scholarly journals Strategi Bauran Pemasaran Dalam Mengokohkan Citra Merek

2020 ◽  
Vol 3 (1) ◽  
pp. 18-25
Author(s):  
Faisal Reza
Keyword(s):  
High Price ◽  
Accurate Information ◽  
Depth Information ◽  
Coffee Shop ◽  
Lower Middle Class ◽  
Price Range ◽  
Marketing Mix Strategy ◽  
Food And Drink ◽  
To Come ◽  
The City

Demand for food and drink needs outside the home is increasing in relation to the activities of each human being. The business that can be done by culinary business is to provide good service quality so that customers feel satisfied and decide to come back to the restaurant. Imah Babaturan Coffee Shop is one of the restaurants in the city of Bandung which has a location that is not too strategic. The Imah Babesian Coffee Shop also has a relatively high price range of products and the community around the Imah Babesian Coffee Shop are mostly from the lower middle class. This research uses descriptive qualitative research methods. The method of data collection is done by interviews and observations which are expected to provide in-depth information so that the writer can obtain accurate information about the marketing mix strategy undertaken by Warung Kopi Imah Babaturan in strengthening brand image. The conclusion that can be drawn from this research is that if a business has its own uniqueness without having to position its products, an effort will be attached to its own image in the minds of consumers. Like the Warung Kopi Imah Babaturan, the historical uniqueness of the location and the product are more accepted by consumers

scholarly journals FASILITAS KEBUGARAN JASMANI DI KELURAHAN KALIDERES

2020 ◽  
Vol 2 (2) ◽  
pp. 2367
Author(s):  
Vincent Vincent
Keyword(s):  
Middle Class ◽  
Social Life ◽  
Target Market ◽  
Third Place ◽  
Lower Middle Class ◽  
Commercial Activities ◽  
To Come ◽  
The City ◽  
Middle Class People ◽  
Human Social Life

Human social life connected with the growth of the city itself, day now people in common are individualist so the idea of third place come up by sociologist Ray Oldenberg. According to Ray Oldenberg place divide into three, first place is a home, second place – workplace, and third place the place where you can relaxing, hangout, and socialize with the other. Third place have an important role to strengthen social relation, but third place day now is more focus on commercial activities, for example mall, café (Starbuck), bar or restaurant (Mcd) with the target market is upper middle class people so it create sense of ‘unwilling’ to lower middle class people to come to  the same place. This problem could cause social gap and third place no longer open for everyone (neutral). To answer this problem, writer designing SPA & Wellness Facility at Kalideres as third place for people in Kalideres region. This facility provide relaxation facility that can be enjoyed for free nor paid. The free facility consist of park, gymnastics area and shallow water pool for relaxation, this free facility is intended so the lower middle class people at Kalideres can enjoyed the third place facility. For the paid facility consist of gymnastics facility, hair treatment, pantry and SPA (massage, bath and pool).Keyword : Facility; Neutral; Relaxation; Third PlaceAbstrakKehidupan sosial manusia berhubungan dengan perkembangan kotanya, saat ini masyarakat pada umumnya bersifat individualis sehingga muncul isu mengenai third place yang diciptakan oleh Sosiolog Ray Oldenberg. Menurut Ray Oldenberg place dibagi menjadi tiga, yaitu first place yang merupakan rumah, second place -tempat bekerja, dan third place yang merupakan tempat untuk bersantai (hangout), berelaksasi dan bersosialisasi. Third place mempunyai peran yang penting untuk mempererat hubungan sosial, akan tetapi third place yang kita temui hari-hari ini di Jakarta lebih fokus kepada aktivitas komersial seperti mall, café (Starbuck), bar atau restoran (Mcd) dengan target marketnya adalah orang menengah ke atas sehingga menimbulkan rasa ‘segan’ bagi orang menengah ke bawah untuk datang ke tempat yang sama. Hal ini kemudian menciptakan kesenjangan sosial dan membuat third place tidak bisa dikunjungi semua orang. Untuk itu menjawab persoalan ini, penulis merancang Fasilitas Kebugaran Jasmani di Kalideres sebagai third place bagi masyarakat Kelurahan Kalideres. Fasilitas ini menyediakan fasilitas relaksasi yang dapat dinikmati secara tidak berbayar maupun berbayar. Fasilitas yang tidak berbayar meliputi area taman, area senam dan area relaksasi di kolam air dangkal, hal ini bertujuan agar orang menengah ke bawah di Kelurahan Kalideres juga dapat menikmati fasilitas third place. Untuk fasilitas yang berbayar terdiri dari fasilitas GYM, salon, pantry dan SPA (pijat, pemandian dan kolam renang).

scholarly journals ANALYSIS OF ZERO RUPIAH DOWN PAYMENT HOUSE POLICY FORMULATION FOR LOW INCOME COMMUNITIES IN DKI JAKARTA

2021 ◽  
Vol 1 (2) ◽  
pp. 97-104
Author(s):  
Harry Nenobais ◽  
Asnawi
Keyword(s):  
Low Income ◽  
Secondary Data ◽  
Policy Formulation ◽  
Provincial Government ◽  
High Price ◽  
Housing Assistance ◽  
Program Policy ◽  
Housing Needs ◽  
To Come ◽  
The City

This study describes the public policies of the DKI Jakarta Provincial Government on housing assistance for law-Income Communities. DKI Jakarta as the center of Government and economy attract people to come to the city. The scarcity and the high price of land in DKI Jakarta factors into the number of Low-Income Communities in the city who struggle to own housing/ property. The study aims to analyze the policy formulation of DKI Jakarta Provincial Government on the assistance in providing decent housing needs the policy formulation of the DKI Jakarta Provincial Government for assistance in providing decent housing needs for Low-Income Communities. The research uses descriptive qualitative methods by using primary and secondary data. Data and information are obtained through interviews with the actors involved in the process of policy formulation, surveys and taking photographs related to the Zero Rupiah Down Payment House and document that can support research. From the analysis, it is found in the formulation of the Zero Rupiah Down Payment House Program policy that there should be stronger legal basis and a set of wage margin for Low-Income Communities in DKI Jakarta as well as supervision in the implementation of the program so that it is targeted to the Low- Income community by paying attention to aspects of alignments to the community need.

scholarly journals Drivers and Determinants of Food Waste Generation in Restaurants Serving Mediterranean Mezze-Type Cuisine

2021 ◽  
Vol 13 (11) ◽  
pp. 6358
Author(s):  
Ali Chalak ◽  
Hussein F. Hassan ◽  
Pamela Aoun ◽  
Mohamad G. Abiad
Keyword(s):  
Food Waste ◽  
Hospitality Industry ◽  
Food Service ◽  
High Price ◽  
Waste Generation ◽  
Water Pipe ◽  
Convenience Sample ◽  
Factors Affecting ◽  
Middle Range ◽  
Price Range

Food waste from the food service and hospitality industry is increasing, especially in Mezze serving restaurants, where a variety of dishes are usually served. To date, information on the factors affecting food waste generation in restaurants is scarce. This study aimed to identify the drivers and determinants of food waste generation while dining out at restaurants serving Mezze-type cuisine. According to the results from a convenience sample of 496 restaurant clientele, gender, age, and marital status did not affect food waste generation. Diners in both low and high price range restaurants waste above the grand mean compared to middle-range ones. Waste generation decreased significantly as the number of diners per table increased. However, ordering water-pipe, alcohol, or more dishes contributed significantly to food waste generation. As food waste is not the outcome of a single behavior, our study puts food waste generation drivers and determinants while dining out in perspective.

scholarly journals Between field and home: notes from the balcony

2021 ◽  
pp. 147447402110205
Author(s):  
Shruti Ragavan
Keyword(s):  
Middle Class ◽  
Personal Narratives ◽  
Dairy Farms ◽  
Ethnographic Research ◽  
Liminal Space ◽  
Lower Middle Class ◽  
The Past ◽  
Urban Village ◽  
The City

Balconies, windows and terraces have come to be identified as spaces with newfound meaning over the past year due to the Covid-19 pandemic and concomitant lockdowns. There was not only a marked increase in the use of these spaces, but more importantly a difference in the very nature of this use since March 2020. It is keeping this latter point in mind, that I make an attempt to understand the spatial mobilities afforded by the balcony in the area of ethnographic research. The street overlooking my balcony, situated amidst an urban village in the city of Delhi – one of my field sites, is composed of middle and lower-middle class residents, dairy farms and farmers, bovines and other nonhumans. In this note, through ethnographic observations, I reflect upon the balcony as constituting that liminal space between ‘field’ and ‘home’, as well as, as a spatial framing device which conditions and affects our observations and interactions. This is explored by examining two elements – the gendered nature of the space, and the notion of ‘distance and proximity’, through personal narratives of engaging-with the field, and subjects-objects of study in the city.

scholarly journals Consumerism, the Nigeria Experience: Study of the Food and Drink Industries 1980-2012

2013 ◽  
Vol 1 (2) ◽  
pp. 18 ◽  
Author(s):  
A. E. Ndu Oko ◽  
Osuagwu Linus
Keyword(s):  
Consumer Welfare ◽  
High Price ◽  
Marketing Concept ◽  
Specific Interest ◽  
Statistical Tool ◽  
Environmental Standard ◽  
Active Nature ◽  
Standard Solution ◽  
Food And Drink ◽  
The Impact

The work is an evaluation of consumerism activities in Nigeria with specific interest in the food and drink industries. It considered the growth and challenges to consumerism, the impact of the non-active nature of consumerism on the health and environmental standard of the country. Data generated based on the use of sets questionnaire were analyzed using analysis of variance statistical tool. Findings include that the inactive nature of consumerism in Nigeria contributes significantly to the exploitative attitude of manufacturers, explicitly through high price of products and implicitly by the debasement of the environment through improper management of residues (waste), resulting to poor health and environmental standard. Solution among others is that firms by suasion should be encouraged to adopt marketing concept philosophies, principles, policies and strategies for the maximization of corporate goal, consumer welfare (satisfaction) and macro economic development of the society.

scholarly journals Actividad físico-deportiva extraescolar en alumnos de primaria: el caso de Torrevieja (Alicante) (Extracurricular physical and sports activities in elementary students: the case of Torrevieja (Alicante))

Retos ◽  
2015 ◽  
pp. 48-52
Author(s):  
Joaquín Reverter Masià ◽  
Dani Plaza Montero ◽  
María del Carmen Jové Deltell ◽  
Vicenç Hernández González
Keyword(s):  
Physical Activity ◽  
Primary Schools ◽  
Healthy Lifestyle ◽  
Intervention Programs ◽  
Accurate Information ◽  
Activity Levels ◽  
Cross Sectional ◽  
Increased Risk ◽  
Youth Counseling ◽  
The City

En los últimos años se está creando un importante problema de sedentarismo en la infancia. A la hora de diseñar programas de intervención para fomentar la práctica de actividad física es necesario obtener información precisa sobre los niveles de práctica de la población infantil así como de los posibles determinantes de la práctica. Para ello se ha diseñado un estudio donde se evalúan los niveles de práctica de niños y niñas de 6 a 12 años de actividad física. Las conclusiones que se desprenden del estudio realizado son: un alto porcentaje de sujetos no realizan ejercicio físico (34,4%), observándose diferencias entre niños y niñas; se puede afirmar que las niñas practican menos que los niños (35,4% versus 24,9%). Por otro lado, el porcentaje de sujetos físicamente activos es de un 31,2% cuando se considera la recomendación más extendida, de tres o más horas a la semana. Los resultados obtenidos confirman la necesidad de incentivar programas de intervención en niños y jóvenes, aconsejando la práctica de actividad física, prestando especial interés a las chicas.Palabras clave: Salud. Actividad física. Deportes. Niños y adolescentes.Abstract: In recent years, is creating a major problem of physical inactivity in childhood. To design intervention programs that promote physical activity is necessary to obtain accurate information about levels of practice of the child population as well as the possible determinants of the practice. This was carried out a cross-sectional and descriptive. The sample is representative of students attending school in the city of Torrevieja and was selected by a pro rata basis. Participants in the study were 1248 students from thirteen primary schools offering primary education in the city of Torrevieja. The study evaluated physical activity levels of children aged 6 to 12 years. The instrument used in this study is a questionnaire (Latorre, 2006). The version used shows adequate factorial structure (Latorre, 2006). It is an instrument designed to assess the variables of healthy lifestyle among young people and teenagers. The results confirm the need to provide adequate education about healthy lifestyles and enhance the development of intervention programs for children and youth, counseling on diet and physical activity with particular interest in the girls, who are less physically active group and increased risk of disorders.Keywords: Health. Physical activity. Sports. Children and adolescents.

scholarly journals PENDIDIKAN NONFORMAL UNTUK MENINGKATKAN KEMAMPUAN DAN KEMANDIRIAN SISWA DI DESA KUNCI

2017 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Dian Nurul Safitri
Keyword(s):  
Formal Education ◽  
Low Cost ◽  
Learning Difficulties ◽  
Lower Middle Class ◽  
Highly Educated ◽  
Education Group ◽  
Class Society ◽  
Additional Education ◽  
The Village ◽  
The City

Formal education that conducted in schools has taught many things to students. For lucky children that born in educational families, with highly-educated parents, there may be no difficulty in asking their parents if they are having learning difficulties at school. In the city there may be many courses that provide additional education for children and ask about their learning difficulties at school, but in the village there are not many courses that are affordable for the society. Lower middle-class society will feel its impact. So what will happen is the children from the countryside will be unable to compete with children who come from the city. Non-formal education that is expected to be built in the village is non-formal education with a low cost or perhaps without a penny. From this condition it is necessary to establish a non-formal education to help provide additional education for students at low cost or even free of charge so that it can be enjoyed by all society. The results of this community service program are (1) providing additional educational containers for villagers. (2) giving motivation to students to always try to achieve goals and not easily give up. (3) Teaching self-independent and creativity for elementary and middle school children.Keyword: Nonformal education, group learning, independenceABSTRAKPendidikan formal yang dilakukan di sekolah telah mengajarkan banyak hal bagi para siswa. Bagi anak-anak yang beruntung lahir di keluarga yang mementingkan pendidikan, dengan orang tua berpendidikan tinggi, mungkin tidak ada kesulitan bagi mereka untuk bertanya apabila di sekolah mereka mendapat kesulitan belajar. Di kota terdapat banyak tempat kursus yang menyediakan pendidikan tambahan bagi anak-anak dan menanyakan kesulitan belajar mereka di sekolah, tetapi di desa tidak terdapat banyak tempat kursus yang murah yang bisa dijangkau oleh masyarakat. Masyarakat ekonomi menengah kebawahlah yang akan merasakan dampaknya. Maka yang akan terjadi adalah anak-anak dari pedesaan akan kalah bersaing dengan anak-anak yang berasal dari kota. Pendidikan nonformal yang diharapkan dapat dibangun di desa adalah pendidikan nonformal dengan biaya yang murah atau bahkan mungkin tanpa biaya sepeserpun. Dari kondisi inilah perlu diadakan suatu wadah pedidikan nonformal yang membantu menyediakan pendidikan tambahan untuk para siswa dengan dengan biaya rendah atau bahkan bebas biaya sehingga dapat dinikmati oleh semua kalangan masyarakat. Hasil program pengabdian kepada masyarakat ini adalah (1) memberikan wadah pendidikan tambahan untuk masyarakat di desa. (2) Memberikan motivasi kepada siswa untuk selalu berusaha meraih cita-cita dan tidak mudah menyerah. (3) Mengajarkan kemandiran dan kreatifitas untuk anak-anak sekolah dasar dan menengah.Keyword: Pendidikan nonformal, kelompok belajar, kemandirian

scholarly journals Analisis Korelasi Antara Karakteristik Konsumen Dengan Karakteristik Warung Kopi Di Kota Banda Aceh

2016 ◽  
Vol 1 (1) ◽  
pp. 410-417
Author(s):  
Haris Darmawan ◽  
Suyanti Kasimin ◽  
Edy Marsudi
Keyword(s):  
Correlation Coefficient ◽  
Coffee Shop ◽  
The City ◽  
Coffee Shops ◽  
Banda Aceh

The purpose of this study was to investigate the characteristics of consumers who come kewarung coffee in Banda Aceh, to determine the characteristics of the coffee shops are visited by consumers in the city of Banda Aceh and to determine the correlation between consumer characteristics with the characteristics of the coffee shop in the city of Banda Aceh.Lokasi this study is in the city of Banda Aceh is in the famous coffee shop in Banda Aceh with the number 9 coffee shops that have the most visitors. The object of this research is that people have become consumers of a coffee shop. The scope of this study is limited to consumer characteristics and the characteristics of the coffee shops in the city of Banda Aceh. The results showed that the highest correlation coefficient between the level of income with the completeness of the product, while the lowest is the level of income with a coffee shop facilities.Keywords: Characteristics of Respondents, Coffee Shops, Correlation Coefficient

scholarly journals The Case of Windy Lake by M. Hutchinson

2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Kaia MacLeod
Keyword(s):  
Indigenous People ◽  
Large City ◽  
Historical Trauma ◽  
Critical Discussion ◽  
University Of Alberta ◽  
Wide Range ◽  
Long Time ◽  
To Come ◽  
Fitting In ◽  
The City

Hutchinson, Michael. The Case of Windy Lake. Second Story Press, 2019. Micheal Hutchinson is a citizen of the Misipawistik Cree Nation in the Treaty 5 territory and is no stranger to the Canadian media. He’s worked as a print reporter for The Calgary Straight and Aboriginal Times and became the host of APTN national news. Somehow in his busy life, he has found time to write two amazing children’s books. The Case of the Missing Auntie is Hutchinson’s second Mighty Muskrat Mystery book. It follows the cousins Chickadee, Otter, Samuel, and Atim (the Mighty Muskrats) of the Windy Lake First Nation. It takes place after the first book, but this time the Muskrats are leaving their reserve to spend time with family in the city. By setting the book in the city, the topic of urban Indigenous people arises. Hutchinson depicts a wide range of Indigenous people: nurses, students, musicians, and bullies. He doesn’t romanticize Indigenous people, opting to focus on realism and making the characters lifelike. The book makes sure to mention potential issues with moving/travelling from a reserve to a large city such as not fitting in and racism. The story has the same style as the previous Mighty Muskrat Mystery book with clear goals for the Muskrats to obtain: visit the Exhibition Fair, get Otter a ticket to see the band Wavoka’s Wail, and look for Auntie Charlotte who was taken during the 60’s scoop. One of the best parts is how realistic the story is, not everything goes the Mighty Muskrats way. This isn’t your typical “everything is going to work out just fine” story but that makes it a solid read—they need to come up with a plan B. It opens a dialogue on residential schools, the 60’s scoop, and the Truth and Reconciliation Commission. It felt like a good introduction to those tough topics, explaining what they are without dismissing them as something that happened a long time ago or minimizing their modern impacts. Instead, the story shows the aftermath, and how it affects the younger generation without limiting characters’ identities to only be their relationship to historical trauma. As such, this book could work as a discussion starter between children and adults on these topics and could be used to promote critical discussion around themes like Indigenous identities and experiences. Highly recommended: 4 out of 4 starsReviewer: Kaia MacLeod Reviewers BiographyKaia MacLeod, a member of the James Smith Cree Nation, is an MLIS candidate at the University of Alberta. Her bachelor’s degree was in Film Studies, which she sometimes likes to call a degree in “movie watching,” she enjoys exploring how folklore is represented on film and in online content.

scholarly journals Coping with moral distress on acute psychiatric wards: A qualitative study

2021 ◽  
pp. 096973302110102
Author(s):  
Trine-Lise Jansen ◽  
Marit Helene Hem ◽  
Lars Johan Danbolt ◽  
Ingrid Hanssen
Keyword(s):  
Coping Strategies ◽  
Moral Distress ◽  
Moral Dilemmas ◽  
Work Climate ◽  
Private Life ◽  
High Price ◽  
Science Data ◽  
Research Guidelines ◽  
Acute Psychiatric Wards ◽  
To Come

Background: Nurses working within acute psychiatric settings often face multifaceted moral dilemmas and incompatible demands. Methods: Qualitative individual and focus group interviews were conducted. Ethical considerations: Approval was received from the Norwegian Social Science Data Services. Ethical Research Guidelines were followed. Participants and research context: Thirty nurses working within acute psychiatric wards in two mental health hospitals. Results: Various coping strategies were used: mentally sorting through their ethical dilemmas or bringing them to the leadership, not ‘bringing problems home’ after work or loyally doing as told and trying to make oneself immune. Colleagues and work climate were important for choice of coping strategies. Discussion: Nurses’ coping strategies may influence both their clinical practice and their private life. Not facing their moral distress seemed to come at a high price. Conclusions: It seems essential for nurses working in acute psychiatric settings to come to terms with distressing events and identify and address the moral issues they face. As moral distress to a great extent is an organisational problem experienced at a personal level, it is important that a work climate is developed that is open for ethical discussions and nourishes adaptive coping strategies and moral resilience.

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