scholarly journals FORMATION OF MARKETING STRATEGY FOR INTEGRATION OF VEGETABLE ENTERPRISES

2021 ◽  
Author(s):  
Alla Gumeniuk ◽  
Olena Garmatiuk
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Technical Information ◽  
Stock Exchanges ◽  
Joint Activities ◽  
Financial Condition ◽  
Vegetable Products ◽  
Brand Promotion ◽  
Characteristic Features ◽  
The Right

The article considers the formation marketing strategy on the basis of agro-industrial integration as a form of vertical cooperation of agricultural enterprises with enterprises of technologically related areas. The expediency of such approaches is justified by the fact that small businesses and households are uncompetitive in the market, as they can not solve the problem of providing logistics, including seeds, fuel, machinery, innovative technologies, information and legal support, their financial condition does not allow professional marketing specialists, and their products are uncompetitive in terms of sales, range. Therefore, it is proposed to solve this problem by combining small enterprises into large ones. The efficiency of a set of enterprises, organizations and market institutions that ensure the effectiveness of relationships (economic, organizational and technical, information, communication, marketing, logistics between the enterprises of the vegetable industry, the domestic market and end consumers of vegetable products). The main elements of the infrastructure are presented stock exchanges, auctions, wholesale markets for vegetable products, city markets, sales network of enterprises and the processing industry. Approaches to generalization of marketing strategy of integration of vegetable enterprises, its characteristic features and signs that give the right to consider it as multidimensional, complex, dynamic, hierarchically structured system and to define its features are offered and generalized. To carry out joint activities in the market, small owners of private farms can choose different forms of organizational and group integration: marketing, or service, cooperative; trade groups, or associations a type of cooperative that represents its members in the process of collective bargaining issues related to the trade process, rather than the practical aspects of marketing, such as the formation of commodity parties, processing and distribution, or promotion; brand promotion of goods, which consists in the promotion of a special type of goods and is financed collectively by the producers of this product. Keywords: marketing strategy, integration, vegetable market infrastructure, agromarketing, agroholding.

scholarly journals Identifikasi Tingkat Pengetahuan Pengusaha Kecil Terhadap Penyusunan Laporan Keuangan Sederhana Di Lingkungan Kecamatan Medan Labuhan

2020 ◽  
Vol 3 (2) ◽  
pp. 142-149
Author(s):  
Liza Novietta ◽  
Ruswan Nurmadi
Keyword(s):  
Small Businesses ◽  
Small And Medium Enterprises ◽  
Accounting Standards ◽  
Financial Statements ◽  
Financial Accounting ◽  
Financial Condition ◽  
Financial Conditions ◽  
Level Of Knowledge ◽  
The Right ◽  
Medium Enterprises

The role of Micro, Small and Medium Enterprises (MSMEs) in the national economy in Indonesia is quite large. If MSME is managed and developed properly, it can create a strong MSME so that it can sustain the Indonesian economy. The condition of MSMEs as the backbone of the Indonesian economy can be seen in the 1997 monetary crisis, where many large companies went out of business and only MSMEs were able to survive. Accounting has an important role in the progress of MSMEs. This is due to the existence of good accounting records and in accordance with established accounting standards, it can help small businesses in making the right decisions, facilitate in obtaining credit from creditors and can provide accurate and timely information. By using financial statements as a basis for looking at the financial condition of a business, every decision taken by a business actor is based on real financial conditions. Seeing the importance of the level of knowledge of small entrepreneurs to the preparation of simple financial statements based on MSME Financial Accounting Standards in Indonesia, the researcher is interested in conducting a study entitled "Identification of the Level of Knowledge of Small Entrepreneurs on the Preparation of Simple Financial Statements Based on SAK-EMKM in the Medan Labuhan Sub-District Environment."

Strategi Pemasaran Produk Asuransi Investasi di Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 183-194
Author(s):  
Aida Lasmi ◽  
Nuri Aslami
Keyword(s):  
Qualitative Analysis ◽  
Marketing Strategy ◽  
Good Service ◽  
The Public ◽  
Depth Analysis ◽  
The Right ◽  
Customer Trust ◽  
Strategy Marketing

Today's Indonesian people have a high desire to protect themselves with iberinsurance and even invest while being insured. Insurance has slowly become a necessity for the community as a form of protection and investment in the medium and long term. For investment insurers, a person does not need to manage the purchased policy, it is enough to pay the initial investment premium and then everything is managed by the police issuer, so that it is convenient for the public to use it according to their needs and provisions. The purpose of this research is to find out the implementation of the marketing strategy for investment insurance products at PT AXAi Mandiri Financiali Services (Axa Mandiri) in attracting customers through analyzing the strengths, weaknesses, opportunities and threats faced and simulating premiums on investment insurance products, explaining the qualitative analysis used by the company in depth analysis. The results obtained are that the company iAxa Mandirii increases customer trust by sharpening aspects of its marketing strategy, which begins with identifying the aspects that underlie the preparation of insurance which focuses on investment, determining the brand to be more recognizable by the wider community, a strong personal team, good service, the right choice of products and quality, the right premium, Attractive product packagingii and continuous promotion are the overall strengths applied by Axa Mandiri.  Keywords: strategy, marketing, insurance, investment

Cancer Curricula for Secondary Schools: Making the Right Choice

1998 ◽  
Vol 28 (3) ◽  
pp. 593-602
Author(s):  
Paul E. Pezza
Keyword(s):  
Secondary Schools ◽  
Marketing Strategy ◽  
Cancer Education ◽  
Theoretical Perspective ◽  
American Cancer Society ◽  
Evaluation Methodology ◽  
The Political ◽  
Cancer Society ◽  
The Right ◽  
Selection Of

The American Cancer Society has produced and distributed for use in secondary schools a curriculum package entitled Right Choices. This article considers the development, testing, and marketing of the new cancer education program. Of particular interest is the selection of the theoretical perspective, evaluation methodology, and marketing strategy employed in its production, given the direction in which the field of health education is moving and the political context in which the curriculum has emerged. The author concludes that in selecting cancer prevention curricula for the schools, making the right choice may not be as simple as adopting what is available from the American Cancer Society. The case of Right Choices also serves to illuminate concerns about the American Cancer Society raised by others and bolsters the call for an examination of the organization's role in an effort to control cancer.

Marketing Strategy Support System for Small Businesses

2015 ◽  
Author(s):  
Minhee Cho ◽  
Choong-Nyoung Seon ◽  
Sungho Shin ◽  
Jung-Ho Um ◽  
Seungkyun Hong ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Support System ◽  
Small Businesses

Segmental Neurofibromatosis Follows Blaschko's Lines or Dermatomes Depending on the Cell Line Affected: Case Report and Literature Review

2004 ◽  
Vol 8 (5) ◽  
pp. 353-356
Author(s):  
Fara P. Redlick ◽  
James C. Shaw
Keyword(s):  
Schwann Cells ◽  
Clinical Manifestations ◽  
Neurofibromatosis Type ◽  
Cell Types ◽  
Genetic Mutation ◽  
The Body ◽  
Chromosome 17 ◽  
Medline Search ◽  
Characteristic Features ◽  
The Right

Background: Segmental neurofibromatosis type 1 (NF-1) has the characteristic features of generalized NF-1 but is isolated to a particular segment of the body. Segmental NF-1 results from a postzygotic mutation during embryogenesis in the NF-1 gene on chromosome 17. The embryologic timing of the mutation and cell types affected predict the clinical phenotype. Objective: We present a case of a 52-year-old woman with segmental neurofibromas isolated to the right cheek and neck. We review the recent literature on the genetic and cellular differences between the various clinical manifestations of segmental NF-1. Methods: A MEDLINE search for cases of segmental neurofibromatosis was conducted. Results: In patients with segmental NF-1 presenting as neurofibromas-only, the distribution follows a neural distribution in dermatomes because the genetic mutation appears to be limited to Schwann cells. In patients with pigmentary changes only, the NF-1 mutation has been shown to occur in fibroblasts and the distribution tends to follow the lines of Blaschko. Conclusion: Our patient's neurofibromas were secondary to a postzygotic mutation in the NF-1 gene of neural crest–derived cells. This mutation most likely occurred later in embryogenesis in cells that had already differentiated to Schwann cells and were committed to the dermatomal distribution of the right neck and cheek region (C2).

scholarly journals Impelementasi Strategi Pemasaran Dalam Upaya Peningkatan Nilai Jual Hasil Produksi Warga Binaan Pemasyarakatan

POINT ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 83-94
Author(s):  
Agung Risaldo
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Product Distribution ◽  
Correctional Institutions ◽  
Self Reliance ◽  
Dead End ◽  
Quality Product ◽  
Product Increase ◽  
The Right ◽  
Product Sales

Correctional as an institution that aims to form prisoners and inmates become the whole person, In its implementation implement two coaching programs which are the first coaching personality and the second coaching self-reliance development. In the development of self-reliance in correctional institutions in Indonesia, implementing programs aimed to improve the ability of the prisoners. Prisoners are trained to make a product whether it is goods or services, ranging from handicrafts, bakery, laundry, and Barber. But in the implementation of entrepreneurship programs such as handicrafts encountered a dead end because of not finding the right market. It takes a marketing strategy that is able to increase the selling power of the resulting product. Increase from product quality, product sales price, product distribution, and product promotion. The journal's writing aims to determine the right marketing strategy to increase the sales of convict production. The journal's writing uses a library of libraries aimed at identifying the right marketing strategy to increase the sales of convict production, and to determine the right strategy for product quality improvement.

scholarly journals Financial Distress, Company Size, and Ownership to Tax Avoidance in the Listed Indonesia Stock Exchange Companies

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Purnamawati P
Keyword(s):  
Financial Distress ◽  
Manufacturing Industry ◽  
Stock Exchange ◽  
Tax Avoidance ◽  
Corporate Ownership ◽  
Financial Condition ◽  
Food And Beverage ◽  
Business Size ◽  
Tax Payments ◽  
The Right

This paper assesses the effect of financial distress, business size, and institutional ownership affect tax avoidances in the Food and Beverage Sub-Sector Manufacturing Industry Registered at Listed Indonesia Stock Exchange Companies, IDX in 2016-2020. With a quantitative analysis approach, this study finds that the financial distress affects tax avoidance due to the decline in financial condition as experienced by the company. The right of large companies has a tendency to maintain its image to the public so that they will try to comply with the terms of tax payments. Meanwhile, corporate ownership has no influence on tax avoidance due to pressure on owners to implement aggressive tax policies in order to increase profits.

scholarly journals SIMILARITY ASSESSMENT OF COUNTRIES TO FACILITATE LEARNING FROM INTERNATIONAL CONSTRUCTION PROJECTS

2017 ◽  
Vol 4 (1) ◽  
Author(s):  
Beste Ozyurt ◽  
Gozde Bilgin ◽  
Irem Dikmen ◽  
M. Talat Birgonul
Keyword(s):  
Construction Projects ◽  
Online Questionnaire ◽  
Political Condition ◽  
Similarity Assessment ◽  
International Construction ◽  
Related Information ◽  
Financial Condition ◽  
Governance Systems ◽  
Construction Experience ◽  
The Right

Companies’ ability to learn from projects is a source of competitive advantage in project-based industries. Learning from experiences in international markets is particularly important for global contractors so that the right bidding strategy can be developed, effective project governance systems can be established, and similar mistakes are not repeated. In this study, we assert that countries can be clustered according to their similarity so that experiences gained in these markets can be transferred and adapted to forthcoming projects. Thus, similarity factors to be used for clustering of countries can be identified, and a methodology can be developed to store, retrieve and reuse country-related information in international construction projects. In this paper, we report the factors identified for similarity assessment of countries to be used to facilitate learning from projects. As a result of literature review, interviews with experts and an online questionnaire administered to company professionals who have international construction experience, 12 factors have been identified for clustering of countries. As a result of ranking analysis; factors of “development level of and culture in the construction industry”, “political condition of the country” and “financial condition of the country” are obtained as the most important factors. The identified factors will be explained and how the clustering of countries can help companies to extract valuable information from previous experiences will be discussed.

scholarly journals PROMOTION AND QUALITY OF SERVICE WITH INTERESTS TO VISIT TOURIST OBJECTS: SISTEMATIC SEARCH

2020 ◽  
Vol 2 ◽  
pp. 3-7
Author(s):  
Nellyn Lutur
Keyword(s):  
Quality Of Service ◽  
Local Government ◽  
Service Quality ◽  
Marketing Strategy ◽  
Local Governments ◽  
Tourism Industry ◽  
Systematic Search ◽  
Stable Conditions ◽  
The Right

The aim of the research is the systematic search of promotion and quality of service with interest to visit tourist objects. This article is a systematic search that collects data from relevant indexed journals in Indonesia. These findings are discussed in a theoretical study so as to produce a conclusion. This article draws the conclusion that in the current era, the use of the right marketing strategy is very important because many new attractions are emerging as competitors. Applying the right marketing strategy will bring tourists and make tourists who have visited have an interest to visit again. The interest in revisiting is the encouragement of someone to carry out a visit to the destination that was visited. The regional tourism industry pays attention to the duties and functions of the promotion department and service quality in planning and implementing strategies that optimize a tourist interest. The quality of service within these institutions and local governments in the field of tourism is very closely related and has a strong influence on the tourism industry. There are promotion factors and service quality, connected with the interest of the local government in tourists visiting directly or indirectly, thus affecting the development of industries in the region. The attitude of the local government directly influences the visit of domestic and foreign tourists, then indirectly the situation and stable conditions in political, economic and security developments. The contribution of this research is to study theories about promotion and service quality with an interest in visiting tourist objects.

scholarly journals Effective budgeting as a priority of the company›s development

2021 ◽  
Vol 16 (2) ◽  
pp. 46-53
Author(s):  
S. B. Kashkimbayev ◽  
A. N. Zhakupov
Keyword(s):  
Modern World ◽  
Budget Process ◽  
Budget Management ◽  
Subsequent Formation ◽  
Financial Condition ◽  
Analysis And Synthesis ◽  
Fierce Competition ◽  
The Right ◽  
Methodological Aspects ◽  
The Impact

In the modern world, in the conditions of economic instability and fierce competition, companies need to have effective tools that can provide an opportunity to study the current financial condition, compare cash inflows and outflows, approve the right decisions that contribute to the subsequent formation and development of the enterprise, as well as optimize management costs. In a company, such an important tool for financial planning, as well as control, is budgeting.This article discusses the tasks, goals, methods, disadvantages and advantages of budgeting, illustrates the full continuous cycle of budget management and the stages of development of the concept of budgeting. In addition to the theoretical aspects, the article considers the empirical and methodological aspects. The purpose of this article is to generalize the theoretical provisions and develop the organizational and methodological aspects of the application of budgeting and the impact of effective budgeting on the development of the overall company. The article uses complex and systematic approaches to the processes and phenomena under study, which is achieved through the methods of analysis and synthesis, review and collection of information, statistical analysis, scientific abstraction and visualization.In the conclusion of the article, the conclusions are made, that a properly formed concept of budgeting, improvement of methods and elements of the budget process will make it possible to manage the capital, as well as a single commercial, and the company as a whole, establishing the sequence of business types, terms and trends of restructuring. This will allow the owners of companies to adapt their business in time to all possible changes in market conditions.

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