scholarly journals Consumer Profile and Drivers Influencing Consumer Behavior towards Fondillón, a European Protected Naturally Sweet Red Wine

Foods ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 2651
Author(s):  
Hanán Issa-Issa ◽  
Luis Noguera-Artiaga ◽  
María Mora ◽  
Ángel A. Carbonell-Barrachina ◽  
David López-Lluch
Keyword(s):  
Consumer Satisfaction ◽  
Red Wine ◽  
Distribution Networks ◽  
Marketing Strategies ◽  
Consumer Acceptance ◽  
The European Union ◽  
Online Questionnaire ◽  
Online Study ◽  
Key Drivers ◽  
General Profile

Fondillón is a naturally sweet red wine, protected within the Alicante Denomination of Origin (Alicante, Spain) and recognized by the European Union in its E-Bacchus database. The aims of this study were (i) to evaluate the degree of consumer acceptance and satisfaction towards Fondillón, (ii) to establish key drivers controlling consumer satisfaction, and (iii) to establish a general profile of the typical Fondillón consumer. The experiment consisted of three complementary studies: (i) a descriptive sensory analysis of five Fondillón samples representing all samples being marketed, (ii) an affective test using wine consumers (n = 100), and (iii) an online questionnaire to identify the main characteristic of a Fondillón consumer (n = 294). The main consumption drivers were good balance, intense floral and fruity notes, and long aftertaste. The current typical Fondillón consumer is a 42–52 year-old man, with a higher education level, with a 25,000–50,000 euros/year income, and who drinks it mainly at home. The online study showed that 50% of respondents do not consume Fondillón because they do not know it, because it is very expensive, or because it is not so easy to find. Therefore, producers should improve their communication campaigns and distribution networks as key parts of their marketing strategies regarding Fondillón.

scholarly journals The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi

2020 ◽  
Vol 5 (3) ◽  
pp. 123-128
Author(s):  
Riko Cahyo Pribadi ◽  
Abdul Rivai ◽  
Suharto
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Causal Relationship ◽  
Consumer Satisfaction ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variable ◽  
Relationship Of

This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.

scholarly journals Attitudes and Opinions of Social Media Users Towards Smart Meters’ Rollout in Turkey

Energies ◽  
2020 ◽  
Vol 13 (3) ◽  
pp. 732 ◽  
Author(s):  
Yash Chawla ◽  
Anna Kowalska-Pyzalska ◽  
Burcu Oralhan
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Smart Grids ◽  
Consumer Acceptance ◽  
Smart Meters ◽  
Online Questionnaire ◽  
Current Transmission ◽  
The Government ◽  
Energy Companies ◽  
Digital Channels

Increasing the efficiency of electricity transmission is nearing the top of the agenda in many countries around the world. Turkey, the world’s most newly industrialized country, is no different. Modernizing the current transmission grids to smart grids (SG) and the national rollout of smart meters (SM), are some of the measures taken by the government to meet the growing demand for electricity. Consumer acceptance and engagement are among the most important elements for the success of SG and SM, however, there have not been much studies done among Turkish electricity consumers. This purpose of this study is to fill this void, by detailing the attitudes, awareness and expectations among Turkish citizens regarding SM and listing recommendations for energy companies based on the findings. Through an online questionnaire, responses from 504 social media users were collected and analyzed. Results show that the consumers are open towards the acceptance of SM, but there is a need to raise awareness and knowledge through proper communication channels. The study has also revealed that a range of conventional and digital channels need to be actively used in order to enhance consumer willingness to accept SM. Increasing social interactions regarding SM is one of the key recommendations detailed by the authors.

scholarly journals Knowledge, attitudes, and practices towards COVID-19 among Nepalese Residents: A quick online cross-sectional survey

2020 ◽  
Vol 11 (3) ◽  
pp. 6-11 ◽  
Author(s):  
Asraf Hussain ◽  
Tripathi Garima ◽  
Bishnu Mohan Singh ◽  
Ramji Ram ◽  
Raman Pal Tripti
Keyword(s):  
Virus Disease ◽  
Cross Sectional Survey ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Online Study ◽  
Attitudes And Practices ◽  
Medical Background ◽  
Knowledge Questionnaire ◽  
Corona Virus ◽  
First Case

Background: Corona virus disease 2019 (COVID-19) is a highly infectious disease. It is caused by a novel virus belonging to a family known as corona virus. This virus was first identified in the month December 2019 in Wuhan, China Hubei province. Since its first identification it has spread globally. It was declared a public health emergency of international concern on January 30, 2020 by WHO. Despite all efforts the virus continues to spread and WHO declared it a pandemic on March 11, 2020. In Nepal the first case was tested positive on23rd January and ever since numbers are increasing as days passed by. Residents of the country are the most important stakeholders to control the spread of such viruses. Nepal is a land locked country situated between India and China and is one of the vulnerable areas among SAARC nations. In spite of being such a vulnerable nation there was a lack of previous studies detecting the degree of awareness among Nepalese residents towards COVID 19. Aims and Objectives: This study aims to assess the current level of awareness towards COVID 19 among Nepalese residents and to analyze their attitudes and practices towards COVID 19 which is very important for people’s active participation to control this pandemic. In this study we investigated Nepalese residents KAP towards COVID-19. Material and Methods: This is cross sectional online study. A self-developed online questionnaire was completed by the participants. There were a total 29 questions among which 15 questions assessedknowledge, 6 questions assessed attitude and remaining 8 questions assessed practice. Results: Among the respondents (n=760), 65.7 % were male, 50.3 % were healthcare workers, overall range of correct answers for knowledge questionnaire was 60.0-98.7%, that for attitude was 77.9-96.4% and for practice was 78.2-95.0 %. Participants with a medical degree had statistically significant better practice against COVID 19 compared with the general population. Conclusion: Findings of this study show that knowledge among people of Nepal about COVID 19 is satisfactory. Yet a significant number of participants are lacking confidence when compared to other countries. Better practice against COVID requires a sense of responsibility, though the respondents with medical background had better sense of act against COVID prevention practice.

Does User Choice of Device Impact the Results of Online Surveys?

2019 ◽  
Vol 8 (2) ◽  
pp. 1-17
Author(s):  
Helge Nissen ◽  
Monique Janneck
Keyword(s):  
Completion Time ◽  
Dropout Rate ◽  
Drop Out ◽  
Response Patterns ◽  
Online Questionnaire ◽  
Online Surveys ◽  
User Choice ◽  
Online Study ◽  
Drop Out Rate ◽  
Completion Times

This article investigates how and to what extent the data collected, the dropout rate, and the completion time in online surveys is influenced by the device used to fill out the questionnaire. To that end, an extensive online study with N=1493 was carried out. To address difficulties associated with the use of devices with smaller displays, different layout variants aimed at optimizing questionnaire usability for smartphones were developed and analyzed. Completion time, drop-out rate, and response patterns were compared across different display sizes and layout variants. Results show significantly lower completion times and drop-out rates when the questionnaire was answered on a larger display. Also, different answering patterns emerged among participants using mobile devices. Likewise, the study revealed effects of different questionnaire layouts. The authors discuss implications for the design of online questionnaire in order to obtain reliable data from online surveys.

Enthusiastically consuming organic food

2014 ◽  
Vol 24 (5) ◽  
pp. 587-607 ◽  
Author(s):  
Austin Rong-Da Liang
Keyword(s):  
Organic Food ◽  
Positive Influence ◽  
Demographic Variables ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Online Questionnaire ◽  
Content Type ◽  
Online Consumer Behavior ◽  
Tpb Model ◽  
Food Distributors

Purpose – The purpose of this paper is to integrate food-related lifestyle (FRL) approaches and perspectives from the theory of planned behavior (TPB) to investigate the profiles of consumers who purchase organic food online and to analyze differences in the related behaviors of consumers with different FRLs. Design/methodology/approach – A link to a web site explaining the content and presenting an online questionnaire was provided through the e-newsletters of five well-known Taiwanese organic food distributors. Respondents were given NT$50 e-gift coupons after they had completed the questionnaire. A total of 950 questionnaires were distributed, and 753 valid samples were obtained. Findings – Attitudes toward purchasing organic food online had the greatest positive influence on purchase intentions, followed by cognitive control and, finally, subjective norms. Populations with different FRLs were divided into traditional food, uninvolved food, and enthusiastic food shoppers, and these all showed significant differences with respect to the TPB model, their online organic food purchasing profiles, and demographic variables. Originality/value – Organic food businesses draw on various features of the internet to solve issues such as the difficulty of storing and transporting perishable food items. However, few studies have combined theories of online consumer behavior with food characteristics and psychographic approaches to analyze the overall consumer profiles of purchasers of organic food. The author believes that the conclusions of this study may be used by the food industry to analyze consumer demand, draw inferences about organic food-related habits in consumers’ everyday lives, and design more appropriate internet marketing strategies.

The impact of the insect regulatory system on the insect marketing system

2018 ◽  
Vol 4 (3) ◽  
pp. 187-198 ◽  
Author(s):  
A. Lähteenmäki-Uutela ◽  
L. Hénault-Ethier ◽  
S.B. Marimuthu ◽  
S. Talibov ◽  
R.N. Allen ◽  
...  
Keyword(s):  
European Union ◽  
Important Determinant ◽  
Regulatory System ◽  
Marketing Strategies ◽  
The European Union ◽  
Marketing System ◽  
Regulatory Instruments ◽  
Food And Feed ◽  
The Impact

Taking the macromarketing approach to insect food and feed, we study how the global insect marketing system is impacted by the global insect regulatory system. As an illustration, we study how the regulations of the European Union, USA, Canada and Australia impact marketing strategies of individual companies, and how company-level behaviour combines into the dynamics of the whole insect marketing system. The output of the global insect marketing system is the global assortment of insect products. The regulatory system has its topics, content, and tools with differences between countries. Topics are the elements of the insect business that regulators care about. Content determines what insect products can be launched. Tools are the regulatory instruments and sanctions. Regulatory differences between countries are an important determinant in the geography of launch patterns and in the resulting global assortment of insect products available.

scholarly journals Comparing “Leaf-to-Root”, “Nose-to-Tail” and Other Efficient Food Utilization Options from a Consumer Perspective

2019 ◽  
Vol 11 (17) ◽  
pp. 4779 ◽  
Author(s):  
Sina Nitzko ◽  
Achim Spiller
Keyword(s):  
Raw Materials ◽  
Waste Reduction ◽  
Consumer Acceptance ◽  
Food Utilization ◽  
Food Sector ◽  
Online Questionnaire ◽  
Natural Form ◽  
Reduction Strategies ◽  
Consumer Perspective ◽  
By Products

The efficient use of natural raw materials is a key element of sustainable development and is also gaining importance in the food sector. Consumers are increasingly realizing that food is too valuable to be used only partially. However, consumer acceptance is an important precondition for establishing efficient food utilization options. A total of 470 German consumers were surveyed through an online-questionnaire where they had to evaluate three options each for the efficient use of plant-based foods as well as animal-based foods with respect to eight different criteria. The results show that the six options differed significantly regarding consumer acceptance. The efficient use of plant-based foods (especially non-standard fruits/vegetables and the “leaf-to-root” principle) was more accepted than the efficient utilization of animal-based foods. Furthermore, it can be seen that options using the by-products in a natural form were considered more acceptable than those which subject the by-products to some form of processing. These results provide an insight into the views of consumers on food waste reduction strategies, which are frequently debated in the sustainability discussion.

A pan-European study of capabilities to manage mass casualties from the release of chemical agents: The MASH project

2013 ◽  
Vol 8 (1) ◽  
pp. 13-23 ◽  
Author(s):  
David J. Baker, FRCA ◽  
Virginia S. G. Murray, FRCP ◽  
Pierre A. Carli, MD
Keyword(s):  
Medical Care ◽  
Life Support ◽  
Advanced Life Support ◽  
Mass Casualties ◽  
Sufficient Information ◽  
The European Union ◽  
Online Questionnaire ◽  
Medical Response ◽  
Emergency Medical ◽  
The Eu

The European Union (EU) Mass Casualties and Health (MASH) project that ran between 2008 and 2010 was designed to study the management of mass casualties from chemical and radiological releases and associated health implications. One area of study for this project concerned arrangements within EU Member States for the management of mass casualties following a chemical release. This was undertaken via a confidential online questionnaire that was sent to selected points of contact throughout the EU. Responses were obtained from 18 states from respondents holding senior positions in chemical planning and incident response. Information gathered shows a lack of uniformity within the EU about the organization of responses to chemical releases and the provision of medical care. This article presents the overall findings of the study demonstrating differences between countries on planning and organization, decontamination, prehospital emergency medical responses, clinical diagnoses, and therapy and aftercare. Although there may be an understandable reluctance from national respondents to share information on security and other grounds, the findings, nevertheless, revealed substantial differences between current planning and operational responses within the EU states for the management of mass chemical casualties. The existing international networks for response to radiation incidents are not yet matched by equivalent networks for chemical responses yet sufficient information was available from the study to identify potential deficiencies, identify common casualty management pathways, and to make recommendations for future operations within the EU. Improvements in awareness and training and the application of modern information and communications will help to remedy this situation. Specialized advanced life support and other medical care for chemical casualties appear lacking in some countries. A program of specialized training and action are required to apply the findings revealed by the MASH study into a unified cross-border emergency medical response.

Innovation in the midst of Uncertainty: A Case Study of Mahindra Reva Electric Vehicles Private Limited

2017 ◽  
pp. 1-17
Author(s):  
Lakshmi Shankar Iyer ◽  
Goutam Dutta
Keyword(s):  
Electric Vehicles ◽  
Energy Efficient ◽  
Product Category ◽  
New Product ◽  
Marketing Strategies ◽  
Low Energy ◽  
Consumer Acceptance ◽  
Indian Market ◽  
Electric Car

The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. Its marketing strategies had limited consumer pull and had to be strengthened to gain consumer acceptance. The ecosystem worldwide is looking for support from governments on the concept and the infrastructure of this product category.

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