scholarly journals Value System Efficiency on Product Features of Premium Two Wheelers in Tamilnadu

2020 ◽  
Vol 8 (5) ◽  
pp. 436-442
Keyword(s):  
Target Market ◽  
Buying Behavior ◽  
Point Of Sale ◽  
Business Environments ◽  
Managerial Decisions ◽  
Product Features ◽  
Continue Growth ◽  
Primary Focus ◽  
Safety Features ◽  
And Behavior

This study has been carried to find out what factors influence the consumer buying behavior of premium segment motorcycle customers which follows consumer oriented marketing philosophy .The primary focus of this study is to learn the consumer wants , needs and behavior of the specific target market. An intuitive understanding of the premium motorcycle consumer behavior is the key to the growth of premium segment motorcycle manufacturers to be highly successful in the future. These highly priced premium segment motorcycle companies are highly centered on understanding the customers to continue growth and sustain their market position in the industry even in times of tough competition and changing business environments. This study investigates on the expectation of Consumers in Initial, Pick up, Mileage, Riding Comfort, Safety features and Key Accessories Cum Tyre Tube at the point of sale and the same consumers’ satisfaction level after purchase the vehicles. Whether there is any mismatch between before Purchase and after purchase, if yes, in which brand, it was found in this study. This consumer research study is highly helpful particularly for the potential buyers on taking up strategic managerial decisions whether to buy premium two wheelers, if yes which brand.

Study on the Buying Motives and Prospects for Small Car Users in Hosur City

2016 ◽  
Vol 3 (9) ◽  
pp. 75
Author(s):  
Priya N ◽  
A Ravi
Keyword(s):  
Reference Group ◽  
Fuel Efficiency ◽  
Marketing Strategies ◽  
Primary Data ◽  
Buying Behavior ◽  
Consumer Orientation ◽  
One Step ◽  
Convenience Sampling ◽  
And Behavior ◽  
The City

Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur.The primary data was collected from 191 respondents, located Hosur in using convenience sampling .The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.

Digitalization and Growth of Small Businesses

2019 ◽  
pp. 142-159
Author(s):  
Indira Ananth ◽  
Dananjayan Madhava Priya
Keyword(s):  
Small Businesses ◽  
Service Providers ◽  
Point Of View ◽  
Payment Systems ◽  
Working Capital ◽  
Point Of Sale ◽  
Primary Focus ◽  
Credit Worthiness ◽  
To Receive ◽  
Capital Payment

On November 8, 2016, Government of India declared demonetization of all Rs. 500/- and Rs.1000/- currency notes towards a cashless society and create a digital India. The point of sale (PoS) and prepaid instruments are the most popular systems currently installed by merchants and service providers for receiving payments from customers. The primary focus of the study is to understand the adaptability, affordability, acceptability, and sustainability of the payments system as seen from the point of view of small merchants. A total of 221 responses were collected in Chennai. Results show that cash remains the most preferred mode for business. It is required for the working capital, payment of employee remuneration, wages, and others. With regards to the use of payment systems such as POS and prepaid instruments, awareness needs to be created of the benefits in having non-cash transactions. Improving credit worthiness and eligibility to receive loans from banks is one such benefit which would convince the merchants. However, too many systems could confuse the merchants and customers.

Integrated Technology for Culturally Competent Communication in Urban Schools

2012 ◽  
pp. 34-47
Author(s):  
Maura Wechsler Linas ◽  
Joan E. Aitken
Keyword(s):  
Lessons Learned ◽  
Communication Process ◽  
Culturally Competent ◽  
Special Education Services ◽  
Urban Context ◽  
Urban Centers ◽  
Face To Face ◽  
Integrated Technology ◽  
Primary Focus ◽  
And Behavior

A disproportionately high number of students who live in urban centers are found eligible for special education services. For some of these students, teachers and administrators may misinterpret communication and other behaviors. This chapter will provide ideas generated from the literature and lessons learned about interpreting communication and behavior in the urban context. Although the primary focus is face-to-face communication, the authors also discuss ways to integrate technology to support the communication process.

Impact of COVID-19 on Food Consumption and Marketing

2022 ◽  
pp. 60-79
Author(s):  
Suja Ravindran Nair
Keyword(s):  
Food Consumption ◽  
Healthy Eating ◽  
Behavioral Model ◽  
Shopping Behavior ◽  
Review Of The Literature ◽  
Buying Behavior ◽  
Behavior Intentions ◽  
Food Patterns ◽  
Online Shopping Behavior ◽  
And Behavior

COVID-19 has greatly disrupted lives and affected buying behavior of individuals. Countries were forced to impose lockdowns, alongside the practices of wearing masks, social distancing and hygiene have become the ‘new normal'. This situation forced consumers to re-work shopping habits, modify food patterns, develop healthy eating and online shopping behavior. With multiple waves of COVID-19 engulfing countries, pandemic effects are here to stay, suggesting food marketers explore the continuity of healthy food consumption with futuristic behavioral intention. For this purpose, this study uses a behavioral model perspective built upon the theory of planned behavior. A general review of the literature on food choice behavior is used. The literature review shows an integrated framework indicating linkages between the antecedents, consumers' behaviors, and behavior intentions/consequences from a sustainable behavioral model perspective.

UP-C Session 3: Using Science Experiments to Change Our Emotions and Behavior

2017 ◽  
pp. 225-242
Author(s):  
Jill Ehrenreich-May ◽  
Sarah M. Kennedy ◽  
Jamie A. Sherman ◽  
Emily L. Bilek ◽  
Brian A. Buzzella ◽  
...  
Keyword(s):  
Behavior Changes ◽  
Emotional States ◽  
Action Science ◽  
Opposite Action ◽  
Primary Focus ◽  
And Behavior

Chapter 13 teaches children the skill of “acting opposite” to what their emotion may be telling them to do, and then applying this skill in a “science experiment” focused on sadness. Sadness is the primary focus of this session because children can often relate to the experience of feeling bored or sad at some point, and it is relatively easy for them to see how changing their behavior changes this emotion. This session also helps set the stage for situational emotion exposures. The parent session introduces the concept of using science experiments to see what happens when we take different “opposite” actions from those that have been maladaptive during emotional states. Parents learn how to support their children as they begin to engage in a series of opposite action science experiments for sadness and withdrawal.

Clustering and Profiling Consumer Buying Behavior

2021 ◽  
Vol 11 (1) ◽  
pp. 50-66
Author(s):  
Lambros Nikolaos Tsourgiannis ◽  
Stavros Ioannis Valsamidis
Keyword(s):  
Cluster Analysis ◽  
Principal Component ◽  
Nonparametric Tests ◽  
Demographic Characteristics ◽  
Behavior Patterns ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Product Features ◽  
Main Factors ◽  
Shopping Basket

This paper aims to identify the factors that affect consumers' buying behavior towards goods of consumers' shopping basket to classify them into groups according to their similar buying behavior patterns and to profile each group of consumers. A primary survey conducted to 242 consumers in Greece. Principal component analysis (PCA) conducted to identify the main factors that affect consumers purchasing behavior. Cluster analysis performed to classify consumers into groups with similar purchasing behavior whilst discriminant analysis conducted to check cluster predictability. Nonparametric tests are performed to profile each group of consumers according to their demographic characteristics and other factors. PCA identified six main factors: (1) price, (2) entertainment during shopping, (3) advertisement, (4) public relationships, (5) product features, (6) promotion activities. Cluster analysis classified consumers into three groups: (1) advertisement-orientated consumers, (2) promotion-orientated consumers, and (3) entertainment-orientated consumers.

Pricing and Risk Capital in the Equity Release Market

2008 ◽  
Vol 14 (1) ◽  
pp. 41-91 ◽  
Author(s):  
G. M. Hosty ◽  
S. J. Groves ◽  
C. A. Murray ◽  
M. Shah
Keyword(s):  
Product Innovation ◽  
Potential Outcomes ◽  
Competitive Environment ◽  
Target Market ◽  
Risk Capital ◽  
Average Case ◽  
Health Warning ◽  
Product Features ◽  
New Entrants ◽  
Product Flexibility

ABSTRACTAlthough equity release market sales have been flat since 2003, the market has seen significant developments in terms of product flexibility, with greater levels of guarantees and drawdown schemes, in particular, leading to the reduction in average case sizes. All things being equal, products should have become more expensive for consumers, but the competitive environment which has driven product innovation has also resulted in lower product margins. This is all good for the consumer, but it is increasingly difficult for providers to reach target returns on capital, and this is deterring some prospective new entrants. One of the purposes of this paper is to investigate the profitability of typical schemes in the market at present, and so to address the question of whether competition has forced the market to function at non-profitable levels. In doing this, the paper also provides a benchmark for existing providers and potential new entrants, against which they can check the reasonableness of their own assumptions. We will aim to provide a rational pricing methodology, which can be adopted by any organisation active in the market, and we hope that this can support the market as it expands over the coming years. In order to produce a set of cohesive results, we have modelled a range of potential outcomes using a pricing basis which we consider to be broadly ‘average’. While we would encourage providers to compare our results with their own pricing assumptions, and to ensure that they are satisfied as to the reasons for any differences, there is a health warning, as our results should only be used as a check in this regard. If our ‘averages’ are suitable for use by some providers, then this is just co-incidence. In practice providers should adapt the assumptions made to suit their own product features, target market, expense profile and appetite for risk.

Ethics-Based Environmentalism in Practice: Religious-Environmental Organizations in the United States

2009 ◽  
Vol 13 (2) ◽  
pp. 145-179 ◽  
Author(s):  
Angela Smith ◽  
Simone Pulver
Keyword(s):  
United States ◽  
Environmental Movement ◽  
The United States ◽  
Environmental Organizations ◽  
Scientific Policy ◽  
Environmental Advocacy ◽  
Road Map ◽  
Long Time ◽  
Primary Focus ◽  
And Behavior

AbstractDebates over the “death of environmentalism” juxtapose two approaches to environmental advocacy: an issues-based environmentalism that relies on technocratic, legal, scientific, policy-oriented and issue-specific advocacy activities and an ethics-based environmentalism that has as its primary focus the promotion of deep-seated changes in individual and societal values and behavior as they pertain to stewardship of the earth. The latter is presented both as a critique of the former and as a road map for a more effective environmental movement. This study documents the practice and challenges of ethics-based environmentalism through an analysis of the religious-environmental movement in the United States. Interviews with forty-two U.S.-based religious-environmental organizations revealed that the majority of these groups see themselves as engaged in an ethics-based environmentalism grounded in frameworks that tie God to nature and emphasize action, community, and justice. Groups also identified some of the challenges inherent in ethics-based environmental advocacy, including the need to confront societal norms, work on long time horizons, access funding, recruit support, and measure and document success.

scholarly journals Neuromarketing – The Potential Tool for Sales of Aesthetic Lasers

2019 ◽  
Vol 8 (2S8) ◽  
pp. 1510-1513
Keyword(s):  
Evolutionary Biology ◽  
Decisive Role ◽  
Human Mind ◽  
Human Beings ◽  
Buying Behavior ◽  
Scientific Analysis ◽  
Marketing Tool ◽  
And Behavior ◽  
The Brain ◽  
Potential Tool

Marketing began in 1920s during economic prosperity as the supply was greater than demand. Industries started innovations to sell their products to unwilling customers in the scientific manner analyzing the consumer behaviors. Scientific analysis and research spread towards many fields, from economics to medicines, engineering and marketing, leading to new disciplines, such as Neuro economics, Neuro designs and Neuromarketing. Neuromarketing is the integration or coming together of distinct and separate factors or convergence of evolutionary biology, psychology, genetic, neuroscience, with marketing and economics. Neuromarketing is gaining momentum and the brain science is ruling the market for the consumer buying behavior. In the last two decades, cognitive neuroscience and psychology has made progress in the study of the human mind and behavior. Neuro design” provides the knowledge on the functioning of the human brain for the design of more effective products, size, colours, packaging etc. This paper emphasizeNeuromarketing as an effective marketing tool for sales of aesthetic laser products, so as to make products and messages more effective. Neuromarketing is everything in understanding the design cues and aesthetics, that appeal to human beings’ inner truths and sensibilities, which formed a lakh year ago. Therefore, in this study, the researcher has highlighted the opinion of the field experts that neuro variables play a decisive role in the minds of customers while choosing and buying aesthetic products.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

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