scholarly journals Pengaruh Konsep Bauran Pemasaran terhadap Kepuasan Konsumen Dan Keputusan Membeli Produk Batik di Mageria Batik Malioboro

Media Wisata ◽  
2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Darnawi Darnawi
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Product Price ◽  
Know How ◽  
Influence Effect ◽  
Pass Through ◽  
The Impact

The research aims to know how far the influence of marketing mix, consisting of product, price, location and promotion toward customer satisfaction and the impact to purchase decision of batik product at Margaria Batik in Malioboro Yogyakarta. The data was collected by spreading questioner to 150 respondents, chosen by purposive sampling and analyzed by path analysis method. The hypothesis was submitted are marketing mix has an influence effect to purchase decisions by direct or indirect pass through the customer satisfaction. The analysis result of the first sub-structure regression was known that product and price dimensions have significant influences on customer satisfaction. Whereas, the location and promotion dimension didn’t have significant influence on customer satisfaction. The analysis result of the second sub-structure was known that product and price have direct influences dominantly than indirect influences pass through the customer satisfaction.

The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa)

2021 ◽  
Vol 4 (1) ◽  
pp. 157-172
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Christiani Junita
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Product Price ◽  
Average Value ◽  
Decision Variables ◽  
Post Purchase ◽  
The City

A B S T R A C TThe research objective is to determine the effect of: marketing mix variables(product, price, location and promotion) on purchasing decision variables,marketing mix variables on customer satisfaction variables, purchasing decisionvariables on customer satisfaction variables at Royal Garden Residence Balihousing with purchase decisions as a mediating variable. . This research wasconducted in the city of Bali, with the object of research being the residentialconsumers of Royal Garden Residence Bali as the population in this study, with asample size of 150 respondents and using random sampling techniques. The datacollection method is in the form of an online questionnaire via google form andwhatsaap due to the situation in Indonesia which is currently being hit by theCovid-19 pandemic. The results of this study indicate that respondents have a goodperception of the variable marketing mix, purchase decisions and post-purchasesatisfaction Royal Garden Residence Bali. This is because the average value for allresearch variables is greater than 4 on the Likert scale. The results showed that themarketing mix variable both simultaneously and partially had a positive andsignificant effect on housing purchase decisions and the marketing mix variablehad a positive and significant effect both simultaneously and partially on consumersatisfaction after purchasing Royal Garden Residence Bali housing, and purchasingdecisions had a positive and significant effect. significant on consumer satisfactionafter purchasing the Royal Garden Residence Bali housing. Then the research alsoproves that there is an indirect influence of the marketing mix variable on consumersatisfaction after purchasing the Royal Garden Residence Bali housing through thepurchase decision. Promotion is the most dominant variable in increasingconsumer purchasing decisions for Royal Garden Residence Bali housing.

scholarly journals THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

2020 ◽  
Vol 4 (2) ◽  
pp. 83-103
Author(s):  
Primawati Hayuningtyas
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Water Industry ◽  
Product Price ◽  
Campus Environment ◽  
Bottled Drinking Water ◽  
Place Promotion ◽  
Water Companies ◽  
The Impact

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.

scholarly journals The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur

The Winners ◽  
2019 ◽  
Vol 20 (2) ◽  
pp. 111
Author(s):  
Freddy Pandapotan Simbolon
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Field Survey ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
The Impact

The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso Wagyu outlet in Kota Wisata Cibubur. A set of questionnaires was distributed to 96 customers of Bakso Wagyu outlet in Kota Wisata Cibubur. Multiple regression analysis assessed the impact on purchase decisions of three key constructs of the halal label, price, and brand. The analysis method used correlation analysis, multiple regressions, and hypothesis testing. The results show three components, namely halal label, price, and brand, simultaneously have a significant influence on the purchase decision. However, the halal label was a variable. That are has the most dominant impact. This research indicates the results that halal labels are important for imported products that are consumed by Indonesian people who are mostly Muslim.

Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market

2021 ◽  
Vol 12 (6) ◽  
pp. 56-72
Author(s):  
Jalal Rajeh Hanaysha ◽  
Mohammed Emad Al Shaikh ◽  
Haitham M. Alzoubi
Keyword(s):  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Department Stores ◽  
Negative Effect ◽  
Store Location ◽  
The Impact ◽  
Distribution Intensity ◽  
Coast Region

This research aimed to identify the linkages between marketing mix elements and the purchase decision process among consumers in the Malaysian retail industry. To fulfill this objective, the present study followed a quantitative survey for gathering the data from the consumers of department stores at the East Coast region in Malaysia. All of the obtained data were inserted and coded using SPSS and then analysed by AMOS 18. The findings indicated that the impact of advertising on the consumers' purchase decision is positive and statistically significant. Besides that, the findings demonstrated that distribution intensity has a negative effect on purchase decision, whereas price plays a key important role in affecting purchase decisions process of the consumers. Lastly, the findings of this paper verified that store image and store location have significant positive linkages with purchase decision. These outcomes enhance our understanding on the role of marketing mix elements in determining a consumer's purchase decision, particularly in the retail context.

ANALISIS PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUASAN PELANGGAN PENGGUNA GOJEK ONLINE

2016 ◽  
Vol 1 (1) ◽  
pp. 31-40
Author(s):  
Ida Farida ◽  
Achmad Tarmizi ◽  
Yogi November
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Future Research ◽  
P Value ◽  
Research Needs ◽  
Product Price ◽  
Transport Mode ◽  
Physical Evidence ◽  
Place Promotion ◽  
The Impact

The purpose of this study is to examine the impact of seven elements of marketing mix (product, price, place, promotion, people, process and physical evidence) on customer satisfaction of GOJEK users. Data were collected from 90 customers residing in South Jakarta using self-reporting questionnaires. Factor analysis is used to validate the instrument and regression analysis was used to test the hypotheses. The results showed that although the elements of the marketing mix simultaneously significant effect on customer satisfaction, however partially, only the product have a significant effect on customer satisfaction (p-value 0.045). Based on these findings, the future research needs to re-examine the influence of marketing mix elements on customer satisfaction, in particular, transport mode users GOJEK by increasing the sample size and expanding the area of research so that research results can be generalized. Keywords: Product, Price, Promotion, Place, Process, People, Physical Evidence, Satisfaction

scholarly journals MODIFIKASI MODEL BAURAN PEMASARAN PLUS TERHADAP VARIABEL PEMBENTUK YANG POSITIF DAN SIGNIFIKAN

2012 ◽  
Vol 12 (1) ◽  
pp. 20
Author(s):  
MINTO WALUYO
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Product Distribution ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Direct Impact ◽  
Product Price ◽  
Corporate Policies ◽  
Proposed Model ◽  
The Impact

PT. X Surabaya is a bookstore outlet that sell the book as its main business, for that company needs to make improvements and development to face the competition, to increase customer satisfaction and ultimately become loyal consumers. Variable proposed model starts from the marketing mix which is formed from the variables (product, price, youth get the product, distribution, promotion, location, diversity of products sold and services), corporate policies, consumer behavior, purchase decision, thus increasing the impact of consumer satisfaction loyal to the PT. X. The results show that modification of Marketing Mix Plus had a direct impact, positive and significant impact on its constituent variables namely Products of 0.482, Marketing Mix Plus had a direct impact, positive and significant impact on the price of its constituent variables of 0.343, Marketing Mix had Plus a direct impact, positive and significant impact on the distribution of its constituent variables 0.48, Marketing Mix Plus had a direct impact, positive and significant impact on its constituent variables namely Promotion of 0.641, Marketing Mix Plus had a direct impact, positive and significant impact on the location of its constituent variables of 0.443.

scholarly journals Effect of Marketing Mix on Consumer Purchase Decisions to Buy Cavendish Banana at Modern Markets in Semarang

2021 ◽  
Vol 4 (2) ◽  
pp. 120-132
Author(s):  
Tutik Istiqomatin ◽  
Agus Setiadi ◽  
Titik Ekowati
Keyword(s):  
Statistical Analysis ◽  
Research Method ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
T Test ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Product Price ◽  
Independent Variables ◽  
Cavendish Banana

This study aims at identifying marketing mix of purchase decisions to buy Cavendish banana and analyzing the effect of marketing mix on purchase decisions to buy Cavendish banana at modern market in Semarang. This research was conducted at modern market in Semarang, namely Gelael Supermarket, Ada Swalayan, Superindo and Giant. Survey was employed as research method in this study. 100 respondents were taken for research sampling. The independent variables used were products, prices, places, and promotions, while the dependent variable was decisions. Descriptive analysis having been conducted shows that the variables of product have an average of 4.14; a variable of price is 3.65; a variable of place is 4.32, a variable of promotion is 3.26; and a variable of purchase decision is 3.85. Statistical analysis having been carried out shows that the f-test of product, price, place and promotion variables simultaneously affect the consumer purchase decision to buy Cavendish bananas with an f-count value of 26.378. Besides, the results of the t-test of product, price and promotion variables partially affect the consumer purchase decision to buy Cavendish bananas with t-count value of 1.984. Moreover, the place variable does not partially affect the consumer purchase decision to buy at Modern Market in Semarang.

scholarly journals Pengaruh Marketing Mix Terhadap Keputusan Pembelian Produk Sulaman Khas Kota Padang

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 95
Author(s):  
Irwannus Pratama ◽  
Rose Rahmidani
Keyword(s):  
Sampling Technique ◽  
Descriptive Study ◽  
Marketing Mix ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Positive Effect

This study aims to determine the effect of marketing mix on the typical purchasing decisions of Padang City products. This research is a causative descriptive study. The population in this study were people who had used a special embroidery in Padang City using primary data. The sampling technique uses incidental sampling. The number of samples in this study were 100 respondents. The data analysis method used is to use path analysis in the SPSS version 23. The results of the study show that: (1) the product has a significant positive effect on the purchase decisions of a typical City of Padang embroidery, (2) the price has a significant positive effect on the purchase purchase of typical City of Padang decisions, (3) the location has a significant positive effect on the purchase decision of Padang, (4) promotion does not have a significant effect on the purchase decision of a typical Padang embroidery.Keywords: products, prices, location, promotion, and purchasing decisions

scholarly journals ANALYSIS OF MARKETING MIX ON CUSTOMER SATISFACTION: EMPIRICAL STUDY OF PURCHASING DECISION OF EAST NUSA TENGGARA LOCAL PRODUCT

2021 ◽  
Vol 21 (4) ◽  
pp. 285-292
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Local Product ◽  
Place Promotion

The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East Nusa Tenggara local products, to analyze the effect of marketing mix on consumer satisfaction of local products and to analyze the indirect effect of marketing mix on research satisfaction. The results showed that the variable price, place, promotion directly had a positive and significant effect on the purchasing decision variable. The product variable directly has a positive but insignificant effect. variable product, price, place, promotion directly have a positive and significant effect on customer satisfaction variables. The purchasing decision variable is not indirectly a mediation for the product variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the price variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the place variable and the consumer satisfaction variable. The purchasing decision variable is indirectly mediating for the promotion variable and the customer satisfaction variable.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

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