scholarly journals Analisis Keputusan Pembelian Berbasis Sikap Konsumen

2020 ◽  
Vol 3 (2) ◽  
pp. 137-147
Author(s):  
Mar’atush Sholihah ◽  
◽  
Ambar Lukitaningsih ◽  
Henny Welsa ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Simple Random Sampling ◽  
Consumer Attitudes ◽  
Positive Influence ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Fit Testing ◽  
Probability Methods ◽  
Ease Of Access

This study to determine the significance of the positive influence of research variables. The variables of this study are ease of access, attractiveness of post massage, responsiveness of service, consumer attitudes and purchasing decisions. The population of this research is Azza Wedding wedding package consumers in 2019. The number of samples in this study 100 respondents were determined using the Slovin method for known population numbers, data collection methods using probability methods and sampling techniques using simple random sampling. The data analysis tool uses a questionnaire. For testing instruments using the SPSS 18.0 program with a significance level of 0.05. Data analysis techniques for indicator testing, model fit testing and hypothesis testing using the Smart PLS 3.0 program The results of this study indicate: 1) ease of access has a positive and significant effect on consumer attitudes, 2) attractiveness of post massage has a positive and significant effect on consumer attitudes, 3) service responsiveness has a positive and not significant effect on consumer attitudes, 4) consumer attitudes have a positive effect and significant on purchasing decisions, 5) ease of access has a positive and significant effect on purchasing decisions, 6) attractiveness of post massage has a positive and not significant effect on purchasing decisions, 7) responsiveness of service has a positive and not significant effect on purchasing decisions, 8) ease of access positive and significant effect on purchasing decisions through consumer attitudes, 9) attractiveness of post massage has a positive and significant effect on purchasing decisions through consumer attitudes, 10) responsiveness of service has a positive and not significant effect on purchasing decisions through attitude consumer.

scholarly journals PERAN SIKAP MEMEDIASI PENGARUH BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2020 ◽  
Vol 9 (1) ◽  
pp. 218
Author(s):  
Anak Agung Made Oka Lantara ◽  
Komang Agus Satria Pramudana
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Consumer Attitudes ◽  
Analysis Data ◽  
Positive Influence ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Food Sector ◽  
Analysis Techniques

Consumer purchasing decisions are increasingly increasing because Bali is not only attractive in terms of culture, as a tourism area where many businesses in the food sector, such as restaurants, cafés & bars, have their own uniqueness, both main food and snacks. The purpose of this study was to analyze the role of attitudes to mediate the influence of brand trust on consumer purchasing decisions (Study on Nine-Eleven Café & Concept Store Bali). This research was conducted at Nine-Eleven Café & Concept Store Bali with Path Analysis data analysis techniques. The sample size obtained by using purposive sampling method as many as 110 respondents. Based on the results of the analysis it can be stated that brand trust has a positive and significant effect on consumer purchasing decisions at Nine-Eleven Café & Concept Store Bali. brand trust has a positive and significant effect on consumer attitudes at Nine-Eleven Café & Concept Store Bali. The attitude has a positive and significant effect on consumer purchasing decisions at Nine-Eleven Café & Concept Store Bali. The attitude mediating the positive influence of brand trust on consumer purchasing decisions at Nine-Eleven Café & Concept Store Bali. Keywords: brand trust, attitude, consumer purchasing decisions

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

scholarly journals ANALISIS SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPEDA MOTOR HONDA MEREK VARIO PADA PD. DAYA MOTOR SUNGAI BAHAR MUARO JAMBI

2017 ◽  
Vol 1 (1) ◽  
pp. 18
Author(s):  
Ahmad Tarmizi
Keyword(s):  
Simple Random Sampling ◽  
Motor Vehicles ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Test Analysis ◽  
Significance Level ◽  
Variable Expression ◽  
Independent Variables ◽  
A Value ◽  
Probability Table

The purpose of the research is to find out and analyze the attitude of consumers towards products of honda motor vehicles branded vario on PD. Motor Power Muaro Jambi. The number of samples that will be taken is as much as 100 people respondents. Sample withdrawal technique is done in a non probability of simple random sampling. Analysis tools are used multiple linear regression. Research results from theTest F F values obtained to calculate probability with 41.855 of 0.000. Because F count 42.193 > F 2.47 and the probability Table is much smaller than 0.05 regression models then can be used to predict future purchasing decisions (the dependent variable) or it can be said that all independent variables namely Utilitarian Function, the expression value, maintain the ego and knowledge together effect on the dependentvariable consumer purchasing decisions against the Honda brand Vario. The coefficient of determination (R2) above shows the magnitude of the adjusted R2 is 0.640, this means that 64% of the variations in purchase decisions can be explained by the variation of 4 independent variables. The t-test analysis results above is a value t calculate on variable Utilitarian (X 1). variable expression of the value (X 2) Defending the Ego (X 3), variable knowledge (X 4) significance level of 0.000 significance probability α = < 0.05, then Ho denied and Ha is received. This means the variables x 1, x 2,x 3, X 4 positive and significant effect against the decisionKey word: attitude, consumer, purchase

scholarly journals Pengaruh Metode Karyawisata Terhadap Kemampuan Bahasa Anak Usia Dini

2018 ◽  
Vol 1 (1) ◽  
pp. 50-66
Author(s):  
Sovia Mas Ayu
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Language Skills ◽  
Positive Influence ◽  
T Test ◽  
Significance Level ◽  
Test Hypothesis ◽  
Study Tour ◽  
R Value

This research aims to determine the effect of study tour method on the language skills of children, especially on the aspect of speaking children aged 5-6 years at Ar-Raudah Playgroup and Kindergarten. This research is a quantitative research,  with 64 children population. The method and skills of language is measured by questionnaire and observation. Correlation and t test hypothesis used to data analyzed with SPSS Statistics 17.0 program. The result of data analysis obtained r value = 0.770 0,207 with significance level 5%. t test yielded t value = 9,496 t table 1,960. Thus result concluded that there are a positive influence between the method and the language skills of children aged 5-6 years, especially on speaking aspects at Ar-Raudah Playgroup and Kindergarten Bandar Lampung.

scholarly journals Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 90
Author(s):  
Dais Iis Tirtaatmaja ◽  
Johny R. E. Tampi ◽  
Aneke Y. Punuindoong
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Positive Effect

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.

scholarly journals Analysis of Consumer Attitudes and Performance Attributes of Various Processed Milkfish in Glagah District, Lamongan Regency, East Java

2021 ◽  
Vol 009 (01) ◽  
pp. 101-114
Author(s):  
Ika Purnamasari ◽  
◽  
Moch Saad ◽  
Keyword(s):  
Data Analysis ◽  
Positive Attitude ◽  
Descriptive Analysis ◽  
Consumer Attitudes ◽  
Business Development ◽  
Analysis Method ◽  
Product Packaging ◽  
Ease Of Access ◽  
And Performance ◽  
Attitude Model

Consumers are holders of important information in the management and planning of business development. The purpose of the study is to analyze consumer attitudes towards various processed milkfish and analyze the performance of product attributes of various processed milkfish in Glagah District, Lamongan Regency. The data analysis method used is descriptive analysis, Fishbein attitude model and Importance Performance Analysis (IPA). The results showed that the respondent's assessment of the processed otak-otak and smoked milkfish stated a neutral attitude, and the respondent's assessment of the shredded milkfish and crackers stated a positive attitude. The performance attributes of various processed milkfish included in quadrant I measure the processed otak-otak and the processed abon. Attributes included in quadrant II are taste and price for processed otak-otak, smoked, and crackers, while shredded milkfish only have tasted attributes. Attributes included in quadrant III are product packaging and ease of access for all kinds of milkfish preparations. Attributes included in quadrant IV are the size of the product for shredded and milkfish crackers. It does recommend that producers of otak-otak and smoked milkfish improve their products to get a positive attitude from customers.

scholarly journals PENGARUH KREATIVITAS DAN INTERAKSI GURU DALAM PEMBELAJARAN TERHADAP MINAT BELAJAR SISWA DI MASA PANDEMI COVID-19 DI SMKN 2 KURIPAN TAHUN PELAJARAN 2020/2021

2021 ◽  
Vol 6 (1) ◽  
pp. 42
Author(s):  
Ahmad Muslim ◽  
Nadya Restu Amanda ◽  
Muhammad Iqbal
Keyword(s):  
High School ◽  
Data Analysis ◽  
Student Learning ◽  
Positive Influence ◽  
Student Interest ◽  
Vocational High School ◽  
Significance Level ◽  
Analysis Technique ◽  
Teacher Creativity ◽  
Learning Interest

This study aimsat determine how the teacher creativity and interaction in learning effects on student interest in learning during the Covid-19 pandemic at State Vocational High School 2 KuripanAcademic Year 2020/2021. The research method used by the researcher was 1) the sample used in this study was 100 students, 2) the data collection method used was the questionnaire and documentation method, then 3) the data analysis technique used was descriptive statistics and multiple regression analysis, conducted using SPSS 16 software. The results of data analysis shows that: 1) There was a positive influence on teacher creativity in learning on student interest in learning during the Covid-19 pandemic, based on the significance level of teacher creativity (X1) 0.000 <0.05, and the value of t-count 3.805 that is greater than t-table 1.984; 2) There is a significant effect of teacher learning interaction on student interest in learning during the Covid-19 pandemic, based on significance level of teacher interaction (X2)0.008 <0.05, and the t-count value of 2.719 greater than t-table 1.984;and 3) There is a significant effect of teacher creativity and interaction in learning on student learning interest during the Covid-19 pandemic with an F-count value of 15.213 that is higher than the value of F-table 3.09. Based on the results of the analysis, all Ha-s are accepted. Finally, it can be concluded that teacher creativity and interaction in learning have a significant effect both partially and simultaneously onstudent interest in the Covid-19 pandemic at State Vocational High School 2 Kuripan Academic Year 2020/2021. Keywords: Teacher Creativity, Student Learning Interest

scholarly journals The Effect Of Health Education On Blood Pressure Behavior Behavior In Hypertension Patients

1970 ◽  
Vol 2 (3) ◽  
pp. 124-131
Author(s):  
Hamdana ◽  
A.Nurlaela Amin ◽  
Misra
Keyword(s):  
Blood Pressure ◽  
Data Analysis ◽  
Health Education ◽  
Blood Pressure Reduction ◽  
Simple Random Sampling ◽  
Pressure Reduction ◽  
Reduction Behavior ◽  
Hypertensive Patients ◽  
Significance Level ◽  
Work Area

Based on the amount of data obtained from Bonto Bangun health center wherein 2015 there were only 305 people suffering from hypertension, in 2016 there were 236 people, and in 2017 there was an increase in hypertension, namely 356 people and in 2018 for 3 months there were 70 people suffering from hypertension. The purpose of this study is to know the effect of health education on blood pressure reduction behavior in hypertensive patients in the work area of ​​Puskesmas Bonto Bangun Kec, Rilau Ale, Bulukumba District. This type of research is a pre-experimental study with a pre-experimental approach: one group pretest-posttest design. Simple random sampling data collection techniques with the number of samples in this study as many as 36 respondents through questionnaire sheets. Data analysis using paired t-test with significance level α = 0.05. The results of data analysis showed that the behavioral variable p = 0,000, it can be concluded that there is an effect of health education on blood pressure reduction behavior in hypertensive patients in the work area of ​​Puskesmas Bonto wake. Conclusion there is the influence of health education on blood pressure reduction behavior in hypertensive patients. Suggestions are expected to be given health education through regular counseling or other media by relevant agencies especially regarding hypertension

scholarly journals PENGARUH RASA BERSALAH DAN PERASAAN YANG MENYEBABKAN RASA BERSALAH PADA PERILAKU PEMBELIAN KONSUMEN TERHADAP MEREK HIJAU

2016 ◽  
Vol 16 (2) ◽  
pp. 247
Author(s):  
Dyah Anindita Dewangga Puri
Keyword(s):  
Environmental Issues ◽  
Consumer Attitudes ◽  
Positive Influence ◽  
Future Generations ◽  
Analysis Tool ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Green Advertising ◽  
Negative Effect ◽  
Guilty Feeling

ABSTRACTIn the early 1990s, environmental issues are appointed as joint problems that need to be taken seriously by many parties (Grillo et al., 2008). Governments, organizations, entertainers and consumers share responsibility in maintaining and protecting the environment for future generations. In the field of marketing, environmental issues is not only the responsibility of the marketer, but also all consumers. For marketers, environmental issues can be a competitive advantage criteria that influence consumer buying behavior. The purpose of this study was to determine the influence of consumer attitudes to green advertising and ecofriendly brand, as well as consumers’ purchasing intentions toward eco-friendly brands and buying behavior of consumers towards eco-friendly brand using guilty feeling allure of high and low. The method used in this study is an experimental method and analysis tool used is regression. The results of this study indicate that the level of traction guilty feeling on eco-friendly advertising had negative effect on consumer attitudes toward the green advertising and eco-friendly brand, consumer attitudes toward green advertising had positive influence on consumer attitudes towards eco-friendly brand and the intentions of its purchasing eco-friendly brand, but the intention to buy consumers towards eco-friendly brand hadn’t positive influence on their purchasing behavior on a eco-friendly brand.

scholarly journals ANALISIS PENGARUH KEPUASAN, KUALITAS, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH APLIKASI WHATSAPP PADA MAHASISWA FEB UMT

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Hendi Eka Sumarga
Keyword(s):  
Data Analysis ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Positive Influence ◽  
Analysis Tool ◽  
Experiential Marketing ◽  
Probability Sampling ◽  
Know How ◽  
Independent Variables ◽  
Positive Effect

This study aims to analyze the effects of satisfaction, quality, andexperiential marketing on the creation of word of mouth in theapplication WhatsApp. This study uses three independent variables ofsatisfaction, quality, and experiential marketing with one dependentvariable ie word of mouth. The use of variables in this study is expectedto know how the process occurs and what are the factors driving thecreation of word of mouth in WhatsApp application. The sample of thisresearch is user of WhatsApp application from student of Faculty ofEconomics and Business of University of Muhammadiyah Tangerang.Samples were taken with non probability sampling technique. Dataanalysis of 160 respondents was done using Structural EquationModeling (SEM) as an analysis tool using LISREL 8.8 software. Based onthe results of data analysis, shows that: experiential marketing variableshave a positive influence and the greatest influence on word of mouthWhatsApp applications, satisfaction variable has a positive influence onword of mouth WhatsApp applications. The quality variable has theleast positive effect on word of mouth WhatsApp applications.

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