The relationship between marketing strategies and innovative market orientation on performance of halal-certified agro-food SMEs

Changes in Malaysian’s lifestyle have resulted in an increased demand for trusted agrofood products. Therefore, it is becoming a challenge for halal-certified agro-food SMEs in Malaysia to fulfil the demand by implementing marketing strategies and innovative market orientation. This study aimed to investigate the relationship between marketing strategies and innovative market orientation on performance of halal-certified agro-food SMEs. A systematic random sampling was used to select 321 halal-certified agro-food SMEs located in Peninsular Malaysia and a self-administered questionnaire using a structured questionnaire was employed to obtain responses from the target SMEs. Descriptive analysis, Chi-square analysis, and Pearson correlation analysis were carried out to analyse the data. Majority of the halal-certified agro-food SMEs involved in the study were categorised as small-sized companies with at least 5 to 75 employees. The finding revealed that there was no association between annual average sales and overall performance of halal-certified agro-food SMEs. The finding further indicated that there was a strong positive relationship between the performance (market share, sales, profitability, and growth rate) of halal-certified agro-food SMEs and marketing strategies and innovative market orientation. It is suggested that the halal-certified agro-food SMEs utilize their experience to develop more effective marketing strategies for better performance.

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Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers

Journal of Agribusiness in Developing and Emerging Economies ◽

10.1108/jadee-06-2021-0148 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Nitty Hirawaty Kamarulzaman ◽

Nurul Hasyima Khairuddin ◽

Haslinda Hashim ◽

Siti Rahayu Hussin

Keyword(s):

Market Orientation ◽

Customer Orientation ◽

Pearson Correlation ◽

Strong Relationship ◽

Peninsular Malaysia ◽

Marketing Strategies ◽

Structured Interviews ◽

Product Price ◽

Content Type ◽

The Relationship

PurposeThis paper aims to investigate the relationship between market orientation and innovative marketing strategies and the effect of innovative marketing strategies on the performance of agro-food manufacturers.Design/methodology/approachSystematic random sampling was used, and semi-structured interviews were conducted with 380 agro-food manufacturers. Several statistical analyses, including Pearson correlation analysis and logistic regression analysis, were used to analyze the relationship between market orientation and innovative marketing strategies, and the effect of innovative marketing strategies on the performance of agro-food manufacturers.FindingsAll dimensions of market orientation – customer orientation, competitor orientation and inter-functional coordination – have significant relationships with innovative marketing strategies (product, price, promotion and distribution), while customer orientation and promotion showed a very strong relationship among other variables measured. Innovative marketing strategies, specifically promotion, had the most effect on the performance of agro-food manufacturers.Research limitations/implicationsThe sample for this study was selected among agro-food manufacturers in major locations in Peninsular Malaysia. Hence, the findings may only give an initial overview of the current state of the agro-food manufacturers.Originality/valueThis study highlighted the significance of market orientation and innovative marketing strategies for the betterment of performance in the agro-food manufacturing sector.

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Factors Influencing Consumers’ Behaviour Towards Fraudulent Dietary Supplements

MALAYSIAN JOURNAL OF AGRICULTURAL ECONOMICS ◽

10.36877/mjae.a0000161 ◽

2020 ◽

Vol 29 (1) ◽

Author(s):

Nur Amelia Syakira Abdul Aziz ◽

Nitty Hirawaty Kamarulzaman

Keyword(s):

Dietary Supplements ◽

Behavioral Control ◽

Pearson Correlation ◽

Descriptive Analysis ◽

Perceived Behavioral Control ◽

Chi Square ◽

Food Fraud ◽

Awareness Campaigns ◽

Knowledge And Attitude ◽

Chi Square Analysis

Dietary supplement fraud cases have become a major concern among consumers due to proven damage and effects on the health and lives of consumers. An increase in the risk of food safety might result from the high consumption of dietary supplements fraud. However, fraudulent activities are difficult to verify due to the lack of awareness of dietary supplements among consumers. Thus, this study was carried out to achieve the following objectives i) to determine consumers’ behaviour towards fraudulent dietary supplements and ii) to determine factors that influenced consumers’ behaviour towards fraudulent dietary supplements. A purposive sampling method was used to select 400 respondents and a structured questionnaire was established to collect the data. Descriptive analysis, Pearson correlation analysis, Chi-square analysis, factors analysis, and multiple regression analysis were the statistical analyses employed to analyze the data. The results revealed that most of the respondents were aware of fraudulent dietary supplements. Socio-demographic profiles such as age, race, religion, and education level had significant associations with consumers’ behaviour towards fraudulent dietary supplements. There was a weak positive relationship between knowledge and attitude of consumers towards fraudulent dietary supplements. Subjective norms, awareness, attitude, and perceived behavioral control were the factors that influenced consumers’ behaviour towards fraudulent dietary supplements. The study recommended that government and relevant authorities should continuously organize awareness campaigns and activities on food fraud especially for dietary supplements to ensure the consumers gained more knowledge thus, increase their awareness of fraudulent dietary supplements.

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Effect of Firms’ Competitiveness on the Performance of selected Manufacturing Firms in Nigeria

Advances in Social Sciences Research Journal ◽

10.14738/assrj.77.7894 ◽

2020 ◽

Vol 7 (7) ◽

pp. 216-255

Author(s):

Adekunle R. Onaolapo ◽

Elijah Adeyinka Adedeji

Keyword(s):

Firm Performance ◽

Large Scale ◽

Empirical Studies ◽

Descriptive Analysis ◽

Manufacturing Firms ◽

Primary Data ◽

Chi Square ◽

Business Practitioners ◽

Chi Square Analysis ◽

The Relationship

The study of firms’ competitiveness has drawn so much attention among business practitioners and academic researchers in the last two decades as globalization came fully into limelight. However, in Nigeria, there are few empirical studies conducted to investigate the relationship between firms’ competitiveness and firm performance. Thus, the main objective of this study was to provide further evidence on the effects of Firms’ Competitiveness (FC) on the performance of manufacturing firms in Nigeria. Ten large-scale quoted manufacturing firms were selected. The study relied on primary data which were obtained using structured questionnaire administered to 300 purposively selected respondents of the selected firms. The data collected was analysed using Chi-Square Analysis and correlation analysis as well as descriptive analysis in pursuance of the stated specific objectives of the study. The result showed that firms’ competitiveness had significant effects on the profitability and operational performance of the selected manufacturing firms. Also, firms’ competitiveness had positive relationship with the level of competition of the firms. This study concluded that the practice of firms’ competitiveness is sine qua non in boosting firm performance in the manufacturing firms in Nigeria.

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Factors that Influence Acceptance of GM Labels on Halal Food Among Muslim Consumers

MALAYSIAN JOURNAL OF AGRICULTURAL ECONOMICS ◽

10.36877/mjae.a0000160 ◽

2020 ◽

Vol 29 (1) ◽

Author(s):

Nurul Razanah Md Rapi ◽

Nitty Hirwaty Kamarulzaman ◽

Normaz Wana Ismail

Keyword(s):

Food Packaging ◽

Pearson Correlation ◽

Descriptive Analysis ◽

Food Product ◽

Health Concern ◽

Chi Square ◽

Important Indicator ◽

Gm Foods ◽

Halal Food ◽

Chi Square Analysis

Genetically modified (GM) foods are produced from the development of modern biotechnology and gene combinations of the same or different species. GM foods have become an important issue among Muslim consumers in consuming halalan toyyiban food produced from GM foods. This in line with the decision of Muslim consumers in the selection of halal food that is closely related to faith, religion, and culture in the Islamic society. Labeling on food packaging is an important indicator of every food product in the market by Muslim consumers to determine the halalness of a food product. Therefore, the objective of this study is to determine factors that influence acceptance of GM labels on halal food among Muslim consumers. By using purposive sampling, 320 Muslim consumers were selected located in Klang Valley, Malaysia. An interviewer-administered questionnaire with the target consumers was carried out to obtain consumers’ responses. Several analyses were employed to analyze the data namely descriptive analysis, Chi-square analysis, Pearson correlation analysis, and factor analysis. The results of this study revealed that the majority of Muslim consumers were not aware of GM labels on halal food. There were significant associations between age, education level, and monthly income and Muslim consumers’ acceptance of GM labels on halal food. The relationship between awareness and acceptance showed a weak positive relationship. This study also revealed labeling characteristics, religious belief, and health concern are the three factors that influenced Muslim consumers’ acceptance of GM labeling on halal food. This study emphasizes that a continuous encouragement to food manufacturers in providing and displaying proper labeling on food products would assist Muslim consumers to enhance their awareness and acceptance of GM labels.

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PROMOSI JAJANAN TRADISIONAL DUMBLEG KHAS GONDANG, NGANJUK DENGAN MEMANFAATKAN MEDIA SOSIAL

JURNAL AGRIBISNIS ◽

10.32520/agribisnis.v10i1.1535 ◽

2021 ◽

Vol 10 (1) ◽

pp. 22-32

Author(s):

LINA ROUDLOTUL JANNAH ALI MUKTI ◽

Pawana Nur Indah ◽

Indra Tjahaja Amir

Keyword(s):

Social Media ◽

Marketing Strategies ◽

The Internet ◽

Traditional Food ◽

Chi Square ◽

Research Results ◽

Traditional Market ◽

Use Of Social Media ◽

Chi Square Analysis ◽

The Relationship

Social media today is a technology that is connected to the internet, there are many benefits, and now often used by the various micro-market, small or medium units for the goal marketing strategies, especially as a promotion. But unfortunately, until now, social media has not been used by all micro-market places, UMKM (micro traditional market) dumbleg as traditional food in Gondang, Nganjuk. So research is needed on the use of social media as, a means of promoting traditional dumbleg food for consideration strategies of dumbleg producers. The purpose of this study was to 1) analyze the benefits of social media as a means of promotion for producers and consumers of dumblegs traditional food, and 2) to analyze the relationship between social media and the number of dumblegs purchased. The method used is descriptive quantitative with interviews with producers and consumers of dumbleg traditional food, and d ta analysis to determine the relationship between social media and the number of purchases using the chi-square. Research results 1) social media as a means of promotion is very useful for producers and consumers of traditional dumbleg foods, and 2) there is a relation between social media as a means of promotion with the number of purchases of dumbleg traditional food, as evidenced by the results of the chi-square analysis X2 count is greater than X2 table (13.459>12.592) or the sygn value. 0.036<0.05. Keywords: Dumbleg, Promotion, Benefits, Social Media

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PERSEPSI PETERNAK PADA KEPEMIMPINAN PENDAMPING DAN HUBUNGANNYA DENGAN PRODUKTIVITAS USAHA TERNAK DI PAGUYUBAN AL-AWWALIYAH, PASIRWANGI, GARUT, JAWA BARAT

AGRIBUSINESS JOURNAL ◽

10.15408/aj.v12i1.11850 ◽

2019 ◽

Vol 12 (1) ◽

pp. 42-51

Author(s):

Dwi Indah Sulistiani ◽

Ujang Maman ◽

Junaidi J

Keyword(s):

Data Analysis ◽

Secondary Data ◽

Primary Data ◽

Leadership Qualities ◽

Chi Square ◽

Education Experience ◽

Spss Software ◽

Chi Square Analysis ◽

And Behavior ◽

The Relationship

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.

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Profiling Visitors to Romanian Ecotourism Destinations

Sustainability ◽

10.3390/su13052958 ◽

2021 ◽

Vol 13 (5) ◽

pp. 2958

Author(s):

Cristinel Petrișor Constantin ◽

Vasile Papuc-Damașcan ◽

Andrei Blumer ◽

Ruxandra-Gabriela Albu ◽

Titus Suciu ◽

...

Keyword(s):

Empirical Studies ◽

Cultural Tourism ◽

Marketing Strategies ◽

Market Segments ◽

Chi Square ◽

Proper Management ◽

Heated Debate ◽

Chi Square Analysis ◽

Mass Marketing ◽

Niche Strategy

Visitors’ increasing interest in nature-based and cultural tourism, especially in the context of ecotourism destinations, has generated a heated debate in tourism literature. Some authors consider that ecotourism should be approached through a niche strategy rather than through mass marketing. Therefore, identifying the main characteristics of visitors to ecotourism destinations is very important in setting management and marketing strategies adapted to their specific needs. The present paper aims to identify the profile of visitors to Romanian ecotourism destinations, considering the ecotourism potential of this country and the scarcity of empirical studies on these types of destinations. To reach this aim, a survey was conducted in four Romanian ecotourism destinations. By computing the data collected from a sample of 1157 visitors, four visitor segments have been identified based on a single characteristic (visit purpose). Crosstabulation and Chi-square analysis were used in order to identify the profiles of these segments. The results reveal that most of respondents are nature travellers, followed by culture travellers. The findings may be used by ecotourism destination managers in order to target specific market segments and establish proper management and marketing strategies.

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HUBUNGAN PENGGUNAAN KOMPUTER DENGAN KEJADIAN NYERI KEPALA TIPE TEGANG PADA PEKERJA

Zona Kedokteran: Program Studi Pendidikan Dokter Universitas Batam ◽

10.37776/zked.v9i1.269 ◽

2020 ◽

Vol 9 (1) ◽

pp. 27-38

Author(s):

Suryanti Suryanti ◽

Andi Ipaljri

Keyword(s):

Sampling Technique ◽

The United States ◽

Chi Square ◽

Cross Sectional ◽

Tension Headaches ◽

Technological Developments ◽

Tension Type Headaches ◽

Chi Square Analysis ◽

Relationship Of ◽

The Relationship

In the current era of globalization, humans always interact with technological developments. One result of the development of technology is the use of computers. The use of computers that are not under the ergonomic position causes effects on health, one of them is tension-type headaches. In the United States, 1-4% of patients coming to the Emergency Care Unit complain of headache, 90% of them are tension-type headaches. The proportion of migraine and other headache syndromes in the hospital. Harapan Bunda in 2011 and RS. Camatha Sahidya in Batam in Batam was 5% and 0.7% respectively. Whereas the incidence of tension headaches in 5 puskesmas in Batam in 2014 ranged from 0.5% - 1.3%. The proportion of tension headaches at the BIP Clinic in the January-April 2018 period is 1.5%. Tension-type headaches that occur continuously can cause barriers to daily activities. The purpose of this study is to determine the relationship of computer use with the incidence of tension-type headaches in workers. This research uses a descriptive-analytic method with a cross-sectional approach. The sampling technique is purposive sampling. Of 97 respondents who visited the clinical BIP that met the criteria, it was found that computer user respondents experienced tension-type headaches of 18 people (42.9%) and not tension-type headaches of 24 people (57.1%). Whereas the respondents who were not computer users experienced tension-type headaches of 10 people (18.2%), and non-tension-type headaches of 45 people (81.8%). Bivariate chi-square analysis showed that p = 0.008 (p <0.05). This means that Ha is accepted and H0 is rejected.

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RESEARCH ON THE EFFECTS OF READING HABITS ON THE ACADEMIC ACHIEVEMENT OF HIGH SCHOOL STUDENTS IN BIOLOGY COURSE

European Journal of Education Studies ◽

10.46827/ejes.v8i9.3895 ◽

2021 ◽

Vol 8 (9) ◽

Author(s):

Arzu Önel ◽

Şule Fırat Durdukoca

Keyword(s):

High School ◽

Academic Achievement ◽

High School Students ◽

Quantitative Research ◽

Descriptive Analysis ◽

Phenomenological Approach ◽

Reading Habits ◽

School Students ◽

Chi Square ◽

Chi Square Analysis

The aim of this study is to examine whether reading habits have any effects on the academic achievement of the biology course of high school students in Turkey. In the research, the relational screening model was preferred from the quantitative research models and the phenomenological approach was preferred from the qualitative research models, so the mixed method was used. The study group consists of 266 students studying in the final year of various high schools and who took biology courses before in the province of Kars in Turkey. Data were collected by the questionnaire form prepared by the researchers. In the questionnaire, the participants were asked 12 questions in total; 4 questions to determine the variables of the type of school, education fields, gender, school report marks, 5 close-ended questions to be thought to be able to determine their reading habits, 2 open-ended questions and 1 metaphor question. Frequency and percentage values were calculated for descriptive analysis of the answers given to the questionnaire items. Chi-square analysis was used to examine the relationship between demographic characteristics and the reading habits of the students, and the content analysis technique was used to analyze metaphors. Article visualizations:<img src="/-counters-/edu_01/0882/a.php" alt="Hit counter" />

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Analisis Tingkat Penerapan Manajemen Pengetahuan Dalam Membangun Organisasi Berbasis Pengetahuan (Studi Kasus PT Trubus Mitra Swadaya SE-JABODETABEK)

Jurnal Manajemen dan Organisasi ◽

10.29244/jmo.v2i2.14203 ◽

2016 ◽

Vol 2 (2) ◽

pp. 134

Author(s):

Raniasari Bimanti Esthi ◽

Anggraini Sukmawati

Keyword(s):

Knowledge Management ◽

Descriptive Analysis ◽

Secondary Data ◽

Sampling Technique ◽

Primary Data ◽

Chi Square ◽

Average Value ◽

Wide Range ◽

Chi Square Analysis ◽

Calculation Analysis

PT Trubus Mitra Swadaya is a company engaged in the agribusiness industry that sells a wide range of agricultural goods. The development of the agribusiness industry, particularly agricultural stores are now increasing to fiercer competition. The objectives of this research were (1) Identify the level of knowledge management at PT Trubus Mitra Swadaya, (2) Identify the level of the activities associated with knowledge management at PT Trubus Mitra Swadaya, and (3) Analyzing the perceptions of employees regarding the application of knowledge management at PT Trubus Mitra Swadaya. The data that used in this research were primary data and secondary data. Collecting the respondences was done by quota sampling technique, database examine was done by descriptive analysis, average value calculation analysis, and chi-square analysis. The result of average value calculation analysis showed level implementation of knowledge management was excellent (67,01%), represented from strongly agree answered 20,75% and agree answered 46,26%. Moreover, employees said bad, represented from less agree answered 19,97% and disagree 13,02%. In this research, found at least two components which employees feel valued and still yet to be repaired, that was 1) knowledge and 2) work time. The result average value calculation showed level of activity associated with knowledge management was less good (42,78%), represented five to ten times answered 22,78% and more than ten times 20%. Moreover, employees answered never 30% and less than five times 20%. The result chi-square showed employees’ perception about knowledge management based on employee characteristics where the majority of employees agreeing with the implementation of knowledge management.

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