scholarly journals The language of the media as an indicator of the language culture of modern society

Author(s):  
Maryna Lysyniuk

The purpose of the article is to analyze the current state of the language of the Ukrainian media as an indicator of the linguistic culture of modern society. Research methodology. The interdisciplinary nature of the study led to the use of general scientific methods, in particular, unstructured systematic observation and descriptive technique. The scientific novelty lies in the generalization of linguistic trends in modern media, in explaining the reasons for linguistic shifts in recent decades. The article notes the dominant position in the stylistic system of our time of the language of the media, which has become the main factor in the productive functioning of the Ukrainian language, a factor that determines its cultural, historical, and historical and linguistic originality. In addition, the language of the media plays the role of a kind of model of the national language in the information society, largely shaping literary norms, language tastes, and preferences, influencing the perception of politics, art, literature, and the like. Hence the urgent need to comply with the language of the media literary norms. Conclusions. The conclusions note that one of the most important areas of studying the cultural aspect of the language of the media is to find out how the latter affects culture. The essence of this influence lies in the fact that the language of the media, which covers practically unlimited topics, significantly affects the literary language, and through it, the culture. The language of the media enriches the literary language, saturating it with evaluative turns, forming a refined language, developing techniques, and methods of discussion and polemics. Developing a literary language, the language of the media also contributes to the development of culture due to, for example, the qualities of speech such as flexibility, wealth, and a variety of functions. It is emphasized that the power and advantage of journalism plays an important role in the language of the media - in the direct impact on the addressee, the audience. Therefore, the mission of a journalist is to positively influence the mass audience, to correct its motivation, behavior, and worldview. It is concluded that the language of the media should be exemplary in terms of the competent use of linguistic ethics, correct word usage, the richness of vocabulary, expressive word-formation. Attention is drawn to the fact that the role of neological vocabulary in the media, which reflects the current processes in society, remains a problem in media speech. Further research is also required by the question of the characteristics of the media language and the prospects for its development.

2021 ◽  
Vol 25 (4) ◽  
pp. 640-655
Author(s):  
Shu-Fen Lin ◽  
Wei-Ding Tsai ◽  
Denis Igorevich Chistyakov

The study of education systems as social phenomena has led scholars to question the role of education in modern society. The question of how to improve education naturally leads to concerns about what is wrong with the present education system. If education is meant to elevate the next generation, how can it meet the goal of ensuring a meaningful existence for those being educated? Scholars have demonstrated that education has been reduced to a process of the construction of objects, where curriculum as techne commodifies students into products with market value. We propose that the tendency of interpreting techne as technology is a perspective of the modern age, and the rules of modern education are based on the rules of modern technology, under the guidance of the paradigm of productivity. We will introduce a broader interpretation of techne which frames it as the cultivation of virtue, i.e., virtue-techne. On this basis, education could be viewed as techne in the sense of praxis (practice, exercise), rather than as fabrication in the sense of production. We highlight the rising rate of student suicides in Taiwan in recent years, where we determine the education system lacks a focus on praxis. This article investigates alternative praxis-oriented notions of education, from Aristotle's cultivation of virtue to Hadot's "spiritual exercises," to advocate for a shift away from the production paradigm. Indebted to Heidegger, we clarify his "techne as revealing" by emphasizing two frameworks for education: The first, modern education being valued by its adherence to metrics based in the paradigm of production. The second, education as a process wherein its value is derived from the life context of the participating individual. Finally, as a comparative study, we explore the current state of education in Russia and Taiwan, and present the case of one high school in Taiwan which has adopted the practice of spiritual exercises in its curriculum, including a required hike to the peak of Taiwan's tallest mountain, to cultivate a sense of (and value for) the liberated life before its students graduate.


2017 ◽  
Vol 4 (7) ◽  
Author(s):  
Vanja Nišić ◽  
Divna Plavšić

Th is paper analyzes the concept of media construction of reality and its impacton society. Recognizing the growing infl uence and importance of themedia in a man’s daily life, it can be said that the media and media cultureitself are an important factor in modern society. Th e media have the abilityto place information and to provide to the citizens-consumers to accept themwithout critical and conscious interpretation and real understanding. An importantfactor in the development of the media is and technological advancesthat contributed to the rapid spread of the media and gave more power to thepresentation of reality and the state of society as it corresponds to the creatorsand the “constructors” of that reality. By understanding Baudrillard and hisunderstanding of the simulation, we will present the impact and role of themedia in constructing the social reality (simulation of reality).


Author(s):  
Olga Ivashkevych

The purpose of the article is to define and highlighting the role of digital transformation (digitalization) for libraries in the long run: efficiency and problems. Methodology. In the process of research scientific methods of analysis, synthesis, generalization of digitalization of the library industry are applied and the influence of digitalization on the formation of innovations of models of relations library-user taking into account today's civilizational challenges is determined. The scientific novelty The research consists in the analysis of online perspectives in the work of the library industry with an emphasis on key aspects of the dynamics of digital transformation (digitalization): new mobile (electronic) applications, services, application of sharing models. Further key vectors are substantiated and specific most problematic issues of digital transformation of libraries are identified. Conclusions. As a result of the research, today's steps on digitization in libraries, features of the use of platforms, virtual environment services, and sharing products were considered. The tendencies concerning the further steps in the increase of rates of digitalization are investigated. Proved: the practice of digitalization of libraries is especially relevant during the COVID pandemic period, which contributes to public access to information, self-education, as well as access to advanced technological developments, the transformation of libraries taking into account requests, according to generation theory, formation of new digitalization focus of library practices and modifications of library activities.


2020 ◽  
pp. 3-16
Author(s):  
Kateryna Horodenska ◽  

Abstract: The investigation is grounded on the idea of academic Ukrainian linguistic studies about the absence of active participles with the suffix -ч- in the Ukrainian national language of the XIX century and in the early stages of development of the modern Ukrainian literary language. The paper defines the origin and status of derivatives ending in -ч-(-ий) available in the vocabulary of the modern Ukrainian literary language. The object of study were three types of derivatives: 1) verbal adjectives with the suffix -уч- (-юч-), many of which are former participles that have lost morphological or accent correlation with verbs in the form of the 3rd person plural, and now they denote the attributes of objects or their inherent properties; 2) adjectives formed from qualitative adjectives with the suffixes -уч- (-юч-), -ач- (-яч-), which modify derivatives by word-forming meaning of intense manifestation of the quality; 3) active adverbial participle forms of the present tense with the suffix -ч-, which retain morphological or accent correlation with verbs in the form of the 3rd person plural and are mainly calques from Russian adjectives ending in -щ-(-ий), -ем-(-ый). The author substantiates the normality and expediency of the derivatives ending in -ч-(-ий), which belong to the first two groups and have become a means of expressing the quality of someone or something. At the same time, the author qualifies the derivatives of the third group as non-normative, as they contradict the morphological and word-formation norms of the Ukrainian literary language. This causes their replacement by adjectives with the suffixes -льн-, -івн-, -н- and other equivalent adjectives or complex nouns, which is especially noticeable in terminological systems, as well as in the common usage. These processes reflect the tendency to restore historically formed samples of Ukrainian adjective word formation and the consistent standardization of modern Ukrainian literary language on its national basis. Keywords: derivatives ending in -ч-(-ий), verbal adjectives with the suffix -уч- (-юч-), adjectives with the suffixes -уч- (-юч-), -ач- (-яч-), active present participles with the suffix -ч-, word-formation norm, the Ukrainian national language, the Ukrainian literary language.


2020 ◽  
Vol 1 (2) ◽  
pp. 46-54
Author(s):  
Lola Cenita ◽  
Ely Nurmaily

The poem has the role of the media to deliver the author’s opinion, messages, and feeling towards certain phenomena to the readers by using literary language. The idea of those poems needs to be interpreted by the readers and it is dealing with meaning. Problems occur when there is the literary language used by the author since not all the reader can understand the implicit meaning inside the poems which certainly used figurative language, especially metaphor. Thus, the study entitled Metaphorical Expressions in Emily Dickinson’s Poems aimed to find the metaphor inside three poems by Emily Dickinson entitled I Felt a Funeral in My Brain, Because I could Not Stop for Death and I Heard a Fly Buzz – when I Died. This study also aimed to identify the implicit meaning behind those metaphors. In analyzing the data, the researcher used the metaphor theory proposed by Lakoff and Johnson, they are structural metaphor, ontological metaphor, and orientational metaphor. To answer the second research question, the researcher used the theory of meaning by I. A Richard. This study used a descriptive qualitative method and stylistic approach, in which the researcher focuses on the aesthetic function of the language. In this research, the researcher found 17 metaphorical expressions divided into 5 types of metaphor there are: entity metaphor 4 data, structural metaphor 5 data, orientation metaphor 1 data, container metaphor 1data and personification 6 data.


2021 ◽  
Vol 6 (4(68)) ◽  
pp. 44-46
Author(s):  
A. Ibrahimova

The vocabulary of literary language of modern English that becomes rich these days we can see from the development process of its word formation. The role of history of prefixes in forming of new words in the word building is extensive. The article was explored the charachteristics of the history of the English language prefixes. During the Ancient and Middle Ages, prefixes were commonly used less in word formation than before. The decrease in prefixes, of course, is due to certain reasons. Some English prefixes, on the other hand, are derived from OE adverbs and prepositions, and ME and NE are more advanced in number in the creation of new words.


Author(s):  
А.В. Полонский ◽  
В.Г. Глушкова ◽  
М.А. Ряполова

В культуре XXI века к наиболее значимым понятиям, отражающим ее своеобразие, доминирующий тип сознания, социальных, культурных и коммуникативных практик, характер мотивирующих социальные преобразования факторов, относится понятие «медиа». Медиатизация, то есть процесс вовлечения человека и общества в сферу медиа, обусловлена как стремительными инновациями в коммуникационно-технологической среде, так и изменениями в самом человеке, формированием у него устойчивой потребности, с одной стороны, в информации, в ее непрерывном увеличении, обновлении и расширении ее проблемно-тематического спектра, а с другой - в публичной самопрезентации, в управлении вниманием и впечатлением целевых аудиторий. Медиа, внедряясь во все сферы жизни и деятельности современного общества, неизбежно преобразуют его социальные институты, практики, тексты и язык. Предметом рассмотрения в статье являются отдельные особенности языка, функционирующего в современной медийной среде и ставшего сегодня, благодаря форсированному расширению его социальной базы и включению в самые разные коммуникативные обстоятельства, важнейшей формой существования общенародного языка. Язык медиа «живет» во времени, в культуре, в сознании каждой личности и в конкретном, обусловленном социальным контекстом, коммуникативной ситуацией и медийной технологией информационно-речевом общении, аккумулируя опыт, знания и ценности, интеллектуальные и эмоциональные ресурсы, а также отмеченные и интерпретированные человеком и обществом содержательные параметры социального бытия. В то же время он сам формирует культурные каноны и их мировоззренческие принципы, прокладывая человеку путь как к высотам культуры, так и к ее низам. In the culture of the XXI century, the most significant concepts reflecting its originality, the dominant type of consciousness, social, cultural and communicative practices, the nature of factors motivating social transformations include the concept of "media". Mediatization, that is, the process of involving a person and society in the media sphere, is due to both rapid innovations in the communication and technological environment and changes in the person himself, the formation of a stable need in him, on the one hand, for information, for its continuous increase, updating and expanding its problem-thematic spectrum, and on the other - in public self-presentation, in managing the attention and impression of target audiences. Media, penetrating into all spheres of life and activities of modern society, inevitably transforms its social institutions, practices, texts and language. The subject of consideration in the article is the individual features of the language that functions in the modern media environment and has become today, thanks to the accelerated expansion of its social base and inclusion in a variety of communicative circumstances, the most important form of existence of the national language. The language of the media "lives" in time, in culture, in the consciousness of each individual and in a specific information-speech communication conditioned by the social context and media technology, accumulating experience, knowledge and values, intellectual and emotional resources, as well as marked and interpreted a person and a society meaningful parameters of social life. At the same time, it itself forms the cultural canons and their worldview principles, paving the way for a person both to the heights of culture and to its bottom.


2021 ◽  
Vol 64 (1 (245)) ◽  
pp. 21-37
Author(s):  
Agnieszka Szymańska

Znaczenie środków masowego przekazu w procesie planowania i realizacji polityki zagranicznej zmieniało się w czasie w zależności od możliwości technicznych mediów oraz obowiązującego paradygmatu dyplomacji. Celem artykułu jest analiza ewolucji, jaka dokonała się w tych relacjach w okresie od zakończenia II wojny światowej w kontekście wybranych wydarzeń historycznych. W ostatnich dziesięcioleciach wyróżnić można kilka etapów rozwoju wzajemnych relacji mediów i polityki zagranicznej, charakteryzujących się określonym układem oddziaływań oraz zależności mediów i dyplomacji, który w pewnych okresach w określonej sytuacji politycznej z różnym natężeniem cechowała albo wyraźna dominacja polityki nad mediami, albo wyraźnie uchwytny wpływ przekazu mediów na politykę. To, który z elementów układu zyskiwał w danym momencie przewagę, zależało głównie od aktualnego stanu rozwoju technologii przekazu oraz obowiązującego paradygmatu polityki zagranicznej. You Win Some, You Lose Some, or the Evolution of the Relations of Media and Foreign Policy The role of the media in the planning and implementation of foreign policy has changed over time, depending on the technical capabilities of the media and the existing diplomatic paradigm. The aim of the article is to analyze the evolution that has taken place in these fields since the end of World War II in the context of the selected historical events. In recent decades, several stages of the development of mutual relations between the media and foreign policy can be distinguished, characterized by a specific system of influence and dependence of the media and diplomacy, which in certain periods in a specific political situation was characterized with varying intensity either by a clear domination of politics over the media or a clearly noticeable influence of the media message on politics. Which of the elements of the system was gaining the advantage at a given moment depended mainly on the current state of development of the communication technology and the applicable foreign policy paradigm.


Author(s):  
Jolanta Zabarskaitė

Processes are taking place in the 21st century that are altering the role of language and society’s attitude towards language. The virtualisation of the world, the influence of the media, and the processes of globalisation are all driving a shift in the role of language. This has made linguistics, as well as other humanities and social sciences, turn back to neuroscience and a focus on cognitive processes.The interaction between linguistic processes and real-life evolution has two axes, with semantic structure analysis playing an important part on the linguistic plane, and analysis of the impact of language on real-life processes. The economic linguistics approach makes it possible to tie the predominant sense elements of any concept to the linguistic worldview of the national language and the sociocultural consciousness of the actual language community.The objective of this article is to introduce several linguistic ideas by revealing: 1) the method of reconstruction of deep semantic structures – the ‘semantic dowry’ analysis; 2) the method of identifying the predominant sense elements of a concept in the sociocultural consciousness of an actual language community based on the approach of economic linguistics. In order to demonstrate how this method works, the article identifies the predominant sense elements of the concept estiškumas (‘Estonianness’) denominated by the lexemes estas/estė/estai (‘Estonian’, N, SG-M/SG-F/PL) and estiškas/estiška (‘Estonian’, ADJ, M/S).Kokkuvõte. Jolanta Zabarskaitė: Eestist leedu keeles. Lekseemist estiškumas (‘eestilik’) leedu keeles majanduslingvistika vaatepunktist. 21. sajandil käimasolevad protsessid muudavad nii keelte rolle kui ka ühiskonna suhtumist neisse. Maailma virtualiseerumine, meedia mõju ja globaliseerumisprotsessid põhjustavad keele rollide muutumise. See on sundinud keeleteadust nagu ka teisi humanitaar- ja sotsiaalteadusi pöörduma neuroteaduste juurde ja keskenduma kognitiivsetele protsessidele. Keeleliste protsesside ja reaalse maailma evolutsiooni vahelisel vastastikmõjul on kaks telge: tähendusstruktuuri analüüs, mis mängib olulist osa keelelisel tasandil, ning keele mõju analüüs reaalse maailma protsessidele. Majanduslingvistiline lähenemine võimaldab siduda ükskõik millise mõiste peamised tähenduselemendid riigikeele keelelise maailmapildi ja tegeliku keelekogukonna sotsiokultuurilise teadvusega. Käesolevas artiklis tutvustatakse 1) semantiliste süvastruktuuride rekonstrueerimise meetodit ning 2) majanduslingvistilisel lähenemisel põhinevat meetodit, mis võimaldab tuvastada mõiste peamisi tähenduselemente tegeliku keelekogukonna sotsiokultuurilises teadvuses. Kirjeldamaks valitud meetodi rakendumist, selgitatakse lekseemide estas/estė/estai (‘eesti’, N) ning estiškas/estiška (‘eesti’, ADJ) näitel mõiste estiškumas (‘eestilikkus’) peamisi tähenduselemente.Märksõnad: eestilikkus; majanduslingvistika; semantika; tähendus; alltähendus; diskursus


2020 ◽  
Vol 4 (2) ◽  
pp. 105-114
Author(s):  
S. Yu. Dianina

The article is devoted to studying the problems of integration of the Islamic religion representatives into the indigenous Sweden society. The relevance of the study is provided by several factors, including an increase in the pace of migration, an intensification of the role of the «Islamic factor» on a global scale and in the countries of the Scandinavian region, an increased level of secularization of modern society in Sweden, etc. The latter factor often entails ignorance of religious rules and norms by members of society, including Islam, which can lead to uncomfortable situations, misunderstandings, disagreements and the growth of contradictions. It is the matter of interest that such «isolation» of Swedes from religion as a whole leaves room for migrants to practice their own religion in Swedish society. At the same time, religious and cultural rules and rituals undergo changes, tuning in to certain cultural filters and adapting to the everyday life of Swedes. In order to identify difficulties in the integration process, a number of differences in social and cultural rituals are analyzed, as well as the place of immigrants and their values in the modern society of the country. At present, not only external factors that affect the specific characteristics of modern society in the Scandinavian countries (values, norms, preferences, lifestyle, etc.) are changing, but also significant changes are taking place within the societies of these countries themselves. Taking these changes into account creates prerequisites for the development of a successful integration process, allows you to predict the reaction of people to different processes and events, thereby preventing a clash of sides and setting the direction of cultural and integration policy.The media in its close interaction with various components of intercultural communication play a crucial role in the processes of international and interregional integration, as an essential communication link for the whole region of the Nordic countries and contribute to solving relevant to the region the problem of finding the optimal balance between different models of ethnic politics.


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