scholarly journals STRATEGI KOMUNIKASI PEMBELAJARAN BAHASA INGGRIS UNTUK MENINGKATKAN KEMAMPUAN BERBAHASA DI SMPIT NURUL ISLAH BANDA ACEH

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Rina Syafitri
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Media ◽  
Knowing That ◽  
Day Of The Week ◽  
Constant Comparative ◽  
Banda Aceh ◽  
Learning English ◽  
Applied Communication

Education is a very important element to create quality human resources.Learning is doneevery day of the week starting from morningtill night for six months more quickly proven to helptheir improve their languageskills. By using the communication strategy learning in teachingand learning in the SMPIT Nurul Ishlah. The purpose of this study was to determine thelearningstrategies used in the the SMPIT Nurul Ishlah Banda Aceh, teacher communicationprocess with thestudents in learning English, and know the communication media used inteachingand learning in the SMPIT Nurul Ishlah Banda Aceh.This study uses qualitativeresearch methods with the presentation of analysisdesktriptif. The informants are teachers aslecturers and students of Englishvillages were selected purposively. Data collection techniquesused wereobservation, interviews, and documentation. The validity of the technique used inthisresearch is triangulation and extension of participation. In analyzing the data, the researcherused the Constant Comparative Method.The results of the research is shown that students in theSMPIT Nurul Ishlah at learning procesess applied communication strategies by doing classinstruction, word coinage, codeswitching, and appeal for help, without the knowing. That washapped autonomous.Keywords : Communication Strategy,English, SMPIT Nurul Ishlah, Teaching

COMMUNICATION STRATEGY USED IN THE INTERACTION BETWEEN LOCAL GUIDES AND FOREIGN TOURISTS WHEN GUIDING IN MUSEUM KESEJARAHAN JAKARTA

2021 ◽  
Vol 6 (1) ◽  
pp. 15-24
Author(s):  
Sri Arfani ◽  
Rini Martiwi ◽  
Hepi Andes
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Primary Data ◽  
Field Observations ◽  
Self Monitoring ◽  
Dominant Type ◽  
Monitoring Strategies ◽  
Interaction Strategy

This research was conducted to determine the communication strategy used by the local guide when guiding foreigners in museum kesejarahan Jakarta, especially the types of strategy in communication and the function of each strategy for the local guide to solving their problem in the museum. Communication strategy is the important thing that the guide needed to build a good conversation with the foreigners' visitor there. The objective of this study is to find out the most dominant type of strategy in communication and the functions of each strategy when the guide faced the problem when guiding, the writer used the descriptive qualitative method. The data collection was done by collecting the data from observation and the conversation problem with each foreign tourist. Primary data collected from direct field observations and interviews. The writer analyzes some conversations that can be shown as the problem faced by the tour guide. This research used theory by Celce-Murcia et al’s (1995) model of communication strategies is considered as the most complete and detailed. The writer divided communication strategies into five main categories. They are avoidance, achievement, stalling, self-monitoring strategies, and interactional strategies.  Results showed that there were 5 types of communication strategy and The dominant of those theories was an interaction strategy. Problems that faced by the local guide are different culture, limited vocabulary, shyness, difficult accent, too attached to the modules being thought

scholarly journals Raka Riki sebagai Ujung Tombak Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Provinsi Jawa Timur

2019 ◽  
Vol 3 (2) ◽  
pp. 67-78
Author(s):  
Helmi Kurniawan ◽  
Redi Panuju
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Field Studies ◽  
Tourism Industry ◽  
Communication Strategy ◽  
Strategic Communications ◽  
Strategy Analysis ◽  
Industry Sector ◽  
Research Findings

This study aims to determine the communication strategy of the Culture and Tourism Office of East Java Province in utilizing the East Java Raka Raki. The communication strategy analysis by Berlo's SMCR theory (1960) and on the strategic communications approach. Data collection techniques in this research were carried out using field studies (interviews). The research findings show that the formulation of the communication strategy has fulfilled the vision and mission, opportunities and strengths, as well as fulfilling the long-term goals in making use of the East Java Raka Raki. This is supported by the implementation of a communication strategy for the Tourism Industry Sector of East Java Disbudpar with the support of IRARI which is a legal entity. Evaluation of communication strategies in carrying out East Java Raka Raki activities /programs is based on unplanned or unscheduled meetings, meetings are held once every 3 (three) months.

Strategi Komunikasi Forum Kerukunan Umat Beragama dalam Pengembangan Kerukunan Umat Beragama di Kabupaten Sleman

2021 ◽  
Vol 2 (02) ◽  
pp. 237-260
Author(s):  
Wildan Adi Rahman
Keyword(s):  
Support Groups ◽  
Religious Diversity ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Media ◽  
Religious Organization ◽  
Community Groups ◽  
Religious People ◽  
Village Level ◽  
The Guardian

Sleman Regency is one of the districts that has the highest level of religious diversity in Yogyakarta Province which is ideally vulnerable to harmony conflict between religious people, but in the last four years it is suspected that there is no conflict of religious harmony in the district. The method used in this study is qualitatively descriptive. After research was conducted it was found that, 1) the communication strategy implemented by FKUB Sleman in determining communicators is to choose a trustee of harmony (sub-district level) which is part of the religious organization in accordance with the religion embraced by the guardian of the harmony, the harmony (village level) chosen by the community itself, 2) communication strategies applied in determining the analysis of audience needs by conducting a joint review of four community groups including, permission groups, support groups, opposition groups, and evaluation groups, 3) communication strategies in the preparation of messages used are persuasive, coercive, and educative techniques, 4) communication media used by FKUB Sleman, namely print media such as newspapers,  books, and brochures, 5) as for the dynamics of harmony of diverse people in Sleman Regency is currently in a harmonious state.

scholarly journals STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE (STUDI KASUS STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE DI TAPAK TUGUREJO SEMARANG)

2018 ◽  
Vol 7 (1) ◽  
pp. 26
Author(s):  
Ari Purnia Roospandanwangi
Keyword(s):  
Communication Strategies ◽  
Coastal Environment ◽  
Communication Strategy ◽  
Planning Theory ◽  
Communication Media ◽  
Conservation Program ◽  
The Public ◽  
Compliance Gaining ◽  
Selection Of ◽  
Mangrove Conservation

This research is motivated in view of the importance of communication to raise awareness of the public in conserving the coastal environment. This study aims to describe and analyze the communication strategy BINTARI in mangrove conservation in Tapak Tugurejo Semarang. Researchers use Planning Theory (Charles Berger) and Compliance-Gaining Theory (Gerald Marwell and David Schmitt). It can be concluded, the communication strategy used BINTARI according to the stages of communication strategies according to Hafied Cangara, namely: (1) Selecting and establish a communicator, (2) Know your audience, (3) Prepare a message, (4) Selection of communication media, (5 ) to analyze the effects of communication and (6) Evaluation. The end result of mangrove conservation program BINTARI give change for people Tapak, in terms of knowledge, attitude, behavior and economics.

scholarly journals Strategi Komunikasi Pemasaran Hotel Kartika Graha Malang Dalam Meningkatkan Jumlah Pengunjung

2019 ◽  
Vol 1 (1) ◽  
pp. 18-24
Author(s):  
Peligia Ekalista ◽  
Willy Tri Hardianto
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Product Price ◽  
Analysis Technique ◽  
Depth Interviews

Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.

scholarly journals The Da’wah Communication Strategy of Jamaah Tabligh in Sub-district of Tondo, Palu City

2020 ◽  
Vol 14 (2) ◽  
pp. 297-316
Author(s):  
Nuraedah Nuraedah ◽  
Mutawakkil Mutawakkil
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Process ◽  
Phenomenological Method ◽  
Agents Of Change

This study aims to analyze the da'wah communication strategy of Jamaah Tabligh that includes planning, implementing and identifying agents of change in the Jamaah da’wah in sub-district of Tondo, Palu. The research used phenomenological method with interviews and observations as data collection techniques. The results showed that Jamaah Tabligh da’wah communication strategies include; first, planning with tafakud which means ensuring readiness. Second, the implementation of da'wah through khuruj emphasizes the practice of Intiqoli (Amal Intiqoli) and the practice of maqami (Amal maqami). Third, the agents of change in the da'wah communication process are individuals and groups. The Agents referred to are ahbab karkun and amir. The role of the changer is to change morals to be praiseworthy according to the guidance of the Prophet Muhammad SAW.Penelitian ini bertujuan menganalisis strategi komunikasi dakwah yang mencakup perencanaan, pelaksanaan dan mengidentifikasi agen perubahan dakwah Jamaah Tabligh di Tondo, Kota Palu. Metode penelitian yang digunakan adalah metode fenomenologi dengan wawancara dan observasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa strategi komunikasi dakwah Jamaah Tabligh meliputi; pertama perencanaan dengan tafakud yaitu memastikan kesiapan. Kedua pelaksanaan dakwah melalui khuruj, dengan memperhatikan amalan Intiqoli dan amalan maqami. Ketiga, agen pengubah dalam proses komunikasi dakwah Jamaah Tabligh yakni individu dan kelompok. Agen pengubah yang dimaksud adalah ahbab karkun dan amir. Peran pengubah ialah merubah akhlak menjadi terpuji sesuai tuntunan Rasulullah SAW.

scholarly journals FKUB’s Communication Strategy in Mantaining Religious Harmony in Medan

2020 ◽  
Vol 3 (3) ◽  
pp. 1541-1551
Author(s):  
Fauji Wikanda ◽  
Mohd. Hatta ◽  
Abdullah Abdullah
Keyword(s):  
Data Collection ◽  
Field Observation ◽  
Communication Strategies ◽  
Descriptive Analysis ◽  
Data Communication ◽  
Target Audience ◽  
Communication Strategy ◽  
Gender Education ◽  
Qualitative Descriptive ◽  
Religion And Ethnicity

The objective of this study is to investigate communication strategies implemented by Forum Kerukunan Umat Beragama (Indonesian: Religious Harmony Forum) in maintaining religious harmony in Medan. The research used a qualitative descriptive analysis and a method of data collection which consisted of indepth interviews with research informants, interviews using observation techniques with direct field observation, and document study to explore data. Communication strategies implemented by Forum Kerukunan Umat Beragama (FKUB) in maintaining religious harmony in Medan include determining communicators based on the communicants’ religion and ethnicity; grouping the target audience by adjusting the program’s theme to the communicants’ age, gender, education, work and religion; gathering informative, persuasive and educational messages; and utilizing printed, electronic and outdoor media.

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

scholarly journals Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

Vaccines ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 757
Author(s):  
Qiang Jin ◽  
Syed Hassan Raza ◽  
Muhammad Yousaf ◽  
Umer Zaman ◽  
Jenny Marisa Lim Dao Siang
Keyword(s):  
Public Service ◽  
Communication Strategies ◽  
Health And Safety ◽  
Communication Strategy ◽  
World Health ◽  
Vaccine Hesitancy ◽  
Media Type ◽  
Downward Spiral ◽  
Media Types ◽  
Health Organization

The COVID-19 pandemic may have reached a turning point as the World Health Organization and the global community of nations step up plans for mass vaccination campaigns. However, the COVID-19 vaccine-related conspiracy theories (e.g., falsehoods about birth control, women infertility, surveillance, and microchip humanity, etc.) have built new momentum for vaccine hesitancy. To this end, several nations worldwide, including Pakistan, are struggling to boost public trust and enthusiasm to get vaccinated, especially in an anxious and complicated atmosphere propelled by multiple, new and the deadliest variants of COVID-19. To address this critical research gap during these intensifying conditions of vaccine hesitancy, the present study makes the first attempt to explore the potential effects of various communication strategies, including public service message (safety benefits versus fear appraisals), media types (i.e., traditional versus digital), self-efficacy, perceived benefits and threats (susceptibility and severity), on the willingness to get vaccinated for COVID-19. Importantly, the underlying effects of public skepticism (in a moderating role) on these relationships were empirically examined. Using four fictitious COVID-19 immunization campaigns in a series of experiments with 2 (media type: traditional vs. digital) X 2 (service attribute: health and safety benefits vs. fear) message frames (represented as Group one to Group four), the findings identified fear appraisal as the most viable communication strategy in combating vaccine hesitancy. Moreover, public skepticism negatively moderated the effects of media types and public service message attributes on willingness to get vaccinated in relatively high (i.e., Group two), moderate (i.e., Group one and four), and low intensities (i.e., Group three). The pioneering findings of this research offer new strategic insights for the global health authorities and vaccine promoters to proactively address the downward spiral of people’s willingness to take the COVID-19 vaccine.

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