Research and Methodology

As an inter-disciplinary study, the research employs a multi-method methodology, with the focus on a Humanities-based approach. The research design is characterised by a qualitative/quantitative research model, incorporating survey data and in-depth interviews. Purposive sampling has been employed to secure in-depth interviews with published authors and to involve qualified respondents in an online survey. The data obtained in this manner provides the basis for the findings and conclusions in chapters 8, 9, 10, and 11. The chapter considers the purpose and scope of the research and discusses the two-stage strategy used to obtain the data, pointing out the limitations of the research strategy, on the one hand, and the purposeful nature of the information obtained in this manner, on the other.

Author(s):  
Luca Barra ◽  
Massimo Scaglioni

In recent years, the completed transition towards a fully developed multichannel environment and the growth of non-linear offers has brought to the Italian television (TV) landscape unprecedented attention on the ways in which programmes are communicated to the audience and their images and identities are carefully built. The preparation and circulation of promos have therefore grown in importance and relevance in the national TV industry, as new original practices emerged and a long-lasting tradition was challenged by new formats and goals. Building on a set of in-depth interviews with professionals involved in the writing, production and distribution of promos, and analysis of other production materials, the article reconstructs the ‘promotional cultures’ of Italian broadcasters, analysing the main production processes, the different kinds of promos and the various skills involved, and the logics and constraints involved in the making of these ephemeral paratexts that more and more are pervading both the structure of programming flow and the experience of national TV viewers. Thus, the article investigates the professional practices and logics of contemporary commercial and pay TV programme promotion in Italy, defining the role played by national private broadcasters and transnational groups in shaping an Italian promotional space on TV. The ‘Italian style’ of TV show promotion emerges as a constant negotiation between local historical traditions and clichés, on the one hand, and international trends in promo production and aesthetics, on the other, with a solid path shared with other countries and broadcasters, and some peculiar specificities.


2020 ◽  
Vol 2 (2) ◽  
pp. 233-248
Author(s):  
Abednego Stephen ◽  
◽  
Athluna Canthika ◽  
Davin Subrata ◽  
Devina Veronika ◽  
...  

Advertisement is one of the most common way to promote and create awareness of a product. However it is still uncertain to measure the effect of advertisement, especially on customer’s buying decision. The objective of this paper is to identify how much advertisement impacts on consumers buying decision. The research uses quantitative analysis by analyzing online survey data gathered from 280 respondent across Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). Statistical method such as correlation analysis, descriptive statistics, and regression analysis was used and the result from 244 valid respondents showed that the independent variable brand recall and stimulation have an impact on consumers’ buying decision while the other three variables which are necessity, pleasure, and dominance do not have an impact on consumers’ buying decision.


Author(s):  
Angel L. Meroño-Cerdan ◽  
Pedro Soto-Acosta ◽  
Carolina Lopez-Nicolas

This study seeks to assess the impact of collaborative technologies on innovation at the firm level. Collaborative technologies’ influence on innovation is considered here as a multi-stage process that starts at adoption and extends to use. Thus, the effect of collaborative technologies on innovation is examined not only directly, the simple presence of collaborative technologies, but also based on actual collaborative technologies’ use. Given the fact that firms can use this technology for different purposes, collaborative technologies’ use is measured according to three orientations: e-information, e-communication and e-workflow. To achieve these objectives, a research model is developed for assessing, on the one hand, the impact of the adoption and use of collaborative technologies on innovation and, on the other hand, the relationship between adoption and use of collaborative technologies. The research model is tested using a dataset of 310 Spanish SMEs. The results showed that collaborative technologies’ adoption is positively related to innovation. Also, as hypothesized, distinct collaborative technologies were found to be associated to different uses. In addition, the study found that while e-information had a positive and significant impact on innovation, e-communication and e-workflow did not.


2020 ◽  
Vol 36 (3) ◽  
pp. 284-300
Author(s):  
Federica Rossetti ◽  
Femke Roosma ◽  
Tijs Laenen ◽  
Koen Abts

AbstractThe article focuses on one of the core but controversial features of a universal basic income (UBI): its unconditionality. Using qualitative in-depth interviews collected in the Dutch municipality of Tilburg in 2018–2019, we examine the arguments underlying popular opinions about a UBI and work conditionality. The analysis suggests that these arguments can be interpreted from two theoretical perspectives. On the one hand, respondents make frequent use of deservingness criteria referring to the characteristics of welfare recipients, such as their need and work willingness. On the other hand, they justify their opinions using arguments related to the characteristics of welfare schemes, such as their administrative and financial feasibility. Our findings offer important insights concerning political actors who support (or oppose) the real-world implementation of a UBI.


2015 ◽  
Vol 1 (2) ◽  
pp. 24
Author(s):  
Farai Chigora ◽  
Clever Vutete

<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowledge, destination branding, social networks, destination’s own price, price of other destinations and media propaganda. These where then tested for their dominance in the accommodation, travel and resort sectors in Zimbabwe through a quantitative design. The results showed that the most controlling determinants of tourism demand in these three sectors include destination’s own prices, level of disposable income, social network discussions, media propaganda, marketing and advertising. The study recommended a low pricing strategy, extensive marketing and utilization of e-resources in marketing.</p>


1975 ◽  
Author(s):  
B. M. Bas ◽  
A. D. Muller ◽  
H. G. Hemker

Five different ways of estimating prothrombin are applied to the plasma of persons receiving vitamin K antagonists, to know: the one-stage assay, the two-stage assay, the Echis Carinatus Venom assay, the coagulase-reacting factor assay and the immunological assay. The Protein Induced by Vitamin K Absence analogous to prothrombin (PIVKA-II) can be shown to be co-estimated in all but the one-stage assay. There are minor differences, however, between the other four tests. The most practical way to assess both prothrombin and PIVKA-II seems to be the coagulase-reacting factor assay. The difference between the one-stage assay and the others can be explained on basis of the new data on the role of vitamin K in prothrombin biosynthesis. The differences between the other tests are smaller and remain to be explained.


2021 ◽  
pp. 157-170
Author(s):  
I. I. Volkova ◽  
E. L. Proskurnova ◽  
T. T. D. Tran

The issues of the development of traditional news television in the context of a single information space are considered. The goal is to look at how much content creators and consumers agree in their predictions about the future of TV. The data of in-depth interviews were used as empirical material: professional television journalists (federal TV channels) and students (PFUR “Television” department) were interviewed. The contradictions between the two basic types of media consumption, which are characteristic of addressers and addressees of television messages, are revealed. It is shown that these contradictions explain the generational gap in the perception of modern news television programs, predetermine the decrease in TV consumption of news content from federal channels designed for a mass audience. The relevance of the work is due to the rethinking of the functions and prospects for the development of traditional TV by both professional broadcasters and consumers. The conclusion is made about the further development of news television. It is noted that, on the one hand (the opinion of professionals), traditional television broadcasting will be preserved while adjusting the agenda, rethinking interaction with the audience, changing the broadcasting paradigm, mastering new competencies by professional journalists and using the opportunities of the online space. On the other hand (students’ opinion), subject-to-object news broadcasting of federal channels will cease to exist when the generation of viewers and the funding model change.


2020 ◽  
Vol 7 (1-2) ◽  
pp. 110-128
Author(s):  
Philip Arthur Gborsong ◽  
Anita B. Appartaim

Rules have been formulated on how adverbials are used. Such rules as stated by Quirk and Greenbaum (1973), Hornby (1975) and Swan (1995) are silent on how a few adverbials that have no restrictions regarding their position and order in sentences should be used. This paper, relying on language variation in the second language setting as a theoretical framework, explored how undergraduate students used these kinds of mobile adverbials. The quantitative research design and a simple random sampling were applied to select a total of 100 essays and exercises from fresh undergraduates of the University of Cape Coast, Ghana. Analysing these essays and exercises, we concluded that although the adverbial is an optional clausal element, the undergraduate students used it in providing further information on the other clausal elements. In addition, the undergraduate students often placed the adverbials in the mid position of their sentences. Keywords: Adverbials, GE, Undergraduate students, Clausal elements, Effective communication


2020 ◽  
Vol 7 (1-2) ◽  
pp. 267-280
Author(s):  
Michael Adérèmí Adéoyè

This study focuses on the technical process through which available materials and space are transformed into motif-based animate floats and desired landscapes for carnival performances. Carnival performances are often guided by underlying conceptual scripts which basically depend on the technical processes of theatre design as a major requirement in connecting the carnival performance with its audience and which has not received adequate attention from existing theatre scholarship. The study adopts Roland Barthes’ semiotic theory, Intertextuality as the framework for analysing the interplay of carnival performances, material objects, technical process of theatre design and the carnival audience. The research design combined case study and survey. Data were collected using in-depth interviews, key informant interviews and participant observation. Ahmed Yerima, whose works in carnival productions informed this study, was selected as a case study. The study concludes that the technical process of theatre design is central to carnival performances because it catalyses the underlying imaginative dramatic scripts into visual pictures and animate carnival floats, thereby eliciting meaning from the conceptual dramatic scripts to the carnival audience. Adequate attention should therefore be paid to theatre design as the process of transforming imaginative scripts into visible pictorial carnival floats. Keywords: Materials, Animate objects, Theatre design, Carnival performance, Transformation


PLoS ONE ◽  
2021 ◽  
Vol 16 (5) ◽  
pp. e0251398
Author(s):  
Ana Isabel Ponce Gea ◽  
Carlos Martínez Hernández ◽  
María Luisa Rico Gómez

Heritage and space establish reciprocal relations that have been studied for decades. On the one hand, heritage has been described as an inherently spatial phenomenon. On the other hand, places are defined according to the attributes that make up their identity, among which heritage is a fundamental instrument. On the basis of the idea that education plays an important role in the socialization process, transmitted by the inherited culture, to integrate each subject within the specific community, and the notion of scale as the closest to heritage, we defined as general objectives to determine the relationships between geographic scales, heritage perspective and the didactic potential granted to heritage, within the framework of the construction of collective identities, and to contrast the perspectives of students and teachers regarding the geographical scale, heritage and their didactic potential, deducing implications for educational practices. In order to answer to these objectives, we carried out a non-experimental quantitative research, with a relational-predictive objective. Specifically, we used a survey method, being the context the whole of the local scale (Fuente Álamo, Murcia, Spain) and acting as participants all students and teachers of Secondary Education (n = 459) linked to social sciences. They answered the Test on Didactic Potentiality of Heritage according to Scale (TDPHS), and its information was analysed through different procedures (Spearman’s correlations, descriptive statistics, Mann-Whitney U…), using the statistical programs SPSS. The results show, on the one hand, that the scalar perspective scores are generally low, heritage perspective is consistent with the consideration of the scales, and the perceived didactic potential in relation to heritage is related to the importance given to each of the scales; and, on the other hand, the contrast in the perspectives of students and teachers regarding the geographical scale, heritage and their didactic potential is minimal.


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