scholarly journals Strategi Pemasaran, Penjualan dan Produksi Olahan Rumput Laut Berbasis IT saat Pandemi Covid-19 di Padepokan Suket Segoro Semarang

2021 ◽  
Vol 10 (1) ◽  
pp. 138-146
Author(s):  
Fauzan Heriawan ◽  
AB Susanto ◽  
Dwi Haryanti

Indonesia memiliki sumberdaya hayati laut yang beragam, salah satunya adalah rumput laut. Tumbuhan ini merupakan sumber komoditi laut yang saat ini mulai dilirik oleh masyarakat karena memiliki nilai ekonomis yang baik Kappaphycus alvarezii salah satunya jenis rumput laut yang memiliki nilai ekonomis karena karagenannya dapat digunakan sebagai bahan makanan, obat-obatan dan kosmetik. Berwirausaha dalam bidang rumput laut khususnya hasil produksi olahan rumput laut menjadi pilihan baru dalam meningkatkan ekonomi masyarakat dan mengasah keterampilan. Tingkat produktifitas dalam usaha produk olahan rumput laut kini terhambat karena adanya wabah Covid-19. Tujuan penelitian ini untuk mengetahui dampak dari Covid-19 terhadap proses pemasaran, penjualan dan produksi olahan rumput laut. Penelitian ini diambil pada bulan April-September 2020 dilakukan secara deskriptif eksploratif dengan menggunakan metode wawancara online. Berdasarkan hasil penelitian dampak Covid-19 ini membawa dampak yang buruk terhadap Padepokan Suket Segoro. Pemasaran, penjualan dan produksi tidak berjalan secara baik. Hasil simulasi penjualan online pada bulan April-Mei 2020 terdapat sebanyak 12 pemesan dan bulan September sebanyak 8 pemesan, dari hasil analisis SWOT yang dilakukan pada masa pandemi Covid-19 Padepokan Suket Segoro perlu melakukan strategi Weakness-Opportunity (WO) dengan memanfaatkan peluang untuk memperbaiki kelemahan.Indonesia has abundant marine biological resources, one of which is seaweed. This plant is a source of marine commodities that are currently starting to be glimpsed by the public because it has a good economic value. Kappaphycus alvarezii is one type of seaweed that has economic value because its carragenan can be used as a food, medicine and cosmetic ingredient. Enterpreneurship in the field of seaweed, especially the product of processed seaweed is a new option in improving the community’s economy and honing skills. The level productivity in the seaweed processed product business is now hampered due to the Covid-19 outbreak. The purpose of this research is to determine the impact of Covid-19 on the marketing, sales and production of processed seaweed. This research was taken in April-September 2020 and was conducted in a descriptive exploratory manner using the online interview method. Base on the results of the research on te impact of Covid-19 has a bad impact on Padepokan Suket Segoro. Marketing, sales and production are not going well. The simulation results of online sales in April-May 2020 have 12 orders and 8  in September. From the results of the SWOT analysis carried out during the Covid-19 pandemic Padepokan Suket Segoro needs to carryout a Weakness Opportunity (WO) strategy by making Opportunities improve Weakness.

Information ◽  
2020 ◽  
Vol 11 (2) ◽  
pp. 109 ◽  
Author(s):  
Nestor Shpak ◽  
Oleh Kuzmin ◽  
Zoriana Dvulit ◽  
Tetiana Onysenko ◽  
Włodzimierz Sroka

The pace and scale of the digitalization of today’s global information society open up new opportunities for business. At the same time, they set new challenges for business owners and managers in the field of marketing. Given this fact, the purpose of the study was to present the impact of digitalization on the marketing activity of the enterprise in the field of services by promoting the use of online sales via electronic distribution channels, social networks, and mobile applications. A comparative system of estimating the parameters of the influence of digitalization on the marketing activity of the enterprise was proposed as a confirmation of this impact. Based on the developed “tree of goals,” the dynamics of the digitalization of services were projected and the prospects of development of this sphere of activity were outlined. For testing the proposed methodology, the railway passenger transportation company (JSC “Ukrzaliznytsia”) was chosen as the object of the research. Research methods used in the study include: (1) statistical; (2) SWOT analysis; (3) systematization, comparative, and structural-dynamic analysis; and (4) an expert survey. As a result of revealing the impact of individual elements of digitalization on the level of marketing activity, the number of recommendations regarding the development of digitalization of electronic ticket sales services and their accounting for enterprises dealing with railway passenger transportation were proposed.


2019 ◽  
Vol 17 (2) ◽  
pp. 165-178
Author(s):  
Rintis Yona

The impact is that many of the SMK, SMA and MA graduates have not been able to compete in the business world and in the Industrial world especially the SMK that dominates Surabaya's open unemployment rate of 11.74 percent, from the data indicating that there is a poor relationship between education and employment. The public policy model implemented in SMKs in Surabaya including SMK N 7 Surabaya is still centralized at the central of government. The impact of these policies is the implementation of policies that seem slow and not on target. The relationship between schools and business actors also does not work well if it is based on not absorbing graduates of SMK N 7 Surabaya in the fields of work around the school environment. This research intends to examine more deeply the public policy of the management of production units in SMKs and the models that can improve the management of SMK industrial units, where later than reporting these SMK production units becomes clear, it is hoped that the performance of these production units will also increase. The public policy evaluation model which is used as the basis for this research theory is to compare the results obtained with the objectives or targets of public policy determined to assess how far a public policy can produce results. Based on the research that has been done, a conclusion can be drawn that SMK N 7 Surabaya is in an unfavourable condition in using its internal strengths to overcome internal weaknesses. The public policy model in the management of the production unit of SMK 7 N Surabaya as a whole is in the good category with average scores, an average of 77.33%.


2021 ◽  
Vol 21 (1) ◽  
pp. 118-128
Author(s):  
Suhardi Suhardi ◽  
Idham Idham

Abstract: The purpose of this research is to see the right strategy to be applied at PT. Bankaltimtara Tenggarong based on  SWOT analysis. The impact of the global economic crisis, which attacks the banking sector.  that some of banks experience enough problems such as customer savings to become unsecured, resulting in public distrust of the bank for their savings guarantee. Another impact is that the amount of funds that can be collected from the public to the bank is decreasing, so that the bank finds it difficult to turn its cash flow, and various other impacts. internal sample of 63 people and external as many as 74 customers. Data that can be analyzed using theoretical basics, namely SWOT analysis to identify the strengths and weaknesses of PT. Bankaltimtara Tenggarong and identify factors of opportunities and threats that come from the external environment. Based on the SWOT analysis conducted, PT Bank Kaltimtara can obtain several marketing strategies, namely: Increasing various types of competitive banking products. a). Increase customer loyalty and expand services to remote villages. b) Increase promotion to be known to remote villages. c) Focus on BUMDes and SMEs targets. d). Implement an attractive savings interest rate strategy and low credit interest rates.   Keyword :  Marketing Strategic


2009 ◽  
Vol 48 (4II) ◽  
pp. 439-457 ◽  
Author(s):  
M. Irfanullah Arfeen ◽  
Nawar Khan

This study analyses and examines in detail the impact of public sector innovation to improve public satisfaction level, it is about changing the traditional government into a more integrated and efficient one. Innovation is actually the engine of economic growth. Innovation in the public sector is an under-researched area. It deals with governance, political and human issues which are very difficult to solve. Since much of the topic and studies on innovation are focusing on the private sector, it is the aim of this study to analyse the process of innovation, mainly in Information and Communication Technology (ICT) in the public sector. This study will eventually be able to give e-government model/ guidelines that encapsulates the reality of innovation by the government. Innovation in government is not only about bringing a new breakthrough product to the people, but also to bring in changes to the culture in the organisation, the way a decision is made, and perhaps more importantly, how it can use technology to strengthen its role as the provider of social and economic welfare to the people. This study has also compared the findings of the e-government case study to the literature of innovation mainly in the area of process innovation. There is SWOT analysis with weight rating to judge the e-governance challenges, which Pakistan is facing as a developing nation. The study concludes that the public sector needs to overcome its traditional characteristics of poor agenda setting, unclear objectives, lack of transparency, and bureaucratic layers of decision-making processes. Keywords: Citizens, e-government Projects, ICT, Public Satisfaction, Public Sector Innovation


2012 ◽  
Vol 2 (3) ◽  
pp. 21-32
Author(s):  
Sinan Başaran ◽  
Oktay Akbaş

The purpose of the actual research is to determine the factors which create organizational distrust in regular high school managers. Semi-structured interview method, which is one of the qualitative research methods, was used in the present study. Managers of 3 regular high schools which are located in the city center of Kırıkkale were interviewed. The factors which create organizational distrust in regular high school managers were grouped under 4 categories after the content analysis. These categories are as follows: Employees' behaviors which cause distrust in managers, legislation and practices of the Ministry of National Education, characteristics and features of the school and other managers' behaviors which cause distrust in high school managers. High school managers stated that the abuse of the right to receive health certificate which is provided by the law No. 657, political and other kinds of pressures that employees put on the managers, low amount of subsidies sent to regular high schools, populist explanations of the Ministry for the public, not being authorized (for managers) to choose assistant managers, the legislation which does not give authorization to local governors and the impact of politicians on school managers created a distrust in them. This research revealed that the factors which cause distrust in high school managers resulted mostly from the structure of public institutions and cultural structure.


2019 ◽  
Vol 4 (2) ◽  
pp. 301
Author(s):  
M Guffar Harahap

Waqf is one of the teachings that is very noticed in Islam and has socio-economic value for the welfare of society. The principle of property ownership in Islam states that property is not justified by a group of people. Along with the development of the waqf era it is now in the form of productive money and endowments. With this development the government also expanded the waqf property, one of which was money waqf as stated in Government Regulation No.42 of 2006. However, among the reality of the understanding of the development of waqf this was not widely known by the public. In general, people understand waqf more traditionally both from harmony, the terms and purpose of holding waqf itself. Like the distribution of waqf for the sake of worship. In addition, the level of expertise and knowledge of waqf nadzir as the main actors in waqf fundraising to the community has not been maximally developed for waqf fundraising strategies to attract the waqf, among others, just waiting for the waqif candidates to endow their assets. If this condition is not addressed, it can result in waqf not being optimal and developing. Based on this, it does not cover the possibility of waqf boarding schools to anticipate this. This study aims to find out about waqf fundraising strategies in mawaridussalam Islamic boarding schools and their impact. The research methods used were observation, interviews, SWOT analysis with a qualitative approach. The results of the study showed that fundraising strategies were used by waqf institutions of mawaridussalam islamic boarding school, namely annual events (building community trust), socialization of santri to their families, stocking up, endowments and waqf coaching.


2019 ◽  
Vol 4 (2) ◽  
pp. 301
Author(s):  
M Guffar Harahap

Waqf is one of the teachings that is very noticed in Islam and has socio-economic value for the welfare of society. The principle of property ownership in Islam states that property is not justified by a group of people. Along with the development of the waqf era it is now in the form of productive money and endowments. With this development the government also expanded the waqf property, one of which was money waqf as stated in Government Regulation No.42 of 2006. However, among the reality of the understanding of the development of waqf this was not widely known by the public. In general, people understand waqf more traditionally both from harmony, the terms and purpose of holding waqf itself. Like the distribution of waqf for the sake of worship. In addition, the level of expertise and knowledge of waqf nadzir as the main actors in waqf fundraising to the community has not been maximally developed for waqf fundraising strategies to attract the waqf, among others, just waiting for the waqif candidates to endow their assets. If this condition is not addressed, it can result in waqf not being optimal and developing. Based on this, it does not cover the possibility of waqf boarding schools to anticipate this. This study aims to find out about waqf fundraising strategies in mawaridussalam Islamic boarding schools and their impact. The research methods used were observation, interviews, SWOT analysis with a qualitative approach. The results of the study showed that fundraising strategies were used by waqf institutions of mawaridussalam islamic boarding school, namely annual events (building community trust), socialization of santri to their families, stocking up, endowments and waqf coaching.


2019 ◽  
pp. 109-123
Author(s):  
I. E. Limonov ◽  
M. V. Nesena

The purpose of this study is to evaluate the impact of public investment programs on the socio-economic development of territories. As a case, the federal target programs for the development of regions and investment programs of the financial development institution — Vnesheconombank, designed to solve the problems of regional development are considered. The impact of the public interventions were evaluated by the “difference in differences” method using Bayesian modeling. The results of the evaluation suggest the positive impact of federal target programs on the total factor productivity of regions and on innovation; and that regional investment programs of Vnesheconombank are improving the export activity. All of the investments considered are likely to have contributed to the reduction of unemployment, but their implementation has been accompanied by an increase in social inequality.


Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.


2012 ◽  
pp. 22-46
Author(s):  
Huong Nguyen Thi Lan ◽  
Toan Pham Ngoc

The purpose of this study is to evaluate the impact of public expenditure cuts on employment and income to support policies for the development of the labor mar- ket. Impact evaluation is of interest for policy makers as well as researchers. This paper presents a method – that is based on a Computable General Equilibrium model – to analyse the impact of the public expenditure cuts policy on employment and income in industries and occupations in Vietnam using macro data, the Input output table, 2006, 2008 and the 2010 Vietnam Household Living Standard Survey.


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