scholarly journals Clients’ Participation in the Marketing of Quantity Surveyors’ Professional Activities

2021 ◽  
Vol 3 (1) ◽  
pp. 1-7
Author(s):  
Amaka Ogwueleka ◽  
Keyword(s):  
Pearson Correlation ◽  
Marketing Research ◽  
Legal Framework ◽  
Project Planning ◽  
Professional Services ◽  
Marketing Strategies ◽  
Infrastructure Development ◽  
Quality Service ◽  
Professional Activities ◽  
Marketing Intelligence

The quantity surveyors’ roles in executing infrastructure development has expanded from cost management to other professional activities which include managing project risks, project planning, facilities, economic, commercial, and legal framework. Despite the expansion, quantity surveyors’ services are not fully utilised in these areas. Most clients are concerned with achieving their project expectations using professional services mainly other sister professions. Marketing is an effective tool to link clients or customers to understand and accept the value of quantity surveyors’ professional services. Previous studies have investigated the marketing strategies as it relates to practising quantity surveyors but failed to consider the importance of clients’ participation in selecting effective marketing strategies. The paper assesses the influence of clients’ participation in the selection of marketing strategies for quantity surveying profession services. Using quantitative questionnaire survey, data from potential clients and consultant quantity surveyors in Rivers State were analysed with the help of inferential and descriptive statistics which include Kruskal-Wallis test, as well as, Pearson correlation. The research findings reveal marketing research, marketing planning, and marketing intelligence as the most influential marketing strategies. The study further reveals that assurance, reliability, and responsiveness as the most significant dimensions of quality service in selecting a service provider. The paper recommends that practising quantity surveyors should adopt the three significant dimensions of quality service for effective marketing of their services to potential clients.

scholarly journals OPTIMIZATION OF MARKETING INFORMATION SYSTEM FOR CLOTHING PRODUCTION IN BANDUNG CITY, INDONESIA

2018 ◽  
pp. 27-35
Author(s):  
Tri Indra Wijaksana ◽  
Mahir Pradana
Keyword(s):  
Information System ◽  
Product Development ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Information Collection ◽  
Marketing Intelligence ◽  
Market Trends ◽  
Marketing Information ◽  
Depth Marketing ◽  
A Company

Clothing business is one of the fashion businesses that has been developing rapidly in the last couple decades. Shopping places like distro (distribution store), as a place selling clothes, are now located almost at every point of downtown Bandung. In order to survive under such a tight competition, a company must develop appropriate marketing strategies and try to meet the needs and desires of consumers by generating products that have a higher value as compared to competitors. This study aims to obtain empirical evidence on the use of marketing information systems to improve product development, and when/whether companies should further intensify their programs of marketing intelligence or information collection from the outside so that to be aware of competitor's superiority. The authors also explain the need to carry out in-depth marketing research on both products and consumer needs as well as on the growing market trends. These are the prerequisites for survival in the industrial world today.

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

2020 ◽  
Vol 27 (4) ◽  
pp. 294-303
Author(s):  
Emeline Chauchard ◽  
Julie Mariez ◽  
Marie Grall-Bronnec ◽  
Gaëlle Challet-Bouju
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Intention To Purchase ◽  
And Coping ◽  
Alcohol Users ◽  
The Relationship

<b><i>Introduction:</i></b> The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). <b><i>Objective:</i></b> The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. <b><i>Methods:</i></b> Women (<i>n</i> = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the <i>Compulsive Buying Scale</i> (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. <b><i>Results:</i></b> Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. <b><i>Discussion and Conclusions:</i></b> Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

Services Outsourcing and Productivity Growth

2018 ◽  
Vol 19 (2) ◽  
pp. 192-209 ◽  
Author(s):  
Sonia Mukherjee
Keyword(s):  
Productivity Growth ◽  
Manufacturing Sector ◽  
Core Competencies ◽  
Marketing Research ◽  
Manufacturing Firms ◽  
Professional Services ◽  
Business Services ◽  
Positive Role ◽  
Firm Level ◽  
The Impact

The article studies the impact of outsourcing services on the productivity growth of the Indian manufacturing firms. By the term services we mean different expenses on services incurred by the manufacturing firms, such as, advertising, marketing, research and development, consultancy, auditing, business services, knowledge-based services, technical, legal and other professional services (including information communication and technology services). With further expansion in newer services, a higher demand has come from the Indian manufacturing sector. With intensive usage of services in the manufacturing production process, the performance and the manufacturing can focus on the core competencies with outsourced and cheaper services from expert service provider. For this purpose, the firm-level data have been collected from the annual financial statements of the Centre for Monitoring of the Indian Economy’s Prowess database. The econometric results conclude that services have played a positive role in improving the productivity growth of the aggregate Indian manufacturing firms and at the disaggregated level, especially for industrial groups such as food, beverage and tobacco; textiles, gems and jewellery; transport; machinery; metal, rubber and plastic; leather and footwear; and chemicals, services have played a favourable role in boosting the productivity growth. JEL: D24, L80, L60

Factors Associated with Customers' Satisfaction in Online Purchasing: A Study in a Malaysian Public University

2021 ◽  
Vol 7 ◽  
pp. 17-28
Author(s):  
Muna Kameelah Sauid ◽  
Khairunnisa Ramlee ◽  
Nurul Ain Mustakim ◽  
Noorzalyla Mokhtar ◽  
Zarina Begum Ebrahim
Keyword(s):  
Information Quality ◽  
Public University ◽  
Marketing Strategies ◽  
Future Research ◽  
Website Design ◽  
Sampling Techniques ◽  
Quality Service ◽  
Moderating Variables ◽  
Factors Associated ◽  
Online Retailers

E-commerce has transcended the traditional way of shopping into a new and more efficient way of purchasing. Through this approach, businesses are conducted through the internet in which activities such as information searching, information sharing, products and services purchasing are performed. There are many reasons why online purchasing has become one of the most preferred channels for customers to purchase goods or services. This study is conducted to examine crucial factors related to customers' satisfaction in online shopping and specifically looking at four factors: information quality, service quality, security/privacy and website design and their relationship with customers' satisfaction in online purchasing. 320 questionnaires were distributed through purposive sampling techniques to students from a public university in Malaysia. The findings revealed that website design and information quality were the most impactful factors that influence customer’s online purchasing. These findings are useful for online retailers and marketers to understand consumers' behaviour when purchasing online, thus enabling them to develop more effective marketing strategies. For future research, this study suggests that the population of the study should be expanded and other types of variables should be included such as mediating and moderating variables to obtain more accurate and precise findings. It is also suggested that the research could be conducted using random samplings so that the findings can be generalised.

Financial Market in Nepal

2020 ◽  
pp. 794-842
Author(s):  
Narayan Prasad Paudel
Keyword(s):  
Private Sector ◽  
Financial Market ◽  
Financial Institutions ◽  
Banking Sector ◽  
Financial Sector ◽  
Legal Framework ◽  
Capital Gains ◽  
Individual Investors ◽  
Infrastructure Development ◽  
Private Sector Development

The Nepalese financial sector is attributed of banking sector and non-banking sector. There is exponential growth in the number of financial institutions in Nepal in the last decade. The existing legal framework and institutional setup in Nepal is not conducive to the overall financial sector and private sector development and thus there is an urgent need for reformation in these sectors. The major impediments to private sector involvement in infrastructure development projects include the political and administrative instability; lack of consistent planning; lack of effective institutional support in designing and development of private sector infrastructure projects. Talking about the capital market and capital gains In Nepal, capital gains on securities transactions are taxed as ordinary income to corporations and individual investors while in most of the emerging markets capital gains on investments in stocks and bonds are not taxed, which need to be reformed as per the international practices.

Continuing Education Requirements Are Unnecessary and Are Not Relevant to My Professional Competence

2019 ◽  
pp. 95-100
Author(s):  
Jeffrey E. Barnett ◽  
Jeffrey Zimmerman
Keyword(s):  
Mental Health ◽  
Clinical Practice ◽  
Continuing Education ◽  
Professional Competence ◽  
Clinical Effectiveness ◽  
Professional Services ◽  
Mental Health Clinicians ◽  
Knowledge And Skills ◽  
Professional Activities ◽  
License Renewal

Even the best trained and most highly skilled mental health clinicians must take active steps to maintain, update, and expand their knowledge and skills. Failure to do so on an ongoing basis places one’s professional competence at risk. This chapter explains the fragile nature of competence and the steps to take to help ensure the maintenance of ongoing clinical effectiveness. Enhancing one’s competence to add new skills and to expand one’s clinical practice into new areas also is addressed. Continuing requirements for license renewal are described and placed within the broader context of each mental health practitioner’s overarching ethical obligation to provide the highest quality professional services possible. Specific recommendations for achieving this goal are provided in the hope that mental health clinicians will incorporate them into their ongoing professional activities.

scholarly journals Entrepreneurship Perspective for Trade and Management of Horticulture Sector in Kashmir Himalayan Valley

2015 ◽  
Vol 2 (3) ◽  
pp. 284-289 ◽  
Author(s):  
Ebtisam Hanan
Keyword(s):  
Structural Changes ◽  
Agricultural Sector ◽  
Production Systems ◽  
Marketing Strategies ◽  
Farm Income ◽  
Infrastructure Development ◽  
Value Addition ◽  
Jammu And Kashmir ◽  
Know How ◽  
Plantation Crops

Horticulture sector plays an extremely important role in trade and economy of Jammu and Kashmir State, India. Productivity and export of horticultural produce are vital for supplementing farm income and overall employment in the agricultural sector. J&K State, renowned for its diverse fruits supports more than 5 lac families, and plays an important role (directly or indirectly) in the employment of nearly 25 lac people annually. Survey reports indicate that about 2.175 lac ha is under fruit crops with prospectus of bringing 1.70 lac ha more under fruit plantation crops. Apple has distinction of being principal fruit crop of the state in terms of production, and accounts for about 60-65 % of the total area of 2.95 lac hectares under all temperate fruits. Horticultural production systems hold promising and flourishing trade prospects for enthusiastic entrepreneurs, and as such warrant intense structural changes through diversification, value addition, harmonious integration of modern and indigenous know-how, organized marketing strategies and infrastructure development for the sustainable production of fruits and their processed products.Int. J. Soc. Sci. Manage. Vol-2, issue-3: 284-289 DOI: http://dx.doi.org/10.3126/ijssm.v2i3.12986 

Co-marketing alliances: definitions and approaches. Insights from a literature review

2017 ◽  
Vol 40 (9) ◽  
pp. 971-989 ◽  
Author(s):  
Cecilia Grieco ◽  
Gennaro Iasevoli
Keyword(s):  
Literature Review ◽  
Multidimensional Scaling ◽  
Design Methodology ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Future Research ◽  
Competitive Position ◽  
Content Type ◽  
Points Of View ◽  
Marketing Alliances

Purpose Co-marketing strategies play an important role in enabling firms to improve their competitive position. However, despite its increasing implementation, it remains a topic that is largely not researched. The purpose of this paper is to analyze existing contributions to the field of co-marketing research and the different perspectives scholars have adopted in analyzing the topic. Design/methodology/approach A literature review has been developed, as its lack seems to be a major hindrance to the development of related studies. A specific focus has been made on the adopted approaches. Five approaches have been identified, and multidimensional scaling (MDS) has been used to analyze the differences among them. Findings First, the analysis of the typologies of studies on co-marketing alliances is made. Also, the identified approaches are strategic-based, consumer-based, relational-based, specificity-based and evaluation-based. What emerges from the MDS is that there are two perspectives of analysis of the alliance that characterize them: the inside–outside and the wide–narrow points of view. Research limitations/implications Limitations are mostly referred to the methodologies and the level of subjectivity they imply. For example, they are not only the choices made concerning keywords to be used and, consequently, the articles included in the analysis, but also the MDS that offers broad autonomy to the researchers in interpreting the data. Originality/value The originality of this research is that it fills an emerged gap concerning a literature review on co-marketing alliances, supporting future research in this field of study. The identification of the approaches underlines what may be lacking, providing interesting insights on possible avenues for future research.

scholarly journals Evidence-Based Marketing for Academic Librarians

2006 ◽  
Vol 1 (1) ◽  
pp. 69 ◽  
Author(s):  
Yoo-Seong Song
Keyword(s):  
Business Students ◽  
East Asian ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Library Services ◽  
Research Approach ◽  
Strategic Decisions ◽  
College Of Business ◽  
The University ◽  
Graduate Business Students

Objective - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana–Champaign (UIUC), a survey was designed to answer the following questions: • Should BEL develop marketing strategies differently for East Asian business students? • What services do graduate business students want to receive from BEL? • With whom should BEL partner to increase visibility at the College of Business? Marketing research techniques were used to gather evidence upon which BEL could construct appropriate marketing strategies. Methods - A questionnaire was used with graduate business students enrolled at UIUC. The survey consisted of four categories of questions: 1) demographics, 2) assessment of current library services, 3) desired library services, and 4) research behavior. The data were analyzed using descriptive statistics and hypothesis testing to answer the three research questions. Results - East Asian business students showed similar assessment of current services as non-East Asian international business students. Survey results also showed that graduate business students had low awareness of current library services. The Business Career Services Office was identified as a co-branding partner for BEL to increase its visibility. Conclusion - A marketing research approach was used to help BEL make important strategic decisions before launching marketing campaigns to increase visibility to graduate business students at UIUC. As a result of the survey, a deeper understanding of graduate business students’ expectations and assessment of library services was gained. Students’ perceptions became a foundation that helped shape marketing strategies for BEL to increase its visibility at the College of Business. Creating marketing strategies without concrete data and analysis is a risky endeavor that librarians, not just corporate marketers, should avoid.

SINGAPORE–CHINA ECONOMIC COLLABORATION 2.0

2019 ◽  
pp. 1-11 ◽  
Author(s):  
ENG CHEONG TEO
Keyword(s):  
New Technologies ◽  
Professional Services ◽  
Infrastructure Development ◽  
Global Business ◽  
Investment Promotion ◽  
Collaboration Model ◽  
The World ◽  
Tightly Coupled ◽  
Economic Collaboration ◽  
Hub Model

Singapore and China started their close economic collaboration in the early 1990s. The collaboration model in the first 25 years focused mainly on the government’s role in foreign investment promotion, urban development, industrial infrastructure development and other related government policies. Platforms of collaboration included the Suzhou Industrial Park, Tianjin Eco-city, Chongqing Connectivity Initiative, the Software Transfer Project, training programs for thousands of Chinese officials and bilateral economic councils. Singapore’s pragmatic leverage on globalization trends and thoughtful application of market forces have been a major factor in the shaping of China’s own highly successful economic growth model. Singapore–China economic collaboration model 2.0 will be different. China is now the second largest economy in the world and is expected to establish its global leadership in the world. Singapore has developed successfully into a leading global business hub complete with trading, manufacturing, financing and professional services as the engines of the business hub. Model 2.0 will be about mutual sharing and partnership. We should see more collaboration outside of China, driven by the private sector and in new technologies. If collaboration model 2.0 is successful, we will see both China and Singapore emerging stronger, in a more sustainable way. Major companies in both countries will be more tightly coupled in projects and joint ventures in China and elsewhere.

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