DIVERSITY OF INNOVATION TO ENHANCE CUSTOMER LOYALTY IN BATIK SLAMET HADIPRIYANTO BANYUMAS

2020 ◽  
Vol 1 (6) ◽  
pp. 921-929
Author(s):  
Feby Febrian ◽  
Ahmad Zaelani Adnan ◽  
Lutfi Setiadi Wibawa ◽  
Rudi Suprianto Ahmadi ◽  
Granit Agustina

The research objective was to evaluate the relationship between innovation and customer loyalty as a determining factor in the sustainability of the marketing of batik cloth products. Design / methodology / approach - using descriptive and verification methods. The design uses consumer report data from the objective test results of 100 consumers from 3000 populations. The responses measured include innovation and loyalty. Measured data diversity and analysis was performed using       simple regression to estimate customer loyalty. Findings – diversity of innovation are important factors affecting consumer loyalty of batik cloth. Research limitations/implications - understanding the patterns that lead to product innovation diversity. Practical implications – diversity of innovation with loyalty. This diversity is a way to understand and explain antecedent innovation to increase consumer loyalty to batik cloth. Originality/value    development    innovation diversity to increase    consumer loyalty. The conclusion shows that this variable has a significant effect, namely 68.6% of the innovation variable from the loyalty, while 31.4% is explained by other variables not included in this study.

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Boy Sapto Suryo Subiantoro

The presence of transportation services in the network is currently a separate phenomenon in the community. Where many services are provided in order to facilitate consumers both in terms of transportation and other services. And to find out the relationship between service quality and consumer loyalty, both directly and through customer satisfaction variables in consumers of transportation companies in the network, namely Gojek in Banjarmasin, the research was conducted using data collection media, namely questionnaires. Testing data using multiple linear regression analysis, as well as through the test results of the multak difference. Based on multiple linear regression testing conducted, it is known that both together and partially service quality variables and customer satisfaction can affect customer loyalty with a significant value obtained below the level of significant 5%. While testing the relationship of service quality to customer loyalty through customer satisfaction by performing the absolute difference test results in a significant value of 0.157 or more than the level of significant 0.05 so that the results are declared no influence.Keywords: Quality of Service, Consumer Satisfactions, Consumer Loyalty, Online Transportation Service


2019 ◽  
Vol 4 (3) ◽  
pp. 391-400
Author(s):  
Machmed Tun Ganyang

This study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer. Keywords: brand image, produk quality, customer loyalty


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irem Demirkan ◽  
Ravi Srinivasan ◽  
Alka Nand

PurposeThis paper explores the role of effective resource and knowledge management capabilities on product innovation capabilities of the small and medium-sized enterprises (SMEs). Specifically, the authors research the role of the human resource investments in the form of employee training in developing firm's innovation capabilities and how SMEs manage these investments when we account for the boundary conditions such as the level of employee education, SME size and the frequency of investments in research and development (R&D).Design/methodology/approachThe authors use survey data conducted by The Centre for European Economic Research (Zentrum für Europäische Wirtschaftsforschung – ZEW). The final sample for analysis includes 983 SMEs from Germany that belong to 13 different industries. The authors use hierarchical OLS regression to test the hypotheses presented in this paper.FindingsThe authors find a positive association between increased investments in employee training and product innovation capabilities in the context of SMEs. More specifically, the authors’ findings support that (1) the relationship between employee training and innovation capabilities is weaker in industries with greater proportion of employees with university degrees, (2) the effectiveness of investments in employee training is lower among larger SMEs than smaller SMEs, and (3) continuous R&D weakens the relationship between training expenditure and innovation capabilities. While on the one hand the authors’ findings contribute to the debate of whether employee training is necessary for SMEs by affirming this notion, on the other hand the authors show that investments in employee training have differing implications for small and large SMEs within boundary conditions. Moreover, these findings have practical implications for the managers of all SMEs in terms of management of their knowledge resources.Research limitations/implicationsThe authors’ research makes important contributions to the study of innovation in SMEs. First, the authors contribute evidence to the debate whether employee training is necessary for SMEs by showing that employee training is particularly important for SMEs that are smaller in size, have lower proportion of employees with university degrees and when they invest in research and development in a targeted manner. The authors also demonstrate that investments in employee training is not a waste, rather such investments can increase the likelihood of survival for many of these firms through its positive impact on product innovation.Practical implicationsFor managers of SMEs, the authors’ findings suggest that while investments in employee training are important, the managers of particular SMEs with above-mentioned qualities should be persistent in such investments and must make deliberate efforts to reap the benefits in terms of innovative capabilities. Unlike large firms, who have the financial means to carry out investments in an abundant manner, SMEs appear to be more enterprising with their scarce resources when we also consider the role of investments in human resources.Originality/valueThe authors’ research makes important contributions to the study of innovation in SMEs. First, the authors contribute evidence to the debate whether employee training is necessary for SMEs by finding that employee training is particularly important for SMEs that are smaller in size, have lower proportion of employees with university degrees and when they do not invest in R&D continuously. The authors also demonstrate that investments in employee training is not a waste, but such investments can increase the likelihood of survival for many of these firms.


1993 ◽  
Vol 23 (3) ◽  
pp. 145-148 ◽  
Author(s):  
Karen Ortlepp ◽  
Nokuphila Doreen Nkosi

The aim of the present study was to investigate the relationship between spouse abuse, both physical and nonphysical, and the subjective work-related variables of job satisfaction and job involvement in employed women. Given the exploratory nature of the study, a cross-sectional, correlational design was adopted. Self-report data was collected from 65 African nurses working in a private nursing consultancy in the Johannesburg area. Pearson product-moment correlations were computed. The results indicated that there is a significant inverse relationship between spouse abuse and the subjective job-related variables focused on in this study. Theoretical and practical implications are discussed in terms of these findings.


1996 ◽  
Vol 118 (1) ◽  
pp. 53-61 ◽  
Author(s):  
E. M. Dexter ◽  
M. M. K. Lee ◽  
M. G. Kirkwood

Overlapped joints are generally regarded as having higher strengths than otherwise identical, simple nonoverlapping joints because of the more efficient load transfer between braces. However, not only that relatively little research has been carried out on such joints, the few test data from which current design guidance was derived has also been recently rejected. This paper reports the first phase of a parametric finite element study into the strength of overlapping K joints under axial loading. The numerical models were validated and calibrated against existing gap and overlapped K joint test results, and various factors which affect the relationship between the strength and the overlap amount, such as boundary restraints, hidden welds, loading hierarchy, and failure modes, were investigated. The results of the work presented lay the foundation for a future parametric study.


2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Endang Setyowati ◽  
Mohammad Septyan

ABSTRACTThesis entitled "The impact of service quality and product quality to consumers loalitas CV. Sabani Indonesia Surabaya "aims to determine the effect of service quality and product quality terehadap consumer loyalty simultaneous partial and see what's most dominant influence. In this study, researchers used a questionnaire to determine the perception of respondents was 50, a data analysis technique used in this study were using multiple linear regression with correlation test, F test and t test tools. The test results of this study are obtained calculation results of multiple linear regression is Y = 1,876 + 0, 105 kpl + 0.172 mortgages where all these variables have positive influence and direction of the dependent variable namely customer loyalty CV. Sabani Indonesia Surabaya. The test results simultaneously obtained Fhitung 71.299 71.299 which means Fhitung> Ftabel 3.20, or can be seen from the level of significance of 0.000 <0.05 (α = 5%). While partially obtained Thitung Quality of service (KPL) = 2,865 Thitung Product Quality (KPR) = 4,348, thus Thitung> Ttabel (2.01174). Thus the hypothesis which states that the quality of service and product quality simultaneously or partially significant effect on consumer loyalty CV. Sabani Indonesia Surabaya proven true. Variable quality of products (mortgage) has the most dominant influence on the satisfaction of members of the cooperative as it has the largest regression coefficient is 0.172 compared to 0.105 service quality variables.Keywords: quality of service, product quality, customer loyalty


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hsin-Hsien Liu ◽  
Hsuan-Yi Chou

PurposeBased on mental accounting theory, this study explored whether the comparability of missed and subsequent promotional formats/frames affects inaction inertia.Design/methodology/approachFour experiments with imaginary and incentive-compatible designs were conducted to test the hypotheses.FindingsConsumers are more likely to express inaction inertia after having missed a comparable promotion than after having missed a noncomparable promotion. Devaluation of the promoted target mediates the impact of comparability on inaction inertia, while referent others' actions do not moderate the comparability effect. Finally, when consumers accept a subsequent inferior promotion, they prefer using a different payment format because it reduces comparability of the two promotions.Practical implicationsCompanies should use different promotional formats/frames to reduce comparability and inaction inertia when a new promotion is relatively inferior to a recent previous one. Companies should offer different payment options to help customers actively avoid comparing a current promotion with a missed promotion.Originality/valueThis study provides a more comprehensive conceptual structure for understanding the relationship between psychological comparability and inaction inertia. It provides insights into what actions companies should take to reduce inaction inertia. Furthermore, this study empirically tests the influence of multiple comparison referents, which provides a reference point for future studies on the factors affecting inaction inertia. A new method to examine whether consumers actively avoid comparisons is used, which clarifies the internal mechanism of inaction inertia.


Reproduction ◽  
2007 ◽  
Vol 133 (1) ◽  
pp. 297-307 ◽  
Author(s):  
D S Gardner ◽  
P J Buttery ◽  
Z Daniel ◽  
M E Symonds

Knowledge of factors affecting variation in birth weight is especially important given the relationship of birth weight to neonatal and adult health. The present study utilises two large contemporary datasets in sheep of differing breeds to explore factors that influence weight at term. For dataset one (Study 1;n=154 Blue-faced Leicester×Swaledale (Mule) and 87 Welsh Mountain ewes, 315 separate cases of birth weight), lamb birth weight as the outcome measure was related to maternal characteristics and individual energy intake of the ewe during specified periods of gestation, i.e. early (1–30 days; term ~147 days gestation), mid (31–80 days) or late (110–147 days) pregnancy. For dataset two (Study 2;n=856 Mule ewes and 5821 cases of birth weight), we investigated using multilevel modelling the influence of ewe weight, parity, barrenness, lamb sex, litter size, lamb mortality and year of birth on lamb birth weight. For a subset of these ewes (n=283), the effect of the ewes’ own birth weight was also examined. Interactions between combinations of variables were selectively investigated. Litter size, as expected, had the single greatest influence on birth weight with other significant effects being year of birth, maternal birth weight, maternal nutrition, sex of the lamb, ewe barrenness and maternal body composition at mating. The results of the present study have practical implications not only for sheep husbandry but also for the increased knowledge of factors that significantly influence variation in birth weight; as birth weight itself has become a significant predictor of later health outcomes.


2019 ◽  
Vol 17 (4) ◽  
pp. 16-29
Author(s):  
Berenice Juárez-Lóopez ◽  
Grace Aileen Ruiz-Santoyo

Electronic commerce has grown in recent years, which has allowed online companies to get closer to their customers. The challenge is to satisfy buyers and maintain their loyalty. This article proposes an empirical model that contributes to formulating strategies to increase customer loyalty, based on the study of satisfaction, fulfillment, and privacy. This study presents a quantitative methodology, with a causal scope and cross section. A model of structural equations was applied to analyze data from a sample of 384 online buyers of electronic travel services in the Mexican context. The results indicate that privacy and fulfillment have positive effects on customer satisfaction; however, they do not have a significant effect on loyalty. Finally, customer loyalty is positively affected by customer satisfaction. These factors have been studied in various contexts, and the relationship between them has been positive and significant. Lastly, from these findings, specific strategies are considered for the improvement of online companies in other emerging economies.


Author(s):  
Anton RYABEV ◽  
Iryna BALANDINA ◽  
Iryna POLCHANINOVA ◽  
Larysa OBOLENTSEVA

Purpose – to reveal the scientific approach to the regional policy in the field of research, use and increase the recreational potential of the regions of Ukraine, creating an effective mechanism for the development of the recreational system of the region due to an in-depth study of the recreational system potential, the quality of the recreational environment and highlighting its special structure. As a sub-goal of the study was determined the identification of factors affecting the competitiveness of the recreational system of the regions, which will make it possible to clarify the directions of activities to increase the competitiveness of the tourism and recreation sector of the economy of Ukraine. Findings – the paper proposes the mechanism of well-balanced mutual development of humanʼs health and recreational system management. Research limitations – the study addresses the problem of using recreational potential in such a way that, as a result of its use, the least damage is inflicted on the territory and on the population. To determine the direction of development were identified as “sore spots” groups of the recreational system. To solve this problem has been proposed a mechanism for the balanced development of the recreational system, which will allow: 1) to maintain and develop the existing recreational potential; 2) to increase the share of regional profits from the use of recreational potential. Methodology – the methodology and research tools are based on the methods of theoretical generalization, refinement of the conceptual apparatus, logical-structural modelling, scientific argumentation, and comparative analysis. Practical implications – the practical significance lies in the fact that the article reveals the problematic issues of recreation in Ukraine and suggests a mechanism for the management and sustainable development of the countryʼs recreational potential. The use of the proposed mechanism will lead to an increase in the incomes of the regions from the exploitation of the recreational potential and will create the conditions for the preservation of the recreational systems themselves. Originality/Value – the article value lies in the fact that it proposes a mechanism for the balanced development of the recreational system and the person in it; carried out the allocation of recreational management in a special function of the recreational system. The relationship between the development strategies of the recreational system and the assessment of the recreational competitiveness of the region is shown.


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