scholarly journals Pengaruh Terpaan Iklan Dan Brand Loyalty Terhadap Minat Beli Produk Samsung Galaxy

2019 ◽  
Vol 1 (2) ◽  
pp. 105
Author(s):  
Dionisius Aditya Yoganata
Keyword(s):  
Brand Loyalty ◽  
Research Method ◽  
Quantitative Method ◽  
Measurement Scale ◽  
Primary Data ◽  
Similar Nature ◽  
Quantitative Descriptive ◽  
Aida Model ◽  
Advertising Exposure ◽  
Method Approach

The purpose of this research is to find out whether exposure to advertising and brand loyalty influences buying interest of Samsung Galaxy products. The theory used in this study is the AIDA model (Attention, Interest, Desire, Action), and the Advertising Exposure Process proposed by David. A Aaker. The research method used by the authors in this study is a quantitative method approach. The objects in this study are those who want to make purchases of Samsung Galaxy products, as well as those who have already used Samsung Galaxy products, which are determined by 85 respondents of the study sample. This research is quantitative descriptive, where the primary data collected through questionnaires are processed statistically, so that the measurement scale. The results of this study indicate that the variable exposure to advertising has an influence on buying interest of Samsung Galaxy by 46.6 percent. Also, the brand variable variable has an influence on buying interest of Samsung Galaxy products by 48.4 percent. Also, the variable exposure to advertising and brand loyalty has an influence on buying interest of Samsung Galaxy products by 61.8 percent together. Meanwhile, the rest is influenced by other variables not examined in this study. The conclusion of this study shows that there is an influence between exposure to advertising and brand loyalty on the purchase interest of Samsung Galaxy products, both partially and simultaneously. Suggestions from this study that the author can provide include further research of a similar nature in order to use other variables not contained in this study. Also, it is hoped that this research can be used as a reference, both for producers and those who should be consumers.

PROFITABILITY ANALYSIS OF TERUBUK FARMING (SACCHARUM EDULE HASSKARL) IN SUBDISTRICT TOSA DISTRICT OF EAST TIDORE OF TIDORE ISLAND

2018 ◽  
Author(s):  
Suwandi S. Sangadji
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Quantitative Method ◽  
Secondary Data ◽  
Primary Data ◽  
Profitability Analysis ◽  
Sample Method ◽  
Document Review ◽  
Revenue Production

The purpose of this researchment is to ascertain how wide the farming of species Saccharun Edule Hasskarl (terubuk) in sub district Tosa, district of East Tidore of Tidore Island through the indicator of the value revenue, production and selling prices so that the farmers will achieve The Break Event Point (BEP). The research method was used a quantitative method with the number of samples of 30 people. The determination of the sample method is using the census method or involving all members of the population into a sample of researchment. The secondary data collection was done by using library literature in the form of document review and relevant references to research object while primary data collection was done by using questionnaire. The data is using equation R /C Ratio, BEP Revenue, BEP Price, and BEP Production. Therefore from the results of the researchment it can be explained that the two of the thirty farmers come through the break event point, while the other twenty-eight farmers declared having a business that worth to be develop or experiencing profit, because the R/C ratio is above 1.0 with average profit reach Rp. 989.000, - per production / farmer.

scholarly journals Pemberdayaan Masyarakat Melalui Unit Usaha Simpan Pinjam Di Badan Usaha Milik Kampung Kampung Minas Barat

Jurnal Niara ◽  
2021 ◽  
Vol 14 (3) ◽  
pp. 307-314
Author(s):  
Koko Saputra
Keyword(s):  
Research Method ◽  
Public Awareness ◽  
Community Empowerment ◽  
Primary Data ◽  
Business Unit ◽  
Descriptive Research ◽  
Business Units ◽  
Self Help ◽  
Qualitative Descriptive ◽  
Method Approach

Village Owned Enterprise is a self-help container that is essentially a forum that conducts empowerment to the community, but the current situation is many unable to function as a forum for community empowerment of Village Owned Enterprise. This research aims to determine community empowerment through The Save Borrow Business Unit in Village Owned Enterprise Mineh Mandiri West Minas Village and to Know what factors hinder community empowerment through the Simpan Pinjam Business Unit in Village Owned Enterprise Mineh Mandiri West Minas Village. This research uses qualitative descriptive research method approach. Primary data obtained directly through interviews from informants, namely the Director of Village Owned Enterprise Mineh Mandiri, Village Chief Of West Minas, representative community Of West Minas Village, Field Experts Of Village Owned Enterprise, and Borrower Community. The results of this study show that community empowerment through the business unit of saving loans in a Village Owned Enterprise Mineh Mandiri West Minas Village is Bad. inhibitory factors in community empowerment through business units save borrowing in Village Owned Enterprise Mineh Mandiri West Minas Village is the limitation of human resources and lack of public awareness and lack of public enthusiasm for Village Owned Enterprise Mineh Mandiri.

PENGARUH PENERAPAN PP 23 2018 TERHADAP KEPATUHAN PAJAK PELAKU USAHA MIKRO KECIL MENENGAH (UMKM)

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
MARIA JESSICA SEPTIANI
Keyword(s):  
Research Method ◽  
Government Regulation ◽  
Small And Medium Enterprises ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Primary Data ◽  
Quantitative Descriptive ◽  
Medium Enterprises ◽  
Positive Effect ◽  
Descriptive Method

This study aims to test whether there is an effect of the implementation of Government Regulation no. 23 of 2018 of taxpayer compliance for Micro, Small and Medium Enterprises. This research method using quantitative descriptive method and primary data using a questionnaire. This study took a sample of 37 respondents taxpayer compliance for Micro, Small and Medium Enterprises at the Ruteng Pratama Tax Office, Manggarai, East Nusa Tenggara. The sampling technique was using purposive sampling technique. Data collection was carried out by distributing questionnaires in the form of google. The results showed that the implementation of PP 23 2018 has a positive effect on tax compliance of micro, small and medium enterprises.

PENGARUH PERSEDIAAN TERHADAP PROFITABILITAS PT DOK & PERKAPALAN BAHARI (PERSERO)

2020 ◽  
Vol 2 (2) ◽  
pp. 154-164
Author(s):  
Yuli Supodo
Keyword(s):  
Research Method ◽  
Quantitative Method ◽  
Raw Materials ◽  
Primary Data ◽  
Survey Method ◽  
Research Results ◽  
Supporting Materials

ABSTRACT Industrial or trading companies always keep supplies of raw materials and other supporting materials. Without an inventory, the entrepreneur will be faced with the risk that the company at one time cannot meet the needs of consumers and it also means that the company will lose the opportunity to earn the profit it should get. This study aims to discuss and analyze the Influence of Inventory on the Profitability of PT Dok & Perkapalan Bahari (Persero). The research method is an explanatory survey method, using a quantitative method with primary data. With the research results. The effect of inventory on positive profitability with the results using the method of cost of goods an average of 7,107,143, -. Keywords: inventory, production, profitability

scholarly journals Pengaruh Sosialisasi Pasar Modal dan Persepsi atas Risiko terhadap Minat Investasi Mahasiswa di Pasar Modal

2020 ◽  
Vol 12 (1) ◽  
pp. 13-22
Author(s):  
Dewi Kusuma Wardani ◽  
Supiati .
Keyword(s):  
Risk Perception ◽  
Linear Regression ◽  
Capital Market ◽  
Research Method ◽  
Primary Data ◽  
Analysis Technique ◽  
Study Programs ◽  
Quantitative Descriptive ◽  
Positive Effect ◽  
The Capital Market

This study aims to examine whether capital market socialization and risk perception affect student investment interests in the capital market. This research method uses quantitative descriptive methods and primary data. This study sampled 70 students from the Faculty of Economics at Sarjanawiyata Tamansiswa University in Yogyakarta who had passed capital market courses in both the Accounting and Management Study Programs. The analysis technique used for hypothesis testing is multiple linear regression. The results of this study indicate that capital market socialization has a positive effect on student investment interests in the capital market, while the perception of risk does not significantly influence student investment interests in the capital market.

Pengaruh Pelatihan dan Kepemimpinan Transformasional terhadap Kinerja Guru SMA N 1 Semin Gunungkidul dengan Kepuasan Kerja Sebagai Variabel Intervening

2021 ◽  
Vol 4 (3) ◽  
pp. 612-625
Author(s):  
Retno Dwi Astuti ◽  
Gendro Wiyono ◽  
Kusuma Chandra Kirana
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Teacher Training ◽  
Research Method ◽  
Teacher Performance ◽  
Primary Data ◽  
Z Score ◽  
Significance Level ◽  
Quantitative Descriptive ◽  
The Relationship

This study aims to analyze the relationship between teacher training and transformational leadership on teacher performance through job satisfaction as an intervening variable in teacher members of SMA N1 SEMIN. This research method uses quantitative descriptive using primary data obtained from distributing questionnaires. In this study using the sessus technique, each population has the same opportunity to be sampled. The number of samples taken in this study were 44 questionnaires. Data were analyzed using SPSS and Smart PLS. The results showed that teacher training had a positive and significant effect on job satisfaction with a significance level of 0.002 < 0.05, so hypothesis I was accepted. Transformational leadership has a positive and significant effect on job satisfaction with a significance level of 0.018 <0.05, so hypothesis II is accepted. Teacher training has a positive and significant effect on teacher performance with a significance level of 0.021 <0.05, so hypothesis III is accepted. Transformational leadership has no positive and significant effect on teacher performance with a significance level of 0.352 > 0.05, so hypothesis IV is rejected. Job satisfaction has a positive and significant effect on teacher performance with a significance level of 0.003 < 0.05 (p <0.05), so hypothesis V is accepted. Teacher training on teacher performance with job satisfaction as an intervening variable with a significance level of Z score 2.08 > 1.96 then hypothesis VI is accepted. Transformational leadership on teacher performance with job satisfaction as an intervening variable with a significance level of Z score 1.80 < 1.96 then hypothesis VII is rejected. Keywords: teacher training, transformational leadership, job satisfaction, teacher performance.

scholarly journals Tourist Preferences in Choosing Nomadic Tourism-Based Accommodation in Bandung Regency

2020 ◽  
Vol 4 ◽  
pp. 00015
Author(s):  
Priscilla Jessica J. ◽  
Anisha Rahma Shilfa ◽  
Rayhan Masagi ◽  
Rindiani Sephia
Keyword(s):  
Psychological Factors ◽  
Likert Scale ◽  
Measurement Scale ◽  
Primary Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive

Nomadic tourism is a new tourism trend in Indonesia which is being proposed by the Ministry of Tourism. One of the destinations that provides nomadic tourism-based accommodation is Bandung Regency, Ciwidey District, and Rancabali District. This research focuses on tourist preferences in choosing nomadic tourism-based accommodation in Bandung Regency through cultural, social, personal, and psychological factors. This study uses a quantitative descriptive approach. The primary data of the study were obtained from 183 questionnaires distributed to tourists who were camping or staying in glamping in five locations namely Rancaupas, Ciwidey Valley resorts, Hejo Forest, Legok Kondang Lodge, Glamping Lakeside Rancabali. The measurement scale used is the Likert scale. This study resulted in that the four preference factors were equally important for tourists in choosing nomadic tourism-based accommodation in Bandung Regency.

scholarly journals PENGARUH SOSIALISASI PERPAJAKAN DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK UMKM E-COMMERCE

2021 ◽  
Vol 16 (1) ◽  
pp. 21
Author(s):  
Afeni Maxuel ◽  
Anita Primastiwi
Keyword(s):  
Research Method ◽  
Linear Regression Analysis ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purposive Sampling ◽  
Quantitative Descriptive ◽  
E Mail ◽  
Positive Effect

ABSTRAK Penelitian ini bertujuan untuk menguji apakah sosialisasi perpajakan, kesadaran wajib pajak dan sanksi perpajakan berpengaruh terhadap kepatuhan wajib pajak UMKM e-commerce. Metode penelitian ini menggunakan metode deskriptif kuantitatif dan data primer dengan menggunakan kuesioner. Penelitian mengambil sampel pengusaha e-commerce yang ada di Indonesia. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan dengan cara mengirimkan kuesioner melalui chat personal atau melalui e-mail dalam bentuk google form kepada pengusaha e-commerce. Jumlah kuesioner yang diolah adalah 100 kuesioner. Data dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa sosialisasi perpajakan berpengaruh positif terhadap kepatuhan wajib pajak UMKM e-commerce sedangkan kesadaran wajib pajak dan sanksi perpajakan tidak berpengaruh signifikan terhadap kepatuhan wajib pajak UMKM e-commerce.Kata kunci: sosialisasi perpajakan, kesadaran wajib pajak, sanksi perpajakan, kepatuhan wajib pajak, umkm e-commerce. ABSTRACT This study aims to examine whether taxation socialization, awareness of taxpayers and tax sanctions affect the tax compliance of MSME e-commerce taxpayers. This research method uses quantitative descriptive methods and primary data using a questionnaire. The study took a sample of e-commerce entrepreneurs in Indonesia. The sampling technique uses purposive sampling. Data collection is done by sending questionnaires via personal chat or via e-mail in the form of Google forms to e-commerce entrepreneurs. The number of questionnaires processed was 100 questionnaires. Data were analyzed using multiple linear regression analysis. The results of this study indicate that taxation socialization has a positive effect on tax compliance of MSME e-commerce taxpayers while awareness of taxpayers and tax sanctions does not have a significant effect on tax compliance of MSME e-commerce taxpayersKeywords: taxation socialization, taxpayer awareness, tax sanction, taxpayer compliance, e-commerce SME

scholarly journals KINERJA PEGAWAI DITINJAU DARI KOMPETENSI SOSIAL, BUDAYA ORGANISASI, PENGALAMAN KERJA DAN DIVERSITAS MANAJEMEN SEBAGAI INTERVENING (Studi PT Bank Tabungan Negara Kantor Cabang Solo)

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Muhammad Maulana Dwi Asmoro ◽  
Bambang Mursito ◽  
Istiatin Istiatin
Keyword(s):  
Organizational Culture ◽  
Social Competence ◽  
Work Experience ◽  
Research Method ◽  
Employee Performance ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Quantitative Descriptive ◽  
Descriptive Method

The purpose of this study was to determine social competence, organizational culture, work experience on employee performance through management diversity. This research method using quantitative quantitative descriptive method is data in the form of numbers. Sources of data in this study include primary data using questionnaires and secondary data from the source. The population of this study is primed by the sampling technique with the sampling technique in this study is iconvenience isamplingi. i(2) iClassic iAssumption iTest i (iNormality iTesti, iMulticollinearity iTest iand iHeteroscedasticity iTest), (3) iHypothesis iTest i (iTiered iRegression iAnalysisi, iT iTesti, iF iTesti) iand iR2 itest). iThe iresults iof idata ianalysis ican ibe iconcludedi: (1) iBased ion ithe itest iresults ican ibe iobtained ifrom ithe iresults iof ithe iincident ithat isocial icompetencei, iorganizational iculturei, iwork iexperience ion iemployee iperformance ithrough imanagement idiversity. Keywords: iSocial iCompetencei, iOrganizational iCulturei, iWork iExperiencei, iManagement iDiversity iand iEmployee iPerformance

scholarly journals ANALYSIS OF THE COMPARISON OF BRAND EQUITY BETWEEN FLEXI PRODUCT AND ESIA PRODUCT IN BOGOR

2018 ◽  
Vol 1 (02) ◽  
pp. 21
Author(s):  
Indah Kusuma Hayati ◽  
Angga Aditya
Keyword(s):  
Performance Analysis ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Research Method ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Brand Association ◽  
Quantitative Descriptive ◽  
Research Analysis

Globalization era has been insisting on the companies to be able to compete more intense to keep the existence of their companies within the economy of Indonesia refers to telecommunication business. Brand equity is the most important asset for the company to keep up the market. There are 6 CDMA operators in Indonesia, two of them are Telkom with Flexi product and Bakrie with Esia product. Both are very competitive in CDMA network which is they have more than 10 million customers. This research aims to discover the brands equity between Flexi and Esia in Bogor. The elements of brand equity refer to brand awareness, brand association, perceived quality and brand loyalty. Research method is quantitative descriptive which is 100 respondents. Research analysis has applied the Importance Performance Analysis and Cohran test. The result of the research has been indicating that Esia brand equity is stronger than Flexi. The analysis of customers brand equity has been explaining that the customers have not committed yet completely to the product they have been using.

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