scholarly journals Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya

2019 ◽  
Vol 20 (2) ◽  
pp. 51-59
Author(s):  
Adhimurti Citra Amalia ◽  
Gabriella Sagita
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Quantitative Methods ◽  
P Value ◽  
Purchasing Decisions ◽  
Chi Square ◽  
Daily Lives ◽  
Generation Z ◽  
Use Of The Internet ◽  
Promotional Strategies

Social media influencers have now been used by many commercial brands as one of the promotional strategies to market their products. Especially for Z generation who are close to the use of the internet, social media, and digital media in their daily lives. Although the existence of social media influencers is on the rise, the trust of commercial brands to advertise their products on conventional media such as televisions is still quite high compare to the digital media. This issue encourages researchers to dig deeper whether social media influencers really influence the purchasing decisions of Z generation consumers in Surabaya city or not. In addition to measure the influence, researchers also want to know what factors are related to social media influencers that influence the purchasing decisions of Z generation consumers. This research uses quantitative methods where data collection is obtained through questionnaires. The results of the research were analyzed using Pearson Product Moments and it was found that Chi-square value (239.088) > Chi-Square table (42.557) and P-value (0.000) < alpha (0.05) which leads to the decline of H0, which indicates that there is an influence between social media influencers variables (independent / X) with generation Z consumer purchasing decision variables (dependent / Y).Keywords: influencer, social media, marketing strategy, consumer behaviour.

Hubungan Alexithymia dengan Kecanduan Media Sosial pada Remaja di Jakarta Selatan

2020 ◽  
Vol 1 (2) ◽  
pp. 9
Author(s):  
Yunita Mansyah Lestari ◽  
Suzy Yusna Dewi ◽  
Aulia Chairani
Keyword(s):  
Social Media ◽  
Interpersonal Relationships ◽  
P Value ◽  
Snowball Sampling ◽  
Research Subjects ◽  
Chi Square ◽  
Toronto Alexithymia Scale ◽  
Social Media Addiction ◽  
Consecutive Sampling ◽  
Tas 20

ABSTRAK   Alexithymia ditandai dengan ketidakmampuan dalam mengenali dan mengekpresikan emosi serta pemikiran yang berorientasi eksternal sehingga mereka memiliki hubungan interpersonal yang buruk. Remaja dengan alexithymia cenderung menjadi kecanduan media sosial.Penelitian ini bertujuan untuk mengetahui hubungan antara Alexithymia terhadap kecanduan media sosial pada remaja di Jakarta Selatan. Subjek penelitian adalah remaja yang berusia 13-19 tahun dan tinggal di Jakarta selatan. Pengambilan data menggunakan metode consecutive sampling dan snowball sampling dengan menyebar kuesioner menggunakan link googleform. Jumlah subjek penelitian sebanyak 207 orang (41 = laki-laki, 166 = perempuan). Skala yang digunakan adalah Toronto Alexithymia Scale (TAS-20) dan Social Media Disorder (SMD). Analisa data menggunakan metode chi-square pada SPSS 25. Hasil penelitian didapatkan 85 orang mengalami alexithymia, 88 mengalami kecanduan dan 62 orang mengalami alexithymia dan kecanduan media sosial. p-value didapatkan 0,000. Hal ini berarti terdapat hubungan antara Alexithymia dengan Kecanduan Media Sosial pada remaja di Jakarta Selatan. Kata Kunci :Alexithymia, Kecanduan Media Sosial, Remaja     ABSTRACT   Alexithymia is characterized by an inability to recognize and express emotions and have external oriented thoughts so that they have poor interpersonal relationships. Teenagers with alexithymial tend to become addicted to social media. This study aims to determine the relationship between Alexithymia towards social media addiction in adolescents in South Jakarta. The research subjects were adolescents aged 13-19 years and lived in south Jakarta. Retrieval of the data was using consecutive sampling and snowball sampling method by distributing questionnaires using the googleform link. The number of research subjects was 207 people (41 = men, 166 = women). The scale was used is the Toronto Alexithymia Scale (TAS-20) and Social Media Disorder (SMD). Data analysis using the chi-square method in SPSS 25. The results showed that 85 people had alexithymia, 88 were addicted and 62 people had alexithymia and were addicted to social media. p-value obtained is 0,000. This means that there is a relationship between Alexithymia and Social Media Addiction in adolescents in South Jakarta. Keyword : Adolescents, Alexithymia, Social Media Addiction

scholarly journals Are Personality Types Related to Cyberbullying Behavior Trends in Adolescents?

2020 ◽  
Vol 8 (3) ◽  
pp. 307
Author(s):  
Desi Christin Saragih ◽  
Heni Dwi Windarwati ◽  
Ayut Merdikawati
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Personality Types ◽  
External Factors ◽  
Social Aspect ◽  
P Value ◽  
Developmental Tasks ◽  
Chi Square ◽  
10Th Grade ◽  
The Individual

Adolescent growth and development is influenced by 2 factors, namely internal and external factors. Internal factors are factors that influence the fulfillment of developmental tasks originating from within the individual, both physical and psychological, while external factors are factors that influence the fulfillment of developmental tasks originating from outside the individual self. There are several examples of external factors, namely biological and physical environment, psychosocial and depression, family and cultural factors, and economic factors. Psychosocial factors involve psychological and social aspects. The social aspect can be done without having to face to face directly or can be done online using social media. the freedom of a person to use social media causes various abuses of social media, for example cyberbullying. Cyberbullying in adolescents is influenced by several factors, namely personality type, perception of the victim, the role of parent and child interaction. The research aims to determine the relationship of personality types with the tendency of cyberbullying behavior in adolescents. The study was conducted on 10th grade high school teenagers in Malang. The sample was 126 students with a purposive sampling technique. Data was collected using Eysenck Personality Questionare and cyberbullying instruments. Data were analyzed using Chi Square test. There is no significant relationship between personality types and the tendency of cyberbullying behavior in 10th grade teenagers in Malang with Asymp. Sig 0.128 or p-value> 𝞪 (0.05).

scholarly journals Penggunaan media sosial dan peran orang tua terhadap kejadian pernikahan dini

2020 ◽  
Vol 14 (3) ◽  
pp. 445-451
Author(s):  
Asnuddin Asnuddin ◽  
Asrini Mattrah
Keyword(s):  
Social Media ◽  
Cross Sectional Study ◽  
Early Marriage ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Chi Square Test ◽  
Role Of Parents ◽  
Use Of Social Media

Social media use: The role of parents' perceptions about social media impact in early marriageBackground: Early marriage is a marriage that is conducted at adolescence, the factors causing early marriage are socio-cultural factors, economic pressure, level of education, difficulty in getting a job, social media, religion and views and beliefsPurpose: To find out the influence of social media and the role of parents on the incidence of early marriageMethod: A quantitative research using descriptive analytical research method with cross sectional study design with variable use of social media with the criteria for the results "active and inactive". For the variable of the role of parents with 2 outcome criteria, namely "influential and not influential". And for the variable incidence of early marriage, there are 2 criteria, namely age 14-16 years and age 17-19 years, the questionnaire used has been through the validity of previous researchers. Then the results of the data obtained were analyzed in the SPSS program using the Chi Square testResults: From the Chi Square test results for social media variables obtained p value = 0.001, then the value of p = 0.001 <0.05 (α) while the role of parents variable Chi Square test results obtained p value = 0.022, therefore the value of p = 0.022 <0.05 (α).Conclusion: Based on the results of the study it can be concluded that, there is a significant influence between the use of social media and the role of parents in the event of early marriage Keywords: Social media; Parents, Early marriagePendahuluan: Pernikahan usia dini adalah perkawinan yang dilakukan pada usia remaja, faktor penyebab pernikahan usia dini adalah faktor sosial budaya, desakan ekonomi, tingkat pendidikan, sulit mendapat pekerjaan, media sosial, agama serta pandangan dan kepercayaan.Tujuan: Untuk mengetahui pengaruh media sosial dan peran orang tua terhadap kejadian pernikahan dini di Kecamatan Marioriawa Kabupaten Soppeng Metode: Penelitian kuantitatif dengan menggunakan metode penelitian deskriptif analitik dengan rancangan cross sectional study dengan variabel penggunaan media sosial dengan kriteria hasil “aktif dan tidak aktif”. Untuk variabel peran orang tua dengan 2 kriteria hasil yaitu “berpengaruh dan tidak berpengaruh”. Dan untuk variabel kejadian pernikahan dini ada 2 kriteria  yaitu umur 14-16 tahun dan umur 17-19 tahun,  kuesioner yang di gunakan sudah melalui uji validitas peneliti sebelumnya. Kemudian hasil data yang di dapatkan dianalisis di program SPSS dengan menggunakan uji Chi SquareHasil: Dari hasil uji Chi Square untuk variabel media sosial didapatkan nilai p=0,001, maka nilai p=0.001<0.05 (α) sedangkan variabel peran orang tua hasil uji Chi Square didapatkan nilai p=0,022, oleh karena itu nilai p=0.022<0.05 (α).Simpulan: Berdasarkan hasil penelitian dapat di simpulkan bahwa, Ada pengaruh yang signifikan antara penggunaan media sosial dan peran orang tua terhadap kejadian pernikahan dini

Internet Addiction and Fear of Missing Out

2019 ◽  
pp. 253-268
Author(s):  
Joseph Kofi Wireko
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Internet Addiction ◽  
Negative Effects ◽  
Chi Square ◽  
Fear Of Missing Out ◽  
Compulsive Checking ◽  
Negative Effect ◽  
Use Of The Internet ◽  
Use Of Internet

Smartphones and the evolution of new ICTs have enabled people, especially the youth, to stay connected to their social and professional network. This has resulted in compulsive checking for status updates and messages, for fear of missing out (FOMO). FOMO, which is a form of internet addiction, has its downside among students. This chapter is an empirical study that seeks to examine the disruptive effect of FOMO on the academic performance of students. Four hundred twenty-two university students were surveyed on their use of internet (social media services) and its result on their academic activities. A Likert scale was used to measure their use of the internet (social media) and its relationship with their academic performance. Chi-square and factor analysis were conducted. The results showed that continuous use of internet had negative effect on students' academic performance and it affected the female students more than their male counterparts. Tertiary institutions should intensify guidance and counselling sessions for students in order to mitigate the negative effects of use of internet on students.

scholarly journals Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District

2021 ◽  
Vol 12 (1) ◽  
pp. 78
Author(s):  
Frans Sudirjo
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Quantitative Methods ◽  
Census Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Consumer Motivation

<strong>Abstract: </strong>This study aims to analyze the influence of social media on purchasing decisions through consumer motivation in fast fashion consumers in Semarang Regency. This study uses quantitative methods as many as 100 respondents were determined using a census. Data were collected using a questionnaire and processed using partial least squares. The results showed that social media had a positive and significant effect on purchasing decisions, consumer motivation had a positive and significant effect on purchasing decisions and social media had a positive and significant effect on purchasing decisions.

scholarly journals A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z

2021 ◽  
Vol 3 (9) ◽  
pp. 265-276
Author(s):  
Hedwika Avila Diva Putri Kuncoro ◽  
Nurrani Kusumawati
Keyword(s):  
Social Media ◽  
Sleep Disturbances ◽  
Quantitative Methods ◽  
Consumer Preferences ◽  
Positive Impact ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions

Sleep is a major factor for human physical and mental health and abnormality in a person's sleep, this can cause sleep disturbances. The emergence of sleep disturbances makes sufferers try various sleep aids that might help sufferers to rest well. In Indonesia, many sleeping products have been created and sold in the market. The large variety of sleeping products with various functions and ways of use is a determining factor in adolescence buying sleeping products. They have several considerations before buying the sleeping products they need and want and it is because nowadays, customers have a lot of choices and considerations when they are choosing products and services. Therefore, it is necessary to understand consumer preferences because they play an important role in making purchasing decisions and in improving the marketing strategy to be implemented. For this research, researchers want to identify the important factors that influence the customers’ purchase decision towards sleeping products and find out the product attributes which become preferred by customers. The researcher uses quantitative methods by using questionnaires as primary data and a variety of literature as secondary data. This research uses non-probability sampling and requires a minimum of 200 respondents with criteria aged 17-26 years old and living in Jabodetabek and Bandung. Using Multiple Linear Regression methods, this research aims to identify the relationship between one dependent variable from five independent variables and answer the hypothesis. The overall evidence showed that product, social, personal value dimensions, sales promotion, and social media marketing have a significant positive impact on purchase decisions. Therefore, researchers suggest marketers in the sleeping product industry convey product advantages and personal values, use influencers to promote products or make price discounts and use social media to attract customers because these points influence purchasing decisions.

scholarly journals COVID-19 Health Protocol and Religious Activities: Knowledge, Attitude, and Compliance among Generation Z

2021 ◽  
Vol 5 (4) ◽  
pp. 1119-1126
Author(s):  
Indri Ramayanti ◽  
Wieke Anggraini ◽  
Fatinah Fairuz Qonitah ◽  
Ahmad Ghiffari ◽  
Thia Prameswarie
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
P Value ◽  
Research Subjects ◽  
Religious Activities ◽  
Chi Square ◽  
Cross Sectional ◽  
Knowledge And Attitudes ◽  
Generation Z ◽  
Knowledge And Attitude

Background: COVID-19 (coronavirus disease 2019) is a contagious infection currently affecting people worldwide, including in Indonesia. The spread of this virus is extremely rapid, and the number of deaths continues to rise. Compliance with the health protocol is one method of preventing the spread of COVID-19. The purpose of this study is to determine the relationship between generation-Z (gen-Z) knowledge and attitudes toward the use of masks, keeping distance, and washing hands as a means of preventing COVID-19 in religious activities at houses of worship in Palembang. Method: The observational analytic cross-sectional research design with the study's population consists of generation Z members who participate in religious activities in places of worship. The cluster random sampling method yielded 147 respondents. The data collected are primary data obtained directly from the research subjects via a questionnaire and secondary data obtained from the Palembang City Ministry of Religion. They were using the Pearson chi-square test to analyze descriptive data. Results: According to the findings, 79 people (53.7%) out of 147 respondents have good knowledge, while 75 people have a good attitude (51% ). The results obtained a statistically significant p-value of 0.05, indicating a relationship between gene Z knowledge and attitude and adherence to the use of masks, keeping distance, and washing hands. Conclusion: There is a significant relationship between knowledge and attitudes toward COVID-19 infection prevention in Generation Z who participate in religious activities in Palembang City.

scholarly journals Hubungan Penggunaan Media Sosial Whatsapp Berkonten Pornografi dengan Perilaku Seksual Berisiko pada Remaja di SMKN X Jakarta Timur

2021 ◽  
Vol 10 (1) ◽  
pp. 145
Author(s):  
Nurwati Rettob ◽  
Murtiningsih Murtiningsih
Keyword(s):  
Social Media ◽  
Sexual Behaviors ◽  
Negative Impact ◽  
Correlation Study ◽  
P Value ◽  
Chi Square ◽  
The People ◽  
Negative Impacts ◽  
Univariate Analyses

WhatsApp is social media which very popular in the society. Using social media such as WhatsApp has a  positives and negatives impacts. The negative impact of WhatsApp is the teenager which access and share the link of pornographies. The aim of this research is to know the relation between the users of WhatsApp as social media which has content of pornographies and sexual behaviors toward teenagers at SMKN X East Jakarta. The methodology  in this research is using correlation study. The instrument which is using questionnaire of user WhatsApp as social media and questionnaire which for the people who has big risk to sexual behaviors. Population which uses in this research is students at SMKN X East Jakarta which took 104 respondents as sample. The result from univariate analyses in this research is showing us that most of the respondents which using WhatsApp as social media has 58 respondents (55,8%) that got negative impacts. And for sexual behaviors 58 respondent (55,8%) which categorize to have big risk. The result of analyses of chi square, that shows us that there is signification relation between the users of WhatsApp as social media which has content of pornographies and sexual behaviors towardteenagers at SMKN X East Jakarta with value p-value (0,040), and value OR=2,470 which means that if the users of social media such WhatsApp that has contents of pornographies (negative) then teenagers have big opportunity to do sexual behaviors

scholarly journals Students’ perceptions on social media teaching tools in higher education settings

2021 ◽  
Vol 34 (1) ◽  
pp. 15-28
Author(s):  
Mònica Figueras-Maz ◽  
María-del-Mar Grandío-Pérez ◽  
Julio-César Mateus
Keyword(s):  
Social Networks ◽  
Social Media ◽  
University Students ◽  
Digital Media ◽  
University Teaching ◽  
Daily Lives ◽  
The Media ◽  
Spanish Universities ◽  
Use Of Social Media ◽  
Academic Year

Young people use social networks extensively in their daily lives, and using social media is, without doubt, the media practice they do the most. Therefore, there are increasing efforts to include students’ use of social media outside the classroom into university learning practices. However, there is still very little innovative application of mobile technology and its social networks in Spanish universities. In this article we explore Spanish university students’ perceptions of the use of social networks for educational purposes in the classroom. We found students to have an ambivalent perception as they are both critical and approving of using mobile devices in university teaching. We present data from the research project “Media competencies of citizens in emerging digital media in university environments” funded by the Ministry of Economy and Competitiveness of Spain. The study is based on 897 questionnaires given to Spanish university students studying various degrees, as well as four focus groups held in Seville, Madrid, Huelva and Barcelona during the 2017-2018 academic year. The data show that there is little use of social networks for educational and creative purposes in Spanish universities, and formal practices (organized by the teacher) are very different from informal practices (organized spontaneously by students). The latter is the most common among university students and WhatsApp is the most used internal tool, followed far behind by Facebook and Instagram. Students appreciate the direct and immediate communication of these networks, but are concerned about their distracting influence in the classroom and the possibility that teachers could invade their privacy.

scholarly journals Selfie and Self-Esteem

2020 ◽  
Vol 8 (2) ◽  
pp. 131
Author(s):  
Jerald C. Moneva ◽  
Jhea A. Perolino ◽  
Sheila T. Ycong
Keyword(s):  
High School ◽  
Social Media ◽  
Rating Scale ◽  
Self Esteem ◽  
Senior High School ◽  
The Internet ◽  
P Value ◽  
Chi Square ◽  
Charles Horton Cooley ◽  
Looking Glass

Selfie is an image taken by them and later uploaded to social media such as Twitter, Instagram, Facebook and so on. Self-esteem is an important aspect of personality of the person. This study focused on why people are fond on taking selfie and posting selfie to the internet or social media networking is a factor leading to an increase individual’s self-esteem. The study supported by the Looking Glass Self theory proposed by Charles Horton Cooley. The study was conducted to gather information from students towards on how their behavior on taking selfie in order for the researcher to asses if there is an association between the “selfie and students’ self-esteem”. This study has 145 respondents from the different strands in Senior High School. The tool used on this study is checklist rating scale questionnaire to collect data and information. All the data were analyzed using chi-square. The result revealed the p value is less than to the significant level. Therefore, the result of this study revealed that the selfie habits of the students can boost self-esteem.

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