Mass culture and its determinants

2020 ◽  
pp. 28-32
Author(s):  
I. F. Petrov
Keyword(s):  
Mass Culture ◽  
Western Civilization ◽  
Cultural Changes ◽  
Mass Consciousness ◽  
Works Of Art ◽  
Cultural Systems ◽  
Nineteenth And Twentieth Centuries

Methodological ambiguity of researchers' positions leads to the fact that mass culture is referred to different aspects of the phenomenon. In addition, it is rapidly transforming, acquiring new facets and properties within specific socio-cultural systems. The article shows that certain socio-cultural changes that occurred in the nineteenth and twentieth centuries, led to the emergence of mass culture in Western civilization, as a result of the formation of mass and mass consciousness. Under the mass should be understood not only the degree of distribution of the product (a large number of something), and above all the focus on widespread consumption and low moral and aesthetic level of the product (including works of art).

scholarly journals Transformation of Value Positions in the Youth Attitude of to Work: A Philosophical Analysis

2019 ◽  
pp. 35-40
Author(s):  
Roman Kobylkin
Keyword(s):  
Mass Culture ◽  
Theoretical Basis ◽  
Practical Importance ◽  
Value Orientations ◽  
Information Revolution ◽  
Research Papers ◽  
Cultural Changes ◽  
Internet Radio ◽  
The Media ◽  
New Forms Of Work

Most representatives of the modern youth demonstrate formed clip thinking characterized by a loss of skills to analyze, discourse, set logical connections. This not only affects the process of learning and obtaining professional knowledge, but also expresses a change in the attitude to work as one of the most important values against the background of a significant increase in the value of leisure. The transformation of values due to the influence of external factors such as television, Internet, radio, media on consciousness is obvious. The bulk of the media clip thinking is the youth facing serious difficulties in introducing serious creative work and the creation of new values. At present the structure and types of differences in employment are undergoing epoch-making changes. They are expressed in the mixture of traditional and modern trends, the emergence of new forms of work (freelance, downshifting, etc.), as well as in the formation of new trends in the attitude to work. New values such as "success", "pleasure", "power" are formed on the basis of cultural changes in the youth environment. The value paradigm formed in the youth environment under the influence of mass culture in the conditions of the information revolution has become an expression of new needs in the transformation of social reality. Under these conditions, the study of trends in the youth's value attitudes to work is of great theoretical and practical importance. The theoretical basis of this article is grounded on the works of A. Mole, E. Toffler, D. bell, E. Fromm, G. Marcuse, G. McLuhan. Their research papers reflect the changes that began to occur in society in the second half of the XX century and had an impact on the change of value orientations of young people. In our country, these changes were manifested in the generation of the nineties and noughties, and the representatives of this generation are the carriers of new values associated with the consequences of the information revolution.

scholarly journals Modern media influence: mass culture – mass consciousness – mass communication

XLinguae ◽  
2017 ◽  
Vol 10 (4) ◽  
pp. 96-105 ◽  
Author(s):  
Marina R. Zheltukhina ◽  
Natalia I. Klushina ◽  
Elena B. Ponomarenko ◽  
Natalia N. Vasilkova ◽  
Anna I. Dzyubenko
Keyword(s):  
Mass Culture ◽  
Mass Communication ◽  
Media Influence ◽  
Modern Media ◽  
Mass Consciousness

scholarly journals THE ROLE OF CRITICAL APPROACHES AND HUMAN SCIENCES IN ORIENTING CULTURE AND COGNITION IN HUMAN SOCIETIES (A STUDY OF CONTEMPORARY CULTURAL AND COGNITIVE SHIFTS)

2021 ◽  
Vol 03 (06) ◽  
pp. 369-380
Author(s):  
Djamal SAIHI
Keyword(s):  
Twentieth Century ◽  
Mass Culture ◽  
Active Role ◽  
Human Sciences ◽  
Contemporary World ◽  
Cultural Systems ◽  
Critical Approaches ◽  
Effective Role ◽  
Intellectual Advancement ◽  
Critical Process

This study aims at presenting a critical reading of the human sciences approaches during the last half of the twentieth century, as the human sciences plays an active role in the formation of societies cultures, and the critical process is closely related to the this field, subsequently, they are complementary. The critical process positively contributes to the realization of multiple readings and the cognitive and cultural enrichment. The twentieth century has witnessed cultural and cognitive shifts that led to the emergence of many critical trends which carries human studies from the focus on external contexts that produced the text to the focus on the cultural systems implied beyond and inside the text. We believe that human sciences have an effective role in orienting societies' culture towards the intellectual advancement and the civilizational progress. Therefore, this study seeks to highlight this important feature of modern and contemporary humanities. The study also attempts to link the human sciences with the digital transitions that the contemporary world has known, especially at the dawn of the third millennium, whereby television, computer, Internet, smart phones and so on have been invented. These tools have made qualitative leap and radical shift in critical studies and humanities. Cultural studies has dominated the field of humanities. Thus, literary and critical interest has shifted from the elite’s environment to the popular mass culture which represents the vast majority in human societies. Hence, the present study explores the mentioned shifts following basically the descriptive approach as well as the historical approach when necessary in order to achieve the research objectives. On the basis of what have been mentioned, the following questions are raised: What is meant by human sciences? What is its relationship to the positive construction of human culture? What is the relationship between the critical approaches and the humanities? How their integration can be realized? What are the proposed means to make the humanities achieve intellectual moderation and cultural balance? Finally, what are the prospects for contemporary human sciences in light of the computational dominance and the digitization?.

scholarly journals ART AND COMMUNICATION AS A NOVEL EXPERIENCE IN MODERN CULTURE

ARHE ◽  
2020 ◽  
Vol 26 (32) ◽  
pp. 141-167
Author(s):  
KOSTAS THEOLOGOU ◽  
YOULI RAPTI ◽  
PETER FETTNER ◽  
YOULI PAPAIOANNOU
Keyword(s):  
Mass Media ◽  
Mass Culture ◽  
Walter Benjamin ◽  
Critical Role ◽  
Digital Culture ◽  
Jürgen Habermas ◽  
Modern Culture ◽  
Jurgen Habermas ◽  
Works Of Art ◽  
The Impact

In this paper we discuss the deadlocks of defining art in modern culture. The lack of criteria and modernism revisited are of crucial issue in this account. The theoretical mainframe of our approach is founded on the Frankfurt School thinkers (Max Horkheimer, Theodor Adorno, Walter Benjamin), and of course Jürgen Habermas. This theoretical apparatus also draws on contemporary accounts given by Sorbonne Professor Marc Jimenez and art critic John A. Walker.[1] The paper discusses whether fine art may survive, in what forms – and to what purpose – in an age of mass media and in conditions of rapid networked communication. The paper sets off from the critical role radical art plays in today’s divided yet global world and on the continuing debates between high art and low culture, but reflects on the interaction between art, media and technology. To support our argument we suggest Body Art and other web/digital and technological applications in art, and the cyber-art currently being produced for the internet. The paper acknowledges the numerous interactions between art and culture in a postmodern pluralistic world, and draws from the vast range of contemporary works of art to illustrate and to criticize theoretical points. The true test of theory in aesthetics is their application to particular cases. When a theory shows limitations in such an application, we gain clues as to what theoretical adjustments or innovations are called for to accommodate today’s works. The introductory part of the essay comprehensively surveys recent debates on works of art, mass culture and society, and their socio-philosophical significance. The main discussion refers to the work of Walter Benjamin and Jürgen Habermas, aptly commented on by Marc Jimenez;[2] after exploring the complex relationships between culture and art as it’s reflected in that work, the argument provides an account of the 1980s political turn in aesthetics and explicates the impact of new communication technologies in modern culture. The narration is enhanced by specific examples of works of art in the era of mass media, web and digital culture, and underlines both the styles’ pluralism and the variety of parameters affecting the interaction between art and mass media communication. Critical findings and suggestions for further research conclude the paper.   [1] Marc Jimenez, Qu’est-ce que l’esthétique, Paris: Gallimard, 1997; John A. Walker, Art in the Age of Mass Media, London: Pluto, 2001. [2] Jimenez, Ibid.

scholarly journals The Sacred in the Symbols of Ukrainian Painting at the Turn of the 21st Century

2021 ◽  
Vol 12 (2) ◽  
pp. 143-156
Author(s):  
Iryna Baltaziuk
Keyword(s):  
Contemporary Art ◽  
21St Century ◽  
Mass Culture ◽  
Reference Point ◽  
Real Life ◽  
Social Consciousness ◽  
Visual Material ◽  
Works Of Art ◽  
National Symbols ◽  
Cultural Code

Contemporary art as a measure of social consciousness becomes a reference point for finding the boundary between the sacred and the anti-sacred, the aspect that acting as a mirror becomes a reflection of reality, and only at first glance, it speaks of identity but is not true in its essence. Through the semantic key of the symbols of mirroring and reflecting, in the knowledge of the true picture, from divine emptiness to holy fullness, a dialogue of contemporary Ukrainian artists with Kazimir Malevich is formed. The most powerful example of this dialogue is created in the works of Ukrainian classics Oleksandr Dubovyk, Oleksandr Roitburd, and Oleksandr Klymenko. On this path, artists are helped by the heritage of the Ukrainian ethnos, which harmoniously combines the memory of Trypillia culture, national symbols, traditions of icon painting, the school of Mykhailo Boychuk and much more. This article focuses on the sacred in the symbols of contemporary Ukrainian painting that absorbs the most characteristic signs, codes, and ciphers of the previous centuries, transferring spirituality into the 21st century. The transformation of religious symbols into contemporary ones, in consequence of building a discourse with mass culture, generates them into a new cultural code. The semantics of mass culture gives the visual material that forms the sacredness of the 21st century, which exists on the border of the material and the spiritual, as a reflection of the myth. The works of art by Nina Murashkina, Andriy Tsoy, and Mykyta Tsoy are a striking example of that. The sacred in which the mystery of real life is concentrated can endow thinking with a true, rather than an imaginary essence and provide a tool for solving the problem of individuality, freedom, and existence, which the new century is filled with.

scholarly journals Russian Discourse of Mass Culture in the Focus of Socio-Cultural Research

2018 ◽  
Vol 15 (4) ◽  
pp. 422-435
Author(s):  
Tatiana S. Zlotnikova ◽  
Nataliya N. Letina
Keyword(s):  
Cultural Study ◽  
Mass Culture ◽  
Small Towns ◽  
Saint Petersburg ◽  
The Core ◽  
Mass Consciousness ◽  
Cultural Research ◽  
Regional Centers ◽  
Modern Mass

The article raises the problem of formation of the socio-cultural research algorithm that allows to reveal the unique ratio of the layers of Russian mass culture identified by the authors. There is presented the basis of sampling and content of survey materials. Particular attention is paid to the fact of continuity of studying the Russian discourse of mass culture in theoretical-methodological and empirical terms.The article defines the conceptual grounds that became the core of the socio-cultural survey: the Russian discourse of mass culture is correlated with the globalizational and authentic layers, the presence in which characterizes both the activity of creators and the work of mass consciousness in the perception of mass culture phenomena and self-consciousness.The article summarizes the globalizational challen­ges and authentic answers presented in the materials of 300 questionnaires that were received, du­ring the period from April 15 to December 30, 2017, from respondents representing geographically almost the whole of Russia (the cities of Murmansk, Kineshma, Krasnoyarsk, Rybinsk, Simferopol, Tambov; the major regional centers of Krasnoyarsk, Samara, Moscow, Saint Petersburg, Tyumen, Kazan; the small towns of Severomorsk, Novokuibyshevsk, Vsevolozhsk, Bolshoe Selo, Tutaev, Achinsk).The article proves that mass culture is not indiffe­rent for Russians — it is a challenge for formation of both active and passive position of its consumer. Having systematized the results of the socio-cultural survey of 2017, the article confirms the effectiveness of the integrative algorithm for socio-cultural study of mass culture perception, previously developed and tested in 2015. As a result, the article verifies the historically determined existence of modern mass culture in the consciousness of our contemporary as a signi­ficant environment of life, not reflected on the level of personal intentions of self-consciousness.

scholarly journals “Humanization” of Art: Museums on the Internet

2021 ◽  
pp. 222-243
Author(s):  
V.D. Evallyo ◽  
◽  
V.P. Krutous ◽  
Keyword(s):  
Mass Culture ◽  
Media Discourse ◽  
Digital Museum ◽  
Cultural Objects ◽  
Visual Component ◽  
Works Of Art ◽  
Cultural Research ◽  
Interactive Manipulation ◽  
Website Content ◽  
Expert Support

In this article, the digital museum is examined through the perspective of the “humanization” processes, which is the reorientation of museums to reach the widest audience and to introduce works of art in media discourse. First of all, these problems cover the transformation of the usual communication between museums and their visitors. Thus, new accents are formed and landmarks are shifted from a work of art to its recipient. The purpose of this study is analyzing the visual component of museums’ websites, cultural research of digital content. As a result of the release of museums and their material and cultural archive in the field of mass culture, access to works of art, and its informational, expert support are realized, but also a kind of desacralization of cultural objects is fixed. The article concludes that the range of visual shows presented in digital museums is wide and relies largely on game aesthetics, on the possibility of interactive manipulation of website content.

scholarly journals Culture and/or deception the dialectic of enlightenment

2008 ◽  
Vol 19 (1) ◽  
pp. 305-322
Author(s):  
Tatjana Velimirovic
Keyword(s):  
Mass Culture ◽  
Critical Distance ◽  
Industrial Society ◽  
Social Forms ◽  
Mass Consciousness ◽  
Individual Consciousness ◽  
Bourgeois Culture ◽  
The One ◽  
The Relationship ◽  
The Way

This text deals with Adornos dialectic critic of culture, within which it tries to clarify the relationship between earlier bourgeois culture, on the one hand, and contemporary forms of mass culture, on the other. Adornos understanding of culture enables us to comprehend many specific social forms in their dialectic relationship and their mutual determination. The text itself, first of all, examines the changes that contemporary industrial society brought in regard to critic potential of culture, namely the way in which it achieves to convert, once useless-provocative, culture into useful-impotent culture. Here is analyzed the influence of manufactural industry of high and mass culture on individual consciousness - namely upon mass consciousness - as well as the way in which individuals are being fooled for the things that are said to be offered by the culture. It is asserted that the triumph of manufacturing in cultural industry fooles men for the offer it seemingly gives, and therefore, that it has today become almost impossible to practice individuation, and therewith to hold a critical distance toward ruling forms of material and spiritual manufacturing.

scholarly journals Youth subcultures in the world of popular culture

Osvitolohiya ◽  
2017 ◽  
pp. 128-136
Author(s):  
Tomasz Gebel ◽  
Keyword(s):  
Mass Culture ◽  
Social Order ◽  
Cultural Development ◽  
Cultural Changes ◽  
Great Opportunity ◽  
The World ◽  
Counter Culture ◽  
Youth Subcultures ◽  
History Of ◽  
The Way

The autor discusse the issues of the symbolic and material world born out of subcultural currents. The activity of the most distinctive youth subcultures has also been presented over the last decades. The author describes the relations between the world of popular (widely accessible, mass) culture and counter culture. The examples of norms, patterns, values and products of particular subcultures show the way in which they contested popculture. Moreover, the author draws due attention to challenges and possibilities faced by education in the field of the culture of subcultures. The findings of the research show that the emergence of various youth movements and their individual manifestations is important in the process of cultural development of society rather than threaten culture, since it enriches it with new elements, making culture more complicated.In turn, the danger of subcultures is connected with creating a particular threat to the existing social order. Subcultures bring sufferings to those who want to push the one true vision of reality. Culture is an incredible instrument for people making decisions to understand their audience.The history of the twentieth century is a history of subcultures. They were a reflection of the enormous social and cultural changes that took place throughout the world.It was the young people who frankly reacted to the reality that was different from ideas and dreams.Subcultures have been a reflection of their aspirations, a part of the world that can be managed the way they want. The presence of the youth subcultures in the world seems to be a great opportunity to instill the idea of dialogue, to ensure tolerance to the Other.They are an indescribable challenge to education in today's multicultural world.

scholarly journals Visual symbols of new identity in cities of modern Ukraine during the interwar period

2017 ◽  
Vol 16 (3) ◽  
pp. 065-076
Author(s):  
Svitlana Linda ◽  
Olga Mychajłyszyn
Keyword(s):  
Soviet Union ◽  
Interwar Period ◽  
Collective Identity ◽  
Spatial Planning ◽  
Cultural Models ◽  
Cultural Changes ◽  
Cultural Transformations ◽  
The Soviet Union ◽  
Cultural Systems ◽  
Integral Element

In the interwar period western and eastern parts of the modern-day Ukraine were included into two countries – the Second Polish Republic and the Soviet Union. The development of cities of modern-day Ukraine during 1920-30th took place according to various ideological and cultural models. Changes in “cultural models” and ideological guidelines, as well as the departure from forms of traditional society during that period can be viewed as associated but semantically inconsistent targets; those carried out in each region in different sociopolitical conditions and with different directions of socio-cultural transformations; those that can be seen most clearly in the spatial planning of the cities. Approaches to the planning of Western Ukrainian cities, based on the synthesis of historically formed traditional environment, identified urban environment as European integral element of globalization process and were interpreted as an idea, alternative to socialistic internationalism that was consistently implemented in the Soviet Ukraine at that time. The process of formation of national and collective identity was visualized by “blending” and modernization of architectural environment layers, entry or expulsion of architectural sites of different ages, which symbolized the socio-cultural changes, both were part of the interaction of social and cultural systems.

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