Enhancing Tourism and Cultural Experience Through Gamification

Author(s):  
Deepanshu Setia ◽  
Rupinder Singh ◽  
Amol Sharma ◽  
Arun Khosla ◽  
Kiran Ahuja ◽  
...  

We all travel to different historical places but rarely notice the cultural significance of the place: the history behind the various things and locations. The primary aim of this chapter is to devise and develop means to enhance tourism and provide culturally important knowledge to people. Moreover, internet is booming, and the number of smartphones is increasing day by day. The same is happening in many developing countries. Therefore, in this chapter, the authors propose a criterion that uses technology to promote historical significance and enhances tourism industry as well. The proposed app uses the concept of gamification that acts as a platform to fuel the process of branding in a manner that engages the tourists and provide them with an experience that can make them feel more connected to the tourism destinations.

Author(s):  
Dr. Nazrul Islam ◽  
Tanvir Islam ◽  
Syed Mahdee Abbas ◽  
Raisa Binta Huda ◽  
Anika Tabassum ◽  
...  

Nowadays, entertainment parks are one of the paramount segments of the tourism industry of any country. Bangladesh is also a country with a full of attractive places for the visitors and tourists. Some of the entertainment parks are also made by the private sector entrepreneurs in Bangladesh. Due to rapid growth of urbanization, people are divested of enjoying natural attractive places, due to their time constraints. Therefore, the concept of entertainment park is becoming vital in developing countries like Bangladesh. Along with natural tourist spots, there are four main private sector entertainment parks that are located in Dhaka and Chittagong, the main cities of Bangladesh. They are: Fantasy kingdom, Nandan Park, Sishu Park, and Foyez Lake. The tourism sector’s contribution to the economy is also increasing day by day. In 2017, it was 4.2 percent of the GDP, increasing to 4.4 percent in 20181 .To develop this sector, a diversified approach with the concentration on theme-based entertainment parks might be more attractive to the urban people of Bangladesh.


2020 ◽  
Vol 24 (2) ◽  
pp. 143-165
Author(s):  
Kafferine D. Yamagishi ◽  
Ann Myril C. Tiu ◽  
Reciel Ann B. Tanaid ◽  
Maria Esther F. Medalla ◽  
Eula Margareth Y. Jabilles ◽  
...  

This work reports a holistic tourism destination assessment of Bantayan Island (Philippines) using an expanded tourism area life cycle (TALC) model. The expanded TALC contains five evaluation areas: destination characteristics, marketing response, economic impact, social impact, and environmental impact. Using various sources of evidence, findings suggest that Bantayan Island is positioned in the involvement stage of the TALC model. However, specific areas yield different results as the island is in the development–consolidation stage for destination characteristics, involvement–development for marketing response, involvement for economic impacts, development for social impacts, and involvement for environmental impacts. With these findings, various policy insights for destination management are offered, such as establishing carrying capacity, embracing a proactive marketing content and marketing analytics, managing resiliency of the locals and the tourism industry, integrating local culture in tourism packages, and reducing material and energy use and waste generation. These insights can be extended to other tourism destinations with similar conditions, particularly in developing countries.


Author(s):  
M. Prasad F. Jayasuriya ◽  
Cheng Guoping

Globally tourism industry has experienced rapid growth in the last 25 years, a trend predicted to continue in future and as such, the field of tourism has emerged as an area of theoretical and practical interest. Although the competition among countries engaged in tourism has increased, the world travel and tourism competitive index (TTCI) reveals striking disparities among developed and developing countries as tourism destinations. This paper is an attempt to examine the elementary reasons for such disparity through identification of competitive factors which strategically explain the position and competitiveness of a tourism destination. For clarity and better understanding the study was conducted with evidence from Singapore and Sri Lanka. Data collection was carried out adopting a survey instrument with purposive sampling and structured questionnaire to examine fifteen factors illustrating tourism destination competitiveness based on responses received from the two countries - 70 from Singapore and 66 from Sri Lanka. The analyzed data were used in a model of strategic evaluation of tourism destination to diagnose the strengths, weaknesses as well as the competitive opportunities of the two countries through the review of 15 competitive factors. The results strategically explained the competitive positions of both tourism destinations, while findings on factors provided guidelines to achieve greater destination competitiveness. Further, the model of strategic evaluation first tested in Spain for tourism destination competitiveness, was extended for pertinence in other tourism destinations and situations.


2010 ◽  
Vol 2 (2) ◽  
pp. 63-72
Author(s):  
Dessy Kania

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media


Author(s):  
Varintra Sirisuthikul ◽  
Pichai Pusumpun

In a globalizing world, where traveling is becoming easy and accessible, tourism destinations are increasingly competing in drawing travelers into their areas. One of the biggest challenges for any destination marketers is the substitutability of their offerings and the task of positioning their destinations against the numerous competing places that offer similar features (Moilanen & Rainisto, 2009; Pike, 2012; Pike & Page, 2014). The intense competitiveness of the global tourism industry increasingly calls for the most competitive positioning for individual destinations (Miller & Henthorne, 2007; Pike 2012). Consequently, the paper attempts to investigate the positioning strategies of the 10 individual destinations of ASEAN to better understand their distinctiveness and assess ASEAN collective brand. The current research aims to fill this gap through a preliminary assessment of brand elements of ten countries in ASEAN on how they project their official tourism websites using the method of content analysis of the 10 official tourism websites. This is followed by a discussion of the desired ASEAN collective brand with the engagement of ASEAN stakeholder in tourism collaboration, focusing mainly on joint promotion of tourism destinations. Consequently, the study presents an integrative framework embracing collaborative stakeholder efforts that ultimately leads to achieve a unified and sustainable brand of ASEAN. Keywords: Collective ASEAN Brand; Positioning; Destination Branding; Sustainable Brand; Stakeholder


2020 ◽  
Vol 24 (1) ◽  
pp. 37-49
Author(s):  
Sandeep Basnyat ◽  
Suryakiran Shrestha ◽  
Bijita Shakya ◽  
Reeja Byanjankar ◽  
Shubhashree Basnyat

Compared to international tourism, domestic tourism is less susceptible to external changes and provides a more stable business environment for industry stakeholders. Traditionally, the focus of a majority of tourism research has been international tourism. Existing domestic tourism literature predominantly focuses on the potential of domestic tourism and the measurement of its demands, but greatly ignores the issues and challenges in the domestic tourism industry. This article fills this gap and examines the issues and challenges the domestic tourism industry is facing with a focus on Nepal, a South Asian developing country. The data for this study were collected through semistructured interviews with 20 tourism industry practitioners. The findings of this study demonstrate how uncertainties created by the lack of institutional arrangements and prioritization, and confusion around the appropriate ways and means of managing domestic tourism have contributed to the chaos in the private sector tourism industry in Nepal. Implications for the government and other stakeholders in Nepal and other developing countries have been discussed.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanaz Shafiee ◽  
Ali Rajabzadeh Ghatari ◽  
Alireza Hasanzadeh ◽  
Saeed Jahanyan

Purpose This study aims to present a systematic review of smart tourism articles using a meta-synthesis method. Effective systematic reviews are essential for assisting stakeholders in implementing smart destinations. A systematic comprehension of studies on smart tourism is needed regarding the various components of smart tourism destinations, the metrics to map these components and their expected results. This study creates a framework for understanding how smart tourism destinations are theorized and developed. Design/methodology/approach Based on the meta-synthesis approach, this study collects, analyzes and synthesizes relevant research in smart tourism published in online databases by following a predetermined review protocol. Findings This study contributes to the discourse on smart tourism destinations by increasing the knowledge on the subject of smart destinations in regard to different categories. The selected articles were analyzed according to the proposed research questions and classified into three main categories: components, measurement and outputs. This study presents a new archetype for developing smart destinations and addresses efforts to bridge the gap in this research field. Practical implications This paper is noteworthy for stakeholders because it provides a comprehensive vision into the components that influence the growth of smart destinations. The advantage of the proposed methodology is that it creates a framework for understanding how smart destinations are theorized. Furthermore, it is helpful to use qualitative methodologies that efficiently allow the analysis of related literature and that also offer conceptual insights. Originality/value The findings provide information that can be used to help shape a fully conceptualized understanding of the smart destinations concept and can also prove important in providing a guide for policymakers and stakeholders in the tourism industry who seek to intelligently develop tourism destinations.


2020 ◽  
Author(s):  
Forbes Kabote

Tourism literature is awash with evidence of the value of domestic tourism to the tourism industry in general. However; there is limited knowledge of how domestic tourism is contributing towards sustainable tourism development especially in developing countries. This study explored the contribution of domestic tourism to sustainable tourism development in Zimbabwe, one developing country in Southern Africa. Using qualitative methodologies, data were collected and thematically analysed. The study revealed that domestic tourism has both positive and negative contributions to sustainable tourism development in unique ways. In conclusion, it was noted that without domestic tourism, Zimbabwe as a tourism destination would be struggling to grow its tourism product offering and expand its market share on the global tourism market.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Verica Milutinovic ◽  
Jelena Musanovic ◽  
Dejan Beric

Purpose This study made an advance over previous work by providing a modified model for measuring the competitiveness of tourism destinations based on competitive performance from a stakeholder perspective. Furthermore, this paper aims to evaluate the sources of relative strengths and weaknesses perceived of a destination. Design/methodology/approach This study uses a quantitative approach to seek opinions of 135 tourism stakeholders. Univariate and bivariate statistical analyses were used to describe the profile of the respondents, quantify the main findings and test the proposed hypotheses. Findings The results highlight the importance of safety in determining the attractiveness of a destination and its significance for the competitiveness of a destination. The strongest indicator of competitiveness is “Core resources and attractions,” while the weakest indicator is “Destination management.” Also, employees in public institutions and in the tourism industry in general have different opinions about competitive tourism destinations for most dimensions. Research limitations/implications Despite the fact that the findings do not consider the demand side, which has a major impact on the destination, they minimize the research gap and contribute to the existing literature review. Practical implications The results are of particular value to stakeholders and destination management responsible for strengthening the competitiveness of tourism destinations. Originality/value The research progressed over previous studies by developing and empirically testing a modified conceptual model for measuring destination competitiveness from a supply-side perspective and recommending improvements for the emerging tourism destinations.


2020 ◽  
Vol 10 (5) ◽  
pp. 898-910
Author(s):  
B. Tumekh ◽  

In recent decades, tourism has shown itself as a key component of a modern economy and a sustainable source of innovative industries that ensure balanced development, especially in developing countries, most of which have the most popular resources for the tourism industry. The main goal of the work is presented in the idea of how to conserve natural reserves and use them rationally in the present and in the future, developing detailed plans and striving to increase the level of efficiency. The result of such work will lead to increased profits with the simultaneous organization of all types of activities related to tourism. Improving the effectiveness of strategies aimed at solving problems regarding sustainable development and changing patterns of production and consumption of tourism services requires a deep analysis of all aspects of the area under consideration, including the study of the effects of elements of the external environment under conditions of stability / instability. In other words, conducting a closer study of the planning functions in the systemic management processes of the tourism industry is quite relevant. The significance of this study lies in the fact that planning for sustainable development of the tourism sector is considered as an integral part of the overall plan for economic and social development, which requires the obligatory participation of all public and private stakeholders in the actual implementation of policies and strategies in this direction, since not only income, but and the responsibility for the development of this sector of the economy is shared between government and business. Accordingly, the author proposes to develop a methodology for indicative planning to achieve longterm improvement of tourism services in developing countries, including identifying aspects of modern problems faced by most economies in crisis and instability.


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