scholarly journals CLASSIFICATION OF TRADE-MARKETING TOOLS

2018 ◽  
pp. 167-172
Author(s):  
Lesia Bohun ◽  
Svitlana Rozumeі ◽  
Iryna Nikolayenko
Keyword(s):  
Effective Interaction ◽  
Consumer Loyalty ◽  
Empirical Methods ◽  
Main Criterion ◽  
Market Participants ◽  
System Method ◽  
General Scientific ◽  
Definition Of ◽  
Effective Use

Introduction. The question of increase of the demand for goods is effectively solved with the help of industrial and intermediate enterprises interaction. During this interaction the trade-marketing tools are used. The concept trade-marketing is not enough investigated by Ukrainian scientists. This fact interferes the effective use of trade-marketing for the needs of market participants. Purpose. The article aims to analyse the transformation of the concept «trade-marketing», improve the classification of tools of the system of trade-marketing and define the features of their use by industrial and intermediate enterprises. Method. The general scientific and empirical methods have been used to achieve the tasks of the research. They are system method, method of generalising, method of classification, method of description. Results. On the basis of analysis of modern economical literature the authors have generated their own definition of the concept «trade-marketing». It is based on the influence of the manufacturer and intermediary on the increase of demand of production. It also influences the formation of consumer loyalty to trademark due to effective interaction of all participants in the trading chain. The authors’ own classification of tools of trade-marketing has been worked out. The main criterion of this classification is a purpose-oriented enterprise audience. This classification will help industrial and trade enterprises more effectively use the system of trade-marketing means.

TRADE MARKETING AND NEW SALES PROMOTION TOOLS IN THE ACTIVITIES OF ENTERPRISES

2020 ◽  
Vol 10 (10) ◽  
pp. 2283-2292
Author(s):  
N.V. Shashlo ◽  
◽  
A.A. Kuzubov ◽  
Keyword(s):  
Effective Interaction ◽  
Sales Promotion ◽  
Market Participants ◽  
Depth Analysis ◽  
Marketing Activities ◽  
Modern Economic ◽  
The One ◽  
Definition Of

The market is a constant battle between enterprises, in which the winner will be the one who effectively plans, implements and measures the results of marketing activities. To get more profit and to meet the customers' needs, it is advisable to use a trade marketing mechanism. The issue of increasing the demand for goods is quite effectively resolved through the interaction of production and intermediary enterprises using trade marketing tools. This concept is insufficiently studied by Russian scientists, which makes it difficult to fully use it for the needs of market participants. The purpose of the article is an in-depth analysis of the conceptual and categorical apparatus of “trade marketing”, as well as transformation and improvement of the classification of tools of the trade marketing system and determination of the features of their use by production and intermediary enterprises. Basing on the analysis of modern economic literature, the authors have formed their own definition of the concept “trade marketing”. It is based on the manufacturer's and the intermediary's influence on the increase in demand for products, as well as on forming end consumer's loyalty to the brand through the effective interaction of all participants in the trade chain. The most relevant trade marketing tools used by marketing agencies and domestic scientists are considered. The existing approach to the classification of trade marketing tools has been expanded. We have developed our own classification of trade marketing tools, the main criterion of which is the target audience of the enterprise. The proposed classification will help industrial and trade enterprises to use the system of trade-marketing means more efficiently.

scholarly journals Financial law enforcement acts in Poland

2018 ◽  
Vol 2 (3) ◽  
pp. 19-28
Author(s):  
E. Ruskowski
Keyword(s):  
Public Finance ◽  
Law Enforcement ◽  
Scientific Methods ◽  
System Method ◽  
Starting Point ◽  
General Scientific ◽  
Administrative Courts ◽  
Definition Of ◽  
The Individual

The subject. The paper is devoted to the classification of financial law enforcement acts issued in Poland.The purpose of the paper is a typological analysis of the financial law enforcement acts in Poland depending on the subjects who issues such acts.The methodology. General scientific methods as analysis, synthesis, induction, deduction, comparison were used. The system method made it possible to regularize a set of financial law enforcement acts, taking into account the subjects of law enforcement in Poland. The functional approach made it possible to identify the types of financial law enforcement acts, depending on their role in the system of law enforcement in Poland.The main results and scope of their application. The definition of the financial law enforcement act is proposed. Classification of subjects of financial law enforcement in Poland is carried out, their powers are covered and characteristics of the individual legal acts issued by them are al-located. The proposed qualitative analysis of law enforcement acts adopted in Poland may be-come a starting point for research in the field of financial law theory and comparative law.Conclusions. A financial law enforcement act is an act issued on the basis of the current rules of financial law by the authorized bodies, establishing or determining – in respect of an individual addressee – the rights and (or) obligations in a particular case in the field of public finance, or preparing their establishment or determination.The subjects applying the norms of financial law, can be divided into: bodies of financial ad-ministration, the courts (primarily administrative courts) and quasi-judicial bodies (e.g. the Commission, considering cases of violation of discipline of public finance). The first group of bodies issues decisions and orders (financial and legal acts), the bodies of the second group issue court decisions and court orders, the bodies of the third group issue decisions.The role of administrative courts in the financial law enforcement is significant. Significant number of financial cases, particularly concerning individual interpretations, in the total number of cases considered by such courts is an evidence.

scholarly journals THE INFLUENCE OF ARCHETYPES ON SOCIAL TRANSFORMATIONS

2018 ◽  
Vol 1 (14) ◽  
pp. 62-74
Author(s):  
Nataliia Leonidivna Gavkalova ◽  
Oleg Yuriyovych Amosov
Keyword(s):  
Institutional Environment ◽  
Social Transformations ◽  
Economic Relations ◽  
Market Participants ◽  
Social Nature ◽  
National Market ◽  
Active Nature ◽  
Definition Of ◽  
Effective Use ◽  
Development And Management

The vision of social transformations, which is a component of the stage of modernization of society, is presented. It is proposed to consider the influence of archetypes on social transformations through the formation of an archetypical and institutional mechanism for regulating socio-economic relations, which is proposed to be considered as an ordered set of institutional levers, incentives and measures aimed at ensuring the effective use of archetypes on the basis of a combination of factors of the micro- and macroeconomic environment by means of public administration. The emphasis is placed on the strengthening of the role of state and supra-national regulatory archetypical-institutional entities in the design of social transformations. Based on the existing theoretical and conceptual provisions for determining the content of the process of institutionalization of archetypes, it has been determined that the mechanism of regulation of institutional transformations of the national market should be considered in three main aspects, corresponding to the economic and social nature of the inter-subjective interaction of market participants. It is noted that the system-reflexive paradigm of regulation of the development and management of transformational changes of complex open socio-economic systems is based on the definition of the active nature of the influence of archetypes, subjects, as well as the reflexive procedures of their interaction, both on the choice of directions and ways of implementation, and on the dynamics of the flow of these processes. The composition of the main provisions that determine the feasibility of using a system of reflexive paradigm in the field of regulation of socio-economic relations, includes a set of assumptions. The main provisions defining the expediency of using the system-reflexive paradigm in the sphere of regulation of socio-economic relations are determined. It is established that the main institutional conflicts are manifestations of inconsistency between archetypes and elements of institutional environment.

scholarly journals Organization of accounting and control of finished products of the enterprise

2020 ◽  
pp. 157-163
Author(s):  
Ivan Balaniuk ◽  
Olha Hryhoriv ◽  
Tetiana Ivanyuk
Keyword(s):  
Control System ◽  
System Control ◽  
Industrial Enterprises ◽  
Technological Complexity ◽  
Logical Method ◽  
Production Stages ◽  
General Scientific ◽  
Definition Of ◽  
And Control

Purpose. The aim of the article is to reveal theoretical bases of organization of accounting and control of finished products of the enterprise. Methodology of research. General scientific and special methods are used to achieve this goal: the dialectical method of scientific knowledge – to consider the nature of the finished product, to determine the main aspects of the organization of accounting and control of finished products; synthesis – for the classification of finished products; graphic – to visually display of the obtained results; abstract logical method – for the formation of conclusions and suggestions of the study. Findings. Various interpretations regarding the definition of the essence of “finished products” are considered in the article. The classification of finished products by form, level of readiness and technological complexity has been formed. The formation of finished product accounting at the enterprise is investigated. The features of the formation of a control system for the movement of finished products of the enterprise are considered. The main aspects of the organization of accounting for finished products are identified and typical correspondence for the accounting of products at the enterprise is proposed. Originality. The interpretation of the concept of “finished products” is systematized and generalized. It is proposed to consider the finished product as a product that has passed all production stages, meets all the delivered quality and technical characteristics and can be deposited for storage or immediately sold to the customer or buyer. An updated classification of finished products is proposed. Recommendations are developed to improve the control system of the entity. Practical value. The expediency of studying and further developing the process of organizing the accounting and control of finished products is proved. The results of the study can be used by industrial enterprises in the production and sale of products. Key words: finished products; production; system control; profit; sales.

scholarly journals Blockchain as a Tool for Increasing Information Transparency of the Business Ecosystem

2021 ◽  
Vol 8 (4) ◽  
pp. 6-17
Author(s):  
R. P. Bulyga ◽  
I. V. Safonova
Keyword(s):  
Information Exchange ◽  
Rapid Development ◽  
Financial Economic ◽  
Information Transparency ◽  
Market Participants ◽  
Blockchain Technology ◽  
Analysis And Synthesis ◽  
Definition Of ◽  
And Control

The rapid development of blockchain allows us to refresh and update our technological approaches to the formation of business information. According to experts future blockchain ecosystems will form a different philosophy of organizing financial and management accounting. The aim of the study is to identify trends in the development of blockchain technology, forecast the consequences of its application in the accounting and information area of economic entities. Its methodology is based on the use of the following methods: analysis and synthesis, comparison, systemic and logical approach, the method of analogies and grouping. The paper provides an overview of studies of authoritative global platforms about the potential of using blockchain technology and distributed ledgers in the financial, economic, accounting and control spheres. The authors analyzed global initiatives for the development of blockchain technology which actively had being discussed in the world community. The essence and approaches to the definition of blockchain are shown, as well as the classification of blockchain systems types. The trends in the development of blockchain in the field of management activities and the potential possibilities of its application at certain stages of the accounting process are revealed. It is concluded that the use of a blockchain system is an effective platform for the information exchange between economic entities, ensuring its reliability, safety and transparency, forming an instrumental basis for the transactional accounting development. The study may be of interest to national regulators, investors and financial market participants, as well as international business and professional communities.

scholarly journals Between Self-awareness and Descent: Constructing Lithuanian Identity in Re-established Lithuania, 1988–1993

Lituanistica ◽  
2019 ◽  
Vol 65 (1) ◽  
Author(s):  
Darius Daukšas
Keyword(s):  
General Framework ◽  
Early Years ◽  
Self Awareness ◽  
Main Criterion ◽  
National Belonging ◽  
Core Element ◽  
The Core ◽  
The Republic ◽  
Definition Of

The early years of the independence of the Lithuanian state in the last decade of the twentieth century witnessed the construction of the nationhood through the evolving definition of “we” and “the other” in the nation. The Lithuanian diaspora took an active part in the discussions of defining one’s belonging to a nation. The core element in the discussion was the Law on Citizenship of the Republic Lithuania of 1991, which could be seen as a tool for classification of the population in defining an individual’s belonging to the nation. In this law, gradual clarification of the notion of the Lithuanian descent could be seen as inclusion of the diaspora in the category of ‘we’ in the general framework of the nationhood. The analysis of media articles of that period gives a vivid picture of the process of the construction of national belonging and reveals quite innovative interpretations of belonging proposed by the diaspora. Lithuanian émigrés questioned the established assumption in nationalist thinking that regarded the territory as the main precondition for belonging to a nation; instead, they suggested definitions of belonging based on common self-awareness, language, and the like, but their main criterion was the Lithuanian descent.

CLASSIFICATION CHARACTERISTICS OF MEDIA CONSULTING AS A SEGMENT OF UKRAINIAN INTELLECTUAL SERVICES MARKET

2018 ◽  
Author(s):  
Yelizaveta Dorontseva
Keyword(s):  
Scientific Work ◽  
Consulting Services ◽  
System Method ◽  
Analysis And Synthesis ◽  
Basic Services ◽  
Characteristic Features ◽  
Publishing Services ◽  
Definition Of ◽  
The Relationship

Media consulting is a rather new and therefore insufficiently researched kind of consulting in the intellectual services market of Ukraine. However, it should be noted that this type of activity is supported by a significant practical basis, which is based on the activities of specialists in this sphere. The theoretical foundation for consulting in general may be that they consider aspects common to all areas of counseling, including media consulting. The urgency of the research is that it proposes a specific definition of media consulting; gives its characteristic features; analyzes the relationship between the concepts of media consulting, PR consulting and communication consulting. The scientific work proposes also a typology of media consulting services in terms of functions and typology of companies that provide such services in range of their activities. The objective of the study is to study the Ukrainian realities and peculiarities of media consulting as a basis for a new direction in the publishing sector. To achieve this goal, a list of such tasks was defined: 1) to specify the concept of media consulting; 2) to create a typology of basic services in the structure of media consulting; 3) to identify the prospects of implementing media consulting services in the structure of publishing activities. A number of methods of scientific knowledge have been used to achieve the goals and objective of the study. Analysis and synthesis were used to reveal the essence of the concept of media consulting. Analysis of the activity of media consulting organizations allowed finding out the specifics of publishing services in the structure of media consulting. The system method allowed to systematize media consulting services and to create a classification of companies that provide such services in range of their activities. The method of forecasting allowed describing the prospects for implementation of media consulting services in the structure of publishing activities

scholarly journals TRENDS IN THE DEVELOPMENT OF INNOVATIONS IN THE RUSSIAN SECURITIES MARKET

2021 ◽  
pp. 28-35
Author(s):  
E.A. Annenkova ◽  
Keyword(s):  
Financial Services ◽  
Securities Market ◽  
Competitive Advantages ◽  
Scientific Methods ◽  
Market Participants ◽  
General Scientific ◽  
Definition Of ◽  
Private Investors ◽  
High Degree ◽  
Regressive Analysis

The relevance of the problem under study was due to the emergence of new financial technolo¬gies and the creation of prerequisites for their active introduction into the securities market. The activity of the securities market would in many ways expand the opportunities of both the population, represented by private investors and enterprises, which in turn made it possible to solve many problems. Digitalization today has af¬fected all areas of activity, including the securities market. It had an impact on both financial institutions and financial partners. In order to reduce the time spent performing operations, gain competitive advantages over competitors, and attract more customers, securities market entities sought to make as much use of the latest developments as possible in various aspects of performance. Digital transformations in the securities market inevitably entail a rethinking of the views of users and participants in these fi-nas relations. The purpose of the article is to highlight trends in the development of innovations in the securities market and identify the degree of their influence on market participants. In the course of the study, general scientific methods of cognition, such as analysis, synthesis, induction and generalization, were applied. The definition of innovations in the securities market was given, the necessity of their use in the activities of the subjects of the securities market was proved, the main trends were characterized and a regressive analysis was carried out, which proved a high degree of influence of the welfare of citizens and the number of subjects from innovations. In the article, based on the accumulation of the introduction of innovations into the activities of participants in the Russian securi¬ties market, ways of improving them are proposed. It also considered and argued the possibility of creating a financial supermarket based on the Moscow Exchange in the form of a marketplace, which in the future will be able to offer all types of financial services. The results obtained in the course of the study could be used in the formation of a competitive strategy for participants in the securities market in the process of implementing their innovative activities.

scholarly journals Factors for providing enterprise competitiveness

2020 ◽  
Vol 67 (6) ◽  
pp. 167-174
Author(s):  
B. Kravchuk ◽  
T. Lazorenko
Keyword(s):  
Competitive Advantages ◽  
Internal Factors ◽  
Factors Influencing ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Enterprise Competitiveness ◽  
Definition Of ◽  
Investigation Process ◽  
Harvard School

The classifications of factors ensuring the competitiveness considered by different authors are analyzed and the most complete and best one for use is distinguished in this paper. General scientific and empirical techniques based on the systematic approach are used, methods of generalization, comparison, analysis and synthesis are applied in the investigation process. The carried out analysis makes it possible to identify six main features of «competitiveness» concept. The formula for competitiveness calculation is presented and proposals necessary for the enterprise competitiveness growth are given. Taking into account all the necessary conditions for ensuring the competitiveness formation, the definition of «company competitiveness» concept is given, as well as the main aspects of this concept are provided. It is determined that the analysis of competitive positions in the market involves, first of all, the identification of its strengths and weaknesses, as well as factors influencing the attitude of consumers to the enterprise. The essence of “factors of competitiveness” category is determined and the list of the main factors of the enterprise competitiveness is given. The classification and analysis of the factors influencing the enterprise competitiveness proposed by professor from Harvard school M. Porter are given. The classifications of factors of enterprise competitiveness by such authors as: A. Olivier, A. Diane and R. Usrse, A. A. Thompson and A. Strickland, H. M. Skudar, T. M. Kulinich and B. V. Burkina, V. Synko and R. Yu. Yemadakov are also presented. The most well-known approach in economic literature, based on the combination of all competitiveness factors into two groups is highlighted. The classification of external and internal factors proposed by V. Synko is considered in detail. It is noted that there are factors that are less determined by the enterprise and factors that are almost entirely dependent on the enterprise. As a result, it is determined that competitive advantages significantly depend on the effectiveness of competitiveness factors use, and competitiveness is a set of enterprise characteristics, but its assessment cannot be done without taking into account external factors.

scholarly journals Cyber crimes against property in foreign and Russian criminal law

2021 ◽  
Vol 108 ◽  
pp. 02021
Author(s):  
Vladimir Ilyich Tyunin ◽  
Anton Gennadievich Antonov ◽  
Tatyana Andreevna Ogar ◽  
Maria Vitalievna Shkele ◽  
Elena Andreevna Zorina
Keyword(s):  
Criminal Law ◽  
National Legislation ◽  
Scientific Analysis ◽  
Expert Assessments ◽  
Scope Of Application ◽  
General Scientific ◽  
Cyber Crimes ◽  
Definition Of ◽  
Criminal Legislation

The prerequisite for the study was a significant increase during a pandemic in the number of cyber crimes against property, caused by forced isolation, a reduction in the use of cash and an expansion of the scope of computer technology when concluding civil transactions. Purpose of the study: to identify trends in the criminalization of cyber crimes against property in foreign and Russian criminal law. To achieve the goal, the following methods were used: general scientific – analysis, synthesis, generalization, special scientific – statistical, formal logical, comparative legal, content analysis, the method of expert assessments. The results of the work were the classification of cyber crimes against property, the novelty is the definition of the most common type of these crimes – fraud, the identification of the growth of its individual forms during a pandemic. The issues related to the observed expansion of the scope of application of the liability for fraud, both in international law and in the national legislation of individual states, which are no longer limited to such traditional methods of committing it as deception and breach of trust. Cyber crimes in the Russian criminal legislation are investigated in their relation to crimes against property, recommendations are given for further optimization of the criminal legislation of the Russian Federation. In Russia, as in the rest of the world, during the period of the pandemic, an increase was recorded in crimes against property committed remotely, in relation to non-cash funds, using bank cards. When committing such acts, computer information, electronic data and programs are used as a method or means of committing them, which allows them to be classified as cyber crimes. Previously, cyber crimes were considered separately from traditional socially dangerous encroachments, but the massive use of information technology in the commission of certain types of crimes (in particular, crimes against property) requires a new approach to their description in national legislation.

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