scholarly journals Cognitive Function of Conceptual Metaphors in “The Raw Shark Texts” by Steven Hall

2019 ◽  
pp. 58-71
Author(s):  
Aliona Matiychak
Keyword(s):  
Conceptual Metaphor ◽  
Memory Storage ◽  
Abstract Concepts ◽  
Conceptual Metaphors ◽  
Visual Metaphors ◽  
Narrative Structures ◽  
Dissociative Amnesia ◽  
On Line ◽  
Split Personality

From the perspective of modern cognitive science the conceptual metaphor reflects the mental aspect of cognition and creation of a new conception of the world. Therefore, numerous researchers in the area of conceptual metaphor explored it as the understanding of one conceptual domain in terms of another, paying little attention to the role of fiction diegesis. Thus, the objective of the article is to gain a better understanding of conceptual metaphor perception in the diegesis of Steven Hall's fiction. In “The Raw Shark Texts” the conceptual worldview helps the protagonist to recreate the chronicle of his self-identification after the posttraumatic loss of memory. Human knowledge, experience and communication as well as his individual mind, ideas and thoughts are perceived by the protagonist’s split personality as an aquatic space inhabited by conceptual fish. His fear of the conceptual shark, feeding on his memory, generates distinctive psychedelic hydro-text in the form of specific narrative structures. The state of fear also extends to increased human dependence on technology, digital databases (on-line memory storage and loss). The discreteness of narrative diegesis emphasizes the protagonist’s frustrations and is used by the author as a literary imitation of dissociative amnesia. Besides peculiar metaphorical expressions, in the author’s visual metaphors, owing to the simultaneous implementation of the first and second planes of the metaphor content, a third plane (a new reality) arises. Comprehension of conceptual metaphors as intimately interconnected in the narrative diegesis reveals the way of creating layered, intertwined conceptual reality exemplified by the First / the Second Eric Sanderson’s narrative structures. Consequently, metaphorical expressions and visual metaphors in Steven Hall's novel are merely a manifestation of the conceptual metaphors underlying them. Reproducing the features of perception mechanisms in their interaction with psychological, the author was able to catch the common between tangible things and abstract concepts, matter and idea, to compare the incomparable. This approach allows us to consider the conceptual metaphor as a structural component of meta-fiction and to emphasize the cognition specificity of metaphor in creation of new realities in it.

Metaphor, Cognition, Culture

2018 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Culture And Cognition ◽  
Metaphor Theory ◽  
The One ◽  
Cultural Reality ◽  
Metaphor And Metonymy

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.

The structure of our concepts: A critical assessment of Conceptual Metaphor Theory as a theory of concepts

2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Peer F. Bundgaard
Keyword(s):  
Meaning Making ◽  
Conceptual Metaphor ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Specific Domain ◽  
Conceptual Metaphors ◽  
Cross Domain ◽  
Metaphor Theory ◽  
George Lakoff ◽  
Experimental Findings

Abstract George Lakoff and Mark Johnson’s Conceptual Metaphor Theory is by and large a theory of what (abstract) concepts are, how they are structured, and how this structure is acquired — i.e., by mapping of structure from one more concrete or sensory-motor specific domain to another more abstract domain. Conceptual metaphors therefore rest on “cross-domain mappings.” The claims to the effect that our abstract concepts are metaphorically structured and that cross-domain mappings constitute one of the fundamental cognitive meaning-making processes are empirical and can therefore be put to the test. In this paper, I will critically assess Conceptual Metaphor Theory as a theory of concepts in light of recent experimental findings. Many such findings provide evidence for the psychological reality of cross-domain mappings, i.e., that structure activated in one domain actually can perform cognitive tasks carried out in another domain. They do not, however, support the claim that the structure of our (abstract) concepts is still metaphorical, as Lakoff and Johnson claim — that is to say, that our mind actually does perform cross-domain mappings when we process conventional conceptual metaphors such as “Death is Rest” or “Love is a Journey.” Two conclusions can be drawn from this: (1) it is necessary to distinguish between cross-domain mappings (which are psychologically real) and the metaphoric structure of our concepts (which is not, in the sense that such concepts do not any longer activate cross-domain mappings when processed); (2) Conceptual Metaphor Theory is not an adequate theory of concepts. I will therefore sketch another more viable theory of concepts where the structure of our concepts is defined as the full ecology of their situations of use, which includes the kind of situations (objects, agents, interactions) they apply to and the kind of emotional, cognitive, bodily, and behavioral responses they elicit. On this view, the contents of our concepts are to be considered as vague predicates, with vague extensions, which take on a specific form in their situation of use.

scholarly journals CONSTRUCTIVE ANALYSIS OF GERMAN AND HUNGARIAN IDIOMS

2021 ◽  
pp. 58-66
Author(s):  
Ilona Lechner
Keyword(s):  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Cognitive Tools ◽  
Abstract Concepts ◽  
Mental Strain ◽  
Conceptual Metaphors ◽  
Figurative Meaning ◽  
The Everyday ◽  
Word Forms ◽  
The Subject

The subject of the study is the examination of figurative meaning in Hungarian and German. In the present study, I present the interpretation of figurative meaning within the theoretical framework of cognitive linguistics by analysing idiomatic expressions in Hungarian and German on the example of the concept of ‘time’. In this contrastive research, I primarily look for the answer to how ordinary people use cognitive tools to grasp intangible abstract concepts such as ‘time’ and what connections can be observed between literal and figurative meaning. The examined Hungarian and German idioms are the linguistic manifestations of the conceptual metaphor time is money (valuable resource). The study aims to support the assumption that in any language an abstract meaning can only be expressed with a figurative meaning. Time is an abstract concept that is present in the everyday language use of all people. The expressions time passes, the time is here, my time has come, it takes a lot of time – to mention just a few, have become so conventionalized in our language that we take their meaning literally. Nonetheless, they are based on conventional conceptual metaphors that we use to make the concept of time more tangible to ourselves. The linguistic manifestations of these conceptual metaphors are created and understood without any mental strain. In the first stage of the research, I searched for possible German equivalents of Hungarian expressions, and then I used Internet search engines and idiom and monolingual dictionaries to select the most frequently used equivalent in German. As a next step, I examined 1) the word form, 2) the literal meaning, 3) the figurative meaning, and 4) the conceptual metaphor of idioms in both languages, which were either been identical or different. Because they are different languages, the word forms are inherently different. At the end of the study, I compared the formed patterns from which I drew conclusions, which support that figurative meaning is figurative in another language as well.

Conceptual Metaphor in the Archaeological Record: Methods and an Example from the American Southwest

2000 ◽  
Vol 65 (4) ◽  
pp. 613-645 ◽  
Author(s):  
Scott G. Ortman
Keyword(s):  
Material Culture ◽  
Conceptual Metaphor ◽  
American Southwest ◽  
Conceptual Metaphors ◽  
Ethnographic Studies ◽  
Textile Fabrics ◽  
Archaeological Cultures ◽  
Preliminary Application ◽  
Psychological Experiments

This paper attempts to unify recent theorizing on cultural meaning in material culture using the notion of conceptual metaphor. Research in several disciplines suggests that conventional metaphorical concepts are central to cultural cognition. Ethnographic studies and psychological experiments indicate that conceptual metaphors are expressed in numerous forms of human expression, including speech, ritual, narrative, and material culture. Generalizations on the nature and structure of metaphor emerging from cognitive linguistic research can be used to develop methods for reconstructing ancient metaphors from archaeological evidence. In a preliminary application, I argue that pottery designs from the Mesa Verde region of the American Southwest were conceptualized as textile fabrics, and suggest that connections between these media derived from a worldview grounded in container imagery. The ability to decipher conceptual metaphors in prehistoric material culture opens up many new avenues for research, including the role of worldview in cultural evolution, and the discovery of cultural continuities between archaeological cultures and historic ethnolinguistic groups.

scholarly journals Didactic potential of metaphors used in medical discourse

2017 ◽  
Vol 3 ◽  
pp. 102-116
Author(s):  
Katarzyna Karska ◽  
Ewelina Prażmo
Keyword(s):  
Conceptual Metaphor ◽  
Medical Discourse ◽  
Human Beings ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Metaphor Theory ◽  
Cognitive Faculties ◽  
Multimodal Representations ◽  
The Impact

Specialist languages should be straightforward and unambiguous. In areas such as law, business or medicine precision and to-the-point wording is required. However, in order to facilitate the description of complicated matters, and especially in expert to non-expert communication, unexpected strategies, e.g. metaphorisation, are used. Conceptual metaphor theory, as initially introduced by Lakoff and Johnson (cf. Lakoff & Johnson, 1980) states that human beings tend to think in metaphors, i.e. we are engaged in constant search of similarities between concepts. This drive for pattern recognition helps us understand the unknown in terms of the familiar, the abstract in terms of the concrete. Most conceptual metaphors are grounded in our physical experience of the world, which means that we draw from this familiar experience while creating metaphorical mappings to the complex, abstract concepts. Controversial as it may seem, the same process applies to understanding professional terms and scientific notions, and as a result the language of law, business, medicine, etc. is heavily metaphorical in nature. In our presentation we focus on medicine alone and analyse a corpus of medical text in search of conceptual metaphors. We claim, that rather than obscuring the message, metaphors actually make it clearer and more precise. They enrich conceptualisation, structure the semantics of the message and serve a number of pragmatic functions, esp. in doctor to patient communication. By choosing a certain metaphor, the message may e.g. be softened in order to lessen the impact it has on the recipient. Moreover, it may be more easily understood if it is built on an adequate conceptual metaphor. Many metaphors used in the medical discourse are based on multimodal representations e.g. descriptions of diseases often invoke the imagery of food including its shape, colour, texture, and smell. Such multimodality of representation (cf. Forceville, 2009 and online) engages a number of cognitive faculties for the construction of a complex conceptualisation and in this way helps us gain better understanding of the concepts described. We claim that conceptual metaphor and esp. pictorial metaphor is a very effective tool used in didactics and its use is perfectly justified in scientific discourses, including the medical discourse. Therefore, in our presentation we analyse pictorial metaphors found in medical discourse and in the field of radiology in particular.

scholarly journals Multimodal Metaphor in Ten Dutch TV Commercials

2007 ◽  
Vol 1 (1) ◽  
pp. 15-34 ◽  
Author(s):  
Charles Forceville
Keyword(s):  
Case Studies ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Structuring Element ◽  
Systematic Examination ◽  
Central Factor ◽  
Metaphor Theory ◽  
Tv Commercials

Since the publication of Lakoff and Johnson’s Metaphors We Live By (1980), conceptual metaphor theory (CMT) has dominated metaphor studies. While one of the central tenets of that monograph is that metaphors are primarily a phenomenon of thought, not of language, conceptual metaphors have until recently been studied almost exclusively via verbal expressions. Another limitation of the CMT paradigm is that it has tended to focus on deeply embedded metaphors rather than on creative metaphors of the kind that Black (1979) discusses. One result of this focus is that relatively little attention is paid in CMT to the form and appearance a metaphor can assume (cf. Lakoff and Turner 1989). Clearly, which channel(s) of information (language, visuals, sound, gestures, among others) are chosen to convey a metaphor is a central factor in how a metaphor is construed and interpreted. A healthy theory of metaphor as a structuring element of thought therefore requires systematic examination of both its multimodal and its creative manifestations. Conversely, research into non-verbal and multimodal metaphor can help the theorization of multimodality.In this paper it is shown that creative metaphors occurring in commercials usually draw on a combination of language, pictures, and non-verbal sound. After an inventory of parameters involved in the analysis of multimodal metaphors, ten cases are discussed, with specific attention to the role of the various modes in the metaphors’ construal and interpretation. On the basis of the case studies, the last sections of the paper discuss three issues that are crucial for further study: (1) the ways in which similarity is cued in multimodal, as opposed to verbal, metaphors; (2) the problems adhering to the verbalization of multimodal metaphors; (3) the influence of textual genre on the interpretation of multimodal metaphors.

scholarly journals Women’s representations in advertisements: conceptual explorations / As representações das mulheres em propagandas: explorações conceptuais

2020 ◽  
Vol 28 (2) ◽  
pp. 747
Author(s):  
Amanda Maria Bicudo de Souza
Keyword(s):  
Conceptual Metaphor ◽  
Women's Magazines ◽  
Social Representation ◽  
Literary Language ◽  
Abstract Concepts ◽  
Conceptual Metaphors ◽  
Representation Of Women ◽  
The Social ◽  
The World ◽  
The Creation

Abstract: Unlike traditional visions show, metaphors are present not only in literary language, but also in everyday, scientific and philosophical languages. It is through the metaphors that we conceptualize the world and understand the most abstract concepts that we have. Based on this premise, this study investigates the conceptual metaphors found in advertisements of women’s magazines, based on the theories: the theory of conceptual metaphor proposed by Lakoff and Johnson (2002), considerations of Kovecses (2002) about this theory and particular character of metaphors in advertisements, as proposed by Velasco-Sacristán (2010) and Ungerer (2003). The purposes of this research are to examine how the metaphors conceptualize the product advertised and how they reveal the social representation of women. The research was done through analysis of four advertisements taken from the magazines: Nova (Dec. 2008), Marie Claire (Oct. 2008), Cláudia (July 2009) and one advertisement taken from a website, published in 2020. The results show that conceptual metaphors are tools used by propagandists in the creation of advertisements based on stereotypes, representations and ideologies of particular group to which the advertisement is intended. Such resources tend to persuade the reader to purchase the product released.Keywords: metaphor; conceptual metaphor; advertisements.Resumo: Ao contrário do que mostram visões tradicionais, a metáfora não está presente somente na linguagem literária, mas também nas linguagens: cotidiana, científica e filosófica. É por meio das metáforas que nós conceptualizamos o mundo e compreendemos a maioria dos conceitos abstratos que temos. Com base nesse postulado, o presente estudo investiga as metáforas conceptuais presentes em propagandas de revistas femininas, tendo como pressupostos teóricos: a teoria da Metáfora Conceptual, proposta por Lakoff e Johnson (2002), as considerações de Kovecses (2002) acerca dessa teoria e o caráter particular das metáforas em propagandas, como proposto por Velasco-Sacristán (2010) e Ungerer (2003). Os objetivos dessa investigação são verificar o modo como as metáforas conceptualizam o produto divulgado e em que medida elas revelam a representação social da mulher. A pesquisa foi realizada através da análise de duas propagandas, retiradas das revistas: Nova (dez. 2008) e Marie Claire (out. 2008). Os resultados mostram que as metáforas conceptuais são ferramentas utilizadas pelos propagandistas na elaboração das propagandas, com base em estereótipos, representações e ideologias de determinado público-alvo ao qual a propaganda é destinada. Tais recursos tendem a persuadir o leitor a adquirir o produto divulgado.Palavras-chave: metáfora; metáfora conceptual; propagandas.

scholarly journals Images of Ukraine-EU relations in conceptual metaphors of Ukrainian mass media

2018 ◽  
Keyword(s):  
Mass Media ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Conceptual Spaces ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Metaphor Theory ◽  
Depth Study ◽  
The Eu

This paper discusses the system of conceptual metaphors reconstructed via analysis of metaphorical expressions (ME) employed by eight popular Ukrainian newspapers (Holos Ukrainy, Uriadovyi Kurier, Den', Dzerkalo Tyzhnya, Gazeta Po-Ukrains'ky, Segodnya, Ukraina Moloda, and Kommmentarii) published in January – June, 2016. The ME describe perceptions of the EU, Ukraine, and their cooperation in the target conceptual spaces of POLITICS and ECONOMY. The data are processed according to an authentic methodology applicable to multiple metaphorical expressions [Zhabotynska 2013a; 2013b; 2016]. Grounded on the findings of Conceptual Metaphor Theory [Lakoff and Johnson 1980], this methodology represents an algorithm for exposure and further description of conceptual metaphors applied in a thematically homogeneous discourse, and manifested by multiple ME. Their analysis, aiming to portray some metaphorical system as a whole, provides an in-depth study of its target and source conceptual spaces and an empirically rigorous account of their cross-mapping influenced by the discourse type. In this study focused on mass media political discourse, the reconstructed system of conceptual metaphors demonstrates Ukraine’s stance on its relations with the EU and contributes to understanding the role of political metaphor as a mind-shaping device.

Conceptual Metaphors and Image Schemas: A Corpus Analysis of the Development of the On Track/Off Track Idiom Pair

2020 ◽  
Vol 48 (2) ◽  
pp. 137-165
Author(s):  
Dilin Liu ◽  
Qiyang Mo
Keyword(s):  
Conceptual Metaphor ◽  
American English ◽  
Semantic Features ◽  
Cognitive Mechanisms ◽  
Conceptual Metaphors ◽  
Image Schemas ◽  
Usage Patterns ◽  
The Subject ◽  
Image Schema

Using the theoretical constructs of “image schema” and “conceptual metaphor,” this study examines the use and historical development of on track and off track as a pair of metaphorical idioms in American English. Specifically, this article is concerned with usage patterns and semantic changes of the expressions over the past two centuries in three American English corpora. We study the semantic features of the subject nouns as the “trajectors” and the diverse verbs used with the on/ off track metaphors in order to uncover the main cognitive mechanisms underlying the use of the two idioms. The results of the study delineate how the development of the metaphorical idiom pair was largely motivated by PATH/FORCE conceptual metaphors based on image schemas and licensed by the Event-Structure Complex Metaphor; this demonstrates the important role of image schemas and conceptual metaphor in language use and development. The results also reveal that, in using metaphors based on image schemas, speakers/writers may activate very specific embodied images, and that context influences the use of the metaphorical idiom pair. Our results also support findings from previous corpus-linguistic theory-guided corpus studies of lexical/syntactical constructions, confirming again the vitality of this research.

Conceptualizing the Self: The Role of Narratives

2021 ◽  
Vol 13 (1) ◽  
pp. 21-32
Author(s):  
Hari Narayanan V ◽  
Keyword(s):  
Conceptual Metaphor ◽  
The Self ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Narrative Self ◽  
Metaphor Theory ◽  
The Difference

The paper seeks to argue that different ways in which the self is understood, even if radically distinct from one another, are cases of different narratives. This is done by appealing to conceptual metaphor theory. The paper begins by briefly explaining the difference between the minimal and narrative self and then argues that even radically different ways of understanding the self are cases of different narratives arising out of a metaphorical understanding of abstract concepts.

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