scholarly journals Marketing Strategy for Education Services in Integrated Islamic-Based Junior High Schools

2021 ◽  
Vol 1 (2) ◽  
pp. 48
Author(s):  
Desi Afriwanti ◽  
Himyar Pasrizal
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Junior High School ◽  
Junior High ◽  
Marketing Mix ◽  
Junior High Schools ◽  
Language Programs ◽  
Education Services ◽  
Physical Evidence ◽  
Promotion Strategies

The study aims to describe the strategy and marketing mix of education services in Integrated Islamic Junior High School (SMP-IT). The researcher used qualitative research to describe the data descriptively. Data collection techniques were observation, interviews, and documentation. The results of this study indicated that: 1) the marketing strategy in SMP-IT is to strengthen the IT and Public Relations (Humas) team in the school. 2) The marketing strategy of education services in SMP-IT is by implementing a marketing mix of products, prices, places, promotions, human resources, physical evidence and processes. The superior marketed products are tahfiz programs, language programs, Birrul Walidain and academic extracurriculars, as well as providing scholarship for excellent students. Promotion strategies are carried out through Instagram, YouTube, Twitter, Facebook, websites, and newspapers.. 

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals Pemasaran Jasa Pendidikan dan Implementasinya sebagai Strategi Pengembangan Pendidikan di SMP Muhammadiyah 1 Depok Sleman Yogyakarta

2019 ◽  
Vol 4 (1) ◽  
pp. 127-146
Author(s):  
Muhammad Iqbal
Keyword(s):  
High School ◽  
Qualitative Research ◽  
Public Relations ◽  
Marketing Strategy ◽  
Junior High School ◽  
Junior High ◽  
Geographical Location ◽  
Marketing Strategies ◽  
Educational Services ◽  
Theory Approach

This research focused on the experience of  Muhammadiyah Junior High School I (SMP 1) in Depok Sleman Yogyakarta in improving students trust and choice to study in the institution through an education marketing strategy. How the strategy of marketing is developed and work for educational services and its implementation is highlighted in this study. Using a qualitative research  this paper utilizes the marketing strategy theory approach to educational services. The data were collected through: (1) observation, (2) documentation, and (3) in-depth interviews with school principals, public relations staff, student affairs, parents and students. It was validated by using source and technical triangulation technique in a qualitative research. The results of the study indicated that: First, the marketing strategy of educational services in improving the educational services in SMP 1 Muhammadiyah Depok, involves: (1) internal, (2) external, and (3) interactive marketing strategies. Second, the implementation of marketing strategies in improving education services in SMP 1 Muhammadiyah Depok covers: (1) implementing market selection strategies by segmenting the market, targeting and positioning. (2) establishing the marketing mix by applying quality products from this junior high school, highlighting its geographical location, applying competitive prices, and carrying out promotional steps. Third, the supporting and inhibiting factors of the marketing strategy in the school were summarized in the strengths, weaknesses, opportunities and threats (SWOT) analysis.

scholarly journals IMPLEMENTASI STRATEGI PEMASARAN JASA PENDIDIKAN DI SMP MUHAMMADIYAH 1 DEPOK YOGYAKARTA SERTA PENINGKATAN PELAYANAN PENDIDIKAN

2021 ◽  
pp. 37
Author(s):  
Muhammad Muhammad Iqbal Muhammad Iqbal
Keyword(s):  
High School ◽  
Marketing Strategy ◽  
Junior High School ◽  
Junior High ◽  
Geographical Location ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Services ◽  
Theory Approach

Abstrak Penelitian ini difokuskan di SMP Muhammadiyah 1 Depok, ketika tahun 2009 SMP ini mengalami keterpurukan. Jika sekolah tidak mampu menerima anak-anak lebih dari 10 siswa maka SMP ini terancam akan ditutup. Faktor keterpurukan SMP ini disebabkan oleh marketing yang gagal dan pelayanan jasa pendidikan yang menurun. Dengan menerapkan implementasi strategi pemasaran jasa pendidikan, SMP Muhammadiyah 1 Depok ini mampu bangkit dari keterpurukan. Sehingga konsumen, orang tua, dan masyarakat kembali yakin dan percaya untuk menyekolahkan anaknya di SMP ini. Penelitian ini bertujuan untuk mengetahui implementasi strategi pemasaran jasa pendidikan dalam meningkatkan pelayanan pendidikan SMP Muhammadiyah 1 Depok Yogyakarta. Penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan teori strategi pemasaran jasa pendidikan. Data dikumpulkan melalui: (1) observasi, (2) dokumentasi, dan (3) wawancara mendalam kepada kepala sekolah, waka humas, waka kesiswaan, orang tua siswa dan siswa. Teknik validasi dan keabsahan data dengan triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan implementasi strategi pemasaran jasa pendidikan dalam meningkatkan pelayanan pendidikan SMP Muhammadiyah 1 Depok yaitu: (1) melakukan strategi pemilihan pasar dengan melakukan segmentasi pasar, targeting dan positioning. (2) menetapkan marketing mix dengan cara menerapkan produk-produk yang berkualitas dari SMP ini, menonjolkan letak geografisnya yang cukup strategis, menerapkan harga yang bersaing, dan juga melakukan langkah-langkah promosi serta langkah-langkah lainnya. Kata Kunci: Implementasi Strategi Pemasaran, Pelayanan Pendidikan, Marketing mix. Abstract This research focused on SMP 1 Muhammadiyah Depok Sleman Yogyakarta, in 2009 this junior high school experienced adversity. If the school was unable to receive more than 10 students, this school would be closed. This SMP downturn is caused by failed marketing and declined educational services. By applied implementation the marketing strategy of educational services, SMP 1 Muhammadiyah Depok able to rise from adversity. So that consumers, parents and the community would trust and believe in sending their children to this junior high school. This study was aimed at determining the implementation of educational services marketing strategies in improving educational services in SMP 1 Muhammadiyah Depok Yogyakarta. This research was a qualitative research used the marketing strategy theory approach to educational services. Data were collected through: (1) observation, (2) documentation, and (3) in-depth interviews with principals, public relations staff, student affairs, parents of students, and students. Data validation and validity techniques were undertaken by using source triangulation and technical triangulation. The results of the study indicated the implementation of marketing services marketing strategies in improving education services in SMP 1 Muhammadiyah Depok, namely: (1) implementing market selection strategies by segmenting the market, targeting and positioning. (2) establishing the marketing mix by applying quality products from this junior high school, highlighting its geographical location that is quite strategic, applying competitive prices, and also taking promotional steps and other steps. Keywords: Marketing Strategy Implementation, Educational Services, Marketing mix.

ANALYSIS OF FACTORS THAT INFLUENCES THE STUDENTS DECISION IN CHOOSING PHARMACEUTICAL DIPLOMA III PROGRAM IN BUKITTINGGI THAT IS MEDIATED BY MOTIVATION VARIABLE

2019 ◽  
Vol 4 (3) ◽  
pp. 449
Author(s):  
Yonrizon Yonrizon
Keyword(s):  
Brand Image ◽  
Marketing Mix ◽  
Prospective Students ◽  
Product Price ◽  
Education Services ◽  
Price Process ◽  
Physical Evidence ◽  
The World ◽  
The Status ◽  
Target Set

<p>Competitive competition in the world of education services is influenced by the consequences of higher education that has the ability to compete that can survive and achieve the target set. Currently, the existing college are competing to develop their potential and ability to attract prospective students. Therefore, the college must create a Marketing Mix Services strategy that is the product, prices, location, promotion, people, process, physical evidence, and brand image mediated by motivation.The approach used is the survey, which is the activity of collecting data as much as possible about the facts that are supporters of the research, with a view to know the status, symptoms, determine the similarity of status by comparing with the standards that have been selected and or determined. (Arikunto &amp; Kusyati, 2015). This research was conducted to determine the effect of product, price, location, promotion, people, process, physical evidence, brand image, to student's motivation in making decision to choose college of Pharmacy in Bukittinggi. The result of research shows that product, price, process, brand image, have positive and significant effect to motivation, while location, promotion, person, physical proof have no significant effect to motivation and motivation have positive and significant influence to decision of vote</p><p> </p><p><em>Persaingan kompetitif dalam dunia layanan pendidikan dipengaruhi oleh konsekuensi pendidikan tinggi yang memiliki kemampuan bersaing yang dapat bertahan dan mencapai target yang ditetapkan. Saat ini, perguruan tinggi yang ada bersaing untuk mengembangkan potensi dan kemampuan mereka untuk menarik calon siswa. Oleh karena itu, perguruan tinggi harus membuat strategi Marketing Mix Services yaitu produk, harga, lokasi, promosi, orang, proses, bukti fisik, dan citra merek yang dimediasi oleh motivasi. Pendekatan yang digunakan adalah survei, yaitu kegiatan mengumpulkan data sebanyak mungkin tentang fakta-fakta yang menjadi pendukung penelitian, dengan maksud untuk mengetahui status, gejala, menentukan kesamaan status dengan membandingkan dengan standar yang dimiliki telah dipilih dan atau ditentukan. </em><em>(Arikunto &amp; Kusyati, 2015)</em><em>. Penelitian ini dilakukan untuk mengetahui pengaruh produk, harga, lokasi, promosi, orang, proses, bukti fisik, citra merek, terhadap motivasi siswa dalam mengambil keputusan memilih perguruan tinggi Farmasi di Bukittinggi. Hasil penelitian menunjukkan bahwa produk, harga, proses, citra merek, berpengaruh positif dan signifikan terhadap motivasi, sedangkan lokasi, promosi, orang, bukti fisik tidak berpengaruh signifikan terhadap motivasi dan motivasi berpengaruh positif dan signifikan terhadap keputusan pemilihan.</em></p>

Music at Lincoln Junior High (Minneapolis) and the Lincoln Junior High Girls’ Band: 1923—1940

2010 ◽  
Vol 58 (1) ◽  
pp. 55-74
Author(s):  
Keitha Lucas Hamann
Keyword(s):  
High School ◽  
High Schools ◽  
Junior High School ◽  
Large Scale ◽  
Junior High ◽  
Music Educators ◽  
Middle Level ◽  
Junior High Schools ◽  
Music Program ◽  
Music Model

Examination of the music opportunities available to students in the junior high schools of the early twentieth century lends historical perspective to current challenges facing middle level music educators. This article describes the specific music offerings at Lincoln Junior High School in Minneapolis, Minnesota, from the school opening in 1923 to 1940, when financial challenges forced the reorganization of the music program. In many ways, the music curriculum at Lincoln Junior High School in Minneapolis was exemplary of the music experiences found in other junior high schools. The required curriculum was based on the general music model of the elementary school and included music appreciation and a strong emphasis on the development of music reading skills. Extracurricular “clubs” provided performance opportunities for young adolescent musicians. Choruses focused on preparing large-scale productions such as operettas and musicals, while instrumental groups participated in contests and festivals. Performances for school assemblies and civic groups provide evidence of the importance of connections to the community for junior high schools. The formation of the Girls’ Band at Lincoln in 1924 was unusual. In the absence of direct evidence, I postulate possible explanations for the founding of this unique ensemble.

scholarly journals Comparison of student attitudes towards natural sciences

2020 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Maison Maison ◽  
Haryanto Haryanto ◽  
Margaret Dwi Wiwik Ernawati ◽  
Yulia Ningsih ◽  
Nurdatul Jannah ◽  
...  
Keyword(s):  
High School ◽  
High Schools ◽  
Junior High School ◽  
Student Attitudes ◽  
Junior High ◽  
Survey Methods ◽  
Junior High Schools ◽  
Science Attitude ◽  
Students Attitudes ◽  
Scientific Attitudes

The attitude of students during the learning process is essential to be known by an educator to understand how to deal with students in the class. This study aims to determine how students 'attitudes towards science subjects and this study also aim to determine whether there is a comparison of students' attitudes towards natural science subjects in junior high schools in Indonesia. This research was conducted at some state junior high schools in Jambi. Specifically, the research sites were Junior High School 5, Junior High School 6, and Junior High School 26 in Jambi. The research design used in this study was a quantitative approach with survey methods. The research instrument was a science attitude questionnaire. Data were analyzed using descriptive statistics and inferential statistics. The results showed that students' attitudes toward science subjects based on indicators of adoption of scientific attitudes, fun in learning science, and interest in increasing the time to study science were in good categories and also there are significant differences of students’ attitude towards science subjects in the three schools with a comparison value of 0.042 &lt; 0.05.

scholarly journals Inovasi Pengembangan Kurikulum Sekolah Berbasis Pesantren dalam Meningkatkan Kepercayaan Masyarakat

MANAZHIM ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 183-200
Author(s):  
Fathor Rozi ◽  
Moh. Aminullah
Keyword(s):  
High School ◽  
High Schools ◽  
Junior High School ◽  
Junior High ◽  
Positive Impact ◽  
School Curriculum ◽  
Learning System ◽  
Junior High Schools ◽  
Public Confidence ◽  
Curriculum Innovation

This study aims to find out innovations in developing a pesantren-based school curriculum in increasing public confidence in SMP Islam Sumberranyar Paiton Probolinggo. This research uses a qualitative approach, while the type of research used is a case study. The results of the study show that: innovations in developing pesantren-based school curriculum in increasing public trust are as follows; The innovation of developing a pesantren-based school curriculum in Islamic junior high schools has improved very well, from the development of the school curriculum trying to develop a pesantren curriculum by changing the learning system, the supporting factors for innovation in developing a pesantren-based school curriculum in Islamic junior high schools include the principal involving all relevant stakeholders, both administrators and administrators. The entire board of teachers, community leaders, guardians of students as well as support from boarding school caregivers, inhibiting factors for innovation in developing a pesantren-based school curriculum in Islamic junior high schools, the low awareness of teachers to develop learning tools, this hampers the innovation of developing a pesantren-based school curriculum which was developed together at Sumberanyar Islamic Middle School Paiton, while the positive impact of curriculum innovation developed at Islamic Junior High School can increase public confidence in Sumberanyar Islamic Junior High School Paiton Probolinggo

scholarly journals Substantive Model of Teacher Pedagogical Sustainable Profession as An Effort to Improve The Quality of PBI Based on Text and Character in Junior High School and MTs

2020 ◽  
Vol 4 (2) ◽  
pp. 118-129
Author(s):  
Nur Fajar Arief ◽  
Akhmad Tabrani
Keyword(s):  
High Schools ◽  
Data Analysis ◽  
Junior High School ◽  
Junior High ◽  
Qualitative Approach ◽  
Class Action ◽  
Junior High Schools ◽  
Research Subjects ◽  
Instructional Design And Development

Sustainable professional development of pedagogic teachers is a strategic effort to improve the competence and performance of teachers in carrying out their duties and functions as planners, implementers, and evaluation of learning in  the classroom. This research aims to examine the improvement of innovative, creative, adaptive, and productive quality of PBI based on Indonesian text and character through the SKBP model of teachers in junior high schools and MTs. This research was  conducted using qualitative approach with survey type. The research subjects were PBI teachers in 6 junior high schools and MTs selected research target locations by using random patterns of strata. Descriptive data of 5 research objects obtained by researchers as a key instrument with interview techniques, questionnaires, and focused observations. Data analysis was carried out using a flow model during the study.  The development models used are  R2D2 model: Recursive, Reflective Instructional Design and Development  and Oxford training strategy model. The assessment of the effectiveness of the SKBP model was carried out using a qualitative approach with the type of class action research of the Kemmis and Taggart models. The research subjects were PBI teachers and grade VIII students at 6 junior high schools in Malang districts and cities. Further data analysis is done descriptively, including (1) improvement of pbi process based on Indonesian text and character using SKBP model and (2) improvement of PBI results based on Indonesian text and character using SKBP model.

scholarly journals Effectiveness of Online Learning Implementation in Topic Dynamic Electricity during the Covid-19 Pandemic at Junior High School

2020 ◽  
Vol 03 (12) ◽  
Author(s):  
Muhammad Habibbulloh ◽  
Keyword(s):  
High School ◽  
Online Learning ◽  
High Schools ◽  
Student Learning ◽  
Learning Outcomes ◽  
Junior High School ◽  
Junior High ◽  
Junior High Schools ◽  
Student Response ◽  
School Level

his study aims to determine the effectiveness of the implementation of online learning on dynamic electricity topics carried out in junior high schools during the Covid-19 pandemic. Effectiveness is seen from the completeness of learning outcomes, obstacles faced during learning, and student responses to online learning. The research method used in this research is quantitative descriptive with one group pre-test post-test design. The sample used in this study were 64 junior high school students in one of the state junior high schools in Lamongan Regency, East Java. The results of the research obtained were that the average completeness of student learning on dynamic electricity material with an online learning model was very low (below the minimum completeness standards), analysis of the N-Gain value gets a value of 0.23 and is categorized as low. Statistical analysis with the help of SPSS 22 shows that the sample is normally distributed and hypothesis testing shows that online learning has no effect on increasing the value of student learning outcomes. There were many obstacles during the online learning process even though solutions had been given but there were not resolved properly, one of the obstacles was the need real lab. Student response to online learning is quite positive 63%. The conclusion of this study is that online learning is not effective enough to be used at the junior high school level and improvements are still needed in terms of facilities and infrastructure.

scholarly journals Heat-Not-Burn Tobacco, Electronic Cigarettes, and Combustible Cigarette Use Among Japanese Adolescents: A Nationwide Population Survey 2017

2019 ◽  
Author(s):  
Yuki Kuwabara ◽  
Aya Kinjo ◽  
Maya Fujii ◽  
Aya Imamoto ◽  
Yoneatsu Osaki ◽  
...  
Keyword(s):  
Public Health ◽  
High School ◽  
High Schools ◽  
Junior High School ◽  
Junior High ◽  
Electronic Cigarettes ◽  
New Products ◽  
Junior High Schools ◽  
Regulation System ◽  
Japanese Adolescents

Abstract Background Globally, among a wide range of public health concerns, smoking remains one of the most crucial challenges. Especially for adolescents, the increase in the use of electronic cigarettes is controversial, as its use may lead to established smoking. In Japan, where a unique tobacco regulation system exists, the heat-not-burn tobacco market has been growing. However, the prevalence and association of combustible cigarettes and new tobacco-related products have not yet been closely investigated among Japanese adolescents. This study aimed to clarify the prevalence of smoking among adolescents including new types of tobacco-related products and to compare the characteristics of their users.Methods In 2017, a cross-sectional survey was conducted with randomly sampled junior high school and high school students from 47 prefectures nationwide. Overall, 98 junior high schools in 44 prefectures and 86 high schools in 42 prefectures were included in the survey. In total, 22,275 students from 48 junior high schools and 42,142 students from 55 high schools completed an anonymous questionnaire while at school.Results The age-adjusted rate of ever (current) use of electronic cigarettes was 2.1% (0.7%) in junior high school and 3.5% (1.0%) in high school; that of combustible cigarettes was 2.6% (0.6%) in junior high school and 5.1% (1.5%) in high school; the rate of heat-not-burn tobacco use was lower relative to the other products: 1.1% (0.5%) in junior high school and 2.2% (0.9%) in high school. Examination of the combined use of the three types of products identified a high number of dual users. Comparison between different types of users indicated different backgrounds of combustible cigarette users and new products users.Conclusions The prevalence of new tobacco-alternative products is growing in popularity among Japanese adolescents. Dual use is common, and many adolescents use new products only. Moreover, e-cigarettes might lure a broader range of groups to smoking. Continuous monitoring and further research should investigate the health impact of new products to promote public health action regarding smoking epidemics.

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