scholarly journals Effect of Marketing Mix on Consumer Purchase Decisions to Buy Cavendish Banana at Modern Markets in Semarang

2021 ◽  
Vol 4 (2) ◽  
pp. 120-132
Author(s):  
Tutik Istiqomatin ◽  
Agus Setiadi ◽  
Titik Ekowati
Keyword(s):  
Statistical Analysis ◽  
Research Method ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
T Test ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Product Price ◽  
Independent Variables ◽  
Cavendish Banana

This study aims at identifying marketing mix of purchase decisions to buy Cavendish banana and analyzing the effect of marketing mix on purchase decisions to buy Cavendish banana at modern market in Semarang. This research was conducted at modern market in Semarang, namely Gelael Supermarket, Ada Swalayan, Superindo and Giant. Survey was employed as research method in this study. 100 respondents were taken for research sampling. The independent variables used were products, prices, places, and promotions, while the dependent variable was decisions. Descriptive analysis having been conducted shows that the variables of product have an average of 4.14; a variable of price is 3.65; a variable of place is 4.32, a variable of promotion is 3.26; and a variable of purchase decision is 3.85. Statistical analysis having been carried out shows that the f-test of product, price, place and promotion variables simultaneously affect the consumer purchase decision to buy Cavendish bananas with an f-count value of 26.378. Besides, the results of the t-test of product, price and promotion variables partially affect the consumer purchase decision to buy Cavendish bananas with t-count value of 1.984. Moreover, the place variable does not partially affect the consumer purchase decision to buy at Modern Market in Semarang.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Ina Cookies Bandung)

2016 ◽  
Vol 9 (1) ◽  
Author(s):  
Fiera Aryati Natakusumah ◽  
Ai Lili Yuliati
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Data Sampling ◽  
Purchasing Decisions ◽  
Product Price ◽  
Consumer Complaints ◽  
Descriptive Research ◽  
Source Data

This research is motivated by the problems related to the marketing mix Ina Cookies. Those problems based on the results of the initial interview is indicative of consumer complaints related to marketing mix consisting of product, price, place and promotion. This study aims to determine the effect of marketing mix consisting of product, price, place and promotion on purchase decisions.The method used is quantitative method with descriptive research and causal. Source data using primary and secondary data, sampling techniques using Non Probability sampling with incidental sampling with the number of respondents as many as 400 people. Data were analyzed using descriptive analysis and multiple linear regression analysis.The results showed that the mix of marketing and consumer purchase decisions on Ina Cookies included in either category. The marketing mix consists of product, price, place and promotion simultaneously or partially positive and significant impact on purchasing decisions.

PENGARUH PEMAKAIAN RICEMILLING DAN BAURAN PEMASARAN TERHADAP PENINGKATAN PENDAPATAN PETANI PADI DI KOTA PADANG

2020 ◽  
Author(s):  
Yuswarti
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Test Validity ◽  
Marketing Mix ◽  
T Test ◽  
Eligibility Criteria ◽  
Independent Variables ◽  
The City ◽  
Initial Research

The purpose of this study are: 1) To clarify whether there is influence ricemilling usage and marketing mix of the income of farmers and 2) Measuring the effect of the use of ricemilling, marketing mix of the income of farmers.This research was conducted in February-March 2016 in the city of Padang. From the initial research and the description above, the authors conclude that farmers' income remains low and less than optimal.The sample used in this study were 89 respondents using saturation sampling. The independent variables in this study is the use ricemilling, and marketing mix, while the dependent variable is the income of farmers. This study is an explanation.Techniques of data collection is questionnaire. Technical analysis of the data using descriptive analysis and inferential analysis.To determine the effect of independent variables on the dependent variable partially, t test was used. Meanwhile, to determine the effect of independent variables on the dependent variable simultaneously, used F test assumptions used in the test of validity is if R-count> R-table item declared invalid.Based on test validity ricemilling usage, marketing mix and the income of farmers known to all items declared invalid meet the eligibility criteria are good and reliable instrument.Ricemilling use of regression analysis obtained by value t = 2.091 while t table = 1.988, and the significance value is 0,040 this value is smaller than α = 0.05 not significant effect on the income of farmers,The marketing mix regression analysis obtained by value t = 1.762 while the value table = 1,988 so thitung

scholarly journals ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI MELALUI VARIABEL CITRA MEREK PRODUK PIERO

2020 ◽  
Vol 15 (1) ◽  
pp. 1-18
Author(s):  
Bagas Herlambang Autoprawiro ◽  
Berta Bekti Retnawati
Keyword(s):  
Path Analysis ◽  
Multiple Regression ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
T Test ◽  
Coefficient Of Determination ◽  
F Test ◽  
Independent Variables ◽  
Shoe Industry ◽  
Regression Test

The shoe industry in Indonesia collided with each other to strengthen its brand in various ways to attract consumer buying interest. This study was aimed to examine the efforts of the Piero brand to create a buying interest in consumers through several marketing mix variables as variables that represent independent and intervening variable brand image. The population of this research were the followers of the @piero_jateng_diy account who took 30 samples from followers of the account. The sampling used was purposive sampling. Data analysis in this study was using descriptive analysis, multiple regression test, determination coefficient test (R2), t test, F test, and path analysis test. Descriptive analysis had shown the average answer agreed on each tested variable, with a coefficient of determination (R2) of 91.3% and multiple regression resulting in a regression equation Y = -1.360+ 0.282 X1 + 0.383 X2. The first to third hypotheses test which used the t test showed the effect of significance below 0.05 and test the four hypotheses used the F test to showed the effect of independent variables on the dependent variable with a significance below 0.05. The fifth hypotheses test was using path analysis test to produce that mediating variables can provide indirect influence on independent variables on the dependent variable.Piero must strengthen in terms of the availability of goods, easy to remember the Piero brand in the minds of consumers and strengthen it to make Piero one of the consumers' choices.

scholarly journals Factors That Influence Consumer Decision in Wedding Vendor Selection

2020 ◽  
Vol 24 (3) ◽  
pp. 392
Author(s):  
Muhamad R. W. Semesta, Idqan Fahmi, Siti Jahroh
Keyword(s):  
Reference Group ◽  
Descriptive Analysis ◽  
Services Marketing ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
High Level ◽  
Analytical Tools ◽  
Level Of Importance

The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.

scholarly journals BEBERAPA FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PULSA TELKOMSEL PADA MAHASISWA UNMAS DENPASAR PSDKU MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 288
Author(s):  
SILFIA HERLINA HERLINA ◽  
MADE SUMA WEDASTRA ◽  
I DEWA GEDE SUARTHA
Keyword(s):  
Social Interaction ◽  
T Test ◽  
Family Influence ◽  
Coefficient Of Determination ◽  
Dominant Factor ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Independent Variables ◽  
The Family ◽  
Influence Variable

   The results showed that 1). Partially consumer needs (X1) and friend references (X3) affect the decision to buy Telkomsel pulses. This is indicated from T test (x1) = 2,341> t table α 0.05/2 (1,987), and T test (x3) = 2,508> t table α 0.05 / 2 (1,987), while the family influence variable ( X2), consumer social interaction (X4) and type of brand (X5) influence the credit purchase decision, but not significantly, 2). Simultaneously the needs of consumers (X1), the influence of family (X2), reference friends (X3), consumer social interaction (X4) and type of brand (X5) influence on credit purchase decisions. This is shown from the F test (50,130)> F table (1.85), with the coefficient of determination (R2) = 0.935, which means that the magnitude of the influence of independent variables on the dependent variable is 93.50% and 6.50% is influenced by factors outside the model, 3). Friend's Reference Factor is the dominant factor in the decision to buy Telkomsel pulses among UNMAS Denpasar PSDKU Mataram students

scholarly journals The Influence of Motivation, Discipline, Work Satisfaction and Company Environment to Employees Performance of PT Profab Indonesia

2019 ◽  
Author(s):  
Decky Antony Kifta
Keyword(s):  
Statistical Analysis ◽  
Statistical Methods ◽  
Descriptive Analysis ◽  
Work Satisfaction ◽  
T Test ◽  
Multiple Linear Regressions ◽  
Independent Variables ◽  
Analytical Test ◽  
Coefficient Corrélation ◽  
Linear Regressions

The purpose of this study is to understand the influence between motivation, discipline, work satisfaction and company environment with employees performance in PT Profab Indonesia. As understood that employees are company’s asset therefore improving employee’s performance will lead to improvement of company’s productivity. There are four elements or variables which are believed to influence employee’s performance. These variables are motivation, discipline, work satisfaction and company environment. To obtain the required data, the observer used some methods such as interviews, observations and distributing the questionnaires. The questionnaires were made based on the four independent variables and one dependent variable. There were 200 employees selected as respondents to fill the questionnaires, and the data obtained were analyzed using SPSS program. Tests were made using statistical methods i.e. descriptive analysis, prerequisite analytical test, t-test, F-test, multiple linear regressions and coefficients determination. The results obtained from the statistical analysis gives the conclusion and proves that there was significant correlation between the motivation, discipline, work satisfaction and company environment with employee’s performance either partially or simultaneously. This was shown in coefficient correlation value of 0.919 which is equal to ‘very strong’ and the value of adjusted R square of 0.841 or 84.1%, which means that the influence of motivation, discipline, work satisfaction and company environment toward employees’ performance is very strong, with the percentage of 84.1%.

scholarly journals Pengaruh Product, Price, Place Dan Promotion Terhadap Keputusan Nasabah Simpanan Fleximax Di PT. Bank Panin Dubai Syariah KCU Bandung

2021 ◽  
Vol 5 (1) ◽  
pp. 114-130
Author(s):  
Gina Sakinah ◽  
Ade Ponirah ◽  
Intan Nurjanah
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
T Test ◽  
Product Price ◽  
Significance Level ◽  
Independent Variables ◽  
Marketing Process ◽  
Savings Bank ◽  
The World ◽  
A Company

Companies are required to be able to compete in the world of marketing. Because the heart of the company lies in the world of marketing. In order for the company's operations to run smoothly, the marketing process must run well. There are several factors that must be considered by the management team in determining a marketing strategy known as the marketing mix. In this article, we will analyze the effect of Product, Price, Place and Promotion on Customer Decisions for Fleximax Savings Bank Panin Dubai Syariah KCU Bandung. Product is everything that is ready to be marketed by producers to get attention, requested until purchased to fulfill needs. Price is the value of an item or service that is measured in money to get the goods or benefits. Place is a permanent location or existence of a company. Promotion is sales communication that is persuasive in influencing consumers to be interested in the products offered. The results of the research show that all independent variables have an effect on the dependent variable. First, the results of the first t-test, obtained a t-test of 2.232 with a significance level of 0.029, meaning that the product is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Second, the results of the t-test obtained a t-test of 2.128 with a significance level of 0.037, meaning that Price is able to give a significant influence on the decision of the Fleximax Savings Customer partially; Third, the results of the t-test obtained t-test 3.346 with a significance level of 0.001, meaning that Place is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Fourth, the t-test results obtained t-test 3.106 with a significance level of 0.003. This means that Promotion is able to have a significant influence on the Fleximax Savings Customer Decision partially. Testing the Effect of Product, Price, Place and Promotion on Customer Decisions simultaneously obtained f-statistics results of 3.894 with a significance of 0.007. This result means that all independent variables are able to have a significant influence on customer decisions because the significant value is less than 0.05. The implication of this research is that the management of Bank Panin Dubai Syariah must be able to maintain and be able to improve banking products that are in accordance with the needs of the community, especially Felximax Savings that is able to answer the needs of today's society. With its convenience and advantages. So that many customers are interested in saving their funds with the Fleximax savings product. By paying attention to the marketing mix factors, this can support the running of the company and be able to compete with conventional products that first existed

scholarly journals Pengaruh Konsep Bauran Pemasaran terhadap Kepuasan Konsumen Dan Keputusan Membeli Produk Batik di Mageria Batik Malioboro

Media Wisata ◽  
2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Darnawi Darnawi
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Product Price ◽  
Know How ◽  
Influence Effect ◽  
Pass Through ◽  
The Impact

The research aims to know how far the influence of marketing mix, consisting of product, price, location and promotion toward customer satisfaction and the impact to purchase decision of batik product at Margaria Batik in Malioboro Yogyakarta. The data was collected by spreading questioner to 150 respondents, chosen by purposive sampling and analyzed by path analysis method. The hypothesis was submitted are marketing mix has an influence effect to purchase decisions by direct or indirect pass through the customer satisfaction. The analysis result of the first sub-structure regression was known that product and price dimensions have significant influences on customer satisfaction. Whereas, the location and promotion dimension didn’t have significant influence on customer satisfaction. The analysis result of the second sub-structure was known that product and price have direct influences dominantly than indirect influences pass through the customer satisfaction.

scholarly journals Peranan Marketing Mix Terhadap Keputusan Konsumen Memilih Keluncum Barbershop Sepinggan Balikpapan

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Rudy Pudjut Harianto ◽  
Surya Adi Wibowo
Keyword(s):  
Mixed Methods ◽  
Research Method ◽  
Quantitative Methods ◽  
Marketing Mix ◽  
T Test ◽  
Qualitative And Quantitative ◽  
Independent Variables ◽  
Determination Coefficient ◽  
Qualitative And Quantitative Methods ◽  
Correlation Result

Abstract : This research aims to analyze the effect of marketing mix toward decision consumers to choose Barbershop Keluncum at Balikpapan. Types of research method is combined/mixed, using qualitative and quantitative methods (mixed methods). Data Analyse method that used in this research are Multiple Linier Regression Analyse (correlation coeficient, determination coeficient, and t test/significantion test). Accumulatively, coeficient correlation (R) = 0,764  so that it can be said that the independent variables toward dependent variable in this research can giving the strength correlation. Result of determination coefficient (R2) = 0,578 it can be said the independent variables can be explain the dependent variable of equal to 57,8% only. While the rest equal to 42,2% explained by other variable from outside model. The result of significantion test could be explained : there are have a positive significant effect to influence of decision consumers .

scholarly journals Pengaruh Marketing Mix terhadap Keputusan Pembelian Bibit Tanaman pada Kawasan Lubuk Minturun Kota Padang

2021 ◽  
pp. 77-84
Author(s):  
Nila Pratiwi ◽  
Bayu Pratama Azka
Keyword(s):  
Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Product Price ◽  
Plant Seed ◽  
Independent Variables ◽  
Plant Seeds ◽  
Seed Industry ◽  
Spss Software ◽  
Analyze Data

Seeing the great potential of the plant seed industry in the Lubuk Minturun area in Padang City, this research aims to identifying and analyzing the effect of Marketing Mix (Product, Price, Location, Promotion) on the Purchase Decision of Plant Seeds in the Lubuk Minturun Region of Padang City. The sample in this study was 53 buyers of plant seeds in the lower-lying areas of Padang City. This study uses regression analysis through SPSS software to analyze data, by testing the validity, reliability, classic assumption tests and hypothesis testing in the form of t-test and F-test. The test is carried out in order to determine the effect of independent variables on the dependent variable. Based on the results of this study found that the Marketing Mix (Product, Price, Location, Promotion) has partially different results and can be explained as follows: Product (X1) has a significant effect on the Decision of Purchasing Plant Seeds with a significant level amounted to 0.014. Price (X2) does not significantly influence the Decision to Purchase Plant Seeds with a significant level of 0.830. Location (X3) has no significant effect on the Decision to Purchase Plant Seeds with a significant level of 0.803. Promotion (X4) has a significant effect on the Decision to Purchase Plant Seeds with a significant level of 0,000. While the results of this study found that Marketing Mix (Product, Price, Location, Promotion) has a significant effect on the Decision to Purchase Plant Seeds with a significant level of 0,000

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