FIELD OF LABOR IN CONSTRUCTION IN THE CONTEXT OF PERSONNEL MANAGEMENT: ANALYTICS AND FEATURES
Introduction. Modern business conditions are characterized by variability and instability, which necessitates the introduction of adaptive management in all areas - production, finance, personnel. Adaptive personnel management involves adaptation to external business conditions, needs and requirements of the employer and employee. Therefore, when managing the personnel of construction companies, it is necessary to take into account both the state of the labor market and current trends in employment, which will determine the management decisions. Methods. Official statistics were used in the study; the method of time series was applied, the structure analysis and the comparative analysis of the indicators used in the field of work were carried out; cluster analysis of the regions of Ukraine in order to determine a homogeneous population in terms of construction volume / number of people employed in construction. Results. It is determined that construction significantly affects the GDP and labor market of Europe and Ukraine, has a regional specificity of dependence "volume of construction / number of employees in construction", imbalance in the need / supply of workers in both quantitative and qualitative characteristics. Discussion. Further research is planned to study the distribution of construction companies by their size, to explore the specifics of the organizational structure and management styles, the necessary competencies of staff in terms of the employer and the needs of potential employees. Keywords: management, personnel, construction, analysis, cluster, enterprise.