Millenial Disruptive Technology: An Assessment on Disrupted Banking Industry
Millennial are new generation that demand a new kind of market expectation and seeks new value on how industry interact with its customer. Among assessed industries in the US, Banks are the most vulnerable industry that millennial demands new kind of approach to conduct banking in the past three years facilitated by the increasing influence of digital technology in everyday life. Millennial are the generation that born in 80s and 90s where they see the dying relevant of bank [1]. The survey sees that in US 68% of them think that the way we access our money will be totally different, 70% said that the way we pay for things will be totally different, and even 33% believe that bank will not be needed at all in the next 5 year. However, the key question is what is millennial really needs on the banking services in Indonesia? Is the trend in the US and Europe is catching up soon? Is Indonesia Banks ready from the eyes of Millennial? This research focuses on current level of digital banking experiences of Indonesia Banking Millennial where assess the current satisfaction of the current banking services in Indonesia and the expected digital banking of Indonesia Banking Millennial, current and the future.