scholarly journals Gender-related Analysis in American Advertisements TV

2021 ◽  
Vol 4 (10) ◽  
pp. 92-103
Author(s):  
Ghufran Sattar Jarad ◽  
Manal Ni’met Abdul Hadi
Keyword(s):  
Gender Differences ◽  
Personal Communication ◽  
Gender Issues ◽  
Mental Process ◽  
Design Features ◽  
Cultural Conditions ◽  
Product Service ◽  
Males And Females ◽  
Material Process ◽  
Marketing Tool

Advertising is “the non-personal communication of information usually paid for and persuasive in nature about product, service or ideas by identified sponsors through the various media” (Buren,1992:7). The ad aims to market products and services, this is according to business and this is an effective marketing tool. Advertising also offers information so that customers are aware of what is available, who makes it, and where they can get it (Durant & Lambron, 2009: 93). Advertisers need to consider gender differences to the best capacity possible to use appropriate advertisement design features. The most significant aspect of gender issues for advertisers can be how males and females react differently to the advertisement. So, “the focus is on how gender in language and society is negotiated and how linguistic forms represent and shape social and cultural conditions in which men and females live”. (Behnam and Zamanian, 2014:4) American advertisements often contain different meta-functions that are worthy of analysis. The present study intends to analyze American advertisements according to the three meta-functions such as ideational, interpersonal, and textual. This study examined 5 American advertisements (each one of them has a different theme) from a verbal and non-verbal perspective, based on the three meta-functions models developed by Halliday (1994). The results of the study revealed that American advertisements are biased to females rather than males to introduce the products because they considered females as powerful signs who use their high attractiveness to promote the products or brands. Concerning the grammatical aspects, the results showed that material process, mental process, declarative mood, and first-person pronouns are the highest used to achieve the goals of this study.

Gender Differences in Clothing Worn in Current Popular Comic Books

2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Kyle Landon Jossy
Keyword(s):  
Gender Differences ◽  
Content Analysis ◽  
Comic Books ◽  
Book Industry ◽  
Comic Book ◽  
Lower Body ◽  
Female Characters ◽  
Male And Female ◽  
Males And Females

This study looked at how males and females were portrayed, based on the amount of skin shown in the clothing worn.  A Content analysis was performed on a sample of 20 randomly selected popular comics from the last 3 years.  Both male and female characters were rated on how much skin they showed in three clothing categories; neck line, sleeve length, and lower body.  Results showed that in all 3 categories, women consistently wore more revealing clothing.  The findings demonstraetd that the comic book industry is comparable to other forms of media, in the sexualization of female characters, by having them wear more revealing clothing.

Binge Eating and Addictive-Like Behaviours in Males and Females

2020 ◽  
pp. 003329412097175
Author(s):  
Johanna Levallius ◽  
Elin Monell ◽  
Andreas Birgegård ◽  
David Clinton ◽  
Emma Forsén Mantilla
Keyword(s):  
Gender Differences ◽  
Binge Eating ◽  
Disordered Eating ◽  
Food Addiction ◽  
Community Sample ◽  
Eating Behaviours ◽  
Compulsive Exercise ◽  
Males And Females ◽  
Common Behaviour ◽  
The Relationship

Introduction Binge eating is a common behaviour that is strongly linked to both obesity and eating disorder. There is evidence that binge eating commonly co-occurs with other problematic and addictive-like behaviours; however, this has not been explored systematically. The present study aimed to examine the relationship between binge eating, body weight, disordered eating behaviours and associated addictive-like behaviours, with particular attention paid to gender differences. Method A community sample ( N = 500; 75% female, Mage = 32.5 years) reported disordered eating behaviours (i.e. binge eating, purging, restriction of eating, compulsive exercise), body mass index (BMI), food addiction, starvation addiction, exercise dependence, tobacco use and alcohol consumption. Results 42% of females and 21% of males reported binge eating during the past four weeks. Binge eating was significantly associated with all investigated behaviours in females, and with purging, compulsive exercise and overweight/obesity in males. Controlling for BMI, self-starvation predicted binge eating in males (OR = 1.07), while food addiction (OR = 1.73) and alcohol dependence (OR = 1.11) predicted binge eating in females. Conclusions The multiple associations between binge eating and addictive-like behaviors supports broad screening and generalized prevention efforts. Prevention efforts should reflect gender differences.

Older Adults’ Constraints to Participation in Structured Exercise Classes

1997 ◽  
Vol 5 (3) ◽  
pp. 190-212 ◽  
Author(s):  
Diane E. Whaley ◽  
Vicki Ebbeck
Keyword(s):  
Older Adults ◽  
Gender Differences ◽  
Program Planning ◽  
Gender Issues ◽  
Feminist Perspective ◽  
Health Related ◽  
Exercise Classes

This study used a qualitative, feminist perspective to examine issues pertaining to exercise constraints among older adults. Participants were 8 male and 9 female older adults (mean age = 76.7) who chose not to engage in structured exercise classes. Twenty-six self-identified constraints were elicited (mean = four per person). Additionally, four constraints per person from previous research were selected. The most frequently cited self-reported constraints were “get enough exercise elsewhere,” health-related items, and issues related to time. From the constraints most frequently cited in past studies, inconvenience, time, and type of activity were selected most often. Gender differences were apparent in the constraints chosen as well as reasons why a particular constraint inhibited or prohibited activity. Specific suggestions for strategies included having programs with a purpose, building in flexibility, and encouraging men to participate. The influence of gender is explored, especially how expanding our understanding of gender issues might improve program planning.

Sex Differences in Interpreting Male-Female Dyad Interactions: Males' Predominance in Perceiving Sexual Intent

2002 ◽  
Vol 9 (3) ◽  
pp. 289-297 ◽  
Author(s):  
Aldert Vrij ◽  
Emma Kirby
Keyword(s):  
Gender Differences ◽  
Sex Differences ◽  
Social Environment ◽  
Rape Myths ◽  
Rape Myth ◽  
Sexual Intent ◽  
Female Dyad ◽  
Acceptance Scale ◽  
Males And Females ◽  
The Impact

Astudy is reported investigating gender differences in judging the behaviour of males and females during mixed-dyad conversations and the impact of the endorsement of rape myths in explaining these gender differences. A total of 51 males and 40 females watched a videotape of a male actor and female actor verbally interacting in a social environment and were asked to give their impression about this interaction. They were also requested to fill in the Rape Myths Acceptance Scale (1980). Results revealed that compared to females, males had a stronger tendency to see the interaction in sexual terms. Also, male participants endorsed rape myths more strongly. Finally, gender differences in rape myth endorsements accounted for gender differences in perceiving male-female mixed-dyad interactions to alimited extent. Implications of the findings are discussed.

Gender Differences in Young Adults’ Beliefs About Sunscreen Use

2003 ◽  
Vol 30 (1) ◽  
pp. 29-43 ◽  
Author(s):  
Lorien Abroms ◽  
Cynthia M. Jorgensen ◽  
Brian G. Southwell ◽  
Alan C. Geller ◽  
Karen M. Emmons
Keyword(s):  
Gender Differences ◽  
Young Adults ◽  
Focus Group ◽  
Reasoned Action ◽  
Normative Beliefs ◽  
Behavioral Beliefs ◽  
Sunscreen Use ◽  
Salient Beliefs ◽  
Focus Group Methodology ◽  
Males And Females

This study employs focus group methodology to explore gender differences in sunscreen use. Guided by the theory of reasoned action, males and females were found to differ on each of the following constructs: behavior, behavioral beliefs, and normative beliefs. Males and females differed in their sunscreen use, with females adopting a more preventive style of sunscreen use and males a more reactive style. Males and females differed in their salient beliefs that motivated their sunscreen use, many of which were related to traditional American gender roles. In addition, although males and females were aware of both positive and negative sources of normative beliefs regarding sunscreen use, females received more encouragement from their mothers and peers than males. Findings are discussed in terms of their implications for the design of future interventions.

Effect of Gender, Toe Extension Position, and Plantar Fasciitis on Plantar Fascia Thickness

2018 ◽  
Vol 40 (4) ◽  
pp. 439-446 ◽  
Author(s):  
Michael J. Granado ◽  
Everett B. Lohman ◽  
Noha S. Daher ◽  
Keith E. Gordon
Keyword(s):  
Risk Factors ◽  
Gender Differences ◽  
Plantar Fasciitis ◽  
Plantar Fascia ◽  
Case Control ◽  
Joint Position ◽  
Maximal Extension ◽  
Level Of Evidence ◽  
Males And Females ◽  
Healthy Males

Background: Ultrasound is a widely used diagnostic tool for patients with plantar fasciitis. However, the lack of standardization during the measurement for plantar fascia thickness has made it challenging to understand the etiology of plantar fasciitis, as well as identify risk factors, such as gender. The purpose of this study was to investigate gender differences regarding plantar fascia thickness while controlling for metatarsophalangeal (MTP) joint position in the healthy and those with unilateral plantar fasciitis. Methods: Forty participants (20 with unilateral plantar fasciitis and 20 controls) with plantar fascia thickness (mean age, 44.8 ± 12.2 years) participated in this study. The majority were females (n = 26, 65%). Plantar fascia thickness was measured via ultrasound 3 times at 3 different MTP joint positions: (1) at rest, (2) at 30 degrees of extension, and (3) at maximal extension. Results: When comparing gender differences, the males in the plantar fasciitis group had a significantly thicker plantar fascia than the females ( P = .048, η2 = 2.35). However, no significant differences were observed between healthy males and females. The males with unilateral plantar fasciitis also had significantly thicker asymptomatic plantar fasciae collectively compared with controls ( P < .05), whereas females with unilateral plantar fasciitis had a similar but not significant change. Conclusion: It appears that healthy males and females have similar plantar fascia thickness. However, as plantar fasciitis develops, males tend to develop thicker plantar fasciae than their female counterparts, which could have future treatment implications. Level of Evidence: Level III, case-control comparative study.

scholarly journals Exploring gender differences in knowledge and practices related to antibiotic use in Southeast Asia: A scoping review

PLoS ONE ◽  
2021 ◽  
Vol 16 (10) ◽  
pp. e0259069
Author(s):  
Phuc Pham-Duc ◽  
Kavitha Sriparamananthan
Keyword(s):  
Gender Differences ◽  
Antimicrobial Resistance ◽  
Southeast Asia ◽  
Scoping Review ◽  
Antibiotic Use ◽  
Educational Interventions ◽  
Sociodemographic Factors ◽  
Targeted Interventions ◽  
Inappropriate Use ◽  
Males And Females

Inappropriate use of antibiotics has been one of the main contributors to antimicrobial resistance, particularly in Southeast Asia. Different genders are prone to different antibiotic use practices. The objective of this scoping review is to understand the extent and type of evidence available on gender differences in antibiotic use across Southeast Asia. The search strategy for this scoping review involved PubMed, Semantic Scholar, BioMed Central and ProQuest. Two-level screening was applied to identify the final sample of relevant sources. Thematic content analysis was then conducted on the selected final sources to identify recurring themes related to gender differences in antibiotic use and a narrative account was developed based on the themes. Recommendations for next steps regarding reducing inappropriate antibiotic use and gender considerations that need to be made when developing future interventions were also identified. Research on gender and antibiotic use remains scarce. Studies that discuss gender within the context of antibiotic use often mention differences between males and females in knowledge, attitudes and/or behaviour, however, do not explore reasons for these differences. Gender differences in antibiotic use were generally examined in terms of: (i) knowledge of antibiotic use and antimicrobial resistance and (ii) practices related to antibiotic use. Evidence indicated that differences between males and females in knowledge and practices of antibiotic use varied greatly based on setting. This indicates that gender differences in antibiotic use are greatly contextual and intersect with other sociodemographic factors, particularly education and socioeconomic status. Educational interventions that are targeted to meet the specific needs of males and females and delivered through pharmacists and healthcare professionals were the most common recommendations for reducing inappropriate use of antibiotics in the community. Such targeted interventions require further qualitative research on factors influencing differences in knowledge and practices related to antibiotic use among males and females. In addition, there is also a need to strengthen monitoring and regulation practices to ensure accessibility to affordable, quality antibiotics through trusted sources.

scholarly journals Suicide Notes: Exaggerations by Males and Females

2020 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Purbo Kusumastuti ◽  
Aulia Apriana ◽  
Yazid Basthomi
Keyword(s):  
Gender Differences ◽  
Gender Stereotypes ◽  
Language Production ◽  
Positive Emotions ◽  
Negative Emotions ◽  
Male And Female ◽  
Suicide Notes ◽  
Males And Females ◽  
The Difference ◽  
Female Subjects

Touching into the gender differences between males and females in expressing the use of exaggeration expressions, this study analyzes the relevant data using the LIWC tool, the HIP method, and the deficit and difference theories. This study found that in relation to the gender stereotypes, both males and females speak differently, yet also demonstrate similarities. Both the male and female subjects express emotions equally in the language production; yet, the negative emotions are dominated by the males, and the positive emotions are dominated by the females. The difference of emotion productions influences the differences in the males’ production of exaggeration expressions, such as empty adjectives, italic expressions, and hyperbole by the female subjects.  

scholarly journals TRANSITIVITY ANALYSIS OF TENTH GRADE STUDENTS’ DESCRIPTIVE TEXT

2018 ◽  
Vol 1 (3) ◽  
pp. 295
Author(s):  
Nur Rohmat ◽  
Nurhaeni Nurhaeni ◽  
Anita Anggraeni
Keyword(s):  
High School ◽  
Qualitative Method ◽  
Senior High School ◽  
Mental Process ◽  
Verbal Process ◽  
Tenth Grade ◽  
Dominant Process ◽  
Material Process ◽  
Relational Process ◽  
Descriptive Qualitative

The objective of the research is to investigate the use of transitivity process in students' descriptive text and to find out the most dominant process of transitivity used. The data analyzed were 46 clauses taken from descriptive text written by six students of tenth grade of senior high school. In this research, the writers used descriptive qualitative method. The result of the research showed that there were 4 types of processes that occurred in the data, they were: material process (8, 70%), mental process (17, 39%), relational process (45, 65%), and existential process (28, 26%). While, behavioral and verbal process were not found. The most dominant process found was relational process. It implies that students were aware how descriptive text should be written, since one of language features in descriptive text is using clauses with relational process.

Gender, Life Domains, and Intimate Partner Violence Perpetration: A Partial Test of Agnew’s General Theory of Crime and Delinquency

2022 ◽  
pp. 002242782110489
Author(s):  
Fawn T. Ngo ◽  
Egbert Zavala ◽  
Alex R. Piquero
Keyword(s):  
Gender Differences ◽  
Sex Differences ◽  
Partner Violence ◽  
Intimate Partner ◽  
Life Domain ◽  
Life Domains ◽  
General Theory Of Crime ◽  
Theory Of Crime ◽  
Males And Females ◽  
Crime And Delinquency

Objectives We assess the proposed mechanisms outlined in Agnew’s General Theory of Crime and Delinquency about gender differences in crime and deviance (gender differences are due to differences between males and females in their standing on the life domains or differences in the effect of the life domains on the phenomenon among males and females) in accounting for sex differences in intimate partner violence (IPV) among a sample of young adults. Methods Drawing data from the International Dating Violence Study (IDVS) and employing the negative binomial regression method, we examined the effects of six self-domains, four family domains, one school/work domain, and one peer domain measures on IPV. Results Although males reported a higher frequency across all five life domains compared to females, the number of life domain variables that were significantly related to IPV among females was greater than the number among males. Further, the effects of the life domain variables on IPV were different for males and females with the peer variable (criminal peers) exhibiting the greatest effect on IPV among males and the self-domain (anger issues) demonstrating the greatest effect on IPV among females. Conclusions Agnew’s theory is well suited to assess sex differences in IPV.

Sign in / Sign up

Export Citation Format

Share Document