THE LANGUAGE OF OUR MEDIA

Author(s):  
А.В. Полонский ◽  
В.Г. Глушкова ◽  
М.А. Ряполова

В культуре XXI века к наиболее значимым понятиям, отражающим ее своеобразие, доминирующий тип сознания, социальных, культурных и коммуникативных практик, характер мотивирующих социальные преобразования факторов, относится понятие «медиа». Медиатизация, то есть процесс вовлечения человека и общества в сферу медиа, обусловлена как стремительными инновациями в коммуникационно-технологической среде, так и изменениями в самом человеке, формированием у него устойчивой потребности, с одной стороны, в информации, в ее непрерывном увеличении, обновлении и расширении ее проблемно-тематического спектра, а с другой - в публичной самопрезентации, в управлении вниманием и впечатлением целевых аудиторий. Медиа, внедряясь во все сферы жизни и деятельности современного общества, неизбежно преобразуют его социальные институты, практики, тексты и язык. Предметом рассмотрения в статье являются отдельные особенности языка, функционирующего в современной медийной среде и ставшего сегодня, благодаря форсированному расширению его социальной базы и включению в самые разные коммуникативные обстоятельства, важнейшей формой существования общенародного языка. Язык медиа «живет» во времени, в культуре, в сознании каждой личности и в конкретном, обусловленном социальным контекстом, коммуникативной ситуацией и медийной технологией информационно-речевом общении, аккумулируя опыт, знания и ценности, интеллектуальные и эмоциональные ресурсы, а также отмеченные и интерпретированные человеком и обществом содержательные параметры социального бытия. В то же время он сам формирует культурные каноны и их мировоззренческие принципы, прокладывая человеку путь как к высотам культуры, так и к ее низам. In the culture of the XXI century, the most significant concepts reflecting its originality, the dominant type of consciousness, social, cultural and communicative practices, the nature of factors motivating social transformations include the concept of "media". Mediatization, that is, the process of involving a person and society in the media sphere, is due to both rapid innovations in the communication and technological environment and changes in the person himself, the formation of a stable need in him, on the one hand, for information, for its continuous increase, updating and expanding its problem-thematic spectrum, and on the other - in public self-presentation, in managing the attention and impression of target audiences. Media, penetrating into all spheres of life and activities of modern society, inevitably transforms its social institutions, practices, texts and language. The subject of consideration in the article is the individual features of the language that functions in the modern media environment and has become today, thanks to the accelerated expansion of its social base and inclusion in a variety of communicative circumstances, the most important form of existence of the national language. The language of the media "lives" in time, in culture, in the consciousness of each individual and in a specific information-speech communication conditioned by the social context and media technology, accumulating experience, knowledge and values, intellectual and emotional resources, as well as marked and interpreted a person and a society meaningful parameters of social life. At the same time, it itself forms the cultural canons and their worldview principles, paving the way for a person both to the heights of culture and to its bottom.

2022 ◽  
Vol 8 (1) ◽  
pp. 206-211
Author(s):  
D. Zholdoshbaev ◽  
S. Koshonova ◽  
M. Nakataev ◽  
M. Bylykova

Research relevance: socialization includes all the processes of communication with culture, upbringing and education, thanks to which a person gets the opportunity to participate in public and social life. The whole environment of a person is involved in the process of socialization: family, neighbors, peers in children's institutions, schools, the media, etc. Research objectives: thus, we identified such requirements for the components of socialization, the specifics of the content of socialization tasks inherent in adolescence, and the level of personal development of adolescent students in accordance with the requirements of modern society. Research materials and methods: general medical interventions include treatment aimed at eliminating the somatic and neurological consequences of suicide attempts and preventing disability. Research results: reconstruction of the education system and public education will be successful only if it is the work of the whole society. Conclusions: it is important to focus all social life, social-cultural environment, education and training system on the younger generation.


Author(s):  
Roger A. Atinga ◽  
Nafisa Mummy Issifu Alhassan ◽  
Alice Ayawine

Background: Research about the coronavirus disease 2019 (COVID-19), its epidemiology and socio-economic impact on populations worldwide has gained attention. However, there is dearth of empirical knowledge in low- and middle-income settings about the pandemic’s impact on survivors, particularly the tension of their everyday life arising from the experiences and consequences of stigma, discrimination and social exclusion, and how they cope with these behavioral adversities. Methods: Realist qualitative approach drawing data from people clinically diagnosed positive of COVID-19, admitted into therapy in a designated treatment facility, and subsequently recovered and discharged for or without follow-up domiciliary care. In-depth interviews were conducted by maintaining a code book for identifying and documenting thematic categories in a progression leading to thematic saturation with 45 participants. Data were transcribed and coded deductively for broad themes at the start before systematically nesting emerging themes into the broad ones with the aid of NVivo 12 software. Results: Everyday lived experiences of the participants were disrupted with acts of indirect stigmatization (against relatives and family members), direct stigmatization (labeling, prejudices and stereotyping), barriers to realizing full social life and discriminatory behaviors across socio-ecological structures (workplace, community, family, and social institutions). These behavioral adversities were associated with self-reported poor health, anxiety and psychological disorders, and frustrations among others. Consequently, supplicatory prayers, societal and organizational withdrawal, aggressive behaviors, supportive counseling, and self-assertive behaviors were adopted to cope and modify the adverse behaviors driven by misinformation and fearful perceptions of the COVID-19 and its contagious proportions. Conclusion: In the face of the analysis, social campaigns and dissemination of toolkits that can trigger behavior change and responsible behaviors toward COVID-19 survivors are proposed to be implemented by health stakeholders, policy and decision makers in partnership with social influencers, the media, and telecoms.


Author(s):  
Samir Ljajić

The importance of media culture in contemporary society is extremely large because it shapes a modern man life, the creation of political attitudes and social behavior of individuals. The products of media culture, paintings, sounds and performances are increasingly organizing free time of a contemporary man, shaping his thinking and identity. Based on the content of radio, television, film, and new media technologies, a person creates an image of himself, his own potentials, values, success, as well as his own affiliation, a certain class, race, nationality, and thus media culture has a remarkable social significance. A number of relevant authors state that media culture shapes people's perceptions of the world, the value system, morality, good and evil. Worldwide, the contents of the media culture today constitute a general culture and are seen as the basis for new forms of global culture. A complex spectrum of actions that make media, primarily radio television, film, and media of modern technologies, creates the need for a more precise definition of the term media culture, bearing in mind its breadth and complexity. In this context, the main goal of this paper is to define the concept of media culture, in order to better understand all aspects, as well as the complexity of the whole that this term implies. Media culture is determined by the terms which provide an insight into a better understanding of this term, and in this paper they are given considerable attention. D. Kelner in the Media Culture section points to the following important determinants: a wide range of media resources that form an integral part of the media culture; performances created by the combination of picture and sound; creation of features and symbols of contemporary social life; media culture as a high technology culture (techno-culture); the relation between media culture and society; theory of media and cultures.


Communicology ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 108-124
Author(s):  
M.M. Nazarov

The paper considers the new features of the digital media environment associated with the widespread introduction of platforms and algorithms in media practices and reveals the technological, business and social background of these innovations. The application of platforms and algorithms is a powerful tool for implementing the commercial imperative in the media. In general, this is a characteristic feature of the development of modern society – a trend towards comprehensive metrization. Along with the advantages, the use of predictive algorithms, personalization of content based on tracking of past communicative behavior has a number of negative social consequences. E.g., ‘filter bubbles’ contribute to the formation of closed information segments. The model of social behaviorism underlying the recommendation services contributes to the modification of people’s informational behavior. Algorithmization of media landscape strengthens the trends of content delivery to individual consumers, and not to citizens inclined to make joint decisions regarding the common interests of social life.


1995 ◽  
Vol 15 ◽  
pp. 23-41 ◽  
Author(s):  
Allan Bell

Media language has always attracted the attention of linguists, particularly applied linguists and sociolinguists. There are four practical and principled reasons for this interest. First, the media provide an easily accessible source of language data for research and teaching purposes. Second, the media are important linguistic institutions. Their output makes up a large proportion of the language that people hear and read every day. Media usage reflects and shapes both language use and attitudes in a speech community. For second language learners, the media may function as the primary—or even the sole—source of native-speaker models. Third, the ways in which the media use language are interesting linguistically in their own right; these include how different dialects and languages are used in advertising, how tabloid newspapers use language in a projection of their assumed readers' speech, or how radio personalities use language—and only language–to construct their own images and their relationships to an unseen, unknown audience. Fourth, the media are important social institutions. They are crucial presenters of culture, politics, and social life, shaping as well as reflecting how these are formed and expressed. Media ‘discourse’ is important both for what it reveals about a society and for what it contributes to the character of society.


Author(s):  
Maryna Lysyniuk

The purpose of the article is to analyze the current state of the language of the Ukrainian media as an indicator of the linguistic culture of modern society. Research methodology. The interdisciplinary nature of the study led to the use of general scientific methods, in particular, unstructured systematic observation and descriptive technique. The scientific novelty lies in the generalization of linguistic trends in modern media, in explaining the reasons for linguistic shifts in recent decades. The article notes the dominant position in the stylistic system of our time of the language of the media, which has become the main factor in the productive functioning of the Ukrainian language, a factor that determines its cultural, historical, and historical and linguistic originality. In addition, the language of the media plays the role of a kind of model of the national language in the information society, largely shaping literary norms, language tastes, and preferences, influencing the perception of politics, art, literature, and the like. Hence the urgent need to comply with the language of the media literary norms. Conclusions. The conclusions note that one of the most important areas of studying the cultural aspect of the language of the media is to find out how the latter affects culture. The essence of this influence lies in the fact that the language of the media, which covers practically unlimited topics, significantly affects the literary language, and through it, the culture. The language of the media enriches the literary language, saturating it with evaluative turns, forming a refined language, developing techniques, and methods of discussion and polemics. Developing a literary language, the language of the media also contributes to the development of culture due to, for example, the qualities of speech such as flexibility, wealth, and a variety of functions. It is emphasized that the power and advantage of journalism plays an important role in the language of the media - in the direct impact on the addressee, the audience. Therefore, the mission of a journalist is to positively influence the mass audience, to correct its motivation, behavior, and worldview. It is concluded that the language of the media should be exemplary in terms of the competent use of linguistic ethics, correct word usage, the richness of vocabulary, expressive word-formation. Attention is drawn to the fact that the role of neological vocabulary in the media, which reflects the current processes in society, remains a problem in media speech. Further research is also required by the question of the characteristics of the media language and the prospects for its development.


Author(s):  
Dmitri V. Polianski

The article analyzes the socio-cultural trends associated with the experience of the emotion of fear. Social institutions and factors that contribute to the spread of new fears in society are identified. Special attention is paid to the role of the media. Fear is considered not only as an existential fate, but also as a person’s need. The industry and the social practices related to meeting this need are described. The article aims to explain the paradoxical situation of modern human: a combination of a high level of safety with a high level of anxiety in their social life.


Author(s):  
Eka Ayu Susanti ◽  
Diah Vitri Widayanti ◽  
Sri Handayani

Selon la recherche de Gayanti (2018), la capacité des étudiants du français du programme pédagogie de français pour la compréhension orale au niveau de B1 est dans la catégorie “insuffisante” et “suffisant” pour la compréhension écrite. C’est une recherche et développement adoptant 7 étapes, ce sont 1) la potentialité et le problème, 2) les collectes des données, 3) la création et la conception du produit, 4) la validité du dessin, 5) la révision du dessin, 6) l’essai du produit au public limité et 7) la révision du produit. Les besoins des professeurs et des apprenants du français sont les bases raisons pour la création du produit. Il se présente sous la forme de questionnaire du type varié. 8 thèmes recouvrent le commerce, l’environnement, les loisirs, les professions, les sentiments, les services, les transports, et la  vie sociale. Ils sont classés en 5 dossiers. Le premier dossier contient l’identification de la nature et de la fonction du document, l’identification le thème et des informations précis; le deuxième est l’identification des idées et des opinions, l’identification du genre du document et l’identification des locuteurs; le troisième est l’identification des circonstances, et l’identification des sentiments, des attitudes, et des opinions; le quatrième contient du premier à troisième dossier; le cinquième est l’épreuve. According to Gayanti's research (2018), the ability of students French language for listening skill at level B1 is in the category "insufficient" and "sufficient" for reading skill. The misunderstanding of the instruction is the cause of loss of time during the exercise. It is a research and development adopting 7 stages, there are 1) the potentiality and the problem, 2) the data collection, 3) the creation and the design of the product, 4) the validity of the design, 5) the revision of the design, 6) product testing to the limited public 7) product review. The needs of teachers and learners of French language are the basic reasons for the creation of the product. It is in the form of varied question. It has 8 themes, there are trade, the environment, leisure, professions, feelings, services, transport, and social life. The media is classified in 5 folders. The first folder contains the identification of the nature and function of the document, the identification of the theme and specific information; the second is the identification of ideas and opinions, the identification of the genre of the document and the identification of speakers; the third is the identification of circumstances, and the identification of feelings, attitudes, and opinions; the fourth contains from the first to the third file; the fifth is the test.


Pedagogika ◽  
2013 ◽  
Vol 110 (2) ◽  
pp. 13-19
Author(s):  
Kęstutis Trakšelys

The modernity theories of western-type societies are understood as a process, when a developing society approaches developed societies, reaching a certain level of economic growth, a certain level of public participation or a certain phase of democratic development, giving access for more individuals to the physical, social and economic mobility. In modern societies, the educational institution has become one of the key factors to ensure the stimulating and securing mobility of individuals. The modern world gives the education prominence in modern societies. Education has become a major means to climb up the ladder of social classes. Therefore, education has to be compulsory so that it prevents people from creating social groups that could turn into ones non - integral, excluded from society. The aim of modern society is to provide equal opportunities to everyone to learn and meet the needs of the times. According to the modernity theory the Institution of Education should become the basis of social security protecting the individual from various social risks in the future. According to functionalists, each social element of a society as a whole, including the educational institution, contributes to the stability of society. Summarizing various descriptions of the concepts of a social institution in the literature one can conclude that social institution is organized associations of people, who perform certain socially important functions through their social roles, or have common goals, values, norms and behavior patterns. Social institutions can be strong or weak, regardless of people‘s trust in them, nor the requirements of social life. It has been noted that in the scientific literature usually four major social institutions are identified: family, education, religion and politics. The importance of the institutions in society depends upon the times, the country’s political and economic context. The process of Institution-building in social life, acquisition of the well-established values is known as institutionalization. It takes place at all levels of social life, in small groups and large organizations. A greater part of ordinary societal life occurs in specialized institutional situations. Today’s social institutions are quite independent, though they are connected by people, who link themselves to a number of social institutions. Social institutions often compete among each other, for each of them aims at managing the main social functions of society. Family, education, church, and government often compete amid each other openly attempting to influence various groups of society.


2017 ◽  
Vol 10 ◽  
pp. 16-26
Author(s):  
SHREEPAL CHAUHAN

Globalization may be thought initially as the widening, deepening and speeding up of worldwide interconnectedness in all aspects of contemporary social life, from the cultural to the criminal, the financial to the spiritual. This definition suggests that at the most general level, globalization refers to a process of change, which affects all regions of the world in a variety of sectors including the economy, technology, politics, the media, culture and the environment. Mass Media is playing a crucial role in today’s human society. It has become a powerful instrument of social change and influences the daily life of the people. New communication technologies such as satellites, cable television, wireless telephony, the Internet and computers are bringing about noticeable changes in the modern society. The present paper is based on an empirical research study conducted on 100 Youth trainees of a Prashikshan Shivir (Training Camp) of All World Gayatri Pariwar, Shantikunj, Haridwar by administrating an interview schedule on the respondents. The exploration of the present study reveals that most of the persons associated with this type of training are youth coming from upper and middle order caste backgrounds. In order to know their place of origin data suggests that there were twelve states representation in the study and mass media exposure of the respondents was very high.


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