scholarly journals Digitalization of the Marketing Activities of Enterprises: Case Study

Information ◽  
2020 ◽  
Vol 11 (2) ◽  
pp. 109 ◽  
Author(s):  
Nestor Shpak ◽  
Oleh Kuzmin ◽  
Zoriana Dvulit ◽  
Tetiana Onysenko ◽  
Włodzimierz Sroka
Keyword(s):  
Swot Analysis ◽  
Marketing Activity ◽  
Structural Dynamic ◽  
Ticket Sales ◽  
Online Sales ◽  
Passenger Transportation ◽  
Electronic Distribution ◽  
Global Information Society ◽  
Railway Passenger ◽  
The Impact

The pace and scale of the digitalization of today’s global information society open up new opportunities for business. At the same time, they set new challenges for business owners and managers in the field of marketing. Given this fact, the purpose of the study was to present the impact of digitalization on the marketing activity of the enterprise in the field of services by promoting the use of online sales via electronic distribution channels, social networks, and mobile applications. A comparative system of estimating the parameters of the influence of digitalization on the marketing activity of the enterprise was proposed as a confirmation of this impact. Based on the developed “tree of goals,” the dynamics of the digitalization of services were projected and the prospects of development of this sphere of activity were outlined. For testing the proposed methodology, the railway passenger transportation company (JSC “Ukrzaliznytsia”) was chosen as the object of the research. Research methods used in the study include: (1) statistical; (2) SWOT analysis; (3) systematization, comparative, and structural-dynamic analysis; and (4) an expert survey. As a result of revealing the impact of individual elements of digitalization on the level of marketing activity, the number of recommendations regarding the development of digitalization of electronic ticket sales services and their accounting for enterprises dealing with railway passenger transportation were proposed.

scholarly journals Strategi Pemasaran, Penjualan dan Produksi Olahan Rumput Laut Berbasis IT saat Pandemi Covid-19 di Padepokan Suket Segoro Semarang

2021 ◽  
Vol 10 (1) ◽  
pp. 138-146
Author(s):  
Fauzan Heriawan ◽  
AB Susanto ◽  
Dwi Haryanti
Keyword(s):  
Swot Analysis ◽  
Kappaphycus Alvarezii ◽  
Economic Value ◽  
The Public ◽  
Biological Resources ◽  
Interview Method ◽  
Online Sales ◽  
Method Base ◽  
Simulation Results ◽  
The Impact

Indonesia memiliki sumberdaya hayati laut yang beragam, salah satunya adalah rumput laut. Tumbuhan ini merupakan sumber komoditi laut yang saat ini mulai dilirik oleh masyarakat karena memiliki nilai ekonomis yang baik Kappaphycus alvarezii salah satunya jenis rumput laut yang memiliki nilai ekonomis karena karagenannya dapat digunakan sebagai bahan makanan, obat-obatan dan kosmetik. Berwirausaha dalam bidang rumput laut khususnya hasil produksi olahan rumput laut menjadi pilihan baru dalam meningkatkan ekonomi masyarakat dan mengasah keterampilan. Tingkat produktifitas dalam usaha produk olahan rumput laut kini terhambat karena adanya wabah Covid-19. Tujuan penelitian ini untuk mengetahui dampak dari Covid-19 terhadap proses pemasaran, penjualan dan produksi olahan rumput laut. Penelitian ini diambil pada bulan April-September 2020 dilakukan secara deskriptif eksploratif dengan menggunakan metode wawancara online. Berdasarkan hasil penelitian dampak Covid-19 ini membawa dampak yang buruk terhadap Padepokan Suket Segoro. Pemasaran, penjualan dan produksi tidak berjalan secara baik. Hasil simulasi penjualan online pada bulan April-Mei 2020 terdapat sebanyak 12 pemesan dan bulan September sebanyak 8 pemesan, dari hasil analisis SWOT yang dilakukan pada masa pandemi Covid-19 Padepokan Suket Segoro perlu melakukan strategi Weakness-Opportunity (WO) dengan memanfaatkan peluang untuk memperbaiki kelemahan.Indonesia has abundant marine biological resources, one of which is seaweed. This plant is a source of marine commodities that are currently starting to be glimpsed by the public because it has a good economic value. Kappaphycus alvarezii is one type of seaweed that has economic value because its carragenan can be used as a food, medicine and cosmetic ingredient. Enterpreneurship in the field of seaweed, especially the product of processed seaweed is a new option in improving the community’s economy and honing skills. The level productivity in the seaweed processed product business is now hampered due to the Covid-19 outbreak. The purpose of this research is to determine the impact of Covid-19 on the marketing, sales and production of processed seaweed. This research was taken in April-September 2020 and was conducted in a descriptive exploratory manner using the online interview method. Base on the results of the research on te impact of Covid-19 has a bad impact on Padepokan Suket Segoro. Marketing, sales and production are not going well. The simulation results of online sales in April-May 2020 have 12 orders and 8  in September. From the results of the SWOT analysis carried out during the Covid-19 pandemic Padepokan Suket Segoro needs to carryout a Weakness Opportunity (WO) strategy by making Opportunities improve Weakness.

Tourism Development in the South Pacific: The Cases of Nauru and Tuvalu

2019 ◽  
Vol 39 (1) ◽  
Author(s):  
Nick Towner ◽  
Semisi Taumoepeau
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Geographic Location ◽  
South Pacific ◽  
The South ◽  
South Pacific Ocean ◽  
Economic Survival ◽  
Processing Centre ◽  
Remote Island ◽  
The Impact

Abstract Tuvalu and Nauru are isolated developing island nations located in the South Pacific Ocean. In contrast to the established larger Pacific destinations such as Fiji and Tahiti, the tourism industries on both Tuvalu and Nauru are in their infancy. Tourism development in these remote island nations faces a myriad of challenges which include a lack of infrastructure, environmental susceptibility, economic vulnerability, difficulties with access and considerable distances from major tourist markets. This paper reviews tourism on Tuvalu and Nauru and evaluates their current situation regarding potential tourism development through workshops with relevant stakeholders, surveys and subsequent SWOT analysis. The results of the paper outlined a large number of challenges faced by Tuvalu and Nauru due to their geographic location but also highlighted that both Islands possess fascinating and unique features that have the potential to attract niche tourism markets. A key finding of this paper is that the tourism stimulus or potential attraction can also be the chief threat to the islands’ economic survival hence the two edges of the sword. Further research is required to assess the effect of the withdrawal of the Refugee Processing Centre on Nauru’s economy and to evaluate the impact of climate change on Tuvalu’s society and potential adaption strategies.

Internal and External Factors Affecting the Sales of Hype Drinks in Online Platform

2021 ◽  
Vol 8 (1) ◽  
pp. 89
Author(s):  
Fauzan Febrian ◽  
Nazmi Fathnur Ahmad
Keyword(s):  
Mixed Method ◽  
Business Strategy ◽  
Swot Analysis ◽  
Adaptation Strategy ◽  
External Factors ◽  
Factors Affecting ◽  
Online Platform ◽  
Online Sales ◽  
Online Platforms ◽  
Internal And External Factors

The Covid-19 Pandemic has hurt the beverage outlets' sales. This study investigates the strength of the internal and external factors that influenced sales in the online platforms of hype drinks. Thus, the study focused on the adaptation strategy to improve the sales in the online platform of hype drinks under environmentally-health pressures. The approach was mixed-method by obtaining the data through questionnaires, interviews, and observation. The participant in this study was consumer, employee, and owner.  Data analysis is conducted under the SWOT analysis that has four steps in presenting the data. The finding concluded that internal and external factors positively impacted the business strategy to increase online sales of beverage outlets by riding the wave of hype among customers.

scholarly journals ВПРОВАДЖЕННЯ ЛОГІСТИЧНИХ ПІДХОДІВ ДО АНАЛІЗУ ПЕРСПЕКТИВ РОЗВИТКУ МІЖНАРОДНИХ ПАСАЖИРСЬКИХ ЗАЛІЗНИЧНИХ ПЕРЕВЕЗЕНЬ

2018 ◽  
pp. 30-35
Author(s):  
Альошинський Є. С. ◽  
Примаченко Г. О.
Keyword(s):  
Swot Analysis ◽  
Rail Transport ◽  
Transport Activity ◽  
Migration Activity ◽  
Passenger Train ◽  
Equal Footing ◽  
Passenger Transportation ◽  
Transportation Logistics ◽  
And Migration

One of the most promising directions of solving the satisfying constantly growing problem of Ukrainians residents tourist, business and migration activity is the diversification of the rail transport activity in the international passenger transportation market. In the conducted studies, the analysis of possible variants of passenger transportation logistics from Eastern Ukraine (in particular from Kharkiv) to Krakow was made. For comparison, seven possible variants of transportation and a new project solution (direct passenger train Kharkiv - Kiev - Lviv - Mostiska II - Krakow with the perspective of continuation of the route to Prague or Vienna) is selected. Based on the SWOT analysis, as well as marketing and logistics research on project variants, it has been proved that the proposed direct rail rout between Kharkiv and Krakow can compete on an equal footing with existing variants of transport.

scholarly journals THE INFLUENCE OF THE CROWN CRISIS ON THE DEVELOPMENT OF INSURANCE BUSINESS IN THE WORLD

2021 ◽  
Author(s):  
Hanna Mamonova
Keyword(s):  
Negative Impact ◽  
Insurance Industry ◽  
Insurance Companies ◽  
Demand For Insurance ◽  
Online Sales ◽  
The World ◽  
Future Challenges ◽  
Declining Demand ◽  
Insurance Business ◽  
The Impact

The article analyzes the impact of the COVID-19 pandemic on the world insurance market and some European countries. Separated economic indicators of the impact of the COVID-19 pandemic on the insurance business of the world are singled out. It was determined that the impact of the COVID-19 pandemic inspired declining incomes of insurers and households, rising unemployment, declining demand for insurance services, a significant decline in productivity of insurance companies, uncertainty about the future development of the insurance industry and the effects of the pandemic. The experience of the world insurers' struggle against the consequences of the COVID-19 pandemic has been studied and generalized. The latest tools that have allowed insurers around the world to mitigate or mitigate the negative impact of the crown crisis, in particular, are: the development of new insurance products; increasing the level of requirements for insurance services in terms of its relevance, price flexibility, mobility and transparency; transition of insurers to online sales of insurance services and online payments for insurance cases; direct funding of specific means of combating COVID-19; use of the latest technologies and innovative methods in the insurance business; introduction of a new mode of staff work in the activities of insurance companies. The transition of insurers to online sales of insurance services and online payments has revealed many unresolved issues regarding the insurer's cybersecurity. Insurers are forced to improve existing technologies and methods of control, to intensify training and information activities. The Crown Crisis has significantly increased the importance of modern underwriting. Therefore, insurers around the world are using the capabilities of artificial intelligence, alternative data sources and better forecasting models. Greater understanding of pandemic processes, gaining experience is needed not only to accelerate the way out of the modern pandemic, but also to form a stable insurance system to the inevitable future challenges. The study of positive experience in the functioning and development of insurance markets around the world in crises and shocks is useful for application in national practice.

scholarly journals REVITALIZATION OF MOUNTAIN RURAL TOURISM AS A TOOL FOR SUSTAINABLE LOCAL DEVELOPMENT IN KABYLIE (ALGERIA). THE CASE OF YAKOUREN MUNICIPALITY

2021 ◽  
Vol 34 (1) ◽  
pp. 112-125
Author(s):  
Amal KELFAOUI ◽  
◽  
Mohamed A. REZZAZ ◽  
Louardi KHERROUR ◽  
◽  
...  
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Swot Analysis ◽  
Local Development ◽  
Rural Tourism ◽  
Mountainous Areas ◽  
Conceptual Approach ◽  
Field Surveys ◽  
The Impact ◽  
Overnight Stays

Our study focuses on the planning and revitalization of mountainous rural tourism to generate income for many rural communities. It targets a community of Great Kabylie in the heart of Djurdjura massif in the eastern part of Tizi-Ouzou province in Algeria. Tourism in these mountainous areas could contribute to rural development, given that it covers 80% of the region and records 13913 tourist overnight stays. Rural tourism can be a valuable tool for local development in the Yakouren municipality. This paper is based on a literature review, field surveys, descriptive and analytical approach to revitalizing mountainous rural tourism in Yakouren, and revealing its potential through various methods, including Butler's theory, SWOT analysis, and elaboration of an indicator grid, and calculation of tourist traffic. From the results, we identified eight segments that attract tourists and five segments that villagers request. Finally, in a conceptual approach, we discuss the impact of this market on rural areas structure and propose some ideas to overcome it. As a result, through constant promotion, Yakouren can benefit from an increase in tourist traffic. Rural tourism in this mountainous community can be an essential source of income, but it requires investment.

scholarly journals THE IMPACT OF COVID-19 ON MARKET CAPITAL ON THE EXAMPLE OF THE TOURIST INDUSTRY: EXPERIENCE OF THE EU AND OTHER COUNTRIES

2021 ◽  
Vol 2021 (1) ◽  
pp. 111-121
Author(s):  
M. Troian ◽  
V. Shkola ◽  
M. Domashenko ◽  
T. Makarenko
Keyword(s):  
Swot Analysis ◽  
Strong Support ◽  
World Order ◽  
Tourism Industry ◽  
Government Support ◽  
The World ◽  
Global Tourism ◽  
Tourism Enterprises ◽  
The Impact ◽  
The Eu

With the spread of the COVID-19 pandemic, the tourism industry faced a crisis that could be the worst in history. In recent years, the tourism industry has been one of the fastest-growing industries, sometimes faster than the world economy as a whole. 2019 has brought unprecedented changes to the world order, affecting all socio-ecological and economic ties. What are the consequences of and will have global tourism in connection with the spread of the COVID-19 pandemic, which countries and regions of the world will suffer the greatest losses, what threatens and what are the benefits of the tourism crisis that will bring a "new order" to the tourism industry, what innovative management anti-crisis measures should be applied by world governments and non-governmental organizations to overcome the unprecedented tourism crisis - all these issues remain acute and have identified the research topic. The paper examines the methodological developments and recommendations for overcoming the tourism crisis in Europe caused by the pandemic virus COVID-19, namely, the article identifies the basics and consequences of the pandemic impact on market capital on the example of tourism in Europe and the world, shows that the global tourism industry is one of the main factors in the formation of market capital, studied market capital as a component of intellectual capital on the example of tourism in the EU, outlined the prospects for global tourism, developed a system of measures to overcome the global crisis through tourism SWOT-analysis. Namely: enhanced multilateral cooperation and strong support are important for the resumption of tourism; the speed of adaptation of governments at all levels and the private sector involved in the tourism sector and the ability to respond quickly and adapt to the crisis; providing targeted and affordable government support as quickly and efficiently as possible for vulnerable tourism enterprises, workers and tourists; ensuring policy clarity and taking measures to limit uncertainty; invention and development of more sustainable and sustainable (socio-ecological-economic) models of tourism; development of tourism education and legislation.

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