Factors Affecting Mobile Commerce and Level of Involvement

2009 ◽  
pp. 299-309
Author(s):  
Frederick Hong Kit Yim ◽  
Alan Ching Biu Tse ◽  
King Yin Wong
Keyword(s):  
Small Firms ◽  
Gold Rush ◽  
Future Trend ◽  
The Internet ◽  
Online Retail ◽  
Level Of Involvement ◽  
Factors Affecting ◽  
Commercial Activities ◽  
Commercial Medium ◽  
The 19Th Century

Driven by the accelerating advancement in information technology (IT), the penetration of the Internet and other communications services has increased substantially. Hoffman (2000), one of the most renowned scholars in the realm of Internet research, considers the Internet as “the most important innovation since the development of the printing press.” Indeed, the omnipresent nature of the Internet and the World Wide Web (WWW) has been a defining characteristic of the “new world” of electronic commerce (Dutta, Kwan, & Segev, 1998). There are a good number of academics and practitioners who predict that the Internet and the WWW will be the central focus of all commercial activities in the coming decades (e.g., Dholakia, 1998). In particular, Jarvenpaa & Todd (1996) argue that the Internet is alive with the potential to act as a commercial medium and market. Figuratively, discussing the business prospects of the Internet and the WWW is somehow analogous to discussing the Gold Rush of the 19th century (Dholakia, 1995). Admittedly, the close down of a lot of dot.coms since 2000 has been a concern for many people. However, the statistical figures we have up to now show that the growth pattern continues to be exponential. For example, the latest Forrester Online Retail Index released in January 2002 indicates that consumers spent $5.7 billion online in December, compared to $4.9 billion in November Forrester Research, 2002a). There is yet another sign of optimism for online shopping: The Internet Confidence Index (as released in September 2002), jointly developed by Yahoo and ACNielsen, rose 13 points over the inaugural survey released in June 2001, indicating a strengthening in consumers’ attitudes and confidence in e-commerce services (Yahoo Media Relations, 2002). Hence, we believe that the setback is only temporary and is part of a normal business adjustment. The future trend is very clear to us. Everybody, be it multinationals or small firms, should be convinced of the need to be on the Web.

Factors Affecting Mobile Commerce and Level of Involvement

2007 ◽  
pp. 283-290
Author(s):  
F. Yim ◽  
A. Tse ◽  
K. Wong
Keyword(s):  
Consumer Behavior ◽  
Mobile Phones ◽  
Online Shopping ◽  
Mobile Commerce ◽  
The Internet ◽  
Level Of Involvement ◽  
Factors Affecting

In the following, we would briefly summarize what the literature says about important factors that affect online shopping, which forms the basis for us to speculate on factors that may be important for consumers shopping via their mobile phones, the latter being one kind of online shopping, which should resemble to some degree other forms of shopping on the Internet as far as important factors affecting consumer behavior is concerned. Hypotheses are then formulated, which is followed by the methodology. After presenting the results, we discussed the implications and conclusions of this study.

Internet-based Online Higher Education in Nepal Amidst COVID-19

2020 ◽  
Author(s):  
Ashis Acharya ◽  
Nabaraj Poudyal ◽  
Ganesh Lamichhane ◽  
Babita Aryal ◽  
Bibek Raj Bhattarai ◽  
...  
Keyword(s):  
Higher Education ◽  
Human Life ◽  
The Internet ◽  
Online Classes ◽  
Traditional Concept ◽  
Digital Platforms ◽  
Factors Affecting ◽  
Online Higher Education ◽  
Alternative Means ◽  
The Government

The COVID-19 global pandemic has affected all aspects of human life, with education, not an exception. In an attempt to stop the SARS-CoV-2 spreading like wildfire, the Government of Nepal has implemented nationwide lockdowns since March 24, 2020, that have enforced schools and universities to shut down. As a consequence, more than four hundred thousand students of various levels in higher education institutions (HEIs) are in a dilemma about restoring the situation. Several HEIs, nationwide, have leaped forward from the traditional concept of learning—limited within the boundary of the classroom—to choosing digital platforms as an alternative means of teaching because of the pandemic. For this research, the descriptive and inferential analysis was carried out to investigate the effects and challenges of learning via digital platforms during this pandemic. Data were collected from students and faculty at various levels of higher education and analyzed statistically with different factors using t-test and ANOVA, and variables were found to be approximately normally distributed. The study revealed that 70% of the respondents had access to the Internet, but 36% of the Internet accessed did not continue online classes due to unexpected disturbance in Internet and electrical connectivity. Likewise, 65% of students did not feel comfortable with online classes, and among attendees of online classes, 78% of students want to meet the instructor for a better understanding of course matters. According to the analytic hierarchy process (AHP) model, three factors, such as institutional policy, internet access, and poverty, are found to be significant factors affecting the online higher education systems in Nepal. On the brighter side, this outbreak has brought ample opportunities to reform the conventional teaching-learning paradigm in Nepal.

scholarly journals Corporate parents, initial legitimacy, and resource acquisition in small and medium firms: An empirical examination

2011 ◽  
Vol 14 (1) ◽  
pp. 23-34 ◽  
Author(s):  
Gregory Murphy ◽  
Neil Tocher
Keyword(s):  
Firm Size ◽  
Small Firms ◽  
Small And Medium Enterprises ◽  
Empirical Test ◽  
Resource Acquisition ◽  
The Internet ◽  
Empirical Examination ◽  
Credit Scores ◽  
Medium Enterprises ◽  
Medium Firms

Small and medium enterprises (SMEs) commonly struggle to acquire needed financial, human, and technological resources. The above being stated, recent scholarly research argues that SMEs that are able to successfully navigate the legitimacy threshold are better able to gather the resources they need to survive and grow. This article provides an empirical test of that claim by examining whether the presence of a corporate parent positively influences SME resource acquisition. Results of the study show that SMEs with corporate parents, when compared to like-sized independent SMEs, have higher credit scores, have more complete management teams, use more computers, and are more likely to be on the Internet. These differences are most pronounced for very small firms and diminish in significance as firm size increases. Study implications include the notion that presence of a corporate parent likely represents a successful navigation of the legitimacy threshold, positively increasing SME resource acquisition.

scholarly journals In the Purchase’s Essence: Sensory and symbolic elements in the descriptions of perfume sales over the Internet

2020 ◽  
Vol 4 (3) ◽  
pp. 217
Author(s):  
Brenda Allana Santos De Paula ◽  
Miriam Leite Farias ◽  
Salomão Alencar de Farias ◽  
Ilda Maria Moraes e Silva
Keyword(s):  
Experimental Design ◽  
Negative Association ◽  
The Internet ◽  
Control Group ◽  
Level Of Involvement ◽  
Dependent Variables ◽  
Internet Sales ◽  
Quasi Experimental ◽  
Product Description ◽  
Do So

This study aimed to analyse whether sensory and symbolic elements used in perfume descriptions in internet sales can positively influence the level of involvement and consumer buying intention. To do so, a quasi-experimental design was adopted with the creation of three scenarios: one control group and two experimental groups.  Each participant was presented to only one of the scenarios created, characterizing the model between subjects. Regarding the results, it was found that it is not possible to perceive differences between the means of the groups in relation to the dependent variables, except for a negative association between sensory aspects and the level of involvement. Therefore, it was concluded that it may not be advantageous to invest in sensory and symbolic aspects present in the product description in internet sales, it is necessary to rethink this strategy due the fact that this environment has a certain limitation with hedonics products.

scholarly journals ONLINE SALE OF FASHION GOODS

2021 ◽  
Vol 4 ◽  
pp. 564-574
Author(s):  
Sarmite Jegere
Keyword(s):  
Interactive Media ◽  
Distribution Channel ◽  
Main Channel ◽  
The Internet ◽  
Online Retail ◽  
Force Majeure ◽  
Video And Audio ◽  
Web Developers

The main channel for the distribution of retail goods is gradually becoming the Internet. It is also a binding distribution channel for the sale of fashion goods. It allows the retailer to take opportunity not only to post photos, video and audio material showcasing their latest collections, but also to sell the goods directly to the consumer through a website. In Latvia, the purchase of goods in the Internet is growing very fast, especially during the Covid - 19 restrictions, when the purchase of goods in stores is restricted. Throughout Europe and especially in Latvia the crisis caused by Covid-19 has led to the questions, such as - what to do now, what should change and what decisions should be made by fashion retailers so that employees and buyers are not so vulnerable in such unpredictable force majeure situations? According to data from the Interactive Media Retail Group, for example, the UK's online retail turnover increased by 42% in September 2020, by 35.7% in October and by 39% in November compared to the previous year. The aim of this article is to analyze researches about online fashion retailers conducted by US and British researchers and the results of surveys among Chinese and Latvian students. The questions included in the researches and surveys are: Who sells fashion items online? Who helps to create a good fashion website? How do fashion retailers design websites? Who buys online? Conclusions and proposals have been made for retail web developers in Latvia. 

scholarly journals Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective

2020 ◽  
Vol 12 (4) ◽  
pp. 14
Author(s):  
Mustapha Iddrisu ◽  
Akolaa Andrews Adugudaa ◽  
Albert Martins
Keyword(s):  
Consumer Attitudes ◽  
Transitional Economy ◽  
High Rate ◽  
Mobile Marketing ◽  
The Internet ◽  
Exploratory Research ◽  
Factors Affecting ◽  
Marketing Activities ◽  
Structured Questionnaire ◽  
Marketing Messages

The advancement in technology is influencing the ways in which organizations conduct business and marketing activities. Mobile Marketing has become one of the most widespread media to communicate with potential and existing customers mainly in the form of text advertisements through the internet. This study is aimed at finding out the receiving and action-oriented attitudes of the youth towards mobile marketing, particularly the rate at which the youth use mobile marketing to determine the propensity to be influenced in their actions. The study also investigated the factors affecting consumer attitudes and their relationship with mobile marketing. The study employed descriptive and exploratory research methodology design and the data were collected using a structured questionnaire. Four hundred (400) questionnaires were administered to young people between the ages of 18 and 35 years in Accra and Three hundred and fifty 350 were used. We found a high rate of youth’s preference for mobile marketing messages and a relationship between youth attitude and mobile marketing messages and/or the youth’s attitude being influenced by mobile marketing messages. Finally, it revealed that there is a relationship between the youth’s receiving and action-oriented attitude and consumer factors that influence the use of mobile marketing.

scholarly journals Factors affecting internet use among university students in Sarawak, Malaysia: an empirical study

2020 ◽  
Vol 7 (3) ◽  
pp. 848
Author(s):  
M. Mizanur Rahman ◽  
M. Taha Arif ◽  
Fready Luke ◽  
Santha Letchumi ◽  
Fatin Nabila ◽  
...  
Keyword(s):  
Logistic Regression ◽  
Regression Analysis ◽  
University Students ◽  
Logistic Regression Analysis ◽  
Internet Use ◽  
Binary Logistic Regression ◽  
Problematic Internet Use ◽  
The Internet ◽  
Binary Logistic Regression Analysis ◽  
Factors Affecting

Background: The internet has become an indispensable tool for communication, academic research, information and entertainment. However, heavy users of the internet lead to less confidence in social skills and the tendency to be isolated. The study aimed to assess the pattern of internet use and factors affecting problematic internet use among university students.Methods: This cross-sectional study conducted among the students of a university in Sarawak, Malaysia. A multistage cluster sampling technique was adapted to select the participants. Data were collected from 463 students by self-administered questionnaire. Hierarchical binary logistic regression analysis was done to determine the potential factors for problematic internet use.Results: The mean age of the students was 22 years, with a standard deviation of 1.6 years. Two-fifths (61.8%) of the students had no problematic internet use. However, 35.4% had moderate and 2.8% had severe problematic internet use. Hierarchical binary logistic regression analysis found that age of the students, year of study, duration of daily internet use and use of social networking like Skype appeared to be potential predictors of problematic internet use (p<0.05).Conclusions: This study was conducted in only one university, thus did not depict the overall scenarios of the country. The implications of the findings are still worth noting in the process of designing internet addiction studies among university students. Overall, this study has unearthed some useful insights which can serve as a guide to more elaborate studies.

scholarly journals Loneliness and internet addiction in doctors and medical students: a cross-sectional study

2018 ◽  
Vol 6 (5) ◽  
pp. 1502
Author(s):  
Cüneyt Ardiç ◽  
Sibel İnecikli ◽  
Celile Hatipoğlu
Keyword(s):  
Internet Addiction ◽  
Primary Care Physicians ◽  
Descriptive Study ◽  
Cross Sectional Study ◽  
The Internet ◽  
Sectional Study ◽  
School Students ◽  
Cross Sectional ◽  
Factors Affecting ◽  
Spare Time

Background: Our aim in this study is to determine the level of internet addiction in medical school students and primary care physicians and the factors affecting them.Methods: A 68 physicians and 167 students participated in this descriptive study. The participants were administered the young ınternet addiction test, UCLA loneliness scale and asked to respond to survey questions about their ssociodemographic characteristics, and the relations were evaluated with appropriate statistical methods.Results: It has been identified that playing games online, surfing the internet aimlessly and loneliness score affected internet addiction regardless of other variables (p<0.05). A statistically significant correlation between addiction level and age (r= (-0.341), p<0,001), loneliness score (r=0,284, p<0,001) and online time (r=0,387, p<0,001) has been discovered.Conclusions: In this study, it was found statistically significant that students with internet addiction stayed online for long periods of time and it seemed in line with the criteria observed in substance use disorders such as longer duration of use than intended and not being able to spare time for other activities.

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