scholarly journals Pengembangan Video Program Event Smart Shopper Surprize Sebagai Media Promosi Tangcity Mall

CICES ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 24-34
Author(s):  
Anita B. Wandanaya ◽  
Dewi Immaniar Desrianti ◽  
Piyan Sopyan
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Shopping Center ◽  
Target Figure ◽  
City Area ◽  
Media Design ◽  
Production Concept ◽  
Promotional Video ◽  
Loyal Customers ◽  
Video Program

Organizing a program & event is one of the efforts made by a Mall in maintaining its existence in the community. The same is done by Tangcity Mall, an exclusive Golden Icon shopping center in the Tangerang City area. The event program being held is the Smart Shopper Surprize, which is a raffle program that is held every six months. However, the problems faced today, namely in the dissemination of information and promotion around the event, are still lacking. there is a decrease of about 15% from the target figure of 400 new member registrations per month. With the development of this promotional video, it is hoped that it can increase the number of loyal customers and provide the latest information to customers about the ongoing Smart Shopper Surprize program. The methods used are: Data Collection, SWOT Analysis, Media Design Analysis and Media Production Concept (KPM). The results obtained from this study are a promotional video for the Smart Shopper Surprize event which can be used to increase the number of new member registrations and increase visitor traffic each month.

scholarly journals Video Program Hotroom Pada Bagian Lighting Informasi Pada Metro TV

CICES ◽  
2020 ◽  
Vol 6 (1) ◽  
pp. 33-43
Author(s):  
Erna Astriyani ◽  
Muhammad Khaidir Fahram ◽  
Achmad Adam Pebrianto
Keyword(s):  
Civil Society ◽  
Data Collection ◽  
Research Methods ◽  
Media Production ◽  
Media Planning ◽  
Legal Cases ◽  
Production Concept ◽  
The Media ◽  
Program Show ◽  
Video Program

Video Program Hotroom is a concept of this Program is legal consultation. For people who have unresolved Legal cases can complain. Or consult the Program. Some examples can be used as a measure, such as the strong demands of civil society that hopes fulfillment in the form of a number of accommodations or a decent living needs, the research methods used in this study Including Data collection, Media planning analysis, and Media production concept (KPM) which includes: Pre production, production, and post production. Through the media information Video Program Hotroom is designed to be informed through: Metro TV Target that the Video program is expected Hotroom namely, the community can know the problems faced by the community, and can increase the number of Viewers who saw the Hotroom Program show.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

scholarly journals THE IMPLEMENTATION OF MARRIAGE GUIDANCE FOR PROSPECTIVE BRIDALS BY THE RELIGION MINISTRY OF MANADO

2020 ◽  
Vol 18 (2) ◽  
pp. 112
Author(s):  
Salma Salma ◽  
Ahmad Rajafi
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Analysis Approach ◽  
North Sulawesi ◽  
Long Run

Divorce in Manado includes the highest in North Sulawesi, while the office of Religious Affairs has long run the course for prospective brides. After that, it brought forth a new regulation on marriage guidance brides was born in 2009 with a detailed curriculum and modules in 2016. This marriage guidance is the urgency of this research to examine the implementation of marriage guidance in Manado's city. This research's field is qualitative with data collection through observation, interviews, documentation, and the SWOT analysis approach.  The results were found that many obstacles in the level of implementation, from disproportionate budgeting, not using a certified facilitator, the implementation that was not in accordance with the technical guidelines namely for sixteen hours of learning divided into two days; with a division of time of eight hours on the first day and eight hours on the second day.

scholarly journals BUSINESS DEVELOPMENT STRATEGY WITH CANVAS MODEL BUSINESS APPROACH IN CV. HAKHENBIK

2020 ◽  
Vol 1 (3) ◽  
pp. 469-481
Author(s):  
Iqbal Kamaluddin
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Solid Wood ◽  
Customer Relationships ◽  
Selling Price ◽  
Business Model Canvas ◽  
Value Propositions ◽  
Key Resources ◽  
Loyal Customers

Hakhenbik is a company engaged in the field of furniture and equipment of the school with its production material made from solid wood that has durable strength, and not easily damaged and has a high selling price. On this research author uses qualitative descriptive method that is by using the business model Business model Canvas (BMC), then evaluated using a SWOT analysis in every Business model Canvas (BMC) block on CV. Hakhenbik. The most powerful element in the Business Model Canvas is the      Key Partnership, sis the    value propositions. The elements that still lack are    Customer Relationships and the next is   Key Resources. Be  rbased on SWOT analysis, CV. Hakhenbik is advised to improve on the element of customer relationshipsThis is because the important factor in running the business is to maintain good relations with the customer, one way to maintain a good relationship with the customer is to maintain communication with customers such as increase communication through social media such as facebook, whats up group, Instagram  and others, and can be done by maintaining loyal customers by providing members cards  and discounts for loyal customers. In addition to the customer relationships elements that need to be repaired are key Resources   by conducting training and development to employees of both operational and management employees.

scholarly journals Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta

2017 ◽  
Vol 2 (2) ◽  
pp. 81-96
Author(s):  
Putu Merina Rahayu
Keyword(s):  
High School Students ◽  
Data Collection ◽  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Primary Data ◽  
General Strategy ◽  
School Students ◽  
Cultural Conservation ◽  
The Right

Penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta bertujuan untuk mengidentifikasi strategi yang digunakan selama ini pada Sanggar Tari Bali Saraswati. Selain itu juga untuk menganalisis faktor internal dan eksternal serta memformulasikan pengembangan strategi yang dilakukan Sanggar Tari Bali Saraswati di Yogyakarta. Metode penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta dilakukan dalam empat langkah, yaitu menentukan lingkup penelitian yang terdiri dari l okasi penelitian, objek penelitian dan subjek penelitian. Langkah kedua, melakukan teknik pengumpulan data yang terdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data sekunder. Ketiga, menentukan variabel yang dilakukan melalui dua faktor, yaitu faktor internal (kekuatan dan kelemahan) dan faktor ekstenal (peluang dan ancaman). Langkah terakhir yaitu melakukan analisis data dengan metode kualitatif dengan analisis SWOT. Hasil penelitian pertama, berdasarkan matrik IE Sanggar Tari Bali Saraswati berada pada posisi IV yaitu Stability Strategy. Tidak menambahnya program dan kurikulum pembelajaran yang telah diterapkan sanggar namun, diperjelas lagi dari materi pembelajaran, kurikulum yang ada dan standar kelulusan siswa. Kedua, berdasarkan kuadran analisis SWOT Sanggar Tari Bali Saraswati berada pada kua dran IV, yaitu retrenchment strategy, melepaskan diri dari KPB Purantara atau menentukan sekretariat yang tepat untuk dijadikan secretariat sanggar adalah strategi yang tepat dilakukan. Ketiga, berdasarkan analisis matrik SWOT strategi umum yang diperoleh yaitu menyelenggarakan kegiatan lomba tari Bali setiap semester untuk anak-anak tingkat SD, SMP dan SMA se-Yogyakarta. Bekerja sama dengan panitia upacara keagamaan Hindu (pangempon Pura) yang ada di Yogyakarta. Memberikan kesempatan kepada siswa untuk ikut berpartisipasi dalam kegiatan pengabdian (ngayah) dan event yang mengatasnamakan Sanggar Tari Bali Saraswati. Perlu meningkatkan kesadaran dan rasa memiliki dari pengelola Sanggar Tari Bali Saraswati, anggota KPB (Keluarga Putra Bali) Purantara dan Asrama Bali. Research on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio Yogyakarta aims to identify the strategy used at Bali Saraswati Dance Studio. In addition, to analyze the internal and external factors and formulate the development of strategies conducted by Bali Saraswati Dance Studio in Yogyakarta. The research method on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio is done in four steps, those are determining the scope of research consisting of research location, research object and research subject. The second step, perform data collection techniques consisting of two points: primary data collection and secondary data collection. Third, determine the variables made through two factors, namely internal factors (strengths and weaknesses) and extensions (opportunities and threats). The last step is to perform data analysis with qualitative method with SWOT analysis. The results of the first study, based on the matrix IE Bali Saraswati Dance Studio is in the fourth position of Stability Strategy. Not adding to the program and learning curriculum that has been implemented by the studio but made clear from the learning materials, the existing curriculum and the students' graduation standard. Second, based on quadrant of SWOT analysis Bali Saraswati Dance Studio is in quadrant IV, that is retrenchment strategy, breaking away from KPB Purantara or determining the right secretariat to be used as studio secretariat is the right strategy to do. Third, based on SWOT matrix analysis, the general strategy obtained is to hold Balinese dance activity every semester for elementary, junior and senior high school students in Yogyakarta. In cooperation with the committee of Hindu religious ceremonies (Pangempon Pura) in Yogyakarta. Provide opportunities for students to participate in the activities of devotion (ngayah) and the event on behalf of Bali Saraswati Dance Studio. Need to increase awareness and sense of ownership of Bali Saraswati Dance Studio, member of KPB (Family of Putra Bali) Purantara and Bali Dormitory.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Key Determinants of International Retail Success: A Case of IKEA Retail

2021 ◽  
Vol 4 (1) ◽  
pp. 18-33
Author(s):  
Padmalini Singh ◽  
K.S. Srinivasa Rao ◽  
Liang Xuan ◽  
Daisy Mui Hung Kee ◽  
Fong Jia Min ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Retail Store ◽  
Primary Data ◽  
International Strategy ◽  
Collection Method ◽  
Management Planning ◽  
Data Collection Method

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.

The Challenges and Opportunities of E-Commerce Data Collection in Indonesia Compared to BRICS Countries

2021 ◽  
pp. 118-132
Author(s):  
Muhammad Basorudin ◽  
Khalilur Rahman ◽  
Nadra Yudelsa Ratu ◽  
Easbi Ikhsan ◽  
Wida Siddhikara Perwitasari
Keyword(s):  
Data Collection ◽  
Comparative Study ◽  
Southeast Asia ◽  
Swot Analysis ◽  
Rapid Development ◽  
Digital Economy ◽  
National Statistics ◽  
Brics Countries ◽  
Maturity Assessment ◽  
Challenges And Opportunities

The development of e-commerce business in Indonesia is very rapid. The rapid development of e-commerce in Indonesia will make Indonesia the largest digital economy in Southeast Asia in 2020. However, there are several obstacles, one of which is the provision of a trusted e-commerce database. Data has an important element in development in developing an e-commerce business in Indonesia. As the National Statistics Organizations, BPS Statistics Indonesia was pushed to collect the e-commerce data. BPS has developed several methods of collection e-commerce data using e-commerce survey and crawling technique in 2018 but still has a weakness. As a comparative study, there are several countries of G-20 that have high development in e-commerce and associate themselves as BRICS countries. With SWOT Analysis and Maturity Assessment, this study wants to analyze strength, weakness, opportunity, and thread, also measure the maturity from each method of collection used. Based on the result, Indonesia has better maturity in technology implemented, but worse regulation and people cooperation.

scholarly journals Strategi Pengembangan Potensi Wisata Bahari Pulau Tunda, Kecamatan Tirtayasa, Kabupaten Serang, Provinsi Banten

2019 ◽  
Vol 7 (1) ◽  
pp. 180
Author(s):  
Bangga Prameswara ◽  
Ida Bagus Suryawan
Keyword(s):  
Local Government ◽  
Data Collection ◽  
Human Resources ◽  
Development Strategy ◽  
Swot Analysis ◽  
Tourist Attraction ◽  
Marine Tourism ◽  
Coast Region ◽  
Island Coast

The study aims to determine Development Strategy the potency of the Tunda Island as a tourist attraction in the Serang Regency, Banten Province. How the development of appropriate strategy to overcome obstacles in the development of Tunda Island Coast region as a Marine Tourism attraction in Serang Regency, Banten Province. This study was conducted to determine the Tunda Island as a marine tourism destination Serang Regency were reviewed by using SWOT analysis. This study uses quialitative research methods with data collection techniques such as interviews, observation, and documentation studies. The results of the research carried out that Pulau Tunda as a marine tourism attraction in Serang Regency has the power in the form of underwater natural potential that is different from other islands in Serang Regency, besides Tunda Island has a considerable opportunity for increasing tourism needs and locations that tend to strategic. However, Pulau Tunda has weaknesses in the quality of human resources as well as low tourism support facilities and garbage that has not been managed properly. Meanwhile the threat faced by Tunda Island is currently the operation of sand miners and the lack of attention from the local government.   Keywords: Development Strategy, Tunda Island, Marine Tourism

scholarly journals STRATEGI KRAMA SUBAK DALAM MENANGGULANGI ALIH FUNGSI LAHAN PERTANIAN AKIBAT PARIWISATA (Studi Kasus Subak Umadesa Desa Lodtunduh, Ubud)

2016 ◽  
Vol 4 (2) ◽  
pp. 134 ◽  
Author(s):  
I Made Jodi Artawan ◽  
I Nyoman Sunarta
Keyword(s):  
Data Collection ◽  
Agricultural Sector ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Agricultural Activities ◽  
Literature Study ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Tourism Sector

The research titled "strategy of subak community in reducing land alternation of ricefields due to tourism (Case Study Subak Umadesa Lodtunduh Village, Ubud)", aims to understand subak strategy in reducing land alternation of ricefields due to tourism in Subak Umadesa, Lodtuduh Village, Ubud, Gianyar-Bali. This research uses SWOT analysis techniques, with data collection techniques of observation, in-depht interviews, literature study, and documentation. Moreover the technique of determining informants using purposive sampling technique, which determines the sample with a certain consideration which is deemed enable to provide the data to the maximum results in accordance with the criteria of the research objectives. The result of this research after conducting interviews and observations based on SWOT analysis matrix is creating agro-ecotourism activities. Forms and types of activities of agro-ecotourism that can be implemend in the territory of Subak Umadesa include: trekking, directly agricultural activities such as plowing, planting, harvesting, interaction with local people directly, etc. Hence the agricultural sector is not being marginalized by the development of activities in tourism sector.

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