MARKETING MANAGEMENT OF THE ACTIVITIES OF DOMESTIC ECONOMIC ENTITIES IN THE TOURIST SERVICES MARKET OF UKRAINE

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 252-257
Author(s):  
LIUDMYLA DYBCHUK ◽  
◽  
YULIIA HOLOVCHUK ◽  
GALYNA PCHELIANSKA ◽  
Keyword(s):  
Tourism Industry ◽  
Research Topic ◽  
Management Systems ◽  
Management Process ◽  
Adequate Response ◽  
Support Tools ◽  
Coronavirus Infection ◽  
Business Structures ◽  
Tourism Enterprises ◽  
The Relationship

The article is devoted to the problems of marketing strategy and activity of the tourist enterprise. In the context of the coronavirus infection pandemic, significant changes are taking place in the tourism industry. Adequate response of tourism enterprises to possible changes in data through marketing tools, a key element in modern conditions is – the creation of a sustainable brand and the use of marketing support tools. The article analyzes the relationship between these problems. As a result of the study, the authors identified the main trends, conditions of the tourism market and the generalized consequences of the pandemic: new attributes of travel, changes in the activities of tour operators, new technological solutions. Features of the market of tourist services are characterized. It is determined that an important problem that limits the possibilities of the fullest use of the entrepreneurial potential of tourism organizations is the insufficient level of strategically-oriented marketing justifications in the management decisions. The urgency of the research topic necessitated the improvement of management systems of business structures of various profiles and, in particular, operating in the market of tourist services, which retain a high potential for development in a crisis situation. One of the main areas of such improvement is to increase the level of marketing support of the management process with its ability to initiate significant business effects.

Practices and Attitudes to Environmental Management in the Hotel Industry

2018 ◽  
Vol 9 (4) ◽  
pp. 61-79
Author(s):  
Evangelos Grigoroudis
Keyword(s):  
Environmental Management ◽  
Environmental Performance ◽  
Hotel Industry ◽  
Tourism Industry ◽  
Management Systems ◽  
Environmental Management Systems ◽  
Environmental Concerns ◽  
Environmental Pressures ◽  
Corporate Environmental Management ◽  
Tourism Enterprises

The dynamic presence and intensification of tourism has created several negative environmental impacts and have made it one of the industries with the widest range of environmental pressures, calling for a more sustainable course in the future. In this article, in order to respond to the increasing level of environmental concerns of tourists, as well as to the new economic environment, several initiatives as well as environmental management systems (EMSs) are developed for tourism enterprises. EMS applications offer several benefits to the committed organizations, however, the lack of resources and knowledge often poses difficulties in developing and sustaining international EMS. The tourism industry includes two main activities: housing and transportation. The present article concerns housing and its impact on the environment. It also addresses the factors that influence corporate environmental management by identifying the motives and benefits, as well as the difficulties in improving the environmental performance of hotels. The article focuses on Greece and more specifically on the Region of Crete. The article has been based on a questionnaire survey, while the results and conclusions have been based on statistical analysis of the collected information.

TOURISM INDUSTRY AND THE COVID-19 PANDEMIC: IMPACT AND CONSEQUENCES

2021 ◽  
Vol 7 (201) ◽  
pp. 49-60
Author(s):  
A.G. Sarafanova ◽  
◽  
A.A. Sarafanov ◽  
Keyword(s):  
Virtual Reality ◽  
Tourism Industry ◽  
Pricing Strategies ◽  
Technological Level ◽  
Coronavirus Infection ◽  
The Russian Federation ◽  
The Republic ◽  
The Impact ◽  
The Relationship ◽  
Tourist Flow

The study aims to explore the relationship between the pandemic and the tourism industry. The emergence of infectious diseases is one of the consequences of tourism and mobility of citizens. The article examines the scientific research of foreign authors on the impact of epidemiological diseases on the tourism industry. The pricing strategies of travel companies caused by the policy of curbing the spread of coronavirus infection are analyzed. The authors cite some forms of adaptation of the tourism industry to the conditions of the COVID-19 pandemic (in such countries as Costa Rica, Jamaica, the Republic of Fiji, Finland, Greece, Iceland, Israel, Japan, the UAE, China). A statistical analysis of the tourism development in the Russian Federation (the number of incoming and outgoing tourists, the number of hotels and similar accommodation facilities) was carried out. The COVID-19 pandemic has reoriented the outbound tourist flow to domestic destinations. The advantages of developing domestic trips in comparison with international ones regarding their role in the economic development of regions are presented. The pandemic has led to an inevitable surge in the use of digital technologies due to the norms of social distancing and nationwide restrictions. One of the most popular forms of technological applications in the tourism industry is virtual reality. The use of virtual reality can contribute to the creation of a new, more sustainable model of tourism. The article presents four scenarios for the recovery of world tourism, developed by the McKinsey Global Institute and the Oxford Institute of Economic Policy (Oxford Economics). The authors identified priority areas of transformation of the tourism industry in the post-pandemic period, including at the technological level.

ANALYSIS OF TRENDS IN THE DEVELOPMENT OF STARTUP ENVIRONMENT IN UKRAINE

2020 ◽  
pp. 27-34
Author(s):  
Hromozdova ◽  
Ablova ◽  
Studennikova ◽  
Hromozdov ◽  
Maliarevsky ◽  
...  
Keyword(s):  
Tourism Industry ◽  
Current State ◽  
Effective Form ◽  
Theoretical Generalization ◽  
Business Structures ◽  
Tourism Enterprises ◽  
Scientific Results ◽  
Tourism Potential ◽  
Definition Of ◽  
Object Of Study

The purpose of the article is presentation of research results of the tourism potential in Ukraine, analysis of trends in the development of startup environment, definition of measures, directions to ensure the development of startups in the tourism business. The object of study is the process of organizing startups in the tourism business. The subject of research is theoretical and practical aspects of the organization and prospects of development of startups in the tourism business of Ukraine. The methodological basis of the study is a system-analytical method that contributes to the theoretical generalization of scientific concepts, developments, proposals of leading domestic and foreign scientists on the problems of forming startups in tourism. Methods of economic and statistical analysis are used to study the current state and trends of startups in the tourism business of Ukraine. The scientific novelty of the article is that startup technologies are considered as an effective form of implementing innovative ideas in the tourism industry. Conclu- sions. Thus, today startup technologies in the tourism business are a key tool for effective communication of local authorities, public and business structures with a global audience of potential tourists. It is determined that tourism startup proj- ects are an effective tool for establishing partnerships between Ukrainian and international companies, which intensifies grants and direct investments, promotes the entry of Ukrainian tourism enterprises into world markets, is an effective mechanism for international presentation of new tourism products in Ukraine. The scientific results of the study serve as a theoretical and methodological, informa- tion-analytical and practical basis for streamlining the organization of startups in the tourism business of Ukraine. In general, the work provides an opportunity to assess the potential of the country, as well as to identify measures to ensure the development of startups in the tourism business.

scholarly journals The Role of Health Resort Enterprises in Health Prevention during the Epidemic Crisis Caused by COVID-19

2021 ◽  
Vol 7 (2) ◽  
pp. 133
Author(s):  
Adam R. Szromek
Keyword(s):  
Medical Tourism ◽  
Tourism Industry ◽  
Health Resort ◽  
Asymptomatic Patients ◽  
Tourism Enterprises ◽  
Tourism Economy ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The COVID-19 pandemic has reduced or even temporarily halted tourism worldwide. The lack of tourists has huge consequences not only for the tourism industry, but also for the tourism economy. Health tourism enterprises are also affected by this problem, but their situation is somewhat different from other tourism enterprises, as the relationship of these enterprises with the healthcare system provides an opportunity to continue operations, albeit in a different role than the tourism function. The diagnostic objective of this article is to assess the impact of the pandemic caused by the SARS-CoV-2 virus on the activities of tourism and medical tourism enterprises operating in spa destinations after 12 months of the pandemic situation. The cognitive objective, on the other hand, is to identify the roles that these companies play in reducing the impact of epidemic risks. The article presents the results of the research conducted in 19 tourism and medical companies, covering 115 sanatorium facilities, run in Polish health spas. The results indicate that although their economic situation is difficult, it is at the same time stable. Two reasons in particular stand out: (1) financial support from government anti-crisis programs; and (2) implementation of rapid organizational changes that enable the implementation of epidemiological prevention tasks, relieving the burden on infectious diseases hospitals by operating an isolation center, a vaccination center, or a quarantine facility for asymptomatic patients. This use of tourism infrastructure contributes to promoting it as open innovation in tourism.

scholarly journals RESEARCH ON THE INFLUENCE OF PERSONNEL COMPETENCIES ON THE EFFICIENCY OF TOURIST ENTERPRISES MANAGEMENT

2018 ◽  
Vol 10 (4) ◽  
Author(s):  
K. Kozak ◽  
A. Mokan
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Tourism Industry ◽  
Management Systems ◽  
Management Technology ◽  
The Subject ◽  
Tourism Enterprises ◽  
Positive Factor

The article explores the essence and features of tourist enterprises management, as well as themost important competencies of the personnel which influence the efficiency of these enterprises. Thesearch for new opportunities in achieving a higher level of efficiency of the tourism industry enterprises determines the need to understand the essence and features of management of these enterprises in the current conditions of development of the tourist market. Human resource management is one of the most important components of enterprises management and the choice of a particular individual method of personnelmanagement at the enterprise is a positive factor in its overall activities. The evolution of the tourist marketand the evolution of management systems require that managers of tourism enterprises should take into account the certain features of their management technology and the competencies of the personnel of theseenterprises. This is the subject of the study in this article.

scholarly journals Empowerment of Digital Inclusive Finance and Development of Tourism Industry-Empirical Evidence from Prefecture-level Cities

2021 ◽  
Vol 04 (05) ◽  
Author(s):  
Minghui T ◽  
Keyword(s):  
Financial Services ◽  
Fixed Effect Model ◽  
Tourism Industry ◽  
Western China ◽  
Vulnerable Groups ◽  
Effect Model ◽  
Domestic Tourism ◽  
Inbound Tourism ◽  
Tourism Enterprises ◽  
The Relationship

Based on the panel data of 297 prefecture-level cities from 2011 to 2018, this paper uses fixed effect model to empirically analyze the relationship between digital inclusive finance and development of tourism industry. The results show that, First, digital inclusive finance has significantly promoted the development of tourism industry, and this promotion effect is more obvious in the inbound tourism market compared to the domestic tourism market. Second, dimensional heterogeneity analysis shows that the coverage and popularization of digital inclusive finance have improved the possibility of vulnerable groups obtaining tourism financial services. The deepening of its use has met the escalating demand of mainstream market for the tourism consumption, and lowered the financing difficulty for micro and small tourism enterprises. Third, the analysis of regional heterogeneity shows that the promotion of digital inclusive finance to tourism industry is only reflected in the eastern and western China. For the domestic tourism market, digital inclusive finance has produced stronger benefits in the east than in the west, while for the inbound tourism market, it shows the opposite conclusion.

scholarly journals CREATION OF A SUSTAINABLE BRAND AND SUPPORTING MARKETING IN THE ACTIVITIES OF A TOURISM ENTERPRISE

2021 ◽  
Vol 9 (7) ◽  
pp. 207-209
Author(s):  
I. M. Pazemov
Keyword(s):  
Marketing Strategy ◽  
Adequate Response ◽  
Tourism Sector ◽  
The Creation ◽  
Tourism Enterprises ◽  
The Relationship

This article is devoted to the problems of marketing strategy and activities of a tourism enterprise. In the context of the coronavirus pandemic, the tourism sector of the economy is undergoing significant changes. Adequate response of tourism enterprises to these changes is possible thanks to marketing tools, the key of which in these conditions are the creation of a sustainable brand and the use of supportive marketing tools. The article analyzes the relationship between these issues. 

‘Nature Has Its Own Soul and Speaks Its Own Language’

2010 ◽  
Vol 19 (2) ◽  
pp. 62-73
Author(s):  
Helena Ruotsala
Keyword(s):  
National Park ◽  
Tourism Industry ◽  
Reindeer Herding ◽  
Nature Protection ◽  
Economic Interests ◽  
Finnish Lapland ◽  
The People ◽  
Heated Debate ◽  
The 1960S ◽  
The Relationship

Nature and environment are important for the people earning their living from natural sources of livelihood. This article concentrates on the local perspective of the landscape in the Pallastunturi Fells, which are situated in Pallas-Ylläs National Park in Finnish Lapland. The Fells are both important pastures for reindeer and an old tourism area. The Pallastunturi Tourist Hotel is situated inside the national park because the hotel was built before the park was established 1938. Until the 1960s, the relationship between tourism and reindeer herding had been harmonious because the tourism activities did not disturb the reindeer herding, but offered instead ways to earn money by transporting the tourists from the main road to the hotel, which had been previously without any road connections. During recent years, tourism has been developed as the main source of livelihood in Lapland and huge investments have been made in several parts of Lapland. One example of this type of investment is the plan to replace the old Pallas Tourist hotel, which was built in 1948, with a newer and bigger one. It means that the state will allow a private enterprise to build more infrastructures for tourism inside a national park where nature should be protected and this has sparked a heated debate. Those who oppose the project criticise this proposal as the amendment of a law designed to promote the economic interests of one private tourism enterprise. The project's supporters claim that the needs of the tourism industry and nature protection can both be promoted and that it is important to develop a tourist centre which is already situated within the national park. This article is an attempt to try to shed light on why the local people are so loudly resisting the plans by a private tourism enterprise to touch the national park. It is based on my fieldwork among reindeer herding families in the area.

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