China's Generation Z: Students' Motivations for Conference Attendance and Preferred Conference Design

2021 ◽  
Author(s):  
Vanja Pavluković ◽  
Rob Davidson ◽  
Samantha Chaperon ◽  
Milica Vujičić
Keyword(s):  
Online Survey ◽  
Emerging Market ◽  
Target Market ◽  
Research Attention ◽  
Face To Face ◽  
Generation Z ◽  
Use Of Technology ◽  
Conference Attendance ◽  
E Mail ◽  
Future Growth

The future growth of the conference industry will depend on how well it understands the demographic trends influencing it. As members of Generation Z reach adulthood and become a target market for the conference industry, an understanding of their motivations, needs, and expectations is crucial. To date, this topic has received limited research attention. Targeting Chinese students from Generation Z, this study used an online survey to examine their motivations for conference attendance and their expectations with regards to conference design. China is an emerging market with huge conference potential. The key findings show that: 1) destination characteristics and educational and professional opportunities are important motivators for China’s Generation Z to attend a conference; 2) edutainment, interactivity, short sessions, use of technology, and sustainability practices are expected to be implemented into event design; and 3) face-to-face, web site and e-mail are the preferred communication channels with the conference organiser and other conference participants. Although for the most part, the characteristics of Generation Z in China seem to be aligned with Generation Z elsewhere, in the conference sector context it is important to acknowledge and appreciate the country-specific nuances in Generation Z preferences, and conference organisers must acknowledge and adapt to these preferences. This research will assist the conference industry to make necessary adjustments to existing products and services, and to identify new opportunities to develop products and services that will resonate with this new market.

Marketing Strategies for the Generation “C” Consumer Behavior

2015 ◽  
pp. 463-475
Author(s):  
Burcin Kaplan
Keyword(s):  
Consumer Behavior ◽  
Generation X ◽  
Generation Y ◽  
Marketing Strategies ◽  
Target Market ◽  
Silent Generation ◽  
Generation Z ◽  
Use Of Technology ◽  
The World ◽  
New Generation

Generations are mainly listed as the silent generation, Generation X, Generation Y, Generation Z, and lastly, Generation C. Among them, “Generation C” is the new target market of the strategists with their high use of technology and changing consumer behavior. Especially with the conveniences provided by the Internet, while the world is getting smaller and more global, it is foreseen that this generation, who tend to live mobile and who are active media users, will change the equilibrium in the future. In this chapter, generation C's consumer behavior and the marketing strategies developed for them are explored. As GSM sector is assumed to be one of the most important sectors of this generation, a good member of Turkish GSM market, Turkcell's, approach to this generation is surveyed in the frame of this new generation.

scholarly journals Changes in Use of Communication Channels by Livestock Farmers during the COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10064
Author(s):  
Karmen Erjavec ◽  
Marjan Janžekovič ◽  
Milena Kovač ◽  
Mojca Simčič ◽  
Andrej Mergeduš ◽  
...  
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Online Survey ◽  
Communication Channels ◽  
Communication Strategy ◽  
Face To Face ◽  
Livestock Farmers ◽  
Conference Participation ◽  
Digital Channels ◽  
E Mail

The study aims to identify any changes in the communication channels used by Slovenian livestock farmers before and during the COVID-19 pandemic, as well as the main (dis)advantages of relying on them. An online survey was completed by 502 Slovenian farmers of various farm enterprises in winter 2020/2021. Most respondents generally used telephone, e-mail, and the internet to obtain agricultural information before and during the COVID-19 pandemic. During the pandemic, farmers increasingly relied on online conferences and social networking sites. At the same time, younger farmers and farmers with a higher education level used digital channels the most frequently, with men doing so more often than women. Digital channels were primarily used by cattle and horse farmers, while cattle farmers showed the greatest online conference participation. Respondents reported having more time to spend with their families and animals as an advantage and the lack of face-to-face interaction with other farmers and advisers as a disadvantage of such communication patterns. As the study reveals differences in the use of communication channels during the COVID-19 pandemic by various farmers, a new communication strategy is needed that involves the use of appropriate communication channels to provide farmers with agricultural information both during the COVID-19 situation and later.

scholarly journals Negosiasi Performativitas Pedagogis Pembelajaran Musik Generasi Z

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Imam Bahaudin ◽  
Anik Juwariyah ◽  
Setyo Yanuartuti
Keyword(s):  
Learning Experience ◽  
Point Of View ◽  
Music Learning ◽  
Reciprocal Effect ◽  
Modern Music ◽  
Face To Face ◽  
Study Approach ◽  
Generation Z ◽  
Use Of Technology ◽  
The Face

Abstract: This study identifies and explores the negotiations that occur as pedagogical performativity in learning music in the digital era for Generation Z. This study also looks at the performativity of conventional to modern music learning. Furthermore, it can be known and clarified the position of music learning and its flexibility in learning modern music for generation Z. This type of research is qualitative with a case study approach. Data were obtained with questionnaires in qualitative research, and interviews, which were taken from April 2020 to January 2021. The data sources were 100 music teachers in Surabaya and Sidoarjo, East Java. The research point of view uses the concept of children's musical aspects popularized by Schu-Fang Lin and Helena Gaunt (2016) about the pedagogy of 21st Century music learning. The results show that performativity and pedagogical negotiation in Generation Z music learning begins with awareness and learning innovations carried out by teachers. The teacher realizes that the entry of technology has a significant role in the learning process of music. Negotiation of performativity and pedagogy ultimately leads to a multidimensional learning model that has a reciprocal effect on students. Multidimensional learning highlights the advantages of embracing technology for music learning for Generation Z without obscuring the traditional and other essential aspects of music and conventional learning. The use of technology and the negotiations that occur in it raises multidimensional learning, which aims to include aspects of the face-to-face classroom learning experience with technology-based learning experiences to become an attraction for Generation Z in music learning.Keywords: negotiating, performativity, pedagogy, music learning, Generation Z   

Race and workplace discrimination

2019 ◽  
Vol 39 (3) ◽  
pp. 319-335
Author(s):  
Shanna Daniels ◽  
LaDonna M. Thornton
Keyword(s):  
Online Survey ◽  
Adverse Outcomes ◽  
Future Research ◽  
Full Time ◽  
Content Type ◽  
Working Adults ◽  
Use Of Technology ◽  
Workplace Mistreatment ◽  
E Mail ◽  
Practical Implications

Purpose Drawing upon theories of modern discrimination, the present study focuses on cyber incivility and interpersonal incivility as mechanisms through which race leads to perceived discrimination. Participants included 408 full-time working adults who responded to an online survey. The results indicate that Non-White employees experience subtle forms of discrimination through the use of e-mail, which accentuate the need for organizations to eradicate workplace mistreatment so that their employees can avoid the adverse outcomes associated with experiencing cyber incivility. The purpose of this paper is to extend the understanding of selective incivility and concludes with directions for future research and practical implications. Design/methodology/approach Participants included 408 full-time working adults who responded to the survey online. Findings The results indicate that race was indirectly associated with discrimination through cyber incivility. The results indicate that Non-White employees experience subtle forms of discrimination through the use of technology and cyber space which accentuate the need for organizations to eradicate workplace incivility so that their employees can evade the adverse outcomes associated with experiencing incivility at work. Research limitations/implications This study extends the understanding of selective incivility and concludes with directions for future research and practical implications. Originality/value This paper is the first to explore the relationship between race, cyber incivility and discrimination.

scholarly journals The Integration of ICT in Generation Z's Learning Culture: A Study on Indonesian Students

2021 ◽  
Author(s):  
Ali Muhtadi ◽  
Haryanto Haryanto ◽  
Estu Miyarso ◽  
Artha Lia Emilda
Keyword(s):  
Online Survey ◽  
Online Communication ◽  
Learning Culture ◽  
Learning Activities ◽  
State University ◽  
Instructional Videos ◽  
Face To Face ◽  
Generation Z ◽  
Face To Face Learning ◽  
Quantitative Descriptive

The development of information communication technology (ICT) has changed the way of life in twenty-first-century society. It also affects the lives of students who are currently known as generation Z, including their learning culture. This study aimed to find out and describe how generation Z students utilize ICT in their learning culture. One hundred and twenty-two students in the first and third year at Yogyakarta State University participated in an online survey using Google Forms. The data were collected using a five point-Likert scale questionnaire and analyzed with quantitative descriptive methods. The results showed that most generation Z students were familiar with using ICT to support their learning activities, such as using social media, online communication platforms, web browsers, and instructional videos. The average total score obtained from the questionnaire was 3.15, which was in the fair category. But, even though the students had access to adequate ICT tools, they stated that they still need face-to-face learning activities. More than 85% of students revealed that they were well-equipped with the proper electronic devices that support learning activities and had adequate abilities to utilize them. Keywords: student learning culture, generation Z student, ICT integration

scholarly journals Alternative Design for Visual Identity of Yayasan Batik Indonesia

Humaniora ◽  
2015 ◽  
Vol 6 (1) ◽  
pp. 113
Author(s):  
Puspita Putri Nugroho ◽  
Vera Jenny Basiroen
Keyword(s):  
Qualitative Method ◽  
Quantitative Method ◽  
Online Survey ◽  
Corporate Identity ◽  
Mission Design ◽  
Face To Face ◽  
Qualitative And Quantitative ◽  
Visual Identity ◽  
Graphic Elements ◽  
E Mail

The research objective is to create a logo as the main visual identity. It is together with the graphic elements to support the overall visual identity of the organization and also apply the corporate identity to various applications to effectively foster the professional and trustworthy image of the organization as the foundation in Indonesia aiming for preserving and advancing Batik as the national asset. The writer used qualitative and quantitative method. Qualitative method included Face-to-face interview with the vice secretary of YBI, e-mail interview with the previous logo designer and direct survey to Textile Museum Jakarta and Batik Gallery; and Quantitative method through online survey. The result of the project is a new visual identity for Yayasan Batik Indonesia, which portrays its vision and mission. Design is the core in attaining an advantageous visual identity that could portray the image of the respected organization. When a consistency is applied through the whole visual identity, professional character of the organization is achieved. 

Response Rates in Online Surveys With Affective Disorder Participants

2020 ◽  
Vol 228 (1) ◽  
pp. 14-24 ◽  
Author(s):  
Tanja Burgard ◽  
Michael Bošnjak ◽  
Nadine Wedderhoff
Keyword(s):  
Meta Analysis ◽  
Response Rates ◽  
Contact Mode ◽  
General Anxiety Disorder ◽  
General Anxiety ◽  
Face To Face ◽  
Survey Participation ◽  
The Mean ◽  
Design Characteristics ◽  
E Mail

Abstract. A meta-analysis was performed to determine whether response rates to online psychology surveys have decreased over time and the effect of specific design characteristics (contact mode, burden of participation, and incentives) on response rates. The meta-analysis is restricted to samples of adults with depression or general anxiety disorder. Time and study design effects are tested using mixed-effects meta-regressions as implemented in the metafor package in R. The mean response rate of the 20 studies fulfilling our meta-analytic inclusion criteria is approximately 43%. Response rates are lower in more recently conducted surveys and in surveys employing longer questionnaires. Furthermore, we found that personal invitations, for example, via telephone or face-to-face contacts, yielded higher response rates compared to e-mail invitations. As predicted by sensitivity reinforcement theory, no effect of incentives on survey participation in this specific group (scoring high on neuroticism) could be observed.

Quality of Service through the Strategic Use of Technology

1996 ◽  
Vol 2 (1) ◽  
pp. 101-110
Author(s):  
Wayne Myles
Keyword(s):  
Quality Of Service ◽  
World Wide Web ◽  
World Wide ◽  
Information Sources ◽  
Communication Patterns ◽  
Home Pages ◽  
Use Of Technology ◽  
E Mail

We live under the spectre of never quite getting beyond the last upgrade in our array of new electronic tools. We have become unwittingly tied to an ever-increasing set of demands to learn, relearn, and apply the latest addition to our technological inventory. The advent of e-mail has compressed communication patterns, committing us to “immediate” responses. World Wide Web home pages explode information sources, leaving us floundering for the best hypertext link to follow. Computer databases spin out reports on every imaginable aspect of our work.  How do we feel about our new status as “electronic advisors”? How is our interaction with students faring in all of this? Have we been able to secure more time for students to draw on our experience and knowledge through these labor-saving devices? What has happened to our priorities? Has quality of service to the students kept abreast with the demands of processing ever-increasing amounts of information? 

Understanding Teens’ Perceptions and Aspirations towards Relationship with Personal Technology: Survey Study (Preprint)

2020 ◽  
Author(s):  
Muhammad Jee ◽  
Alsa Khan
Keyword(s):  
Online Survey ◽  
Design Thinking ◽  
Survey Study ◽  
User Experience Design ◽  
Personal Connection ◽  
New Associations ◽  
Future Technology ◽  
Use Of Technology ◽  
Personal Technology ◽  
Age Range

BACKGROUND Understanding teens' relationship with technology is a pressing topic in this digital era. There seem to be both benefit and harmful implications that originate from use of technology by teens. Approximately 95% of teenagers have access to a smartphone, and several studies show a positive correlation between screen addiction and trends of Anxiety and Depression. While, at the same time, research shows that two-thirds of teenagers believe that technology is a necessity for connecting and making new friends. OBJECTIVE The aim of this research is to understand teens’ perceptions of their own and others’ relationship with personal technology and what future relationships do teens aspire to have with their technology. This will be fundamental in helping designers, healthcare practitioners and youth counselors inform design in technology accordingly. METHODS This research paper explores teens and technology relationship via three lenses. Lens-1 is teens' perception of their current relationship with their personal technology as users. Lens-2 is teens' perception of others' (parents, siblings or friends) relationship with personal technology as bystanders. Lens-3 is teens’ aspiration of how they wish to relate to their personal technology. We conducted an online survey with 619 teens in the 13-19 years age range. RESULTS We found that teens selected 'Essential,' 'Distractive,' and 'Addictive' most commonly to describe their own and others' relationship with personal technology. Whereas teens selected 'Provides an escape' more to describe their own relationship with technology. In contrast, they selected 'It's just a tool' and 'Creates Barrier' more to describe others' relationship with technology. These trends are consistent across ages and genders. Additionally, we found that 13-15 year-olds, particularly the majority of females in this age range, wish to see their future technology as their 'best friend.' However, 16-17 year-olds’ top choice was 'I don't believe in personal connection with mobile technology,’ and 18-19 year-olds’ top choice was 'My personal assistant.’ CONCLUSIONS Our three lenses approach is holistic as it allowed comparison of how teens perceive their relationship with personal technology as users vs. bystanders and from current vs. aspirational perspectives. This research not just confirms what is already known, but uncovers critical new associations more exclusive to teens' own relationship with technology. This paper presents related design implications to inform personal tech design thinking, including our guideline to shift 'user experience design' process to 'user relationship design.'

scholarly journals A Better Learning Community: Mixed-Methods Reveal Medical Student Preferences with Implications for Learning Community Design and Implementation

2021 ◽  
Vol 8 ◽  
pp. 238212052110148
Author(s):  
Jasna Vuk ◽  
Steven McKee ◽  
Sara Tariq ◽  
Priya Mendiratta
Keyword(s):  
Mixed Methods ◽  
Learning Community ◽  
Online Survey ◽  
Free Form ◽  
University Of Arkansas ◽  
Medical Sciences ◽  
Face To Face ◽  
Personal Support ◽  
School Learning ◽  
The University

Background: Medical school learning communities benefit students. The College of Medicine (COM) at the University of Arkansas for Medical Sciences (UAMS) provides medical students with academic, professional, and personal support through a learning community (LC) made of 7 academic houses. Objectives: To evaluate the effectiveness of the academic house model at UAMS utilizing a mixed-methods survey. The aims were to: (1) assess student experience and satisfaction with academic houses, (2) describe the realms of advising and guidance, and (3) identify areas for improvement. Method: An online survey was assigned to 723 COM students (all students enrolled, first through fourth years) at UAMS in March 2019. The survey was comprised of 25 items (10 multiple-choice, 8 on the Likert scale, and 7 open-ended questions). Data was depicted using frequency and percentages and/or thematic review of free-form responses. Results: The survey response rate was 31% (227 students). The majority of students responding (132, 58.1%) attended 2 or more face-to-face meetings with the faculty advisor within the preceding year. However, 27 (11.9%) students did not have any meetings. Approximately two-thirds of the respondents were satisfied or very satisfied with the guidance and direction provided by their advisors [very satisfied (n = 83; 36.6%); satisfied (n = 77; 33.9%)]. Themes that emerged from student generated areas for improvement include time constraints, advisor/advisee interest mismatch, and perceived inadequacy of advising content/connections. Conclusions: This study confirms the effectiveness of the LC model for advising and mentoring in the COM at UAMS. Uniquely, this study identifies not only learners’ satisfaction with their LC but also highlights areas for improvement which are widely generalizable and important to consider for institutions with or planning to start an LC.

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