scholarly journals Antecedents of Packaging of Product and Its Effect on Customer’s Perception towards the Use of Perfumes

2021 ◽  
Vol 2 (1) ◽  
pp. 25-32
Author(s):  
SAQIB SHAHZAD ◽  
SHAHZAD KHAN ◽  
DR. SHAHID JAN ◽  
MUHAMMAD TUFAIL

The purpose of the study was to find out the antecedents of packaging of product and its impact on customer’s perception towards the purchase of perfumes. 250 questionnaires were distributed using convenient sampling technique. 179 properly filled questionnaires were returned forming a response rate of 71.6%.the results of the study revealed that packaging of product was found to have significant impact towards the perception of customers. The four factors of packaging i.e. color, design, material used and text and graphics used were also found to have significant impact on customer perception. Hence all the hypotheses of the study were accepted.

2021 ◽  
Vol 14 (1) ◽  
pp. 113-122
Author(s):  
Raju Bhai Manandhar

Service marketing focuses on service encounter stimuli, such as the servicescape, employee interactions, the core service, and other customers. The studies that have focused on other customers’ role as a social component of the service environment have led to the development of a comprehensive measure of other customer perception. Thus, based on the social impact theory, attraction theory and the theory of uniqueness, the study analysed the effect of Other Customer Perception (OCP), Need for Uniqueness (NFU and their interaction on service experience and revisit intention by employing a scenario-based quasi-experimental research design with a sample of 127 job holder postgraduate management students using convenient sampling technique. The study employed MANOVA GLM model and concludes that while the impact of consumers’ perceptions of other customers’ similarity does influence service experience of the customers, demonstrating that not only the restaurant itself, but also the entities in the surrounding network such as other customers have an impact on service experience and their revisit intention. Therefore, other customer effect, which works as a basis for service experience and revisit intention, should not be neglected when designing the surroundings in restaurant settings.


2016 ◽  
Vol 7 (1) ◽  
pp. 29 ◽  
Author(s):  
Afaq Ahmed Khan ◽  
Sardar Osama Bin Haseeb Abbasi ◽  
Raja Muhammad Waseem ◽  
Mohsin Ayaz ◽  
Moazzam Ijaz

<p>Training and development of employees and job satisfaction of employees are two crucial components for the performance of employee. In this study the influence of training and development on employee performance through job satisfaction is studied. 115 questionnaires were distributed among employees i.e. executives and managers of Telecom companies in Abbottabad, Haripur and Mansehra of which 105 were returned. Convenience sampling technique was used for data collection. The response rate was 91%. The finding of our study showed positive impact of training and development and job satisfaction with employee performance. Training and development will lead to higher job satisfaction level in employees and they will fulfill their duties with a great deal of responsibility with best performance.</p>


2020 ◽  
Vol 76 ◽  
pp. 01055
Author(s):  
Widjojo Suprapto ◽  
Ken Hartono ◽  
Hakim Bendjeroua

In the era of Industrial Revolution 4.0, many companies are using social medias as one of their promotional tools, especially Instagram. The aim of this research is to investigate the influence of Instagram advertising and consumer perception on purchase intention in local building material stores. As this research is using a quantitative approach, the data are collected using questionnaires. The population of this research is the customers who have done several purchases and have followed the stores’ Instagram accounts. Out of the whole population, a number 100 respondents are selected through a purposive sampling technique. The collected data are processed using a SmartPLS program, with the results of no significant influence between Instagram advertising and purchase intention. However, the Instagram advertising has a significant influence on purchase intention through customer perception as the Instagram advertising has a significant influence on customer perception. Therefore, customer perception acts as the intervening variable in this research.


2021 ◽  
Vol 9 (3) ◽  
pp. 1150-1162
Author(s):  
Dellafany Noor Madyaratri ◽  
Anik Lestari Andjarwati

This paper aimed to study the effect of corporate image and service quality on loyalty by using trust as a mediating variable. This research uses quantitative data. The sampling technique used was non-probability sampling with the type of judgmental sampling). The sample used in this study were 220 respondents. The research method used path analysis--data collection through a questionnaire. The results showed that company image has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty, the corporate image has a positive and significant effect on trust, service quality has a positive and significant effect on trust, and trust has a positive and significant effect on loyalty. Kantor Pos Trenggalek is expected to improve the image of Kantor Pos Trenggalek so that customer perception will be better for the services provided and improve and develop the quality of services provided to customers and fix service problems.


2018 ◽  
Vol 6 (04) ◽  
pp. 282-291
Author(s):  
Goodeve S.K Mwaniki ◽  
Prof. J. Kanjogu Kiumi ◽  
Dr. M. Ngunjiri

The purpose of this study was to assess the relationship between parents’ attitude towards their children’s education and level of students’ discipline in public secondary schools in Naivasha sub-county, Kenya. The study targeted a total of 197 respondents (constituting 28 head teachers and 169 teachers). A total of 195 respondents participated in the study (169 teachers and 26 principals) participated giving a response rate of 99%. Purposive sampling technique was used to sample head teachers while Krejcie and Morgan’s (1970) table for determining sample size for teachers. Questionnaires were used as instrument for data collection. SPSS was used to analyze the data where both descriptive and inferential statistics were used. The analyzed data were presented in terms of graphs and tables. The results showed that there was a significant positive relationship between parents’ attitude towards child’s education and students’ discipline (r = .399, p = .000). Therefore, the null hypothesis that there was no significant relationship between parents’ attitude towards child’s education and students’ discipline was rejected at .05 level of confidence. The study therefore concluded that parents’ attitude towards child’s education influences students’ discipline in secondary schools in Naivasha sub-county. It was recommended that parents’ should have more positive attitude towards a child’s education. This can be realized through monitoring the academic performance of their children and taking keen concern on decline on the performance by engaging teachers.


2018 ◽  
Author(s):  
Obinyan Oziegbe Martin ◽  
Obiora Kingsley Udem

The study was carried out to survey NCE students’ perceptions on use of library course as an aid to their use of library resources in Colleges of Education in South-West Nigeria. The descriptive survey design was employed and four research questions guided the study. From a population of 60,481 students, a sample of 1,210 was drawn using the proportionate stratified sampling technique. Meanwhile, out of the 1,210 copies of the questionnaire distributed, 1,097 were fully completed (filled out) as retrieved and analyzed. It represents (90.66%) or approximately (91%) response rate and considered adequate because the standard and acceptable response rate for most studies is 60%. A questionnaire was the instrument used for data collection after validation by experts in the field, and pre-tested through Cronbach Alpha method that yielded 0.743 aggregate values. Complete data subsequently gathered from 1,097 copies of the questionnaire retrieved were analyzed by employing the statistical mean to answer the research questions and criterion mean placed at 2.50. Among the major findings of the study were: Students perceived use of library course as an aid to their use of all library resource categories examined in the study (that is, reference, reserve, circulation and serials resources). The study therefore recommends that students should be given increased opportunity to access “use of library course programme” as a veritable tool of enhancing their capacity for adequate use of reference resources among others in colleges of education in the region to ensure their effective integration into our 21st century society even after college life.


2011 ◽  
Vol 2 (5) ◽  
pp. 229-238
Author(s):  
Ishfaq Ahmed ◽  
Khadija Aijaz Perji .

This study focuses on exploring the pattern of mobile phone usage among youngsters in Pakistan to delineate the extent of addictive behavior towards its usage. For this purpose questionnaires were used to elicit the responses. University students were selected as population and simple random sampling technique was used. Sample was consisting of 500 students out of which 400 students responded back comprising 80% response rate for this research. Findings of this study revealed that majority respondents are able to have definite priorities between their responsibilities & commitments and their cell phone usage. Very few are those who always exhibit the extreme addictive behaviors and rest is the majority who are not frequently involved in addictive usage patterns. Thus, youngsters use their cell phones under reasonable limits and do not tend towards extreme behaviors leading towards addictive cell phone usage.


2020 ◽  
Vol 8 (2) ◽  
pp. 170
Author(s):  
Dwi Astuti ◽  
Nazrantika Sunarto ◽  
Supriati Supriati

This study aims to determine how the students' interest in entrepreneurship, the most dominant interest in entrepreneurship among students, and the lowest interest in entrepreneurship among students of Bengkalis State Polytechnic. The population in this study were active students of Bengkalis State Polytechnic in 2019, with a sample size of 100 students, and the sampling technique used was proportionate stratified random sampling. The results showed that of the four indicators of entrepreneurial interest, namely feeling motivated, feeling interested, feeling happy, and having a desire to be entrepreneurial, the overall criteria are very high, the most dominant is feeling happy to be entrepreneurial with an average response of 4.64 , while the lowest was feeling motivated to become entrepreneurial with an average response rate of 4.21.


2020 ◽  
Vol 36 (02) ◽  
pp. 84-93
Author(s):  
Afshan Jabeen ◽  
Muhamamd Asghar Khan ◽  
Mehwish Manzoor

The present study was an attempt to examine influence of leadership styles upon professional motivation of lecturers (PE). The population of this current research comprised of the Lecturers (PE) performing in all government public colleges in Punjab. No sampling technique was preferred due to the accessible population in a particular study. Two self-designed, Likert type scales (the leadership style and professional motivation) were used for collecting of the required data. Overall, 80% return response rate was recorded. The collected data were tabulated and analyzed using both the descriptive and inferential statistics. The formulated hypotheses were tested with a significant level of 0.5. The study results from regression show significant influence of leadership styles on the professional motivation of lecturers. Similarly, prediction of professional motivation through the leadership styles over stepwise regression also provides the information about the dominant role of the transformational leadership style as compared to other leadership styles.


2021 ◽  
Vol 71 (3) ◽  
pp. 937-41
Author(s):  
Salman Ashraf Khan ◽  
Obaid Bajwa ◽  
Naima Khalid ◽  
Nissa Khan

Objective: To evaluate awareness among the General Dentists of Lahore regarding the use of lining materials under posterior resin restorations. Study Design: Cross-sectional study. Place and Duration of Study: The study was conducted in Lahore, from Sep 2019 to Jan 2020. Methodology: Non-probability consecutive sampling technique was used. A sample size of 271 was calculated. The questionnaires were distributed by 2 surveyors to the general dentists of Lahore, Pakistan. Results: The response rate was 100%. Amongst these dentists, 191 (63.87%) affirmed that they use lining materials in initial depth cavities, 248 (82.94%) used lining material under moderate depth restorations and 285 (95.31%) used lining materials under advanced depth cavities with calcium hydroxide being the most commonly used material. Conclusion: The findings of the present study indicate that general dentists of Lahore are unaware of the contemporary concepts regarding the placement of cavity liners and tend to place liners in initial and moderate depth cavities under posterior resin restorations.


Sign in / Sign up

Export Citation Format

Share Document