scholarly journals Determinants of Preferences for Advertisement and Communication in the Promotion of Anti-Malaria Products in Ibadan, Southwestern Nigeria

Author(s):  
Kabiru K. Salami ◽  
Chinwe M. Onuegbu

One of the strategies for promoting malaria prevention and control globally is advertisement of anti-malaria products. This study was designed to determine users’ preferences for style of advertisement and communication of anti-malaria products in Ibadan. Data collection involved twelve Key Informant Interviews and 500 copies of a questionnaire. Radio was the most preferred and most accessible medium of advert in both rural and urban areas. A large majority (86.4%) of rural dwellers preferred advertisements in form of speeches, house-to-house campaigns, face-to-face counselling and rallies. Whereas, advertisement in forms of drama (44.0%) and music (16.0%) were preferred by the urban dwellers. Results show that advertisements and communication programs on anti-malaria products do not relay messages on drug reaction and its treatment, and cost of anti-malaria products. Hence, advertisements and communicative programmes for controlling malaria would be more effective if the social and environmental factors influencing preferences for advertisement are put into consideration.

2016 ◽  
Vol 226 ◽  
pp. 456-476 ◽  
Author(s):  
Matthias Stepan ◽  
Enze Han ◽  
Tim Reeskens

AbstractEver since the introduction of the national political programme of “Building a new socialist countryside” (BNSC) in the early 2000s, renewed focus has been cast on how the Chinese government manages the gap between its rural and urban areas in the new millennium. Previous research has mostly studied the social and political consequences of the BNSC initiative without paying particular attention to its effects on public opinion. In this article, we present an analysis of the 2002 and 2008 waves of the mainland China subset of the Asian Barometer. Our results show a significant shift in the perceptions of the rural population in respect to how much impact government policies have on daily life. This shift brings rural perceptions more in line with those of the urban population in 2002. The paper concludes with the implications of our findings for the study of the relations between public opinion and public policy in China.


2020 ◽  
Vol 12 (21) ◽  
pp. 8910
Author(s):  
Ana Nieto Masot ◽  
Gema Cárdenas Alonso ◽  
Ángela Engelmo Moriche

Currently, the demographic vacuum and poor development suffered by most areas of Spain are some of the most worrying issues from a territorial point of view, which is why this study is necessary. In this paper, the objective is to create a Development Index with which to study the different realities of rural and urban spaces through demographic and socioeconomic variables of the Spanish municipalities. Principal Component Analysis is carried out, with whose results the index has been prepared. This is then explored with a Spatial Autocorrelation Analysis. The results show that most developed Spanish municipalities and most of the population are concentrated in coastal areas and in the main cities of the country. In opposition, there are interior rural areas with less developed municipalities at risk of disappearance due to their increasing ages and levels of depopulation. Thus, in this paper, new variables and methods are used in the study of the social and economic diversity of rural and urban areas, verifying the inequality that still exists between both.


2019 ◽  
Vol 4 ◽  
pp. 84 ◽  
Author(s):  
Moses Chapa Kiti ◽  
Alessia Melegaro ◽  
Ciro Cattuto ◽  
David James Nokes

Background: Social contact patterns shape the transmission of respiratory infections spread via close interactions. There is a paucity of observational data from schools and households, particularly in developing countries. Portable wireless sensors can record unbiased proximity events between individuals facing each other, shedding light on pathways of infection transmission. Design and methods: The aim is to characterize face-to-face contact patterns that may shape the transmission of respiratory infections in schools and households in Kilifi, Kenya. Two schools, one each from a rural and urban area, will be purposively selected. From each school, 350 students will be randomly selected proportional to class size and gender to participate. Nine index students from each school will be randomly selected and followed-up to their households. All index household residents will be recruited into the study. A further 3-5 neighbouring households will also be recruited to give a maximum of 350 participants per household setting. The sample size per site is limited by the number of sensors available for data collection. Each participant will wear a wireless proximity sensor lying on their chest area for 7 consecutive days. Data on proximal dyadic interactions will be collected automatically by the sensors only for participants who are face-to-face. Key characteristics of interest include the distribution of degree and the frequency and duration of contacts and their variation in rural and urban areas. These will be stratified by age, gender, role, and day of the week. Expected results: Resultant data will inform on social contact patterns in rural and urban areas of a previously unstudied population. Ensuing data will be used to parameterize mathematical simulation models of transmission of a range of respiratory viruses, including respiratory syncytial virus, and used to explore the impact of intervention measures such as vaccination and social distancing.


2016 ◽  
Author(s):  
Sabrina Maurus

This article explores how children and young people from agro-pastoral societies in southern Ethiopia imagine their future. Children and young people who have not been going to school, as well as students in rural and urban areas, imagine their future differently. Their visions of the future can be located on a continuum between a future life as agro-pastoralists on the one end, and life in town with a job as an employee on the other. Where a person’s vision is located on this continuum depends on the influences he or she has experienced from school and town life. My analysis shows how, through the influence of schooling, young people’s concept of time shifts from a cyclical one, concentrated on the reproduction of the social world, towards a linear one, focused on personal and “national” development.


2021 ◽  
Vol 8 (01) ◽  
pp. 91-107
Author(s):  
Dian Novita ◽  
Kenty Martiastuti

Abstrak Penelitian ini bertujuan untuk mengidentifikasi fenomena nomophobia pada anak usia dini di wilayah perdesaan dan perkotaan, menganalisis perbedaan perilaku nomophobia dan perilaku sosial antara kedua wilayah, serta menganalisis hubungan perilaku nomophobia terhadap perilaku sosial. Penelitian ini dilakukan di dua wilayah yaitu di Kabupaten Kuningan (representatif wilayah perdesaan) dan Kota Depok (representatif wilayah perkotaan) dengan responden masing-masing sebanyak 50 orang, sehingga total responden adalah 100 orang. Data yang dikumpulkan dari penelitian ini adalah perilaku nomophobia yang menggunakan instrumen NMP-Q (Yildirim,2015) dan perilaku sosial diukur berdasarkan dimensi yang dikembangkan oleh Hurlock (1978) yang terdiri atas perilaku prososial dan antisosial. Melalui uji independent sample t-test, hasil penelitian menunjukkan tidak ada perbedaan signifikan pada perilaku nomophobia antara wilayah perdesaan dan perkotaan. Skor rata-rata perilaku nomophobia di perdesaan adalah 35,61 sedangkan di perkotaan adalah 35,72 yang termasuk kategori rendah. Perilaku sosial di kedua wilayah sebagian besar menunjukkan kategori tinggi (64%) dan tidak ada perbedaan perilaku sosial secara umum baik di perdesaan maupun perkotaan. Hasil uji korelasi menunjukkan tidak adanya hubungan signifikan antara perilaku nomophobia dan perilaku sosial namun koefisien korelasi negatif yaitu -0,085 menjadi indikasi bahwa semakin tinggi perilaku nomophobia maka akan semakin rendah perilaku sosial anak usia dini. Hal ini perlu mendapat perhatian bersama, mengingat dampak buruk yang dapat ditimbulkan dari adanya fenomena nomophobia terutama pada anak usia dini. Kata Kunci: anak usia dini, nomophobia, perilaku sosial   Nomophobia Phenomenons in Early Childhood based on Regional Typology and       Its Relationship to Prosocial and Antisocial Behaviors Abstract This study aims to identify the phenomenon of nomophobia in early childhood in rural and urban areas, to analyze differences in nomophobic behavior and social behavior between the two regions and to analyze the relationship between nomophobic behavior and social behavior. This research was conducted in two areas, namely Kuningan District (rural area representative) and Depok City (urban area representative) with 50 respondents each, so that the total number of respondents was 100 people. The data collected from this study were nomophobic behavior using the NMP-Q instrument (Yildirim, 2015) and social behavior was measured based on the dimensions developed by Hurlock (1978) which consisted of prosocial and antisocial behavior. Through the independent samples t-test, it was found that the results of the study showed no significant difference in nomophobic behavior between rural and urban areas. The average score of nomophobic behavior in rural areas is 35,61, while in urban areas it is 35,72 which is in the low category. Most of the social behavior in the two regions shows the high category (64%) and there is no difference in social behavior in general, both in rural and urban areas. The results of the correlation test showed that there was no significant relationship between nomophobic behavior and social behavior, but the negative correlation coefficient, namely -0,085, is an indication that the higher the nomophobic behavior, the lower the social behavior of early childhood. This needs mutual attention, considering the bad effects that can be caused by the phenomenon of nomophobia, especially in early childhood. Keywords : early childhood, nomophobia, social behavior


1974 ◽  
Vol 13 (4) ◽  
pp. 389-408 ◽  
Author(s):  
Shahrukh Rafi Khan

In the past few years, increasing attention has been given to the methods by which investments in developing countries should be appraised. Benefit-cost analyses, based on market prices and costs, do not indicate whether an investment would be profitable from a social point of view. The methods of project evaluation developed in the past decade suggest ways in which private costs and benefits can be adjusted to reflect positive or negative externalities and to eliminate the effects of distorting taxes and subsidies which influence private decisions but which do not affect an investment's fundamental economic value. One item in an investment's cost for which the market value is widely believed to be unrepresentative of its social value is labour. Much of develop¬ment theory has been built around the notion that labour is misallocated, largely because it is mis-priced. Urban labour commands a wage above its equilibrium price because of the effects of unions, minimum wage legislation and other institutional rigidities. For institutional reasons as well, rural labour is paid a wage which is in excess of its marginal contribution to agricultural output. Determining the social opportunity cost of labour is consequently essential to the proper evaluation of investment in both rural and urban areas.


Author(s):  
Sandra L. Richter

The question of the social location(s) of the book of Deuteronomy remains critical to the academic discussion of the book. The thesis of this chapter is that the economic features embedded in the book have much to contribute to the discussion. Toward this end, this chapter surveys the archaeologically reconstructed economies of Israel in the Iron Age and the Persian period, identifying diagnostic features of each in rural and urban areas, and juxtaposes those features to the contents of Urdeuteronomium (defined as Deut 4:44–27:26). There is particular attention to issues involving currency. The objective is to further refine the Sitz im Leben from which the book emerges.


2004 ◽  
Vol 48 (1) ◽  
Author(s):  
Doris Schmied

Deagrarianization and non-agricultural activities in rural Tanzania. Although agriculture is still the predominant sector of the Tanzanian economy, the number of rural households relying solely on agriculture is declining noticeably. Due to the socio-economic changes in the wake of structural adjustment, the mounting dissatisfaction with agriculture as a source of income and the growing shortage of good agricultural land, rural dwellers have taken up a variety of non-agricultural activities such as trade, handicrafts, mining, services, paid employment in and near the village or elsewhere. Deagrarianization is part and parcel of a wider spatial and socio-economic differentiation process and has contributed to the increasing social tensions between the sexes, generations and village communities, rural and urban areas.


2015 ◽  
Vol 29 (2) ◽  
pp. 177-191 ◽  
Author(s):  
Nara Martirosyan

Purpose – The purpose of this paper is to investigate factors that affect student satisfaction in college environment in Armenian Higher Educational Institutions (AHEIs). Design/methodology/approach – This study used an ex-post facto, non-experimental approach to investigate factors that affected student satisfaction in college environment in AHEIs. Data were collected through a self-reported questionnaire from students in nine public and three private institutions located in different rural and urban areas of Armenia. The sample consisted of 372 respondents from 12 institutions that geographically covered the whole country in order to have a comparatively complete picture. Factors investigated in relation to student satisfaction included: demographics, faculty services, academic experience, students support facilities, campus life, and social integration. Findings – The Statistical Package for the Social Sciences software was used to analyze the data. Results of ANOVA indicated significant main effects for a number of demographic variables and student satisfaction. Multiple regression analysis indicated relationship between a number of selected satisfaction measurement dimensions and overall student satisfaction. This study was the first attempt to investigate factors that influence student satisfaction in college environment in Armenia. Research limitations/implications – Based on the findings of the study, recommendations were made to AHEIs for their consideration when addressing the needs of their students and any needed support services. Originality/value – This study was the first attempt to investigate factors that influence student satisfaction in college environment in Armenia.


2015 ◽  
Vol 22 (02) ◽  
pp. 250-255
Author(s):  
Nasim Ilyas ◽  
Kashif Rahim ◽  
Azka Waqar

Hypertension is a common term to define a state of raised blood pressure, and theraised blood pressure is 140 mm Hg mean systolic blood pressure of and mean diastolic bloodpressure of at least 90 mm Hg. Objectives: To assess awareness about Hypertension amongpatients attending Medical OPD at THQ Hospital Hassan Abdal. Materials and Methods: A totalof 150 male, female patients belonging to both rural and urban areas attending Medical OutPatient Department at THQ Hospital Hassan Abdal using a self constructed mixed questionnaire(In English and Urdu). Results: Following findings were observed among patients attendingTHQ hospital, Hassan Abdal: Family history of HTN was found to be 49% and 26% was unawareof family history of HTN. 33% found to have diabetes, 38% were unaware of having or not.29.3% found to have HTN, 48.6% were unaware of having HTN or not. 34% of hypertensivepatients showed compliance to the anti-hypertensive treatment while (66%) showed noncompliance.60.6%, 78%, 62%, 74%, 68% considered the obesity, lack of exercise, cigarettesmoking, anxiety and high cholesterol respectively as causative factor of HTN. Excessive intakeof salt was considered by 56% as causative factor of HTN. 29% considered diabetes Mellitus ascausative factor of HTN. 42%, 31%, 46% and 34% considered the cardiac disease, renal failure,brain hemorrhage and loss vision respectively as complication of HTN. Stroke was consideredcomplication by (54%). 55%, 65%, 53% and 58% considered the regular exercise reduced saltintake, no smoking and keeping weight under-Control respectively as preventive measures ofHTN. Less than half of the respondents considered frequent use of vegetables, excessive intakeof sweets, as the preventive measures of HTN. Conclusions: The assessment of awarenessabout Hypertension among population of various areas can be beneficial in effective planningfor disease prevention and control.


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