scholarly journals Improving Microalgae Research and Marketing in the European Atlantic Area: Analysis of Major Gaps and Barriers Limiting Sector Development

Marine Drugs ◽  
2021 ◽  
Vol 19 (6) ◽  
pp. 319
Author(s):  
Judith Rumin ◽  
Raimundo Gonçalves de Oliveira Junior ◽  
Jean-Baptiste Bérard ◽  
Laurent Picot
Keyword(s):  
Industrial Production ◽  
Swot Analysis ◽  
Renewable Resource ◽  
Added Value ◽  
Traffic Light ◽  
Goods And Services ◽  
Significant Potential ◽  
Market Opportunities ◽  
Scientific Technical ◽  
Atlantic Area

Microalgae and cyanobacteria represent a diverse renewable resource with significant potential for the industrial production of goods and services with high added value. However, scientific, technical/technological, legislative and market gaps and barriers still limit the growth of these markets in Europe and the number of exploited species. We conducted an in-depth survey of European microalgae researchers, experts and stakeholders to identify these limitations and to discuss strategies, recommendations and guidelines to overcome these barriers. Here, we present the findings of this study which detail the main promising markets for microalgae and cyanobacteria in the coming decades, an updated SWOT analysis of the sector, the current opportunities, limitations, risks and threats for microalgae research and market sectors in Europe, a traffic light analysis for a quick assessment of market opportunities for each microalgae sector and detailed recommendations/guidelines for overcoming the scientific, technical/technological, legislative and market gaps and barriers.

scholarly journals Analisis dan Strategi Untuk Mendukung Prospek Perdagangan Rumput Laut Indonesia

2019 ◽  
Vol 3 (2) ◽  
pp. 51-60
Author(s):  
Rahmadini Payla Juarsa
Keyword(s):  
Swot Analysis ◽  
Added Value ◽  
Study Methods ◽  
Road Map ◽  
High Consumption ◽  
Large Potential ◽  
Market Opportunities ◽  
Derivative Products

The Indonesian seaweed trade is still dominated by dry seaweed, even though Indonesia's seaweed still has high prospects for development. The purpose of this study is to analyze and provide strategies for supporting the prospects of Indonesia's seaweed trade. In achieving this goal, we use qualitative desk study methods and SWOT analysis. The results showed that Indonesia's seaweed trade still shows the opportunity to increase high added value by prioritizing the trade of semi-finished products rather than dried seaweed. This is supported by the strength of Indonesian seaweed which has a large potential for cultivation, a high number of laborer, high consumption of domestic and foreign seaweed derivative products and the availability of sufficient technology and expertise. Those strengths used to seize high import market opportunities. The existence of a national seaweed development road map also helps create a better prospect for seaweed trade.  

scholarly journals PRACTICAL APPLICATION OF SWOT-ANALYSIS TO DETERMINE THE COMPETITIVENESS OF LLC SPE “MICROTERM”

2020 ◽  
Author(s):  
Yulia Klius ◽  
◽  
Anzhelika Izhboldina ◽  
Keyword(s):  
Matrix Method ◽  
Swot Analysis ◽  
State Level ◽  
Product Distribution ◽  
Machine Building ◽  
Practical Application ◽  
Goods And Services ◽  
Modern Business ◽  
Market Opportunities ◽  
The Impact

The article identifies the competitiveness of machine-building enterprises on the example of SPE “Microterm”. According to the authors, research should be conducted by the method of SWOT-analysis, which reveals the specifics of a particular enterprise and improves the level of competitiveness of enterprises in modern business conditions. The authors conducted a SWOT-analysis by stages of filling in the SWOT matrix, processing (summarizing) the results and analysis of the results. At the first stage, the authors identified the strengths and weaknesses of the company. In the second stage, the main strategies of the enterprise were identified. In the third stage, the authors considered combinations of the SWOT analysis matrix. In the narrow branch aspect, this type of analysis helps to develop a multi-criteria model and perform its computer implementation (experiment), to obtain qualitative and quantitative interpretation, to determine directions for further development of the model, as well as ways of its practical use in product distribution (market) The authors determined that the main purpose of SWOT-analysis, as a matrix method, is to obtain reliable data on the company’s capabilities and threats to its promotion in the market of goods and services. Therefore, to achieve this goal before the SWOT-analysis are the following tasks: identifying marketing opportunities that correspond to the resources of the firm; identification of marketing threats and development of measures to neutralize their impact; identifying the strengths of the firm and comparing them with market opportunities; identification of the firm’s weaknesses and development of strategic directions for overcoming them; identifying the competitive advantages of the firm and the formation of its strategic priorities. Thus, during the practical application of the matrix method of SWOT-analysis, competitiveness was determined by the following features: qualitatively certain state (level) of the economy, stability of economic processes regardless of external and internal factors, resistance to various threats, development, resistance to the impact of external and internal threats, readiness and ability to create mechanisms to protect national interests, the ability to self-development and progress.

scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals Methodology for assessing the competitive positions of a higher education institution on the national market of educational services

2021 ◽  
pp. 11-21
Author(s):  
Lyudmila Borisovna Shabanova ◽  
Irina Gennadievna Morozova ◽  
Inna Aleksandrovna Timiryasova
Keyword(s):  
Russian Federation ◽  
Swot Analysis ◽  
Education Institution ◽  
Educational Services ◽  
Material Base ◽  
Academic Degree ◽  
Specific Discipline ◽  
Market Opportunities ◽  
The Russian Federation ◽  
The University

The fact that many Russian universities offer a wide, but often similar, range of educational services substantiates stiff competition between them, which aggravated in the conditions of protracted global COVID-19 pandemic due to the need for rapid implementation of the tools and methods of distance learning. The educational institutions compete for not only students, by their admission to each specific discipline. The goal is set to analyze the competitive positions and opportunities of the university on the market of educational services in the Russian Federation. The subject of this research is Kazan Innovative University named after V. G. Timiryasov. The research methodology leans on the general theoretical methods, as well as 7P and SWOT analysis. As a result, the author determines the merits and flaws of the university, market opportunities and threats; as well as offers the vectors for improving on the market of educational services. The acquired conclusions on the need to expand the material base, increase the academic degree holders rate, involvement in the grant mechanism, and integration into the real sector of economy are relevant for a great many universities in the Russian Federation.

scholarly journals A Conceptual Forecasting Analysis of International Trade Aspects Based on Globalization Impact Issues

2022 ◽  
Vol 10 (01) ◽  
pp. 2881-2887
Author(s):  
Stamatis Kontsas ◽  
Stavros Kalogiannidis
Keyword(s):  
Industrial Production ◽  
Global Economy ◽  
Global Financial Crisis ◽  
Goods And Services ◽  
Fast Pace ◽  
Forecasting Analysis ◽  
Merchandise Trade ◽  
The Global Financial Crisis ◽  
Trade Partners ◽  
Similar Depth

Global GDP is really important for trade, since the larger the global economy, the more goods and services available for trade. Global GDP grew by around two-thirds in real terms between 2000 and 2020 – or 2.6% per year on average.2020 saw some of the largest trade reductions and output volumes for both industrial production and goods trade since WWII. The year 2020 was marked by some of the largest reductions in trade and output volumes since WWII. The declines in both world industrial production and goods trade in the first half of 2020 were of similar depth to those at the trough of the Global Financial Crisis (GFC). In addition, trade and production impacts across specific goods, services and trade partners were highly varied. Initial pandemic-era expectations for a double-digit decline in world merchandise trade in 2020 did not materialise. Global trade turned out to recover from the shock at an extraordinarily fast pace from around mid-2020.

scholarly journals Internal Marketing Communication of the Global Company in Slovak Republic

2021 ◽  
Vol 129 ◽  
pp. 02011
Author(s):  
Jakub Michulek
Keyword(s):  
Swot Analysis ◽  
Slovak Republic ◽  
Value Added ◽  
Internal Marketing ◽  
Internal Communication ◽  
Added Value ◽  
Marketing Communication ◽  
Career Growth ◽  
High Level ◽  
Global Company

Research background: Currently, it is constantly increasing emphasis on the satisfaction of employees in the company. One way to satisfy them through internal marketing communication. Set them training according to their needs and interests and allow them to grow their career growth. It is also the provision of information on time at the required range and especially to be up to date. As a result, employees can perform their work efficiently and work to achieve the required result that the enterprise expects. It is necessary for this internal communication in the company took place both directions for many companies. It follows that finance inserted into education of employees; it will return to a business in an even greater range. Purpose of the article: The aim of this research is to analyses the use of the tools of the communication mix in the field of internal marketing communication of the selected company. Methods: SWOT analysis, Deduction, Comparison. Findings & Value added: Internal marketing communication in chosen company is on high level, according to analyzing tools and results of SWOT analysis. Added value is finding a level of internal marketing communication for company and creating some points for continuing in building quality internal marketing communication.

scholarly journals THE INFRASTRUCTURE OF PUBLIC CATERING IN THE CONTEXT OF TOURIST CITY SPACE DEVELOPMENT

2019 ◽  
Vol 7 (5) ◽  
pp. 975-981
Author(s):  
Ekaterina V. Vishnevskaya ◽  
Tatiana B. Klimova ◽  
Inna S. Koroleva ◽  
Olga K. Slinkova ◽  
Svetlana N. Yasenok
Keyword(s):  
Environmental Factors ◽  
Customer Service ◽  
Urban Space ◽  
Swot Analysis ◽  
Complex Structure ◽  
Goods And Services ◽  
City Space ◽  
Public Catering ◽  
The Impact ◽  
The City

Purpose: The modern city with its complex structure and dynamics is an important part of the tourist space, which has become especially attractive for travelers who tirelessly exploring the cultural heritage. Hotels, restaurants, amusement parks and other tourist infrastructure actively invading the urban environment changed the usual composition of the city. During the trip, tourists buy not only goods and services, they perceive the image of the city as a synthesis of impressions from the movement in the urban space, exploring it from different points of view, at different times of the day and in different seasons. Methodology: To assess the impact of environmental factors on the activities of catering enterprises of the Belgorod region and the quality of customer service, the authors proposed a method using STEP-analysis and SWOT-analysis. The analysis of environmental factors was carried out on the basis of the expert evaluation results conducted in two stages. Result: In tourism, the food infrastructure acts as an important element of entertainment and knowledge of local culture. Food is not just a common need of every person; tourists see it as entertainment and pleasure. Food of different peoples and even areas is usually very peculiar, so attractive to tourists. Catering infrastructure as an integral part of the hospitality industry should have a significant potential for adaptability, providing an opportunity for catering enterprises to respond quickly to frequent changes in the situation of the unstable tourism market, as well as to comply with the requirements of the destination brand. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of The Infrastructure of Public Catering In the Context of Tourist City Space Development is presented in a comprehensive and complete manner.

Impact of Digitalization on the Efficiency of Supply Chain Management in the Digital Economy

2021 ◽  
Vol 17 (3) ◽  
pp. 34-46
Author(s):  
Anna Mikhaylova ◽  
Tatyana Sakulyeva ◽  
Tamara Shcherbina ◽  
Natalia Levoshich ◽  
Yuri Truntsevsky
Keyword(s):  
Supply Chain ◽  
Swot Analysis ◽  
Composite Index ◽  
Digital Technologies ◽  
Supply Management ◽  
Federal Republic Of Germany ◽  
Chain Management ◽  
Republic Of China ◽  
Goods And Services ◽  
The Russian Federation

The study considers digital supply management from the perspective of the involvement in international trade. A SWOT analysis of the concept has been carried out; the concept strengths, weaknesses, opportunities, and threats have been highlighted. The hypothesis has been thoroughly considered through the example of the following countries: the Russian Federation (RF), the People's Republic of China, and the Federal Republic of Germany (FRG); in particular, the correlation between the volume of external traffic and the investment in SCM software was built. It has been revealed that in some countries an increase in the volume of external traffic due to an increase in investment in SCM software is associated with the complication and globalization of supply chains, which increases the competitiveness of goods and services of these countries. A composite index that takes into account the efficiency of the supply chain using digital technologies has been developed.

ASSESSMENT OF THE TECHNOLOGICAL TRANSFORMATION OF THE RUSSIAN MANUFACTURING INDUSTRY CONSIDERING THE DIGITAL FACTOR

2021 ◽  
Vol 5 (199) ◽  
pp. 44-53
Author(s):  
M.P. Kalinichenko ◽  
Keyword(s):  
Manufacturing Industry ◽  
Swot Analysis ◽  
Value Added ◽  
Subsequent Development ◽  
Digital Transformation ◽  
Added Value ◽  
Technological Transformation ◽  
Manufacturing Enterprises ◽  
Industrial Enterprises ◽  
The Impact

The purpose of the study is to assess the technological transformation of the manufacturing industry in Russia, taking into account the digital factor. The analysis of a set of methods that can be used to assess the impact of technologies on the digital transformation of economic systems (country, industry, region, industrial enterprise) is carried out; the results of a SWOT analysis of the Russian manufacturing industry for the medium term are presented (as an initial stage for the subsequent development of functional strategies of industrial enterprises-digital transformation, innovative, competitive, etc.); the results of a survey of experts on a sample of industrial enterprises of the Arkhangelsk region regarding barriers and prospects of digital transformation of manufacturing enterprises are summarized; an economic and mathematical model of the influence of production factors, including the digital factor, on the value added created by the manufacturing industry is developed. Based on the analysis and modeling of the formation of added value in the manufacturing industry, taking into account the contribution of each of the factors of production, a set of solutions is proposed, on the basis of which it is possible to give a new impetus to accelerate the digital transformation of the industry.

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