Creation, promotion and classification of private labels

2021 ◽  
pp. 337-345
Author(s):  
M.A. Nikolaeva ◽  
D.D. Bas
Keyword(s):  
Customer Loyalty ◽  
Distribution Channel ◽  
Retail Trade ◽  
Competitive Advantages ◽  
Private Labels ◽  
Trade Networks ◽  
Definition Of

The purpose of this article is to consider the advantages of private labels, the process of their creation and promotion, as well as the classification of private labels. The article discusses the benefits of private labels for their owners and consumers. The classification of private labels is presented and the definition of their types and varieties is given. The process of creating and promoting private labels, as well as the features of their creation in retail trade networks, is considered. It has been established that successful private labels are beneficial for all participants in the distribution channel: manufacturers who receive large orders for the production of goods and their guaranteed sale; retailers whose private labels provide competitive advantages, customer loyalty and high profits. Meanwhile, end consumers have the opportunity to buy goods of proper quality at reduced prices, as well as the confidence that they will not be deceived.

COMPETITIVE STRATEGIES FOR INNOVATION AND INVESTMENT DEVELOPMENT OF AGRICULTURAL PRODUCTION ENTITIES

2019 ◽  
Vol 4 (4) ◽  
pp. 411-418
Author(s):  
Anna Orel
Keyword(s):  
Agricultural Production ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Agricultural Producers ◽  
The Sustainable Development ◽  
Five Elements ◽  
Definition Of ◽  
Sustainable Competitive Advantages ◽  
Innovative Orientation

Introduction. Ensuring the sustainable development of domestic agricultural producers involves achieving and maintaining a sufficient level of economic efficiency and competitiveness for the implementation of expanded reproduction. This, first of all, implies the formation of an appropriate level of competitiveness through the creation of sustainable competitive advantages of products and manufacturers. This process is impossible without attracting investment resources and introducing innovations in order to create competitive advantages, strengthen market positions and increase the level of concentration of productive capital. The latter necessitates a comprehensive strategic planning, which would be based on the innovative orientation of investment activities. The purpose of the article is to form theoretical and methodological and applied principles of competitive strategies formation of innovation and investment development of agricultural production entities. Method (methodology). Methods of comparison, analysis, theoretical and logical generalization are applied in the course of research. The dialectical method of research became the methodological basis. Results. The author’s vision of the definition of “competitive strategy” is offered in the article. The classification of competitive strategies is developed. A model of a strategic rhombus is proposed as a theoretical basis for determining areas for improving the mechanisms of managing the competitiveness of agribusiness entities, which includes five elements: arena; conductor; differentiators; sequence; economic logic. The proposals of applied character concerning realization of competitive strategies of innovative-investment development of subjects of agricultural production are substantiated. Key words: competitive strategies, subjects of agricultural production; innovation and investment development; competitiveness management.

Classification of Retail Chain services

2021 ◽  
pp. 55-60
Author(s):  
Yu. Valeeva
Keyword(s):  
Service Providers ◽  
Consumer Preferences ◽  
Retail Trade ◽  
Network Services ◽  
Consumer Market ◽  
Trade Network ◽  
Agricultural Producers ◽  
Trade Networks ◽  
Retail Chain

The relevance of the development of theoretical provisions for the classification of services of retail trade networks is predetermined by the modern transformation of the trade industry, where the services provided by the chains are formed on the basis of building communications with all participants in the consumer market. The main purpose of the article is to generalize the approach to the classification of services and the implementation of a value-oriented and process approach to the content and identification of the classification features of services of retail trade networks. The article presents modern foreign and domestic approaches to the classification of retail trade services. Certain features are highlighted and the expediency of taking into account the network forms of organizing trade services in the formation of classification signs is indicated. In the presented article, the service of a retail trade network is considered as a result, an action and a process. On the other hand, the retail chain service is viewed through the prism of value for suppliers, end-users and owners on the network. The implementation of the value approach allows taking into account consumer preferences, as well as the interests of the network owners in the development of retail facilities, ensuring the quality of trade services, developing the infrastructure of the territory, paying attention to the requests and proposals of agricultural producers, processors, service providers. which create services according to the format of goods circulation. The application of the process and value approach made it possible to single out the components of the service and propose their own classification. This classification will allow, in the future, to develop an appropriate methodology for assessing the effectiveness of retail trade network services, as well as to develop management decisions at the enterprise level, to build more effective communications with all participants in the consumer market.

scholarly journals DIGITALIZATION OF THE INSURANCE MARKET AS A FACTOR IN INCREASING ITS COMPETITIVENESS

2021 ◽  
pp. 69-77
Author(s):  
D. A. Pankov ◽  
Yu. V. Krupenko
Keyword(s):  
Digital Transformation ◽  
Stress Factors ◽  
Insurance Market ◽  
Insurance Company ◽  
Competitive Advantages ◽  
Factors Affecting ◽  
National Insurance ◽  
Main Factors ◽  
Definition Of

Approaches to the definition of «competitiveness» are systematized. The problems of the national insurance market and the main directions of its sustainable development in the conditions of digital transformation of the economy are identified. Factors affecting the competitiveness of an insurance company are identified. The author offers a classification of factors of insurers' competitiveness, including the main factors (reliability factors), support factors and stress factors. Digitalization is defined as the most important factor in the competitiveness of the insurance market in the digital economy. Competitive advantages of insurers based on digitalization are justified. Business imperatives of insurers in the conditions of digitalization are revealed. The recommendations can become a powerful driver for increasing the competitiveness of the insurance market.

scholarly journals Factors for providing enterprise competitiveness

2020 ◽  
Vol 67 (6) ◽  
pp. 167-174
Author(s):  
B. Kravchuk ◽  
T. Lazorenko
Keyword(s):  
Competitive Advantages ◽  
Internal Factors ◽  
Factors Influencing ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Enterprise Competitiveness ◽  
Definition Of ◽  
Investigation Process ◽  
Harvard School

The classifications of factors ensuring the competitiveness considered by different authors are analyzed and the most complete and best one for use is distinguished in this paper. General scientific and empirical techniques based on the systematic approach are used, methods of generalization, comparison, analysis and synthesis are applied in the investigation process. The carried out analysis makes it possible to identify six main features of «competitiveness» concept. The formula for competitiveness calculation is presented and proposals necessary for the enterprise competitiveness growth are given. Taking into account all the necessary conditions for ensuring the competitiveness formation, the definition of «company competitiveness» concept is given, as well as the main aspects of this concept are provided. It is determined that the analysis of competitive positions in the market involves, first of all, the identification of its strengths and weaknesses, as well as factors influencing the attitude of consumers to the enterprise. The essence of “factors of competitiveness” category is determined and the list of the main factors of the enterprise competitiveness is given. The classification and analysis of the factors influencing the enterprise competitiveness proposed by professor from Harvard school M. Porter are given. The classifications of factors of enterprise competitiveness by such authors as: A. Olivier, A. Diane and R. Usrse, A. A. Thompson and A. Strickland, H. M. Skudar, T. M. Kulinich and B. V. Burkina, V. Synko and R. Yu. Yemadakov are also presented. The most well-known approach in economic literature, based on the combination of all competitiveness factors into two groups is highlighted. The classification of external and internal factors proposed by V. Synko is considered in detail. It is noted that there are factors that are less determined by the enterprise and factors that are almost entirely dependent on the enterprise. As a result, it is determined that competitive advantages significantly depend on the effectiveness of competitiveness factors use, and competitiveness is a set of enterprise characteristics, but its assessment cannot be done without taking into account external factors.

scholarly journals BANKING INNOVATION AS A FACTOR IN STRENGTHENING CONFIDENCE AND CUSTOMER LOYALTY

2019 ◽  
pp. 33-39
Author(s):  
Ia. Kryvych ◽  
A. Dranitsyna
Keyword(s):  
Customer Loyalty ◽  
Business Processes ◽  
Competitive Advantages ◽  
Sales Channels ◽  
Innovation Activities ◽  
Innovative Methods ◽  
Banking Business ◽  
Banking Institutions ◽  
Management Changes

The purpose of the article is the development of the definition and concept of "banking innovations". The classification of banking innovations is proposed and includes product (development of new or modification of existing banking products), process (improvement of banking business processes), marketing (innovations in sales channels and marketing communications of banks), technological (related to the development of technical bank capabilities) and management (changes in the organizational structure of banks, mechanisms of planning, control, incentives, etc.). The research proves the concept of "banking innovations" can be applied to all innovations in bank functioning. This paper distinguishes definition between finance and banking innovations. Finance innovations are related to the creation and dissemination of new financial instruments as well as financial technologies, institutions and markets. The concept of "banking innovation" should be understood as a process with focus on developing new or improving existing banking products (services), technology of their promotion, as well as new innovative methods of managing banking institutions in order to obtain additional income and competitive advantages. The chronology of the most important banking technologies development is analyzed in this article. Correlations between the innovative activity of banks, technological and scientific achievements of humankind are found.Key trends of development of the banking services market (contactless payment, biometric identification, digital wallets and QR codes, Internet of Things, cryptocurrency, fintech movement) are identified and characterized. The paper is emphasizes the connection between banks' innovation activities, the formation of customer loyalty and the increasing of trust to banks. Keywords: banking innovation, financial innovation, trust, loyalty.

scholarly journals Problems of Competitiveness of Small Forms of Food Retail in Lviv

2021 ◽  
Vol 2 (517) ◽  
pp. 315-322
Author(s):  
O. V. Kryveshko ◽  
◽  
G. S. Kunditskaja ◽  
Keyword(s):  
Retail Trade ◽  
Loyalty Programs ◽  
Retail Stores ◽  
Competitive Advantages ◽  
Food Retail ◽  
Pricing Policy ◽  
Product Range ◽  
Advantages And Disadvantages

The article discusses the defining competitive advantages of food retail stores. It is defined that the competitive advantages that determine the level of competitiveness of production and trade enterprises do differ. The main competitive advantages of trading enterprises are their location, product range, pricing policy and quality of service. As a result of the analysis of the trade infrastructure of the city of Lviv, it was concluded that there were problems in shaping the competitiveness of small forms of retail trade in food products, which are associated with the active development of national retail chains and the emergence of international trade operators in the market. The classification of stores by the signs of the size and territory of the girth was carried out. The peculiarities of their competitive advantages are determined. It is identified that the emergence of networks of the latest large formats of stores with the possibility of purchasing goods at lower prices was a threat to the functioning of traditional stores «close to home» and the reason for the decrease in their number. A comparative analysis of advantages and disadvantages of small forms of retail and large retail is carried out. The main competitive advantages of small retail stores are the proximity of the location to the buyer and trusting relationships with regular customers. The price, product range and possibilities of implementing loyalty programs are identified as the main strategic competitive advantages of large store formats. The emphasis on these advantages makes it possible to effectively manage the competitiveness of retail.

Development and Evaluation of Fuzzy Criteria for the Diagnosis of Rheumatoid Arthritis

1996 ◽  
Vol 35 (04/05) ◽  
pp. 334-342 ◽  
Author(s):  
K.-P. Adlassnig ◽  
G. Kolarz ◽  
H. Leitich
Keyword(s):  
Rheumatoid Arthritis ◽  
Reference Model ◽  
American Rheumatism Association ◽  
Uniform Definition ◽  
Sensitivity Rate ◽  
Fuzzy Techniques ◽  
Definition Of ◽  
Different Levels ◽  
Specificity Rate

Abstract:In 1987, the American Rheumatism Association issued a set of criteria for the classification of rheumatoid arthritis (RA) to provide a uniform definition of RA patients. Fuzzy set theory and fuzzy logic were used to transform this set of criteria into a diagnostic tool that offers diagnoses at different levels of confidence: a definite level, which was consistent with the original criteria definition, as well as several possible and superdefinite levels. Two fuzzy models and a reference model which provided results at a definite level only were applied to 292 clinical cases from a hospital for rheumatic diseases. At the definite level, all models yielded a sensitivity rate of 72.6% and a specificity rate of 87.0%. Sensitivity and specificity rates at the possible levels ranged from 73.3% to 85.6% and from 83.6% to 87.0%. At the superdefinite levels, sensitivity rates ranged from 39.0% to 63.7% and specificity rates from 90.4% to 95.2%. Fuzzy techniques were helpful to add flexibility to preexisting diagnostic criteria in order to obtain diagnoses at the desired level of confidence.

ABOUT THE PROBLEM OF CLASSIFICATION OF THE CONCEPTS OF INFORMATICS STUDIED AT SECONDARY SCHOOL

2018 ◽  
pp. 4-7
Author(s):  
S. I. Zenko
Keyword(s):  
Secondary School ◽  
Foreign Language ◽  
Computer Science ◽  
Parts Of Speech ◽  
The Third ◽  
The Cross ◽  
Definition Of

The article raises the problem of classification of the concepts of computer science and informatics studied at secondary school. The efficiency of creation of techniques of training of pupils in these concepts depends on its solution. The author proposes to consider classifications of the concepts of school informatics from four positions: on the cross-subject basis, the content lines of the educational subject "Informatics", the logical and structural interrelations and interactions of the studied concepts, the etymology of foreign-language and translated words in the definition of the concepts of informatics. As a result of the first classification general and special concepts are allocated; the second classification — inter-content and intra-content concepts; the third classification — stable (steady), expanding, key and auxiliary concepts; the fourth classification — concepts-nouns, conceptsverbs, concepts-adjectives and concepts — combinations of parts of speech.

Determining the discount rate when evaluating trade organizations: Some features

2020 ◽  
Vol 13 (1) ◽  
pp. 71-84
Author(s):  
E.A. Grigor'eva ◽  
A.S. Buzhikeeva
Keyword(s):  
Discount Rate ◽  
Economic Activity ◽  
Systems Approach ◽  
Market Value ◽  
Additional Risk ◽  
Evaluation Procedures ◽  
Analytical Research ◽  
Definition Of ◽  
Traditional Approaches

Subject. This article deals with the issues of determining the market value of the trading business, taking into account a number of characteristics. Objectives. The article aims to develop certain provisions of the methodology and practice of evaluating the business of trading organizations, namely, taking into account the additional risk of inventory feasibility when calculating the discount rate. Methods. For the study, we used a systems approach, and the cognition, and economic and analytical research methods. Results. The article presents a three-tiered classification of stocks and a definition of risk based on the criteria for dividing stocks by purpose, degree of implementation, and shelf life in accordance with the scale. Based on the classification, the article offers certain recommendations for determining the discount rate when evaluating trading organizations, aimed at taking into account additional risk. Conclusions. Various evaluation procedures within the framework of traditional approaches and methods in relation to trading organizations do not take into account risk specific to this type of economic activity. The proposed methodology for calculating the discount rate for trade organizations takes into account the features of their functioning.

State Failure and the Political Violence Phenomenon: A Comparative Analysis of Iraq and Syria Cases

2016 ◽  
Vol 4 (2) ◽  
pp. 170 ◽  
Author(s):  
K. Eylem Özkaya Lassalle
Keyword(s):  
Cold War ◽  
Political Violence ◽  
State Failure ◽  
The Political ◽  
Collective Violence ◽  
Short Run ◽  
Definition Of ◽  
The Cold War

The concept of failed state came to the fore with the end of the Cold War, the collapse of the USSR and the disintegration of Yugoslavia. Political violence is central in these discussions on the definition of the concept or the determination of its dimensions (indicators). Specifically, the level of political violence, the type of political violence and intensity of political violence has been broached in the literature. An effective classification of political violence can lead us to a better understanding of state failure phenomenon. By using Tilly’s classification of collective violence which is based on extent of coordination among violent actors and salience of short-run damage, the role played by political violence in state failure can be understood clearly. In order to do this, two recent cases, Iraq and Syria will be examined.

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