scholarly journals Public Relations Methods Used to Improve the Image of The Local Product (A Field Study of Public Relations Activities in The State Company for Textile and Leather Industries)

2021 ◽  
Vol 11 (4) ◽  
Author(s):  
M. Dr. Sadiq Hassan Kazem
Keyword(s):  
Public Relations ◽  
Field Study ◽  
Research Problem ◽  
Local Economy ◽  
Social Networking Site ◽  
Leather Industry ◽  
Local Product ◽  
The Social ◽  
The Media ◽  
Scientific Results

It is no secret to anyone the important role of national industries and the need to improve their image among the Iraqi citizen because of his role in supporting the local economy, so this research came to address the public relations methods used to improve the image of the local product (a field study of public relations activities in the General Company for the Textile and Leather Industry), Where the first topic of the research dealt with the methodological framework represented by presenting the research problem and its importance, defining its objectives and the scientific method followed in it, reviewing the research tools with defining concepts and terminology, while the second topic dealt with the theoretical framework and dealt with it The researcher pointed to the importance of public relations in the General Company for the Textile and Leather Industry. As for the third topic, it dealt with the field study, through which the researcher reached several scientific results, perhaps the most prominent of which is that most of the workers in the media department are experienced, in addition to the fact that exhibitions and the social networking site Facebook are among the most prominent means Contact used by the company

scholarly journals "Public satisfaction with social programs in Bahraini telecoms companies"A Field Study: رضا الجمهور عن البرامج الاجتماعية في شركات الاتصالات البحرينية "دراسة ميدانية"

2020 ◽  
Vol 3 (11) ◽  
Author(s):  
Yasmeen Abbas Khalaf  ,  Layla Hassan AlSaqer
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Field Study ◽  
Social Programs ◽  
Sufficient Knowledge ◽  
Raising Awareness ◽  
The Social ◽  
Telecommunication Companies ◽  
Telecommunications Companies

The aim of this study is to measure public satisfaction with the social programs organized by Bahraini telecommunication companies and the extent of their participation and knowledge of these programs. The study also aims to determine the types of social programs applied in public Relations departments in these companies and the objectives or goals of their application. The researcher was guided by the theory of social responsibility. The study was applied to three social programs in each of the three telecommunication companies operating in the Kingdom of Bahrain: Batelco, Zain, and VIVA. The results of the study showed that one of the most important aims of implementing the social programs in the Bahraini telecommunications companies was to fulfill their social responsibility towards the society and its members, especially unprivileged ones; in addition to raising awareness and developing the community. The study also found that most of the study’s participants lacked sufficient knowledge of the social programs in the Bahraini telecommunications companies, and that the majority of them were “dissatisfied" with the level of the social programs of these companies.    

scholarly journals A CONCEPTUAL ASSESSMENT OF SPONSORSHIP ACTIVITIES AND MACRO ELEMENTS AFFECTING SUCCESS IN FOOTBALL

2021 ◽  
Vol 11 (2) ◽  
pp. 555-570
Author(s):  
İsmailcan DOĞAN
Keyword(s):  
Social Sciences ◽  
Public Relations ◽  
Target Audience ◽  
Communication Studies ◽  
Factors Affecting ◽  
Key Points ◽  
The Social ◽  
The Media ◽  
The Subject

Football is an important sport that today attracts large audiences. Because of this interest in football, this sport has been the subject of academic studies of many disciplines in the Social Sciences. However, it is considered in the context of football sponsorship, especially in public relations, marketing and Communication Studies, and research is carried out on it. As is known, sponsorship activities are an important application used for different goals and goals in communication strategies for businesses. Today, when we examined the areas where businesses will be carried out for sponsorship, sports fields, in these fields, especially football, offering significant opportunities for businesses and is a sport that is effective in reaching their target audience. In this study, the focus was on the dynamics affecting success in sponsorship practices in football for businesses. The main aim of the study is to contribute to the literature by making a conceptual assessment of the main factors affecting success in football sponsorship studies. In this context, the literature review method was used in the study. Businesses that will make it work sponsorship in football as a result of the assessment of the key points that need to be careful: the target audience of the media in determining the interest in football sponsorship activity, which will be the determination of the interest in football, sponsorship or support will be given, which will be supported football club football player's image as a type of activity, and finally discussed and evaluated.

scholarly journals Employing the Social Media and the Mobile Phones (GSM) in the Campaign Against Open Defecation in South-East Nigeria

2021 ◽  
Vol 13 (4) ◽  
pp. 38
Author(s):  
Peter N. Nwokolo ◽  
Marycynthia A. Nwokolo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mobile Telephone ◽  
Open Defecation ◽  
The Public ◽  
Social Media Networks ◽  
The Social ◽  
The Media ◽  
Survey Sample ◽  
Marketing Tool

This exploratory study investigated the viability of using the social media and mobile phone (GSM) as public relations social marketing tool in the campaign against open defecation in South-East Nigeria. It argues that the greater percentage of the public could be reached with the campaign if approached through the social media networks and GSM such as the Facebook, mobile telephone, etc., than the traditional media of newspapers, radio and television that have not yielded much in the envisaged awareness and attitudinal change results. From a survey sample of 385 respondents drawn from three sampled states of Enugu, Anambra and Abia, using the simple random, convenience and purposive sampling techniques, the results suggest, among others, that the social media and the GSM could be more efficacious in prosecuting the campaign against open defecation given the fast growing social media literacy and GSM use among the population especially the youths. It recommends that given the increasing number of the segment of the society especially the youths that use the Social Media and GSM the South-East governments could conduct basic or pilot study so as to leverage on this accessibility aspect of the media for a more effective campaign to end open defecation in South-East Nigeria.

scholarly journals Newsworthiness and the Public’s Response in Russian Social Media: A Comparison of State and Private News Organizations

2019 ◽  
Vol 7 (3) ◽  
pp. 157-166 ◽  
Author(s):  
Darja Judina ◽  
Konstantin Platonov
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
News Values ◽  
Significant Events ◽  
The Social ◽  
News Organizations ◽  
The Media

Social media have become one of the most important news delivery channels due to their interactivity and large audiences. The content published by news organizations on social networking sites is of particular value to sociologists, because it allows measurement of users’ attitude to certain events. However, we understand that the media choose which events become news in accordance with certain criteria, such as news values. In this study, we decided to examine how news values determine the public’s response as expressed by likes, reposts, and comments. To analyze the characteristics of different media and their audiences, we selected four popular newsgroups on the social networking site Vkontakte: TASS and Russia Today, representing the state media, alongside RBC and Meduza, representing the private media. The posts of the selected newsgroups were coded and analyzed by means of Harcup and O’Neill taxonomy of values (2016). The study showed that news organizations tend to have preferences for some news values rather than others. Regression analysis revealed positive relationships between 1) the sharing of likes and good and entertaining content, 2) the sharing of comments and the presence of celebrities or conflicts in news, 3) the sharing of reposts and comments and significant events. An unexpected discovery was a negative dependency between the number of comments and the presence of exclusive content.

PENGELOLAAN DIGITAL PR DALAM MENGEMAS KONTEN DAKWAH DI INSTAGRAM @MASJIDTRANS

2020 ◽  
Vol 3 (1) ◽  
pp. 108-119
Author(s):  
Wulan Mulya Asih ◽  
Khoiruddin Muchtar ◽  
Yusuf Zaenal Abidin
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Descriptive Analysis ◽  
Tactical Planning ◽  
Analysis Method ◽  
Digital Era ◽  
The Social ◽  
The Media ◽  
Fact Finding ◽  
Taking Action

Digital PR is a public relations function in the digital era, one of its tasks is to manage social media owned by agencies. Trans Studio Bandung Mosque is one of the mosques that has successfully implemented digital PR management in packaging the social media account Instagram @masjidtrans in an effort to attract public enthusiasm. The research method used in this research is descriptive analysis method with a qualitative approach and constructivism paradigm. The results of his research are digital PR TSB Mosque successfully implemented four stages in the concept of four steps of PR namely, (1) Fact finding is done by analyzing the situation, analyzing the target audience and analyzing the media. (2). Planning: planning the goals to be achieved and making tactical planning. (3). Taking action and communication: dividing the type of content according to Instagram features, following up the content of the study to the organizer community, crosschecking content, creating accidental content, making posting strategies on Instagram and performing posting intensity and content packaging. (4). Evaluation: determine assessment indicators and make monthly reports. Digital PR management in packaging da'wah content on the Instagram account of the Trans Studio Bandung Mosque also increases the congregation who attend the presentation or event held at TSB Mosque

scholarly journals Public Relations in The Social Space of A Modern City in the Conditions of the COVID-19 Pandemic

2021 ◽  
Vol 9 (2) ◽  
pp. 190-201
Author(s):  
Ilya Manyshev
Keyword(s):  
Public Relations ◽  
Social Space ◽  
Sociological Study ◽  
Modern City ◽  
Global Challenge ◽  
Social Sphere ◽  
Labor Legislation ◽  
The Social ◽  
Public Consciousness ◽  
The Media

The article analyzes the development trends and social factors of public relations in the modern city in the context of the global challenge of the new coronavirus pandemic. The article considers the spheres of life of the population that have been affected by the new reality in connection with the accelerated transition of the population to life in the digital environment. Special attention is paid to the analysis of the issues faced by the social sphere, and in particular the entire healthcare system of Russia. Certain aspects of changes in labor legislation caused by the pandemic of a new coronavirus infection are considered. In the context of the transition to digital technologies in the modern city, the institute of public relations is being transformed, so it is necessary to conduct a sociological study and predict the phenomena and processes that may occur in the future. The study of these problems will increase the effectiveness of the social policy implemented in the modern city and will facilitate the establishment of effective bilateral communications between the subjects of management and the public environment. The article presents the statistical data of the conducted research and the practice of manipulation by the media of public consciousness.

scholarly journals Strategi Humas Kementerian Koperasi dan Usaha Kecil dan Menengah Dalam Pengelolaan Jejaring Sosial

2018 ◽  
Vol 10 (2) ◽  
pp. 115
Author(s):  
Mohammad Ribhul Azeem ◽  
Ahmad Toni
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Case Study Method ◽  
Media Richness Theory ◽  
The Social ◽  
The Media ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

One Way Communication occurring at an institution the government should be changed into two way communication through media. Cooperative and Small Medium Enterprises Ministry Republic of Indonesia use social media as a means of the spread of information to interested parties. This research using the Media Richness Theory and uses Qualitative Case Study method by lifting cases of management media network happening in the society in the Division of Public Relations Cooperative and Small Medium Enterprises Republics Indonesia that has not yet been optimized. The research also use constructivism who regards paradigm of the solution of the problems faced by a solution .These are data to research for participating states in the form of observation internships and also with interviews with key informants , which are then data was compared with each other using a source of triangulation.The result of this research shows the important things can support of the effectiveness of the social media optimizations at Cooperative Small Medium Enterprises Ministry Republic of Indonesia such as management of information signs, feedback, focus development and language use. Komunikasi satu arah yang terjadi pada institusi pemerintah harus diubah menjadi komunikasi dua arah melalui media. Kementerian Koperasi dan UKM Republik Indonesia menggunakan media sosial sebagai sarana penyebaran informasi kepada pihak yang berkepentingan. Penelitian ini menggunakan teori kekayaan media dan menggunakan metode penelitian studi kasus kualitatif dengan mengangkat kasus berupa pengelolaan jejaring media sosial yang terjadi di Divisi Hubungan Masyarakat Kementerian Koperasi dan UKM Republik Indonesia. Penelitian ini juga menggunakan paradigma konstruktivisme. Pada penelitian ini data didapatkan melalui observasi partisipan berupa kegiatan magang dan wawancara dengan key informant, kemudian data tersebut dibandingkan satu sama lain menggunakan triangulasi sumber. Hasil yang didapat dalam penelitian ini menggambarkan bahwa pentingnya beberapa aspek yang mampu meningkatkan pengelolaan jejaring media sosial di Kementerian Koperasi dan UKM Republik Indonesia yang baik seperti pengelolaan tanda informasi, umpan balik, pengembangan fokus dan juga pemanfaatan bahasa.

scholarly journals Rola marketingu społecznościowego w zarządzaniu relacjami z widzami seriali telewizyjnych na przykładzie produkcji Zakochani po uszy

2021 ◽  
Vol 9 (1) ◽  
pp. 127-156
Author(s):  
Martyna Wielkopolan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Participant Observation ◽  
Relationship Management ◽  
Research Problem ◽  
Social Networking Site ◽  
Social Media Marketing ◽  
Building Relationships ◽  
Television Viewer ◽  
Tv Production

The role of social media marketing in television viewer relationship management based on the TV production 'Zakochani po uszy' Social media marketing is becoming the main aspect of strategies implemented by traditional media workers. The aim of the study is an analysis of an impact this kind of internet marketing has on television viewer relationship management, in the form of case study. The author’s intention was to do the qualitative research on the TV production Zakochani po uszy created by TVN, including its promotion through an official profile on the social networking site called Instagram in terms of building relationships with viewers along with holistic and deepened description of analysed phenomena. In the study, the author presents the results of the research based on non-participant observation of the official profile of Zakochani po uszy on Instagram, in-depth interview with a person responsible for public relations of the series, results of the survey along with data analysis, which contains viewership and statistics from analysed profile. These activities enabled solving the research problem phrased as a question: how is the strategy, which is to create strong relations with viewers, formulated and answering detailed research questions posed in the study.

Murder with Impunity: The Construction of Arab Masculinities and Honor Crimes

1970 ◽  
pp. 38-45
Author(s):  
May Abu Jaber
Keyword(s):  
Violence Against Women ◽  
Social Boundaries ◽  
Religious Institutions ◽  
The Social ◽  
The Family ◽  
The Media ◽  
The One ◽  
Male Authority ◽  
Cultural Networks ◽  
Gender Specific

Violence against women (VAW) continues to exist as a pervasive, structural,systematic, and institutionalized violation of women’s basic human rights (UNDivision of Advancement for Women, 2006). It cuts across the boundaries of age, race, class, education, and religion which affect women of all ages and all backgrounds in every corner of the world. Such violence is used to control and subjugate women by instilling a sense of insecurity that keeps them “bound to the home, economically exploited and socially suppressed” (Mathu, 2008, p. 65). It is estimated that one out of every five women worldwide will be abused during her lifetime with rates reaching up to 70 percent in some countries (WHO, 2005). Whether this abuse is perpetrated by the state and its agents, by family members, or even by strangers, VAW is closely related to the regulation of sexuality in a gender specific (patriarchal) manner. This regulation is, on the one hand, maintained through the implementation of strict cultural, communal, and religious norms, and on the other hand, through particular legal measures that sustain these norms. Therefore, religious institutions, the media, the family/tribe, cultural networks, and the legal system continually disciplinewomen’s sexuality and punish those women (and in some instances men) who have transgressed or allegedly contravened the social boundaries of ‘appropriateness’ as delineated by each society. Such women/men may include lesbians/gays, women who appear ‘too masculine’ or men who appear ‘too feminine,’ women who try to exercise their rights freely or men who do not assert their rights as ‘real men’ should, women/men who have been sexually assaulted or raped, and women/men who challenge male/older male authority.

Disruptive Fixation

2017 ◽  
Author(s):  
Christo Sims
Keyword(s):  
New York ◽  
New York City ◽  
New Media ◽  
Media Technologies ◽  
Complex Processes ◽  
Middle Schoolers ◽  
The Social ◽  
The Media ◽  
Class Divisions ◽  
Conventional Type

In New York City in 2009, a new kind of public school opened its doors to its inaugural class of middle schoolers. Conceived by a team of game designers and progressive educational reformers and backed by prominent philanthropic foundations, it promised to reinvent the classroom for the digital age. This book documents the life of the school from its planning stages to the graduation of its first eighth-grade class. It is the account of how this “school for digital kids,” heralded as a model of tech-driven educational reform, reverted to a more conventional type of schooling with rote learning, an emphasis on discipline, and traditional hierarchies of authority. Troubling gender and racialized class divisions also emerged. The book shows how the philanthropic possibilities of new media technologies are repeatedly idealized even though actual interventions routinely fall short of the desired outcomes. It traces the complex processes by which idealistic tech-reform perennially takes root, unsettles the worlds into which it intervenes, and eventually stabilizes in ways that remake and extend many of the social predicaments reformers hope to fix. It offers a nuanced look at the roles that powerful elites, experts, the media, and the intended beneficiaries of reform—in this case, the students and their parents—play in perpetuating the cycle. The book offers a timely examination of techno-philanthropism and the yearnings and dilemmas it seeks to address, revealing what failed interventions do manage to accomplish—and for whom.

Sign in / Sign up

Export Citation Format

Share Document