Pengaruh Strategi Promosi Terhadap Keputusan Pembelian Motor Yamaha Mio Pada PT. Hasjrat Abadi Tobelo

The purpose of this study was to determine the effect of promotion strategy on purchasing decisions of Yamaha Mio motors at PT Hasjrat Abadi Tobelo. PT. Hasjrat Abadi Tobelo launched the Matic type Mio Z, Mio M3 CW and Mio S types which are now popular in 2018. In 2017 Yamaha Mio sales were 428 units of motorcycles while in 2018 Yamaha Mio sales were 434 units of motorcycles, which means that in 2018 there was an increase in sales of Yamaha Mio. This research is a kind of quantitative descriptive research, using a correlation approach and simple regression, to see the relationship between variables and measure the magnitude of the influence that occurs in these variables. In the descriptive section of respondent's characteristics it can be seen that the respondents were the most female, namely 58.9%, respondents aged 20-30 years as much as 42.3%, and based on the latest education undergraduate students and respondents with civil servants (PNS) as much as 47% , is the respondent whose number is the most or dominant. Based on the results of the SPSS data the results of the determination coefficient or R Square (R2) are 0.379. From the equation above, it can be seen that if there are no independent variables that influence, promotion strategy 9,509 and every 1% increase in the promotion level, then the purchasing decision will increase by 0,791%. the results of simple linear regression analysis in the table above can be seen the results of calculations between promotional strategy variables on purchasing decisions can be arranged with the formula Y = a + bx which means Y = 9.509 + 0.791X. From the results above, the researcher gives the conclusion that promotional strategies are variables that influence purchasing decisions. This means that the higher the promotion strategy offered by Yamaha Mio, the higher the level of purchasing decisions.

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The Effect of Promotional Strategies on Purchase Decisions at Pondok Lesehan Waroeng Ridwan, Pagar Alam City

Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan ◽

10.53697/emak.v2i4.268 ◽

2021 ◽

Vol 2 (4) ◽

pp. 534-543

Author(s):

Yolanda Bella Agrilia ◽

Zulaiha Zulaiha

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Positive Influence ◽

Purchase Decision ◽

Purchase Decisions ◽

Promotion Strategy ◽

Promotional Strategy ◽

Simple Regression Analysis ◽

Strategy Variables ◽

Promotional Strategies

This study aims to determine whether there is an Influence of Promotional Strategy on Purchase Decisions and to find out how much Promotional Strategy Variables on Purchase Decisions. This study uses associative research with a quantitative approach. There are two variables used in this research, namely Promotion Strategy (X) and Purchase Decision (Y). This data collection was obtained through distributing questionnaires to consumers of Waroeng Ridwan Products in Pagar Alam City. The sample used in this study were 84 respondents using Simple Linear Statistical Analysis and Sampling techniques. The results of the Simple Linear Regression Analysis Test in this study indicate that the Promotion Strategy has a positive effect on Purchase Decisions can be seen from the Simple Regression Analysis, namely: Y = 25.740 + 0.235. Which is where the constant value of 25,740 the regression coefficient value of the Promotion Strategy has a positive influence, which means that if the Promotion Strategy increases by one unit, the Purchase Decision will increase by 0.235 units. Promotion strategy has a significant effect on purchasing decisions at Pondok Lesehan Waroeng Ridwan in Pagar Alam City which can be seen from the results of the t test where the significant value is 0.000, which means it is smaller than 0.05 so the hypothesis is accepted.

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Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Prologia ◽

10.24912/pr.v4i1.6462 ◽

2020 ◽

Vol 4 (1) ◽

pp. 153

Author(s):

Richard Antony ◽

Roswita Oktavianti

Keyword(s):

Purchase Decision ◽

Sampling Techniques ◽

Purchasing Decisions ◽

Probability Sampling ◽

Purchasing Decision ◽

Purposive Sampling ◽

Descriptive Research ◽

Quantitative Descriptive ◽

The Relationship

The credibility of a communicator is one of the factors for people to make purchasing decisions about a product. A communicator must have some ability in other words that the communicator must have the strength to compete, namely credibility and attractiveness. The research aims to examine the credibility of the communicator on the purchase decision of the AHHA Clothing Line Atta Halilintar product after watching YouTube Atta Halilintar. The independent variable in this study is the credibility of the communicator and the dependent variable is the purchase decision. The approach used in this study is quantitative descriptive. Research data were collected using non-probability sampling techniques or purposive sampling techniques. This study uses SPSS for Windows 23 test for Validity, Reliability, Hypothesis (simple linear analysis), T-test, Correlation Coefficient, and Determination Coefficient. Researchers obtain data that will be tested by distributing several questionnaires to all respondents, amounting to 100 respondents who have been determined and have been adjusted to the requirements in this study and respondents who represent the population of this study. The results obtained from the study showed that the communicator's credibility affected 29% in purchasing decisions while the remaining 71% was influenced by other factors. The relationship is positive, if the quality of the communicator's credibility increases, therefore the purchasing decision will also increase. And conversely, if the quality of the communicator's credibility decreases then the purchasing decision will also decrease. Kredibilitas dari seorang komunikator merupakan salah satu faktor bagi masyarakat untuk mengambil keputusan pembelian terhadap sebuah produk. Seorang komunikator harus memiliki beberapa kemampuan dengan kata lain bahwa komunikator harus memiliki kekuatan untuk bersaing yaitu kredibilitas (credibility) dan daya tarik (attractiveness).Penelitian bertujuan untuk meneliti kredibilitas komunikator terhadap keputusan pembelian produk AHHA Clothing Line Atta Halilintar setelah menonton YouTube Atta Halilintar. Variabel independen yang berada dalam penelitian ini yaitu kredibilitas komunikator dan variabel dependen adalah keputusan pembelian. Pendekatan yang dipergunakan pada penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan dengan menggunakan teknik non probability sampling atau teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 23 untuk Uji Validitas, Reliabilitas, Hipotesis (analisis linier sederhana), Uji T, Koefisien Korelasi, dan Koefisien Determinasi. Peneliti memperoleh data-data yang akan diujikan dengan cara menyebarkan beberapa kuesioner kepada semua responden yang berjumlah 100 responden yang telah ditentukan dan telah disesuaikan dengan syarat-syarat pada penelitian ini dan responden yang mewakili dari populasi penelitian ini. Hasil yang diperoleh dari penelitian menunjukkan bahwa kredibilitas komunikator berpengaruh sebesar 29% pada keputusan pembelian sementara sisanya 71% dipengaruhi oleh faktor lain. Hubungan bersifat positif,apabila kualitas kredibilitas komunikator meningkat maka dari itu keputusan pembelian juga akan mengalami peningkatan. Dan sebaliknya, bila kualitas kredibilitas komunikator menurun maka dari itu keputusan pembelian juga akan mengalami penurunan.

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Efek Ratchet terhadap Anggaran Pemerintah Daerah: Studi pada Pemerintah Kota Se Sumatera

Jurnal Ilmiah Universitas Batanghari Jambi ◽

10.33087/jiubj.v20i1.844 ◽

2020 ◽

Vol 20 (1) ◽

pp. 183

Author(s):

Vinna Novita Sari ◽

Suhairi Suhairi ◽

Nini Syofriyeni

Keyword(s):

Linear Regression Analysis ◽

Secondary Data ◽

Multiple Linear Regression Analysis ◽

City Government ◽

Descriptive Research ◽

Analysis Technique ◽

Regional Budget ◽

Quantitative Descriptive ◽

The Relationship ◽

The City

This study aims to determine the Ratrchet Effect on Local Government Budgets in the City Government of Sumatra and find out which cities have the highest level of Budget Ratcheting. The research in this research is quantitative descriptive research. The data used are secondary data in the form of Regional Budget Revenue and Expenditure Reports of the City Government of Sumatra. The analysis technique in this study calculates and analyzes the Ratcheting budget with multiple linear regression analysis methods. The results of this study indicate that the Regional Original Revenue of the City Government of Sumatra Affects Regional Expenditures, Budget Ratcheting as a moderating variable strengthens the Relationship, and Palembang City is a city that has the highest Budget Ratcheting level with a percentage of 65%.

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The Effect of Brand Image and Price on Product Purchase Decisions at the Sewing House Akkhwat Makassar

Pinisi Business Administration Review ◽

10.26858/pbar.v2i2.15785 ◽

2021 ◽

Vol 2 (2) ◽

pp. 57

Author(s):

Hasmiati Hasmiati ◽

Ilham Thaief ◽

Muhammad Hasan ◽

Muhammad Dinar ◽

Rahmatullah Rahmatullah

Keyword(s):

Regression Analysis ◽

Brand Image ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Descriptive Research ◽

Analysis Technique ◽

Quantitative Descriptive ◽

Interview Questionnaire

This study aims to determine the effect of brand image and price on product purchase decisions at the Sewing House of Akhwat Makassar. This research is categorized as a type of quantitative descriptive research. The population in this study were all consumers who purchased products at the Makassar Sewing House in July 2019 as many as 101 consumers. Sampling was done by means of purposive sampling of 50 consumers. The method of data collection was done by using interview, questionnaire and documentation techniques. The analysis technique used is multiple linear regression analysis using SPSS 16.0 software. The results showed that the variables of brand image and price partially had a positive and significant effect on product purchasing decisions at the Sewing House for Women in Makassar. Simultaneously, there is a positive and significant influence between brand image and price variables on product purchasing decisions at the Sewing House for Women in Makassar.

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PENGARUH STRATEGI PROMOSI, CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI GUYUB RUKUN MART BANJARMANGU, BANJARNEGARA

Medikonis ◽

10.52659/medikonis.v12i1.33 ◽

2021 ◽

Vol 12 (1) ◽

pp. 26-37

Author(s):

Ratna Suryani ◽

Gustio Bayu Adhitama

Keyword(s):

Product Quality ◽

Quantitative Methods ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Purchasing Decisions ◽

Promotional Strategy ◽

Promotional Strategies

ABSTRACT The problems experienced by Guyub Rukun Mart is the lack of a promotional strategy carried out and the lack of promotion carried out by Guyub Rukun Mart, so that the general public still doesn't know about it. This is because the Guyub Rukun Mart is not an economist, plus the Guyub Rukun Mart brand image. Marts that are not well known to the wider community and the quality of the products sold do not all have the quality that is in accordance with the wishes of the community. This study aims to determine the effect of promotional strategies, brand image and product quality on purchasing decisions. In this study, researchers used quantitative methods. The data source used is primary data. The sampling technique used random sampling technique. The data was collected by using a questionnaire distributed directly to buyers as many as 98 respondents. Data analysis in this study used multiple linear regression analysis with SPSS version 24. The results of this study indicate that promotional strategies and product quality affect purchasing decisions, while brand image does not affect purchasing decisions but jointly promotional strategies, brand image and product quality affect purchasing decisions.

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HUBUNGAN ANTARA E-SERVICE DENGAN KEPUTUSAN PEMBELIAN DI POSIE FLORIST SURAKARTA

Agrika ◽

10.31328/ja.v14i2.1407 ◽

2020 ◽

Vol 14 (2) ◽

pp. 110

Author(s):

Djie Desi Betania ◽

Bayu Nuswantoro

Keyword(s):

Service Quality ◽

Rank Correlation ◽

Purchasing Decisions ◽

Cut Flowers ◽

Literature Study ◽

Descriptive Research ◽

Analysis Technique ◽

Convenience Sampling ◽

Quantitative Descriptive ◽

The Relationship

ABSTRACTPosie Florist merupakan toko bunga yang berdiri sejak 2016 di Jebres, Kota Surakarta. Produk bunga potong di Posie florist berupa hand bouqet flower, flower vast, flower box dan dekorasi upacara pernikahan. Tujuan Penelitian ini adalah untuk menganalisis hubungan antara e-service dengan keputusan pembelian di Posie Florist Surakarta. Dalam penelitian ini penulis menggunakan jenis penelitian deskriptif kuantitatif. Untuk pengambilan sampel konsumen, peneliti menggunakan convenience sampling. Responden yang digunakan dalam penelitian ini sebanyak 50 konsumen Posie Florist. Pengumpulan data diperoleh dengan wawancara, kuesioner, dan studi pustaka. Teknik analisis data yang digunakan adalah korelasi rank spearman. Hasil penelitian ini menyatakan bahwa e-service quality memiliki hubungan yang kuat dan positif terhadap keputusan pembelian produk bunga potong di Posie Florist. ABSTRACTPosie Florist is a flower shop that was established in 2016 at Jebres, Surakarta. Products sold at Posie Florist are hand bouqet flowers, flower vast, flower boxes, and wedding ceremony decorations. The purpose of this study was to analyze the relationship between e-service and purchasing decisions at Posie Florist Surakarta. In this research, the writer uses quantitative descriptive research type. consumer sampling, researchers used convenience sampling. Respondents taken in this study were as many as 50 Posie Florist’s consumers. Data collection was obtained by interview, questionnaire, and literature study. The data analysis technique used is the Spearman rank correlation. The results of this study stated that e-service quality has a strong and positive relationship with purchasing decisions for Posie Florist cut flowers.

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Pengaruh Label Halal dan Tanggal Kadaluarsa Terhadap Keputusan Pembelian Produk Sidomuncul

Jesya (Jurnal Ekonomi & Ekonomi Syariah) ◽

10.36778/jesya.v4i1.348 ◽

2021 ◽

Vol 4 (1) ◽

pp. 641-647

Author(s):

Ahmad Ulil Albab Al Umar ◽

Muammar Taufiqi Lutfi Mustofa ◽

Dessy Fitria ◽

Alfia Miftakhul Jannah ◽

Yusvita Nena Arinta

Keyword(s):

Linear Regression ◽

T Test ◽

Purchase Decision ◽

Care Hospital ◽

Expiration Date ◽

Purchasing Decisions ◽

Descriptive Research ◽

Halal Food ◽

Quantitative Descriptive ◽

A Company

The halal industry is very developed lately. The halal lifestyle that is currently trending in Indonesia consists of the Islamic financial sector, halal food, halal travel, halal clothing, halal recreation, and halal media, halal medicines, halal medical care (hospital), and halal cosmetics. For example, a pharmaceutical industry such as Sidomuncul. Sidomuncul is a company that has the most halal products at this time. This study aims to partially examine the effect of the halal label and the expiration date on purchasing decisions. Then simultaneously analyze the effect of the halal label and the expiration date on Sidomuncul purchasing decisions. This research is quantitative descriptive research. The method in this research uses multiple linear regression with SPSS 25. The population in this study are all people who buy Sidomuncul products, while the sample in this study was determined by 50 respondents. The results of this study resulted in a significant t-test value of 0,000, which means partially the halal label has a significant effect on purchasing decisions, the expiration date resulted in a significant t-test value of 0,006, which means partially expiration date has a significant effect on the Sidomuncul product purchase decision, and simultaneously the halal label and expiration date affect the Sidomuncul product purchase decision.

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Hubungan Tingkat Keterampilan Mengajar Guru Perempuan pada Bidang Studi Pendidikan Agama Islam terhadap Hasil Belajar Peserta Didik di SMP Muhammadiyah Limbung Kec. Bajeng Kab. Gowa

AN-NISA ◽

10.30863/an.v11i1.298 ◽

2019 ◽

Vol 11 (1) ◽

pp. 307-323

Author(s):

Nurhikmah Nurhikmah

Keyword(s):

High School ◽

Religious Education ◽

Junior High School ◽

Junior High ◽

Learning Outcome ◽

Teaching Skill ◽

Descriptive Research ◽

Quantitative Descriptive ◽

The Relationship ◽

Very High

This research aimed to find out the teaching skill of Islamic Religious Education teachers wowen , the result of the students’ learning outcome, and the relation between the teachers’ women skill andthe students’ learning outcome at Muhammadiyah junior high school Limbung, Bajeng District, Gowa Regency. The purpose of this study was to determine the relation between the teachers’women teaching skill and the learning outcomes of the students at Muhammadiyah junior high school Limbung, Bajeng District, Gowa Regency. This study applied quantitative descriptive research method. The population of the study was all of 3 teachers women and all students as many as 362 people. In addition, the sampeling technique in selecting the teacherswas Saturated sampling while the 34 samples from the students were selected using Random Samplin technique.. The instruments implemented in this study were questionnaires, interview guides, and documentation with inferential statistical analysis using Proudact Moment correlation techniques. The result of the research showed that the teaching skill of the teacher of Islamic education was 26,058 which was categorized as skillful, the result of students' learning outcome was 8,411 which was categorized as high, while the result of the data analysis obtained was r = 1.344. Hence, it was revealed that the relationship between the teaching skills of the teacher women of Islamic religious education and the learning outcome of the students at Muhammadiyah junior high school Limbung was categorized as very high.

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The Influence Of Promotion Strategy Through Online Marketing And Word Of Mouth Marketing On The Purchasing Decision Of Zeneos Brand Tire Products PT Gajah Tunggal Tbk. (Case Study at 8 semester Pamulang University Students, Majoring in Management Program for Academic Year 2018/2019)

Jurnal Pemasaran Kompetitif ◽

10.32493/jpkpk.v3i3.4784 ◽

2020 ◽

Vol 3 (3) ◽

pp. 77

Author(s):

Eko Juniharto ◽

Ali Mubarok ◽

Arief Budi Santoso

Keyword(s):

University Students ◽

Word Of Mouth ◽

Management Program ◽

Online Marketing ◽

Test Reliability ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Promotion Strategy ◽

Promotional Strategies ◽

Academic Year

Abstract. The purpose of this research is to find out and provide empirical evidence of the influenceof promotional strategies through online marketing and word of mouth marketing partially andsimultaneously on the decision to purchase Zeneos brand motorcycle tire products from PT GajahTunggal Tbk. at Pamulang University in 8 Semester Students, majoring in Management StudyProgram Faculty of Economics, Academic Year 2018/2019. The sampling method uses simple randomsampling technique with the type of research used is associative quantitative. The sample used was100 respondents namely Pamulang University Students 8 Semester, majoring in Management StudyProgram Faculty of Economics, Academic Year 2018/2019. While the data collection method uses thequestionnaire (questionnaire) method. Data analysis methods are validity test, reliability test, classicassumption test, multiple linear regression, correlation, coefficient of determination, and hypothesistesting (partial and simultaneous).The results of this study indicate that there is a positive andsignificant effect both partially and simultaneously between promotional strategies through onlinemarketing and word of mouth marketing on purchasing decisions for Zeneos motorcycle tire productsfrom PT Gajah Tunggal Tbk. at Pamulang University Students Semester 8, S1 Management StudyProgram Faculty of Economics, Academic Year 2018/2019, this is indicated by the results of the t testand f test with a significance value below 0.05.Keywords: Online Marketing; Word of Mouth Marketing; Purchasing Decisions.

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KEPUTUSAN PEMBELIAN KONSUMEN DITINJAU DARI BRAND IMAGE, LIFE STYLE DAN MEDIA SOSIAL PADA VESPA METIC DI SURAKARTA

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v5i1.1953 ◽

2021 ◽

Vol 5 (1) ◽

pp. 96

Author(s):

Enggar Arifina ◽

Sudarwati Sudarwati ◽

Ratna Damayanti

Keyword(s):

Social Media ◽

Life Style ◽

Brand Image ◽

Positive Impact ◽

Purchasing Decisions ◽

Descriptive Research ◽

Quantitative Descriptive

The consumer's decision to buy a product starts from the awareness of fulfilling their needs, so in this study it is carried out because of the influence of the influence of brand image, lifestyle and social media on purchasing decisions at Vespa Metic in Surakarta, Vespa Metic users in Surakarta are the population in this study. Quantitative descriptive research, the sample obtained a number of 100 Vespa users, data obtained through questionnaires that have been distributed. Obtained from the analysis of the discussion, brand image, lifestyle and social media have a simultaneous and significant positive impact on purchasing decisions for Vespa Metic in Surakarta. Keywords: brand image, lifestyle and social media, purchasing decisions.

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