scholarly journals ANALISIS BAURAN PEMASARAN PADA PT. GLOBAL IMOO TELEKOMUNIKASI BENGKULU

2020 ◽  
Vol 8 (1) ◽  
pp. 90-101
Author(s):  
Suwarni Suwarni ◽  
Lusi Aprika ◽  
Nia Indriasari
Keyword(s):  
Rating Scale ◽  
Smart Phone ◽  
Sampling Technique ◽  
Assessment Criteria ◽  
Product Price ◽  
Average Value ◽  
Mixed Analysis ◽  
Price Distribution ◽  
Product Factor

Suwarni, Lusi Aprika, Nia Indriasari; The purpose of this study was to figure out the mixed analysis of the marketing of Imoo watch phone at PT. Global Imoo Telekomunikasi Bengkulu. The sample in this study was 49 consumers who made the smart phone watches purchases at PT. Global Imoo Telekomunikasi Bengkulu. Sampling is done by accidental sampling technique. Data collection method was done using questionnaires and analytical methods which employed rating scale analysis. The results of this study indicate that the average value of respondents' responses to the marketing at PT. Global Imoo Telekomunikasi Bengkulu is 1,003 with the agreed assessment criteria. This means that the respondent has an agreed assessment of the marketing at PT. Global Imoo Telekomunikasi Bengkulu that is influenced by product, price, promotion and distribution factors. The highest factor influences the marketing mix at PT. Bengkulu Global Imoo Telekomunikasi is a product factor with a score of 1,067. This illustrates that the quality of Imoo smart phone watches products sold by PT. Global Imoo Telekomunikasi Bengkulu has good quality, besides it can be used to communicate. Furthermore, Imoo smart phone watches can also be used to monitor the whereabouts of children. The lowest factor is the price factor with a total score of 964 with agreed assessment criteria. This illustrates that the price factor has a low influence on the marketing at PT. Global Imoo Telekomunikasi Bengkulu because the price offered by Imoo smart phone watches is relatively high, compared to many smart phone watches from other brands that are sold at much cheaper prices Keywords; Product, Price, Distribution, Promotion

scholarly journals Marketing Mix-7Ps: The Effect on Customer Satisfaction

2019 ◽  
Vol 7 (1) ◽  
pp. 72-86
Author(s):  
Basrah Saidani ◽  
I Ketut R Sudiarditha
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
The Elderly ◽  
Marketing Mix ◽  
Target Market ◽  
Product Price ◽  
Price Distribution

Business competition is getting tougher making the marketing mix used as a tool for tactical marketing tools that can be controlled to produce the desired response in the target market. This study aims to determine the magnitude of the influence of marketing mix-7Ps on consumer satisfaction for the elderly in the Special Capital Region of Jakarta. The research method uses a survey with a questionnaire as a data collection tool. Samples were taken using simple random sampling technique produced 70 respondents. Data is processed using multiple regression analysis techniques. The results of the study show that: (1) empirically proven products, prices, distributions, promotions, and processes have a significant influence on customer satisfaction; meaning that the better the product, price, distribution, promotion and process, the more customer satisfaction increases. (2) Empirically proven physical facilities and people do not affect consumer satisfaction; meaning that physical facilities and people do not significantly result in customer satisfaction. Thus the findings of this study prove that physical facilities and people are not the main ones in consuming a product, but the most important thing is the quality of the product itself which can be used according to its function.

Korelasi kreativitas dan motivasi kerja guru terhadap peningkatan mutu pembelajaran

2016 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
Muh Nashiruddin ◽  
Anharurrohman El Muhammadi
Keyword(s):  
Religious Education ◽  
Work Motivation ◽  
Sampling Technique ◽  
Islamic Education ◽  
Learning Improvement ◽  
Average Value ◽  
Teacher Creativity ◽  
Teacher Work ◽  
And Behavior

Penelitian ini bertujuan untuk mengetahui korelasi antara: 1) kreativitas guru PAI terhadap peningkatan mutu pembelajaran Pendidikan Agama dan Budi Pekerti , 2) motivasi kerja guru PAI terhadap peningkatan mutu pembelajaran Pendidikan Agama dan Budi Pekerti , dan 3) kreativitas dan motivasi kerja guru terhadap peningkatan mutu pembelajaran Pendidikan Agama dan Budi. Penelitian ini menggunakan metode deskripsi korelasional dengan melibatkan 33 orang sampel yang dipilih secara dengan metode sensus. Teknik pengumpulan data dilakukan dengan angket/kuesioner. Teknikanalisis data diawali dengan uji prasyarat yaitu uji normalitas dan linieritas. Uji hipotesis menggunakanuji regresi sederhana danuji regresi ganda. Hasil penelitian menunjukkan ; 1) Kreativitas guru berpengaruh terhadap peningkatan mutu pembelajaran Pendidikan Agama Islam dan Budi Pekerti. 2) motivasi kerja guru berpengaruh terhadap peningkatan mutu pembelajaran Pendidikan Agama Islam dan Budi Pekerti. 3) kreativitas guru dan motivasi kerja guru secara bersama-sama atau simultan berpengaruh terhadap mutu pembelajaran. Hasil analisis juga menunjukkan bahwa rata-rata nilai dari ketiga variabel tersebut hanya dapat dimasukkan dalam kategori sedang, sehingga untuk meningkatkan kinerja guru dalam mengajar perlu diperhatikan faktor-faktor lain seperti: gaji, jaminan kerja, jaminan hari tua, penghargaan atas prestasi kerja, dan sebagainya. Kata kunci: kreativitas, motivasi, mutupembelajaran Abstract [The Relationship Between Teachers’ Creativity and Motivation Toward Learning Improvement]. This research aim at determine the correlation between the creativity of teachers on the improvement of learning quality of religious education and behavior, the work motivation of teachers on the improvement of learning quality of religious education and behavior, and the creativity and the work motivation of eachers on the improvement of learning quality of religious education and behavior. This research employed a method of correlation description with 33 Islamic education teacher were selected as sample by means of census sampling. Technique of collecting data employed questionnaire. Technique of data analysis began with prerequisite of normality and linearity. Hypothesis used test of simple regression and double regression.The study revealed that teacher creativity affects on the improvement of learning quality of religious education and behavior, as well as teacher work motivation affects on the improvement of learning quality of religious education and behavior. Futhermore, analysis show that teacher creativity as well as teacher work motivation affects simultaneously on the learning quality of Islamic Education. In conclusion, the average value of those three variables may be only included into medium category. Thus, to increase teacher performance, it needs other factors, such as; salary, job guarantee, pension, appreciation of work achievement, etc. Keywords: Creativity, Motivation, Learning Quality

scholarly journals Evaluation of anesthetic effect of ropivacaine in surgery of chronic periapical lessions

2010 ◽  
Vol 63 (5-6) ◽  
pp. 366-370 ◽  
Author(s):  
Milos Tijanic ◽  
Nikola Buric ◽  
Goran Jovanovic
Keyword(s):  
Local Anesthetic ◽  
Soft Tissues ◽  
Rating Scale ◽  
Control Group ◽  
Surgical Removal ◽  
Average Value ◽  
Anesthetic Effect ◽  
Intraoral Approach ◽  
Visual Analogous Scale

Introduction. Ropivacaine is used in orthopedcs, gyneacology, surgery, ophtamology, whereas experience about its usage in dentistry is still limited. The aim of this research was to compare the anesthetic effect between local anesthetics ropivacaine and bupivacaine, in surgical disposals of chronical periapical lessions in maxilla. Material and methods. The study included the patients that had indications for surgical removal of chronical periapical lessions at one of the frontal teeth of upper jaw. The total total number of examinees was 60, and they were devided in two groups. Ropivacaine chloride (0.75%) was used as a local anesthetic in one group (Naropin? 0,75%; Astra Zeneca), and in the other one bupivacaine chloride (0.5%) (Vexelit? 0,5%; Zdravlje). The autors applied 1,8 ml of block anesthesia for the n. infraorbitalis (intraoral approach) as well as 0,2 ml of the local anesthetic from the palatine side for the final branches of n. nasopalatinus in order to observe the folloving anesthetic parameters. I. Beginning of anesthesia was followed by the appearence of upper lip numbness. II. Pain rating scale according to Sisk was used for the objective measurement of the anesthesia quality. III. The pain intensity during the intervention was measured by visual analogous scale, on which the patient denoted the intensity of pain he had felt during the intervention. IV. Duration of anesthetic effect - it is followed by soft tissues numbness. Results and discussion. After the ropivacaine application anesthesia effect started in 1.57 min. and after the usage of bupivacaine in 1.67 min. The mean duration of soft tissue numbness after the application of ropivacaine was 321 minutes. Bupivacaine had a shorter anesthetic effect - 296.5 minutes. The quality of anesthesia after the usage of ropivacaine was assessed by the surgeons with average mark - 1.76. Interventions in which this anesthetic was used were performed with minimal pain and without additional anesthesia. The quality of anesthesia after the usage of bupivacaine (3.03) was statistically much worse (p<0.01) in comparison to ropivacaine. In visual analogous scale where patients denoted the intensity of pain during the intervention with ropivacaine the marked average value was 30.1 mm while the average value with usage of bupivacaine was 41.7 mm. The patients from the control group, where bupivacaine was used, had much stronger pain, statistically significant (p<0.05) in comparison to the group where ropivacaine was used. Our results show that the quality of anesthesia that was attained with 0,5% bupivacaine was much worse than the quality of anesthesia after the application of 0,75% ropivacaine. Conclusion. Ropivacaine has a potential to replace bupivacaine completely in cases when there is the indication for its usage in oral surgery (longlasting intervention, interventions followed by intensive postoperational pain, nerve blockade).

scholarly journals Application of the Servqual Method and the Kano Model as Measurement of Service Quality towards Customer Satisfaction in Senyum Media Bondowoso

2021 ◽  
Vol 1 (4) ◽  
pp. 324-331
Author(s):  
Firrizqi Satria Wibawa ◽  
Nurul Qomariah ◽  
Yusron Rozzaid
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Kano Model ◽  
Average Value ◽  
Level Of Satisfaction ◽  
Research Show

This research aims to analyze the level of customer satisfaction to services and explain the factors that must be prioritized in order to meet consumer expectations in Senyum Media Bondowoso. The method used is quantitative research with the Servqual method and the Kano model. The population of this research is all the customers of the Senyum Media Bondowoso store and the samples used are 150 samples using the Purposive Sampling technique. The results of the research show that the quality of service in CV. Senyumindo Mediatama Bondowoso is not in accordance with what is desired by customers, because the calculation is carried out using the Service Quality method, the results obtained are the average value of service quality, the average value of service quality for all dimensions of service quality is -4,967. On the other hand, for the Kano category is in the Indifferent category, which means that the attributes that are in the category of less attention by consumers, therefore the existence of these attributes does not affect the decrease or increase in the level of satisfaction of consumers. This category has no effect on consumer satisfaction with functional or dysfunctional services and goods.

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS MEREK AVANZA DI KOTA PADANG

2020 ◽  
Author(s):  
Syarfri Wandi ◽  
Heryanto Abaharis
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Product Price ◽  
Used Car ◽  
Quality Of Products ◽  
The City

The purpose of this research is to find out and analyze the influence of the quality of products, promotion and price against the used car purchase decisions brands Avanzain Padang city.The sampling technique used was purposive sampling, while the number of samples that are used for the analysis is 100 people.Data analysis techniques were used to test the hypothesis is a multiple linear regression.In this study there are three variables, namely product quality, promotion and price.Variables have a significant influence of product purchases a used car brand of the Avanza in the city of Padang is the quality of the product and the price.While the value of the coefficient of determination in this study found of 0.694 or equal to 69.4%.The results showed that of the purchasing decision can be explained by the quality of products, promotions and rates of 69.4% 30.6%, while the rest allegedly explained by other factors not examined in this study.Based on the results of the testing of multiple linear regression analysis, it was found that the variable quality of product, price and promotion of a positive effect against the used car purchase decisions brands Avanza in Padang city.This research provides practical recommendations for the management of used car sales showroom in Padang city to continue to strive to improve the quality of the product and the price in the future.This is because the quality of the products and price have a meaningful influence on the purchase of a used car brand of the Avanza in Padang city.

scholarly journals MARKETING STRATEGIES TOWARDS ACHIEVEMENT IN BAKERY BUSINESS IN PHETCHABURI AND PRACHUAP KIRIKHAN PROVINCES

2021 ◽  
Vol 9 (4) ◽  
pp. 1013-1017
Author(s):  
Kanjana Punoiam ◽  
◽  
Bundit Anuyahong ◽  
Wipanee Pengnate ◽  
◽  
...  
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Standard Deviation ◽  
Random Sampling ◽  
Rating Scale ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Strategies ◽  
Product Price

The purposes of this study were 1) to investigate marketing strategies towards achievement in bakery business in Phetchaburi and Prachuap kirikhan Provinces and 2) to study additional suggestions The research samples were 140- bakery business in Phetchaburi and Prachuap kirikhan Provinces derived through Simple Random Sampling technique. The instruments used for collecting the data were the rating-scale and open-ended questionnaire. Frequency, Mean scores, Standard Deviation and content analysis were used for data analysis. The findings were 1) marketing strategies were used at the highest level and additional suggestions 2) Product, Price, quality and staff and cleanliness were highly concern in order to increase in customers loyalty.

scholarly journals ANALISIS KUALITAS PELAYANAN JASA TERHADAP KEPUASAN PELANGGAN PADA CV. AHASS KABUL MOTOR KECAMATAN LEMBEYAN KABUPATEN MAGETAN

2016 ◽  
Vol 4 (1) ◽  
pp. 26
Author(s):  
Sudarmiani Sudarmiani ◽  
Yudha Allan Afri Fiyanto
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Quantitative Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Average Value ◽  
Quota Sampling

The study describes the quality of service, namely Tangible Responsiveness, Reliability (Reliability) and Assurance (Assurance) against Customer Satisfaction CV. AHASS Kabul Lembeyan Magetan Subdistrict motors. The method in this research is descriptive quantitative method while sampling technique in this research is quota sampling technique that customer in Kabul AHASS Lembeyan Magetan Subdistrict motorcycle that comes to CV. AHASS when distributing questionnaires were 30 respondents. Collecting data using questionnaires, documentation. Analysis of data using linear regression analysis. The results showed that the quality of service on the CV. AHASS Kabul Motor Magetan Subdistrict Lembeyan well. It can be seen from the results of the analysis with the amount of data as much as 30 customers results above the average value (62) as many as 17 customers or 57% below average, while as many as 13 or 43%. Customers CV. AHASS Kabul Motor Lembeyan Magetan satisfied with the services that have been received. It can be seen from the results of the analysis with the amount of data as much as 30 customers angketnya value customers results above average above average (42.90) as many as 18 or 60% of customers while below average as many as 12 customers or 40%.

scholarly journals Gambaran Penerapan Konsep Bauran Pemasaran terhadap Keputusan Pembelian Konsumen Pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek Wilayah Banjarmasin Tengah

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Jhudi Bonosari Soediono ◽  
Taufik Abidin
Keyword(s):  
Developing Countries ◽  
Data Analysis ◽  
Herbal Medicine ◽  
Sampling Technique ◽  
Developed Countries ◽  
Marketing Mix ◽  
Middle Region ◽  
Product Price ◽  
Price Distribution

Dewasa ini penggunaan obat herbal cenderung terus meningkat, baik dinegara yang sedang berkembang maupun negara-negara maju, dimana 80% penduduk dunia telah menggunakan obat herbal. Buah kulit manggis merupakan salah satunya yang dijadikan alternatif pengobatan yang berasal dari bahan alam, salah satu produknya yang cukup pesat berkembang di Indonesia adalah Produk Mastin® (Capsul Ekstrak Kulit Manggis). Penelitian bertujuan untuk mengetahui gambaran penerapan konsep bauran pemasaran yang meliputi Produk, Harga, Distribusi, dan Promosi terhadap keputusan pembelian konsumen pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek wilayah Banjarmasin Tengah. Penelitian dilakukan dengan metode deskriptif dimana Populasi yang digunakan adalah Konsumen yang mengenal serta memakai Produk Mastin® (Capsul Ekstrak Kulit Manggis) yang mendatangi beberapa Apotek yang ada di wilayah Banjarmasin Tengah, teknik pengumpulan sampel dengan Accidental Sampling yang tentunya disesuaikan dengan karateristik sampel yang ditentukan oleh peneliti. Di dapatkan ada 30 Responden dari apotek yang berbeda di wilayah Banjarmasin Tengah lalu dilakukan Analisa Data dengan perhitungan persentase untuk nantinya dapat memberikan gambaran pada hasil penelitian. Hasil penelitian menggambarkan bahwasanya bauran pemasaran yang meliputi Produk, Harga, Distribusi, dan Promosi menjadi pertimbangan konsumen terhadap keputusan pembelian pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek wilayah Banjarmasin Tengah. Kata Kunci : Bauran Pemasaran, Keputusan Pembelian Konsumen, Produk Mastin® (Capsul Ekstrak Kulit Manggis) ABSTRACT Nowadays, the usage of herbal medicine is incresing not only in developed countries but also in developing countries. For about 80% of worl population using herbal medicine. The skin/ peel of mangosteen fruit is one example of medicine that coming from nature, which of the well known product in Indonesia is Mastin® (Extract of Mangosteen skin/ peel capsule) This research is aimed to examine the profile of marketing mix applied concept include the Product, Price, Distribution, and Promotion that may influence the consument to buy Mastin in Pharmacy store located in Middle Banjarmasin. This research is conducted descrptively where area the population are the consument that know and use Mastin®, then come to the Pharmacy stores in Middle region of Banjarmasin. The sampling is done by accidentaly sampling technique that characterized personally by researcher. Data obtained from 30 respondents coming from several Pharmacy stores in Middle region of Banjarmasin and continued to data analysis with precentage calculation so thatcan give pofile. The result showed that marketing mix include Product, Price, Distribution, and Promotion considered the consument to buy Mastin® product in several Pharmacy stores in Middle region of Banjarmasin. Keywords : Marketing Mix, Considered the consument to buy, Mastin® (Extract of Mangosteen skin/ peel capsule)

scholarly journals ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN PEMBELIAN ANAKAN MURAI BATU PRESTASI ( STUDI KASUS PADA AZIS BIRDFAM DI BOYOLALI TAHUN2020 )

2021 ◽  
Vol 9 (1) ◽  
pp. 11-16
Author(s):  
Muhammad Azis Rahmanto ◽  
Dasmadi Dasmadi ◽  
A. Fidhdiarr Ariestanto TNK
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Product Price

Penelitian ini bertujuan untuk mengetahui adanya pengaruh produk, harga, kualitas pelayanan Azis Birdfam di Boyolali. Teknik pengumpulan data menggunakan wawancara, kuesioner dan studi dokumen yang dilakukan pada bulan mei tahun 2020 sampai juli tahun 2020. Teknik pengambilan sampel yang digunakan berdasarkan bertepatan, semua sampel data telah dianalisis dari analisis regresi linier berganda memperoleh nilai adjusted R Square sebesar 4,9 % variabel produk, harga, kualitas pelayanan berdampak pada loyalitas pelanggan sedangkan selisihnya 95,1 % berdampak oleh variabel lain seperti ikatan emosional, kepercayaan, kemudahan, kepuasan pelanggan dan pengalaman dengan perusahaan. Hasil pengkajian ini merumuskan bahwa produk, harga dan kualitas pelayanan menggunakan uji secara parsial memiliki dampak berdasarkan relevan terhadap loyalitas pelanggan pada Azis Birdfam di Boyolali. ABSTRACT   This study aims to determine the effect of product, price, service quality of Azis Birdfam in Boyolali. The data collection techniques used interviews, questionnaires and document studies conducted in May 2020 to July 2020. The sampling technique used was coincidental, all data samples were analyzed from multiple linear regression analysis to obtain an adjusted R Square value of 4.9%. product variables, price, service quality have an impact on customer loyalty, while the 95.1% difference has an impact on other variables such as emotional ties, trust, convenience, customer satisfaction and experience with the company. The results of this study formulate that the product, price and service quality using a partial test has an impact based on relevance to customer loyalty to Azis Birdfam in Boyolali.

scholarly journals The Relation Between Anxiety and Nurses’ Performance at Atma Husada Mahakam Hospital, Samarinda

2019 ◽  
Vol 7 (1) ◽  
pp. 75-84
Author(s):  
Mukhripah Damaiyanti
Keyword(s):  
Mental Hospital ◽  
Rating Scale ◽  
Sampling Technique ◽  
Data Retrieval ◽  
Study Data ◽  
Bivariate Analysis ◽  
P Value ◽  
Strategic Value ◽  
Relationship Of

Nurses working at the Mental Hospital are different from other section nurses, there are loads of nurses possessed anxieties when they treat mental patients and it disrupts their performance. Whereas, the nurse performance has a vital and strategic value that depicts the quality of service in the hospital. Baring that in mind, this study aims to determine the relationship of anxiety of nurses toward their performances of treating patients at Atma Husada Mahakam Mental Hospital, Samarinda. Using the Lameshow formula, this study obtains a sample size of 96 people. The sampling technique used is Stratified Random Sampling. This study data retrieval is in September - October 2017. The questionnaire used is The Six Dimension Scale of Nursing Performance (SDNS and Hamilton Anxiety Rating Scale (HAM-A). Bivariate analysis conducted uses the Pearson Product Moment with a p-value of 0,000 with the correlation value of anxiety on nurse performance in the frequency of nurses 'activities r = 0.41 and the quality of nurses' activities r = 0.54 which means that it correlates strongly. There must be some effort to minimize anxiety mental nurses by using a new innovation and training to increase nurses knowledge, abilities and skills so it can improve performance of nurses in carrying out nursing care and action.

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