an overview of marketing public relations, to obtain a marketing public relations descriptions, of the visiting decision and the influence of marketing public relations visiting decision. Data analysis technique are used path analysis (path analysis) with a sampling technique used systematic random sampling of 100 respondents. The results showed that the marketing public relations programs have a significant influence on the decision to visit. The biggest influence of marketing public relations programs visiting decision obtained through events and the smallest effect is obtained through public service activities. As for suggestions for tourism destination managers Pangandaran beach, should be more social activities to publications tourist or private sector to participate in this social activities, and make social activities are held regularly on the agenda the manager of Pangandaran beach tourism destination.


Author(s):  
Akhmad Mustapa ◽  
Etty Nurbayani ◽  
Siti Nasiah

SMK Negeri 1 Samarinda (State Vocational High school 1 of Samarinda) is a general school that the principal still wants to build the Islamic character values through the 3S culture (Smile, Respect, and Greet), the culture of reading the holy Qur’an, praying together, the culture of discipline and honesty, and ethics in clothing. This research aims to find out the religious culture at SMK Negeri 1 Samarinda. The approach used was qualitative approach with qualitative descriptive research type. The data collection techniques were observation, interviews and documentation. Data validity test used source and method triangulation analyzed with member check. The data analysis technique used data reduction, presentation and concluding. The result of the research is that religious activities developed by the principal are such as the culture of 3S, reading Qur’an, praying before and after learning, praying together at the school mosque, the culture of honesty, discipline and ethics in clothing. The strategies of the principal in creating the religious culture at SMK Negeri 1 Samarinda were through planning, modelling, habituation, participation, evaluation, coordination, and motivation.


2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Kharisma Imam Adinata

The purpose of this research was to describe results evaluation of implementation halal slaughter vocational training at International Livestock Training Center Batu East Java using a qualitative descriptive method. The selection of informants was carried out by using purposive sampling technique. Data is tabulated from interviews with informants. Data analysis was carried out by classifying and taking the connection between the interview data. Validity of the data was tested by using triangulation technique data sources based on interviews with informants.


2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Karsono Karsono ◽  
Purwanto Purwanto ◽  
Abdul Matin Bin Salman

This study aims to determine the branding strategy at MTsN Purbalingga Regency and to determine the level of effectiveness of branding management strategies at MTsN Purbalingga Regency in 2018 to 2020. This study uses a qualitative descriptive method. This method is used to describe and analyze branding management strategies at MTsN in Purbalingga Regency and describe user responses to branding management strategies at MTsN Purbalingga Regency. The places chosen to conduct the research were MTsN 01 Purbalingga, MTsN 02 Purbalingga, and MTsN 03 Purbalingga. Informants from this research are principals, teachers, staff, and students. Then to select and determine the informants in this study, the researchers used a purposive sampling technique. Data collection techniques in this research are using content/document analysis techniques, in-depth interviews, and events/observations. The method used to check the validity of the data is the triangulation method. The data analysis technique used in this research is interactive model analysis. The stages in analyzing the data in this study are data reduction, data presentation, and conclusion drawing. The results showed that: 1). the branding strategies that have been carried out by MTsN in Purbalingga Regency between one MTsN and other MTsN are the same and some are different, this of course depends on the branding management carried out by each school. MTsN 1 Purbalingga, namely by improving the quality both in terms of achievement and non-academic namely character building, MTs Negeri 2 Purbalingga emphasizes efforts to attract interest in terms of performance and community service, while MTs Negeri 3 Purbalingga in an effort to attract interest by achieving good academic achievements and non-academic and performance services for both teachers and employees; 2). The effectiveness of the branding strategy carried out at MTs Negeri Purbalingga Regency in 2018 to 2020 is quite effective in increasing public trust.


2015 ◽  
Vol 10 (1) ◽  
pp. 238
Author(s):  
Helman Fachri ◽  
Ida Gustina

The research goal is to know how the effect of the promotion mix, which consists of advertising, sales promotion, public relations and publicity, and personal selling to the consumer's decision to buy a motorcycle on credit at PT Adira Multi Finance Branch Pontianak. This type of research is descriptive method with Data Collection Techniques ie primary and secondary data. The samples were taken from all the consumers who buy motorcycles on credit with as many as 100 people were selected respondents using purposive sampling technique. The analysis technique used is quantitative analysis of regression. The analysis showed that the influence of either partially or simultaneously from the variable advertising, sales promotion, public relations and publicity, and personal selling to the consumer's decision to buy motorcycles on credit at PT Adira Multi Finance Branch Pontianak. The value of the coefficient of determination (R2) of 79.20%, and the remaining 20.80% is influenced by other variables outside of this research. The value of the multiple correlation coefficient (R) obtained amounted to 0.890 indicates a very strong relationship because it is in the range from 0.800 to 1.000 correlation


2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Krisna Kurniawan ◽  
Zulaikha Zulaikha

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty


2016 ◽  
Vol 4 (2) ◽  
pp. 30
Author(s):  
I Wayan Cahya Suputera ◽  
I Gst. Agung Oka Mahagangga

Ubud traditional village is a tourist area which is located in Gianyar regency. If the tourist want know the culture of Bali they must come to Ubud. However, many issues and problems arise associated with security and  tourists comfortness. Based on it, this research was conducted to analyze the Local Community Efforts in Maintaining Security and Tourists Comfortness in Ubud Traditional Village.The method used in this research is a research method with qualitative descriptive analysis technique to analyze the efforts and actions of local communities. Sources of data derived from primary data and secondary data. Data collecting technique using in-depth interviews, observation and study of literatures. Determination of informants from local communities in this study using purposive sampling technique. This study is limited by the analysis of the social action theories and coordination systems. The results of this research obtained that local community efforts in maintaining security is the assignment of trepti unit who participate in keeping any tourism activities..


2019 ◽  
Author(s):  
veronica krisma devani

ABSTRAKGaya selingkung penulisan artikel ilmiah memiliki peran yang penting dalam membangun sebuah artikel ilmiah. Penelitian ini bertujuan untuk mendeskripsikan gaya selingkung penulisan artikel ilmiah dalam jurnal yang diterbitkan oleh universitas di Indonesia. Penelitian ini merupakan penelitian deskriptif kualitatif. Data dalam penelitian ini berupa empat dokumen artikel ilmiah yang berasal dari jurnal ilmiah yang diterbitkan di Indonesia. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah teknik purposive sampling. Keabsahan data menggunakan triangulasi teori. Teknik analisis data dalam penelitian ini menggunakan model analisis interaktif. Hasil penelitian ini menunjukkan bahwa artikel ilmiah dalam jurnal ilmiah yang diterbitkan oleh perguruan tinggi di Indonesia memiliki gaya selingkung yang beragam.Kata Kunci: gaya penulisan, selingkung, artikel ilmiah, jurnal IndonesiaABSTRACTThe style of writing scientific articles published in scientific journals has an important role in the assessment of an article. This study aimed to describe whether the form of writing scientific articles style in scientific journal published by Indonesian universities. This research is a qualitative descriptive research. The data in this research were four scientific article documents published in Indonesian scientific journal. Data collection technique used in this research was purposive sampling technique. The validity of data used triangulation theory and data analysis technique in this research used interactive analysis model. The results of this study indicated that the scientific article published in Indonesian scientific journal has various style and structure.Key words/phrases: style of writing, circle, scientific articles, Indonesian journal


2019 ◽  
Vol 7 (1) ◽  
pp. 19
Author(s):  
Dimas Pramudya Nugroho ◽  
Sumarwati Sumarwati ◽  
Edy Suryanto

<span class="mceitemhidden"><em><span lang="EN-US">This research is a qualitative descriptive study. The sampling technique is </span></em></span><span class="hiddengrammarerror"><em><span lang="EN-US">done</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> by using purposive sampling. Data validity using triangulation method. Data analysis techniques in this study using interactive analysis techniques: (1) data reduction; (2) data presentation; (3) drawing conclusions. The results of research: (1) The use of stylistic in </span></em></span><span class="hiddengrammarerror"><em><span lang="EN-US">an ontology of</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> short stories Dilarang Mencintai Bunga Bunga, 12 types of dominant language stylistic are found and the most dominating is hyperbole stylistic; (2) The use of imagery in </span></em></span><span class="hiddengrammarerror"><em><span lang="EN-US">ontology of</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> short stories Dilarang Mencintai Bunga-Bunga.  it is found 4 forms of imageries and the most dominating is vision; (3) it is found 5 values of character education building in an </span></em></span><span class="hiddengrammarerror"><em><span lang="EN-US">ontology of</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> short stories Dilarang Mencintai Bunga-Bunga namely: a) religious; b) independent; c) integrity; d) </span></em></span><span class="hiddenspellerror"><em><span lang="EN-US">community self-help</span></em></span><span class="mceitemhidden"><em><span lang="EN-US">; e) nationalist; and (4) The </span></em></span><span class="hiddengrammarerror"><em><span lang="EN-US">ontology of</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> short stories Dilarang Mencintai Bunga Bunga has the suitability criteria that </span></em></span><span class="hiddengrammarerror"><em><span lang="EN-US">can be</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> used as teaching materials that are: a) the language is light, easy to understand; b) </span></em></span><span class="hiddengrammarerror"><em><span lang="EN-US">suitable with</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> age, interest, and psychological development; c) suitable with the </span></em></span><span class="hiddenspellerror"><em><span lang="EN-US">socio-cultural</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> environment of learners; d) enhance sense of curiosity. Implementation of research results. The </span></em></span><span class="hiddengrammarerror"><em><span lang="EN-US">ontology of</span></em></span><span class="mceitemhidden"><em><span lang="EN-US"> short stories Dilarang Mencintai Bunga Bunga as literature materials in junior high school is relevant to Core Competence and Basic Competence.</span></em></span>


Sign in / Sign up

Export Citation Format

Share Document