An Examination of the Role of Restaurant Attributes on Patrons Dining Experience and Their Post-Purchase Intentions

2015 ◽  
pp. 125-140
Author(s):  
Adarsh Batra
Keyword(s):  
Rank Order ◽  
Purchase Intentions ◽  
Sample Survey ◽  
Survey Method ◽  
Chi Square ◽  
Spearman Rank ◽  
Managerial Implications ◽  
Post Purchase ◽  
The Relationship

The purpose of this chapter is to determine the relationship between restaurant attributes and customers' overall perception and return patronage, and whether dining occasions relate to return patronage. A sample survey method was used, with a structured questionnaire as the research instrument, at a restaurant in Bangalore, (India). Data from 400 restaurant patrons as respondents was used for statistical analysis. Frequencies, Means, Chi-square and Spearman rank-order correlation were used to analyze data. Findings showed that there is a correlation between restaurant attributes and customers' overall perception. Results also indicated that there is a relationship between return patronage and restaurant attributes and dining occasions. Managerial implications are addressed and discussed.

scholarly journals ANALISIS HUBUNGAN PERAN PETUGAS KESEHATAN DENGAN CAKUPAN IMUNISASI PADA BAYI SELAMA PANDEMI COVID-19

2020 ◽  
Vol 15 (3) ◽  
pp. 531-535
Author(s):  
Retno Setyo Iswati
Keyword(s):  
Health Workers ◽  
Immunization Coverage ◽  
Health Facilities ◽  
Survey Method ◽  
Online Data ◽  
Chi Square ◽  
Immunization Services ◽  
Chi Square Test ◽  
The Relationship

During the Covid-19 pandemic, social restrictions applied in various regions affected the schedule and procedures for immunization services in health facilities. People are worried that coming to health facilities to provide immunizations for their children, causing immunization coverage to fall so that community immunity is not formed, can lead to Extraordinary Events of Diseases that Can Be Prevented by Immunization (KLB PD3I). Health workers in providing immunization services play a very important role in the success of the immunization program. The aim of the study was to analyze the relationship between the role of health workers and the complete basic immunization coverage during the Covid-19 pandemic. The research design used was a survey method with a quantitative approach. The sample was 46 respondents, the sample was taken using purposive sampling. The research instrument consisted of the role of health workers and complete basic immunization coverage which was distributed online. Data were analyzed using the Chi-Square test. The result of the research found that the role of health workers in providing immunization services was in the "Good" category (67.4%), complete basic immunization coverage was in the "Less" category (71.7%), so it can be concluded that there is no relationship between the role of health workers and the coverage. complete basic immunization during the Covid-19 pandemic

scholarly journals Does organisational commitment enhance the relationship between job involvement and in-role performance?

2012 ◽  
Vol 13 (1) ◽  
Author(s):  
Talat Islam ◽  
Saif Ur Rehman Khan ◽  
Ungku N.U. Ahmad ◽  
Ishfaq Ahmed
Keyword(s):  
Sampling Technique ◽  
Job Involvement ◽  
Simple Random Sampling ◽  
Survey Method ◽  
Organisational Commitment ◽  
Role Performance ◽  
Continuance Commitment ◽  
Managerial Implications ◽  
The Relationship

Orientation: Job involvement is essential for the performance of employees. Prior researchers have found a weak relationship between job involvement and job performance, but dimensions of commitment have been considered as a mediator to enhance the relationship.Research purpose: This research is aimed at discovering the role of organisational commitment as a mediating variable between the relationship of job involvement and performance.Motivation for the study: The aim of organisations today is to outperform each other in every respect. In order to realise this, the role of employees is crucial. To elicit the best from employees requires much attention from organisations. This research is focused on this specific issue, namely, increasing employees’ performance.Research design, approach and method: The researchers have used structured questionnaires using the quantitative approach. A similar research methodology using the survey method was applied by the researchers to make the results comparable. The simple random sampling technique was used. Data was evaluated on the basis of 208 completed questionnaires.Main findings: Findings of the study indicate that there is a relationship between job involvement and in-role performance. Affective and normative commitment can act as mediator. However, continuance commitment is not a mediator in this relationship.Practical/managerial implications: It is important for organisations that want to gain a competitive edge over its rivals to enhance the level of involvement of its employees.Contribution/value-add: The results of this study will provide a new dimension for managers on how to gain a competitive advantage over rival firms with regard to performance by increasing the level of job involvement.

scholarly journals Hubungan antara Karakteristik dan Peran Kerja Istri Nelayan dengan Kontribusinya dalam Pendapatan Rumah Tangga

2018 ◽  
Vol 2 (5) ◽  
pp. 653
Author(s):  
Yunicha Khairiyah ◽  
Melani Abdulkadir Sunito
Keyword(s):  
Household Income ◽  
Qualitative Data ◽  
Survey Method ◽  
Chi Square ◽  
Productive Work ◽  
Chi Square Analysis ◽  
The Relationship

Fishermen’s work is characterized by low and fluctuating income due to weather and season factors. Therefore, the wife’s productive work and income is important contribution to household income. The objectives of this study are to (1) Describe the fisherman wife’s characteristics, working roles, and income contribution ; (2) Analyze the relationship between characteristics and working roles of fisherman’s wife; and (3) Analyze the relationship between characteristics and working role of fisherman’s wife with their contribution to the household income. The research was conducted in Cidadap Village in Sukabumi using survey method and supported by qualitative data, and using a Chi-Square analysis test. Forty respondents were chosen purposively. The statistic test indicated that there is no relation between the characteristic of fisherman’s wife with their working role, but both the type of wife’s work and the type of husband’s work were significantly related to the contribution of women’s income to the household.Key words: fisherman, fisherman wife’s working role ; wife’s contribution  to household incomeABSTRAKMasyarakat nelayan sampai saat ini identik dengan kemiskinan dan pendapatan tidak menentu karena faktor cuaca dan musim, sehingga istri perlu bekerja produktif dan memberi kontribusi pendapatan untuk mencukupi kebutuhan rumah tangga. Tujuan penelitian ini adalah untuk (1) Mendeskripsikan karakteristik, peran kerja, dan kontribusi pendapatan istri nelayan; (2) Menganalisis hubungan antara karakteristik dengan peran kerja istri nelayan; serta (3) Menganalisis hubungan antara karakteristik dan peran kerja istri nelayan dengan kontribusi pendapatan rumah tangga. Penelitian ini dilaksanakan di Desa Cidadap dengan metode kuantitatif yaitu survei yang didukung data kualitatif, dan menggunakan uji analisis Chi Square. Responden sebanyak 40 orang dipilih secara purposive. Hasil penelitian ini menunjukkan bahwa karakteristik istri nelayan dengan peran kerja perempuan tidak memiliki hubungan, sedangkan karakteristik dan peran kerja istri nelayan yang berhubungan dengan kontribusi pendapatan perempuan adalah jenis pekerjaan perempuan dan pekerjaan suami.Kata kunci: Nelayan, Peran Kerja Istri Nelayan, Kontribusi Istri dalam Pendapatan Rumah Tangga

scholarly journals Effect of Online Reviews and Crowd Cues on Restaurant Choice of Customer: Moderating Role of Gender and Perceived Crowding

2021 ◽  
Vol 12 ◽  
Author(s):  
Muhammad Asghar Ali ◽  
Ding Hooi Ting ◽  
Muhammad Ahmad-ur-Rahman ◽  
Shoukat Ali ◽  
Falik Shear ◽  
...  
Keyword(s):  
Sampling Technique ◽  
Online Reviews ◽  
Purchase Intentions ◽  
Restaurant Industry ◽  
Survey Method ◽  
Online Review ◽  
Endogenous Variables ◽  
Relationship Of ◽  
The Relationship

This study is aimed to identify the relative (direct) effect of online review ratings and perceived crowding on purchase intentions of a consumer. Our study also investigated the contingent effect of gender and perceived crowding between the relationship of exogenous and endogenous variables. This study was conducted in the Malaysian restaurant industry. We applied the purposive sampling technique to identify respondents, the mall intercept survey method was used for data collection. Smart PLS software was applied for data analysis (200 respondents). This study demonstrates through its results that online review ratings and perceived crowding have a positive effect on purchase intentions of a consumer. Moreover, if a consumer perceives crowding at a restaurant, this has a positive contingent effect on the relationship between review ratings and purchase intentions. This demonstrates that the consumer is more inclined to choose a restaurant with a high online review rating and has high perceived crowding at some unfamiliar place. Lastly, no evidence is found for the gender difference between review rating and purchase intentions; however, gender shows contingent effect and results confirmed that males preferred more crowded restaurants as compared to females. There are theoretical and practical implications for managers in the findings of this study.

scholarly journals Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers

Energies ◽  
2021 ◽  
Vol 14 (11) ◽  
pp. 3271
Author(s):  
Agnieszka Izabela Baruk
Keyword(s):  
Factor Analysis ◽  
Statistical Analysis ◽  
World Literature ◽  
Empirical Studies ◽  
Primary Data ◽  
Survey Method ◽  
Chi Square ◽  
Marketing Process ◽  
Research Gap

The aim of this article was to identify the role of good mutual relationships with offerors for final purchasers, as well as define the meaning of the perception of offerors in the scope of listening to purchasers’ opinions and profiting from purchasers’ readiness to cooperate for the specificities of the prosumeric activity. A deep analysis of the world literature was used to prepare the theoretical part of this paper. The results of this analysis confirm the existing cognitive gap and research gap regarding mentioned aspects, including energy market. Empirical studies were conducted to reduce identified gaps. The survey method was used to collect primary data. The collected data were subjected to quantitative analysis, during which statistical analysis methods and tests were applied (Pearson chi-square independence test, V-Cramer factor analysis, Kruskal–Wallis test (KW), and exploratory factor analysis). The results of the statistical analysis and testing allowed the three research hypotheses formulated to be checked. Between the significance of good relationships with offerors and their perception, a statistically significant dependence was identified for all groups of offerors. The perception of offerors was a feature differentiating respondents’ opinions about the significance of good relationships with offerors for the two following groups: producers and traders. Additionally, the perception of offerors was a feature differentiating forms of prosumeric activity of respondents only for three interpurchase behaviors. The results obtained have a visible cognitive and applicability value. They contribute to the theory of marketing, as well as possibly facilitating the formation of good mutual relationships between offerors (including offerors of energy) and final purchasers as key partners cooperating with offerors in the marketing process. The approach presented in this paper has not been studied and analyzed so far, either in theoretical or in practical terms. This fact confirms its originality and value.

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis

2021 ◽  
pp. 097215092110103
Author(s):  
Yadvinder Parmar ◽  
Bikram Jit Singh Mann
Keyword(s):  
Sampling Method ◽  
Process Analysis ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Parasocial Interaction ◽  
Conditional Process Analysis ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Moderating Role

This article aims to empirically examine the mediating impact of consumer’s parasocial interaction on the relationship between celebrity images on the consumer’s purchase intentions. It aims to empirically investigate the moderating role of celebrity liking in the formation of consumer’s parasocial interaction. Four different versions of self-administered questionnaire using different celebrities as a stimulus were developed. Data were collected from 484 respondents. Quota cum judgemental sampling method was used for the study. The findings show that parasocial interaction mediates the relationship between celebrity images and purchase intentions. It also reveals positive moderating effect of celebrity liking. It has significant implications for marketers and academicians.

How does renqing influence purchase intentions in the Chinese business-to-business context?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xun Zhang ◽  
Biao Xu ◽  
Jun Wu
Keyword(s):  
Positive Relationship ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Content Type ◽  
Mediating Role ◽  
Chinese Business ◽  
The Relationship ◽  
Business To Business ◽  
Positive Effect

Purpose This study aims to examine the relationship between renqing and purchase intentions and the mechanism of its impact in the Chinese business-to-business (B2B) context. Design/methodology/approach Renqing in China has played an important role in business relationships and has been receiving increased attention in both practice and theory. However, little is known about whether it can influence purchase intentions in a rational B2B condition. This research aims to examine the relationship between renqing and purchase intentions and the mechanism of its impact in the Chinese B2B context. Based on a survey of 1,010 industry buyers from 468 Chinese downstream buyer companies, the empirical findings indicate a positive relationship between renqing and purchase intentions and the mediating role of long-term orientation (LTO) for increasing purchase intentions. In addition, this study also finds that product involvement (PI) has a negative moderating effect on the relationship between renqing and purchase intentions, which means that renqing has a big positive effect on purchase intentions in low PI conditions. The results highlight several implications for B2B companies that sell products to Chinese enterprises. Findings The empirical findings indicate a positive relationship between renqing and purchase intentions and the mediating role of LTO for increasing purchase intentions. In addition, this study also finds that PI has a negative moderating effect on the relationship between renqing and purchase intentions, which means that renqing has a big positive effect on purchase intentions in low PI conditions. Originality/value First of all, by answering the research question, this study shows that renqing has a positive effect on purchase intentions in Chinese B2B context. Second, this study elucidates the influence mechanism of renqing on purchase intention and identifies the mediating effect of LTO and the moderating effect of PI.

scholarly journals HUBUNGAN KEPEMIMPINAN KETUA KELOMPOK DENGAN KEEFEKTIFAN KELOMPOK TANI PADI SAWAH DI KECAMATAN SUKOHARJO KABUPATEN PRINGSEWU

2020 ◽  
Vol 22 (2) ◽  
pp. 131
Author(s):  
Kordiana K Rangga ◽  
Indah Listiana
Keyword(s):  
Descriptive Analysis ◽  
Group Leader ◽  
Survey Method ◽  
Group Leaders ◽  
Test Rank ◽  
Medium Level ◽  
Farmer Groups ◽  
High Level ◽  
The Relationship

<p align="center"><strong>ABSTRACT</strong></p><pre><em>                </em><em>Farmer groups are a forum for farmers to make it easier for farmers to carry out their farming, if the farmer group runs effectively in accordance with the goals of the group. Effective farmer groups cannot be separated from the role of group leaders. The head of the farmer group has an important role in supporting the group to achieve its group goals. Based on the background described, then </em><em>the purpose of this research are to know: the effectiveness of paddy farmer group; the leadership level of farmer group; and the relationship between leadership of farmer group leader with the effectiveness of farmer group in Sukoharjo Sub District of Pringsewu Regency. This research was conducted in Sukoharjo Sub District Pringsewu Regency, with 73 respondents of paddy farmer.  Data was collected by using survey method with descriptive analysis and using statistical non parametric test rank spearman correlation to test hypothesis.  The results showed that</em><em> paddy farmer group in </em><em>Sukoharjo Sub District had a high level of effectiveness, had a medium level of leadership of farmer group leader; and leadership of farmer group had significant relationship with farmer group effectiveness.  </em></pre><p> </p><p>Keyword:<em>  effectiveness, </em><em>farmer group</em><em>, leadership.</em></p><p align="center"><strong> </strong></p><p align="center"><strong>ABSTRACT</strong></p><p>Kelompok tani merupakan wadah bagi petani agar memudahkan petani dalam menajalankan usahataninya, jika kelompok tani berjalan secara efektif sesuai dengan tujuan kelompoknya. Kelompok tani yang efektif tidak terlepas dari peran ketua kelompok. Ketua kelompok tani memiliki peran yang penting dalam mendukung kelompok mencapai tujuan kelompoknya. Berdasarkan latar belakang yang telah diuraikan, maka tujuan dari penelitian ini yaitu untuk mengetahui: keefektifan kelompok tani padi sawah; tingkat kepemimpinan ketua kelompok tani; dan hubungan antara tingkat kepemimpinan ketua kelompok tani dengan keefektifan kelompok tani padi sawah di Kecamatan Sukoharjo Kabupaten Pringsewu.  Penelitian ini dilakukan di Kecamatan Sukoharjo Kabupaten Pringsewu, dengan 73 petani responden. Metode pengumpulan data menggunakan metode survey, dengan anilisis deskriptif dan menggunakan uji statistik korelasi <em>rank spearman </em>non parametrik untuk menguji hipotesis. Hasil penelitian menunjukkan kelompok tani padi sawah memiliki tingkat keefektifan yang tinggi, memiliki tingkat kepemimpinan ketua kelompok yang sedang, dan kepemimpinan ketua kelompok tani memiliki hubungan yang nyata dengan keefektifan kelompok tani.</p><p> </p>

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