scholarly journals STRATEGI PEMASARAN DESTINASI WISATA AIR PANAS WATERBOOM SULILI KABUPATEN PINRANG DI MASA COVID 19

2021 ◽  
Vol 17 (1) ◽  
pp. 77
Author(s):  
Suardi Suardi
Keyword(s):  
Marketing Strategy ◽  
Analytical Method ◽  
Qualitative Method ◽  
Secondary Data ◽  
Hot Water ◽  
Tourism Destination ◽  
Regional Income ◽  
Library Research ◽  
Qualitative Descriptive

This study aims: to explained the marketing strategy by manager of hot water tourism Sulili Waterboom Pinrang Regency to development of tourism destination potency in Covid 19 Era, and to implementation the marketing strategy by manager of hot water tourism Sulili Waterboom Pinrang Regency to development of tourism destination potency in Covid 19 Era. The analytical method used: the quantitative and qualitative method which source from primary and secondary data. The technique of data gathered include interview, observation, library research and documentation. Data obtained it to arrangement and preparation and analysis with used of qualitative descriptive such as the explained then to analysis and naration. The results of this study indicate: the manager of hot water tourism Sulili Waterboom Pinrang Regency applied of marketing strategy STP as the important strategy to increasingthe local and national tourism visiting come to Pinrang Regency for holiday and recreation which have contribution to increased the regional income. The pandemic Covid 19 era the total tourism visiting to decreasing, cause it require to applied of seriously attempt from management parties to commitment applied of marketing strategy STP which reorientation to increased the segmentation of local or national tourist, with marketing target for general visitor from all of ages and to become the positition of Waterboom Tourism Destination as the main of tourism visiting in Pinrang Regency.

scholarly journals PEMBINGKAIAN BUDAYA JAWA DAN BELANDA DI DALAM NOVEL BUMI MANUSIA

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Denasya Nasution ◽  
Said Fadhlain ◽  
Reni Juliani
Keyword(s):  
Cultural Differences ◽  
Media Studies ◽  
Secondary Data ◽  
Colonial Period ◽  
The Novel ◽  
Framing Analysis ◽  
Library Research ◽  
The Social ◽  
Qualitative Descriptive ◽  
Different Cultures

The novel Bumi Manusia is a controversial novel that contains Indigenous life in the Dutch colonial period. Pram depicts the cultural differences between Indigenous and Dutch with a very contrast in all aspects in more detail and depth. The purpose of this research is to expose the cultural differences which are framed in the novel Bumi Manusia. This research is also intended to expose the differences between Javanese and Dutch cultures which not only distinguish culture based on appearance and language. This research is a qualitative descriptive study with secondary data which are obtained from the library research, in the form of literature which are related to this research. The results of this study are: 1) Culture can affect one's personality and mindset. 2) The author describes broader cultural differences and is able to criticize the social gap or strata which are formed from the different cultures at the same time. Keywords :Framing Analysis, Media Studies, Bumi Manusia

scholarly journals Pengembangan Potensi Pusat Kota Serang sebagai Wisata Heritage Perkotaan Berbasis Masyarakat

2020 ◽  
pp. 144
Author(s):  
Arfah Sahabudin ◽  
Rusdin Rusdin ◽  
M. Sapari Dwi Hadian
Keyword(s):  
Qualitative Method ◽  
Heritage Tourism ◽  
Secondary Data ◽  
Decision Makers ◽  
Primary Data ◽  
Community Based ◽  
Tourist Destination ◽  
Library Research ◽  
Strategic Policy ◽  
Depth Interviews

The existence of the potential for heritage tourism in center of Kota Serang is now almost eliminated and forgotten, whereas if it is managed optimally, many benefits can be generated. The purpose of the research is to reveal the potential of heritage tourism in center of Kota Serang to be developed as a tourist destination. The research method used is a qualitative method. Primary data collection through observation techniques and in-depth interviews. Secondary data through library research. Data analysis uses an interactive model, through three activities namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that there is no clear strategic policy and the lack of efforts in achieving optimal utilization of potential inheritance for tourism development. The synergy of all stakeholders and decision makers is needed to run in line with the vision and mission of development. The proposed development model is community-based heritage tourism. Keywords: heritage tourism, urban-community-based tourism, urban tourism

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals KOMUNIKASI MASSA DALAM PELAKSANAAN PROGRAM SIARAN RADIO (Analisis Tanggung Jawab Sosial Pelaksanaan Program Siaran Coffee Morning di Programa 2 LPP RRI Bengkulu)

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Dete Konggoro ◽  
Dwi Kusuma Yuniarti ◽  
Maryaningsih
Keyword(s):  
Social Responsibility ◽  
Qualitative Method ◽  
Secondary Data ◽  
Legal Framework ◽  
Primary Data ◽  
The Public ◽  
Library Research ◽  
High Standards ◽  
Public Disorder ◽  
Achievement Standards

This study aimed to investigate the implementation of social responsibility in a broadcasting program Coffee Morning in programa 2 LPP RRI Bengkulu. This study used qualitative method, where the informants in this study was the Head of Press LPP RRI Bengkulu, Kasubsi Programa 2 LPP RRI, Stage Manager, Presenter, Presenter dialogue. Primary data in this study was obtained from interview to the informants, and secondary data obtained through library research. This study found that the implementation of social responsibility in a broadcasting program Coffee Morning in Programa 2 RRI Bengkulu LPP has been carried out based on the legal framework and institutions, meet the high standards of professionalism and information, correctness, accuracy, objectivity and balance, avoiding anything that might induce crime, detriment, public disorder or insult against ethnic or religious minorities, seeks to reflect the plurality and diversity of society, set high achievement standards, and intervention can be justified to safeguard the public interest. In other words, the implementation of this program fulfills a social responsibility towards the community listeners.

scholarly journals THE ROLE OF LOCAL GOVERNMENTS IN DEVELOPING NATURAL AND CULTURAL TOURISM IN SUKABUMI DISTRICT

2021 ◽  
Vol 4 (1) ◽  
pp. 36-47
Author(s):  
Gumilar Mulyana
Keyword(s):  
Local Governments ◽  
Field Research ◽  
Secondary Data ◽  
Primary Data ◽  
Tourist Attractions ◽  
Library Research ◽  
Organizational Differences ◽  
Qualitative Descriptive ◽  
Tourism Potential ◽  
Data Collection Technique

Tourism activities are human activities driven by curiosity and enjoying tourist attractions and tourist attractions without knowing administrative boundaries. Therefore, the concept of integrated regional development can overcome and assist organizational differences between districts into a unity of regional planning and development with tourism activities in Sukabumi Regency. In this research, the method used is a qualitative descriptive approach. Sources of data in this study come from primary data and secondary data. The data collection technique used is field research, such as observation, interviews, and library research. The analysis used by the pen is descriptive-qualitative. The research results on tourism's role in developing tourism potential in the Sukabumi Regency are dominant as a facilitator compared to other parts. This role as a facilitator can be seen mainly in the provision of object infrastructure, which is still largely borne by the Tourism Office. Facilities for distributing stimulant fund assistance for people who want to develop a tourism object, promote tourism objects, and facilities provided to third parties such as investors and tourism entrepreneurs to develop their tourism businesses in Sukabumi Regency.

scholarly journals Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 189
Author(s):  
Laura Therecia Samosir ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Marketing Strategy ◽  
Direct Observation ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Coastal Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media.   Keywords:  Marketing Strategic, attraction, Dream Island Beach  

scholarly journals Konsep Pendidikan Rumah Tangga dalam Perspektif Cahyadi Takariawan

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Ernawati Ernawati
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Islamic Education ◽  
Primary Data ◽  
Library Research ◽  
Educational Concept ◽  
Qualitative Descriptive ◽  
Data Collection Technique ◽  
Modern Era ◽  
Education Concept

Forming an ideal household requires spiritual mental, intellectual, and physical preparation to go through the life in order to achieve harmony of the family which aresakinah, mawaddah, warrahmah. Therefore, Islamic education in the household is very necessary, as it is stated in the works of Cahyadi Takariawan about applicative household. Problem of this research is, How is Islamic education concept in the household? How is household educational concept in the perspective of Cahyadi Takariawan?  Is there any relevance between Islamic education in the household and Cahyadi persepectives in the modern era?  This is a library research. The approach used is qualitative descriptive analysis. Primary data of this research is some works of Cahyadi Takariawan which have something to do with household. Secondary data is some other books which are relevant to the main problem. Data collection technique was done by using documentation. Meanwhile, data analysis was done by using descriptive analysis, content analysis, and symmetric association analysis.This research reveals three conclusions: Firstly, Islamic education concept in the household is dealing with meaning and scope of education, urgency of education, foundation of education, goal of education, and target of education. Secondly, household educational concept in the perspective of Cahyadi Takariawan  related to meaning and scope of education, urgency of education, foundation of education, goal of education, and target of education. Thirdly, relevance between Islamic education in the household  and Cahyadi perspectives in the modern era, they are pre marriage, marriage, and post marriage, harmonic couple, and samara family (sakinah mawaddah wa rahmah).

Marketing Strategy on Community Based Tourism in Special Region of Yogyakarta

2018 ◽  
Vol 9 (4) ◽  
pp. 733
Author(s):  
Dyah SUGANDINI ◽  
Mohamad Irhas EFFENDI ◽  
Agus Sasmito ARIBOWO ◽  
Yenni Sri UTAMI
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Local Community ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Tourism Destination ◽  
Community Based ◽  
Primary Data Analysis ◽  
Special Region

This research aims to analyze marketing strategy of tourism in Yogyakarta using SWOT analysis. This research is using Community Based Tourism (CBT) approach. CBT is the empowerment of local community where they are involved in the planning, managing, and decision making for the development. The urgency of this research is the demand from Indonesian government for tourism development in Special Region of Yogyakarta in order to make Yogyakarta as a leading tourism destination in Southeast Asia. This research is conducted in Yogyakarta that has four districts and one city. The data used in this research is primary and secondary data. The respondents are foreign and domestic tourists and stakeholders officials. The number of respondents is 300 people. The data is collected by convinience sampling. The secondary data analysis shows that foreign and domestic tourists who come to Special Region of Yogyakarta is relatively increasing in the last three years. Tourism destination in Special Region of Yogyakarta which based on community is also increasing and always innovating. The primary data analysis shows thattourism destination quality, satisfaction, and image according to the visitor perception is good, but the visitor loyaly shows a bad result. Most of the tourists visit Special Region of Yogyakarta just once and it is just a transit destination. The strategy that is necessary to increase the visit in tourism destination for tourists can be done through promotion of cultural destination that is quite attractive for the tourists. An integrated promotion for CBT needs to be more improved.

scholarly journals THE ROLE OF BAITUL MAAL WA TAMWIL IN THE ECONOMIC EMPOWERMENT OF POOR WOMEN IN CIANJUR DISTRICT

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Uus Ahmad Husaeni
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Economic Empowerment ◽  
Microfinance Institutions ◽  
Household Decision ◽  
Library Research ◽  
Poor Women ◽  
Qualitative Descriptive ◽  
Sociological Approaches ◽  
The Right

This study aims to analyze BMT's role in poor women's economic empowerment in the Cianjur Regency. This research is a qualitative descriptive study using economic and sociological approaches. This research's data sources are primary data obtained from BMT and interviews and secondary data from library research. Furthermore, the data collection method is carried out by observation, interviews, and documentation for further analysis by reducing data, presenting data, and drawing conclusions. The results showed that BMT played a role in empowering the economy of women. Their income increases so that they can meet their daily needs and become more independent. Besides, they became smarter in managing finances and began to be actively involved in household decision making. Empowerment of women can improve women's welfare and independence in various aspects of life, particularly the economy. Applying the function of empowering women in microfinance institutions such as BMT is the right solution to improve the economy of the community, especially women

scholarly journals Analisis Kebutuhan Pengunjung terhadap Sarana dan Parsarana di Daya Tarik Wisata Pantai Hamadi, Kota Jayapura, Papua

2020 ◽  
Vol 8 (1) ◽  
pp. 98
Author(s):  
Angela Tangfo ◽  
Ida Bagus Suryawan
Keyword(s):  
Quantitative Data ◽  
Secondary Data ◽  
Measurement Tool ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Qualitative And Quantitative ◽  
Library Research ◽  
Qualitative Descriptive ◽  
Quota Sampling ◽  
Descriptive Statistical Analysis

Hamadi beach is one of the leading tourist attractions located right in the Hamadi village and has become a top priority for visitors to the Capital of Papua Province every weekend, especially on Saturdays / Sundays and other holidays with the main purpose for recreation. However on the other hand its lack of tourism infrastructure dan substructure, due to unopotimal management system. The objectives of this study are (1) to determine the condition of tourism infrasubstructure and substrucutre in Hamadi Jayapura, Papua, (2) to determine the needs of visitors for tourism infrastructure and substructure that need to be provided in the tourist attraction of Hamadi Beach, Jayapura, Papua.The types of data used in this study are qualitative and quantitative data. Sources of data used in this study include primary and secondary data. Data collection techniques carried out by observation, interviews, library research, questionnaires, and documentation. Sample determination is obtained by quota sampling and analyzed using qualitative descriptive statistical analysis using a Likert Scale measurement tool and Importance Performance Analysis. The results showed that, Hamadi beach is still lack of tourism tourism tourism infrastructure. Visitors also need infrastructure and substructure to be provided ini the tourism attraction site area, security posts, accommodation, souvenir shops, rest area, children play ground etc. Keywords Tourist Attraction, Visitors Needs, Tourism Infrastructure and Substructure

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