scholarly journals Gambaran Penerapan Konsep Bauran Pemasaran terhadap Keputusan Pembelian Konsumen Pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek Wilayah Banjarmasin Tengah

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Jhudi Bonosari Soediono ◽  
Taufik Abidin
Keyword(s):  
Developing Countries ◽  
Data Analysis ◽  
Herbal Medicine ◽  
Sampling Technique ◽  
Developed Countries ◽  
Marketing Mix ◽  
Middle Region ◽  
Product Price ◽  
Price Distribution

Dewasa ini penggunaan obat herbal cenderung terus meningkat, baik dinegara yang sedang berkembang maupun negara-negara maju, dimana 80% penduduk dunia telah menggunakan obat herbal. Buah kulit manggis merupakan salah satunya yang dijadikan alternatif pengobatan yang berasal dari bahan alam, salah satu produknya yang cukup pesat berkembang di Indonesia adalah Produk Mastin® (Capsul Ekstrak Kulit Manggis). Penelitian bertujuan untuk mengetahui gambaran penerapan konsep bauran pemasaran yang meliputi Produk, Harga, Distribusi, dan Promosi terhadap keputusan pembelian konsumen pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek wilayah Banjarmasin Tengah. Penelitian dilakukan dengan metode deskriptif dimana Populasi yang digunakan adalah Konsumen yang mengenal serta memakai Produk Mastin® (Capsul Ekstrak Kulit Manggis) yang mendatangi beberapa Apotek yang ada di wilayah Banjarmasin Tengah, teknik pengumpulan sampel dengan Accidental Sampling yang tentunya disesuaikan dengan karateristik sampel yang ditentukan oleh peneliti. Di dapatkan ada 30 Responden dari apotek yang berbeda di wilayah Banjarmasin Tengah lalu dilakukan Analisa Data dengan perhitungan persentase untuk nantinya dapat memberikan gambaran pada hasil penelitian. Hasil penelitian menggambarkan bahwasanya bauran pemasaran yang meliputi Produk, Harga, Distribusi, dan Promosi menjadi pertimbangan konsumen terhadap keputusan pembelian pada Produk Mastin® (Capsul Ekstrak Kulit Manggis) di Apotek wilayah Banjarmasin Tengah. Kata Kunci : Bauran Pemasaran, Keputusan Pembelian Konsumen, Produk Mastin® (Capsul Ekstrak Kulit Manggis) ABSTRACT Nowadays, the usage of herbal medicine is incresing not only in developed countries but also in developing countries. For about 80% of worl population using herbal medicine. The skin/ peel of mangosteen fruit is one example of medicine that coming from nature, which of the well known product in Indonesia is Mastin® (Extract of Mangosteen skin/ peel capsule) This research is aimed to examine the profile of marketing mix applied concept include the Product, Price, Distribution, and Promotion that may influence the consument to buy Mastin in Pharmacy store located in Middle Banjarmasin. This research is conducted descrptively where area the population are the consument that know and use Mastin®, then come to the Pharmacy stores in Middle region of Banjarmasin. The sampling is done by accidentaly sampling technique that characterized personally by researcher. Data obtained from 30 respondents coming from several Pharmacy stores in Middle region of Banjarmasin and continued to data analysis with precentage calculation so thatcan give pofile. The result showed that marketing mix include Product, Price, Distribution, and Promotion considered the consument to buy Mastin® product in several Pharmacy stores in Middle region of Banjarmasin. Keywords : Marketing Mix, Considered the consument to buy, Mastin® (Extract of Mangosteen skin/ peel capsule)

scholarly journals Marketing Mix-7Ps: The Effect on Customer Satisfaction

2019 ◽  
Vol 7 (1) ◽  
pp. 72-86
Author(s):  
Basrah Saidani ◽  
I Ketut R Sudiarditha
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
The Elderly ◽  
Marketing Mix ◽  
Target Market ◽  
Product Price ◽  
Price Distribution

Business competition is getting tougher making the marketing mix used as a tool for tactical marketing tools that can be controlled to produce the desired response in the target market. This study aims to determine the magnitude of the influence of marketing mix-7Ps on consumer satisfaction for the elderly in the Special Capital Region of Jakarta. The research method uses a survey with a questionnaire as a data collection tool. Samples were taken using simple random sampling technique produced 70 respondents. Data is processed using multiple regression analysis techniques. The results of the study show that: (1) empirically proven products, prices, distributions, promotions, and processes have a significant influence on customer satisfaction; meaning that the better the product, price, distribution, promotion and process, the more customer satisfaction increases. (2) Empirically proven physical facilities and people do not affect consumer satisfaction; meaning that physical facilities and people do not significantly result in customer satisfaction. Thus the findings of this study prove that physical facilities and people are not the main ones in consuming a product, but the most important thing is the quality of the product itself which can be used according to its function.

scholarly journals STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

2020 ◽  
Vol 2 (1) ◽  
pp. 23-40
Author(s):  
Ni Nyoman Wulan Antari ◽  
Riza Wulandari
Keyword(s):  
Swot Analysis ◽  
Corporate Strategy ◽  
Marketing Mix ◽  
Hotel Management ◽  
Strategy Formulation ◽  
Product Price ◽  
Physical Evidence ◽  
Price Distribution ◽  
New Strategy ◽  
Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

scholarly journals The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 157-166
Author(s):  
Dimas Septian Wijiantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
T Test ◽  
Product Price ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Study Population

Companies need to maintain their survival by developing and earning profits. Consumers have ever-changing tastes and desires, so companies must be prepared to face all these changes and constantly review and improve their offerings. Companies need to pay attention to factors that affect consumers' buying interest, including products, prices, and locations. This study aims to determine and analyze the effect of simultaneous product, price, and location on consumer buying interest in Bakso Pak Kus Jalan Sudirman Residen Surabaya. The study population was all consumers of Bakso Pak Kus Jalan Sudirman Resident Surabaya. The sampling technique is based on Hair, et al. (2010), that the number of samples is at least 5 times the number of indicators so that the number of samples in this study is 85 people. The data analysis technique used multiple linear regression, t test, and F test. The results showed that the product, price, and location partially affected the consumer buying interest of Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the t test showing the calculated t value all independent variables are greater than t table (1,989), which is 2,015 for the effect of product variables (X1), 2,608 for the influence of price variables (X2), and 6,037 for the effect of location variables (X3). . The results also show that the products, prices, and locations simultaneously influence consumers' buying interest in Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the F test which shows the value of F count> F table which is 45,001> 2,716.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

Assessing the Factors Affecting the Implementation of E-Government and Effect on Performance of DVLA

2019 ◽  
Vol 15 (1) ◽  
pp. 47-61
Author(s):  
Gerald Dapaah Gyamfi ◽  
George Gyan ◽  
Mavis Ayebea ◽  
Florence Naa Norley Nortey ◽  
Prince Yaw Baidoo
Keyword(s):  
Developing Countries ◽  
Financial Constraints ◽  
Sampling Technique ◽  
Developed Countries ◽  
Electronic Government ◽  
Electricity Supply ◽  
Successful Implementation ◽  
Factors Affecting ◽  
Ict Infrastructure

Though many researchers have carried out studies on electronic government (e-government) and its effect on performance of public organizations in developed countries not much such studies have taken place in developing countries, creating a gap in literature. The current study seeks to fill the gap. The study highlights the factors affecting the implementation and sustainability of E-government and effect of the factors on performance of the driver and vehicle licensing agency (DVLA) in Ghana. The study used purposive sampling technique to gather data from the DVLA (N-50) in 2016. The outcome of the study revealed that the challenges that impede the successful implementation of e-government include regular interruption of the electricity supply, online theft, poor ICT infrastructure, and financial constraints. Based on the benefits associated with the implementation of e-government, the current researchers made recommendations for long-term sustainability of e-government.

scholarly journals ANALISIS PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. UNIT NGESREP SEMARANG)

KEUNIS ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 5
Author(s):  
Rizka Putri Rumastari ◽  
Aris Sunindyo
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Model ◽  
Product Price ◽  
Quality Product

This study aims to determine and analyze the effects of service quality, product, price, and place towards the customers satisfaction (Case Study at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang) both simultaneously or partially. The population in this study are all the customers at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. The data used in the research are primary and secondary data. The sample used of 100 respondents collected through the questionnaire by following the accidental sampling technique. Data analysis model using Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use Statistical F Test, Coefficient of Determination Test (Adjusted R Square), and Statistical t Test. The result of the analysis and discussion show that the variables of service quality, product, price, and place simultaneously have a significant effects towards the customers satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. Partially, the variables of service quality, product, price, and place each have a positive and significant effect towards the customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang.

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT BAWEAN DALAM MEMILIH BANK SYARIAH

El Dinar ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 142
Author(s):  
Nur Salis ◽  
Nihayatu Aslamatis Solekah
Keyword(s):  
Data Analysis ◽  
Public Interest ◽  
Structural Equation ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Dominant Factor ◽  
Equation Modelling ◽  
Analysis Technique ◽  
Pls Analysis

<em>Indonesia Sharia banks need to be developed because they have comprehensive advantages over conventional banking. To reach services to the community, it is necessary to expand in developing a network of Sharia Bank offices. Therefore there must be an effort from Sharia banking increases public interest in Sharia Banks so that it can be developed. The purpose of this study is to find out what factors influence the interest of the Bawean community in choosing a Sharia Partner Bank and to find out what the most dominant factors influence the interest of Bawean community in choosing Sharia Partner Bank. This study uses descriptive quantitative method. The population of this study is 165 samples of Bawean community and the sampling technique used purposive sampling. The data analysis technique uses Partial Least Squares (PLS) analysis which is a Structural Equation Modelling (SEM). The result of this study indicate that the marketing mix factor, internal individual consumers and external individual consumers influence the interest of the Bawean community  in choosing Sharia Partner Banks. While the marketing mix factor is the most dominant factor affecting the interest of the Bawean community in choosing Sharia Partner Banks.</em>

scholarly journals Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

2015 ◽  
Vol 10 (1) ◽  
pp. 270
Author(s):  
Jon Wahyudi
Keyword(s):  
Multiple Regression ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Analysis Tool ◽  
Price Promotion ◽  
Product Price ◽  
Consumer Decision ◽  
Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

scholarly journals TINGKAT KEPUASAN KONSUMEN RESTORAN PONDOK HIJAU KOTA MANADO

2017 ◽  
Vol 13 (2A) ◽  
pp. 157
Author(s):  
Arthur ., Hardyasar ◽  
Juliana R. Mandei ◽  
Joachim N.K. Dumais
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Satisfaction Level ◽  
Product Price ◽  
Descriptive Data ◽  
Place Promotion

This study aims to measure the level of customer satisfaction of green cottage restaurant viewed from the aspect of product, price, place, promotion and service. This research was conducted from February to April 2017, using primary and secondary data with sampling technique of accidental sampling method and respondents were 96 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City. To measure the Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to the service of distribution for credit of grassroot business at Bank BRI Unit Tomohon Utara Tomoho City, Consumer Satisfaction Level of Pondok Hijau Restaurant in Manado was 76.64% and classified as Very Satisfied (SP).

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