PEDAGOGICAL INNOVATION AND TECHNOLOGY OF CASE-STUDY IN TRAINING ON MANAGEMENT AND MARKETING IN PHARMACY IN THE PROCESS OF FORMATION OF PROFESSIONAL COMPETITION
The article substantiates the application of pedagogical innovation and case-study technology in training in management and marketing in pharmacy in the process of forming the professional competence of future masters in higher education institutions. Professional training of masters of the pharmaceutical industry in higher education institutions should be aimed at ensuring the formation of their professional competence for successful professional self-realization of the individual in today's labor market. The strategic landmark of our country's development - European integration determines the modernization of Ukraine's higher education system, which includes modernization processes and improvement of higher pharmaceutical education, in accordance with social conditionality and labor market demands, optimization of integration processes, adaptation to the European pharmaceutical market and labor market. New demands of the pharmaceutical market lead to the improvement of the system of professional training of future specialists in the pharmaceutical industry in higher education institutions on the basis of the competence approach and their readiness to perform professional competencies. It is established that the modernization of educational processes in the training of future masters of the pharmaceutical industry requires the introduction of sectoral and educational innovations and technologies that will ensure their competitiveness in the modern labor market and further development of the pharmaceutical industry in terms of European integration. Cases of professional-pharmaceutical model situations and level diagnostic packages of tests have been developed, which in complex use provides an opportunity to assess students' academic achievements and diagnose the level of professional competence, readiness to implement professional competencies in management and marketing in pharmacy. A systematic analysis and differential assessment of the formation of professional competence and readiness to implement professional pharmaceutical competencies and research competencies of future masters in applied industry research in management and marketing in pharmacy based on students solving professional-pharmaceutical model situations and test tasks diagnostic packages.