The Advent of Play and Pursuit

2011 ◽  
pp. 84-99
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Virtual Environments ◽  
Online Advertising ◽  
The Internet ◽  
Consumer Empowerment ◽  
Alternate Reality ◽  
And Control ◽  
Game Environments

Multimedia advertising on the internet has demanded that advertisers and marketers become more creative and adventurous in their pursuit of consumers. This chapter argues that the notions of play and pursuit are intrinsic components of persuading consumers to interact and engage with advertising. Online advertising is also simulating game environments to reach consumers through an alternate reality. These techniques elevate play as a persuasive tool to entice consumers and to capture data for advertisers. It tacitly thwarts the assumption that the internet is a space of consumer empowerment and control. Instead it reinforces the hand of capital and uses the architecture and features of the internet to make virtual environments a productive space for advertisers.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

Update of the last 2 years on the impact of the internet and social networks on the management of type 2 diabetes mellitus: simple review. (Preprint)

2020 ◽  
Author(s):  
Mayli Lañas-Navarro ◽  
Jose Ipanaque-Calderon Sr ◽  
Fiorela E Solano
Keyword(s):  
Social Networks ◽  
Mobile Applications ◽  
Health Personnel ◽  
Online Courses ◽  
The Internet ◽  
Diabetic Patients ◽  
Bibliographic Search ◽  
Use Of The Internet ◽  
And Control ◽  
The Impact

BACKGROUND Research on the use of the Internet in the medical field is experiencing many advances, including mobile applications, social networks, telemedicine. Its implementation in medical care and comprehensive patient management is a much discussed topic at present. OBJECTIVE This narrative review aims to understand the impact of the internet and social networks on the management of diabetes, both for patients and medical staff. METHODS The bibliographic search was carried out in the databases Pubmed, Virtual Health Library (VHL) and Lilacs between 2018 to 2020. RESULTS Multiple mobile applications have been created for the help and control of diabetic patients, as well as the implementation of online courses, improving the knowledge of health personnel applying them in the field of telemedicine. CONCLUSIONS The use of the Internet and social networks brings many benefits for both the diabetic patient and the health personnel, offering advantages for both.

Analysis of the Slovak Discourses of Sex Education Inspired by Michel Foucault

Human Affairs ◽  
2010 ◽  
Vol 20 (1) ◽  
Author(s):  
Ivan Lukšík ◽  
Dagmar Marková
Keyword(s):  
Young People ◽  
Religious Education ◽  
Sex Education ◽  
Michel Foucault ◽  
The Internet ◽  
Children And Young People ◽  
Basic Ability ◽  
And Control

Analysis of the Slovak Discourses of Sex Education Inspired by Michel FoucaultThe aims, rules and topics of sex education exist on paper, but have yet to be implemented in Slovakia. Although the curriculum creates the illusion of openness in this field, the silence on sex education in schools provides space for the alternative, "more valuable" quiet discourses of religious education. Under these conditions, it is silence that is proving to be an advantageous strategy for the majority of those who should be voicing their opinions. Instead, they listen and control. By contrast, those who do speak out, children and young people, do not in fact, speak to them, but mainly among themselves. Those who are silent and listen are not prepared for the younger generations confessions on sexuality, which are mostly taken from the liberal area of media, especially the internet. The silent frequently lack, at the very least, the basic ability to react and debate in this changed situation. Those who are involved in the discussion on sexuality in Slovakia are those who should listen and supervise.

scholarly journals Pengenalan, Optimalisasi Optimalisasi Pengenalan Produk Unggulan Desa Melalui Pelatihan Website Promosi Kecamatan Patuk Gunungkidul

2020 ◽  
Vol 4 (3) ◽  
pp. 490-495
Author(s):  
Astika Ayuningtyas ◽  
Yuliani Indrianingsih ◽  
Uyuunul Mauidzoh
Keyword(s):  
Positive Impact ◽  
Its Region ◽  
The Internet ◽  
Public And Private ◽  
Tourist Destinations ◽  
The World ◽  
Promotional Materials ◽  
Feasibility Test ◽  
And Control ◽  
The Web

The development of information and computerized tenology has led to what is called the Internet and the World Wide Web (WWW). In addition, the dramatic development of the Internet has given users more choice and control over content, and also provides individuals, businesses, and public and private organizations with the opportunity to generate and disseminate information. The interactive features of the web can be an effective way to build and maintain mutually beneficial relationships if the web is used properly. The presence of the Internet has proven to have a positive impact on the development of a village, sub-district or district to introduce and inform the potential of its region. This is evident in several regions of Indonesia which have successfully used Internet facilities to introduce tourist destinations to the world. Therefore, the training on the promotion website is an effort to optimize the introduction of high quality village products in the district of Patuk and is also intended to follow the results of research on the design of a promotion of superior products and tourist objects on the web in Patuk Gunungkidul district. On the basis of the website promotion feasibility test during the training for each representative in 11 villages in the Patuk sub-district, 87.36% was obtained, so that it can be said that the Introduction of superior village products via promotional materials based on the website was optimal and met the needs of users.

scholarly journals The corporate takeover of the online public sphere: A critical examination, with reference to 'the New Zealand case'

2005 ◽  
Vol 11 (1) ◽  
pp. 90-112 ◽  
Author(s):  
Lincoln Dahlberg
Keyword(s):  
New Zealand ◽  
Mass Media ◽  
Public Sphere ◽  
Critical Examination ◽  
The Internet ◽  
The Public ◽  
Multiple Alternative ◽  
The Public Sphere ◽  
The One ◽  
And Control

Much communications research is in agreement about the failure of mass media to adequately facilitate a public sphere of open and reflexive debate necessary for strong democratic culture. In contrast , the internet's decentralised, two-way communication is seen by many commentators to be extending such debate. However, there is some ambivalence among critical theorists as to the future role of the internet in advancing the public sphere. On the one hand, the internet is providing the means fot the voicing of positions and identities excluded from the mass media. On the other hand, a number of problem are limiting the extensiveness and effetivness of this voicing. One of the most significant problems is the corporate colonisation of cyberspace, and subsequent marginalisation rational-critical communication. It is this problem that i will focus on in this article, with reference to examples from what I refer to as the 'New Zealand online public sphere'. I show how online corporate portals and media sites are gaining the most attention orientated to public communication, including news, information, and discussion. These sites generally support conservative discourse and consumer practices. The result is a marginalisation online of the very voices marginalised offline, and also of the critical-reflexive form of communication that makes for a strong public sphere. I conclude by noting that corporate colonisation is as yet only partial, and control of attention and media is highly contested by multiple 'alternative' discursive spaces online.

scholarly journals Research on transformation and upgrading of Liuzhou fitness industry under the “Internet +” service platform

2021 ◽  
Vol 336 ◽  
pp. 09029
Author(s):  
Yi Xie ◽  
Shijun Xu ◽  
Yanping Yang
Keyword(s):  
Prevention And Control ◽  
Virus Disease ◽  
The Internet ◽  
Supply Side ◽  
High Quality ◽  
Service Platform ◽  
Internet Service ◽  
Environment Management ◽  
Fitness Industry ◽  
And Control

Under the current situation of prevention and control Corona Virus Disease 2019(COVID-19), the development of fitness industry in Liuzhou is analyzed, and the survival environment, management, coaches' quality and reasons for the closure of the club are analyzed. The results show that Liuzhou fitness market is greatly affected by the economic and social environment, and the seemingly prosperous fitness market has met with bottlenecks, and its operation is in danger. Taking “Internet+” as a new power engine, we should build a service platform of Liuzhou fitness alliance, strengthen the supply side reform such as management and coach quality, increase effective supply of high quality, and guide clubs to play their own advantages to develop differentiated competition, which is an effective way to promote the transformation and upgrading of traditional fitness industry.

scholarly journals About Systems of Telecontrol – Biotechnology Control

2018 ◽  
pp. 65-67
Author(s):  
Margarita Postnova ◽  
Aleksey Sklyar
Keyword(s):  
Real Time ◽  
Personal Computer ◽  
Central Office ◽  
The Internet ◽  
Production Processes ◽  
Poultry Houses ◽  
Poultry Farms ◽  
Control And Management ◽  
And Control ◽  
Positive Results

Currently, powerful modern poultry farms require built-in logistics with an optimized structure of control and management. Such a system requires formalization and ranking, responding to the tasks of specific divisions of enterprises and poultry farms in general. The analysis of the robots on the Russko-Vysotskaya site shows positive results when the Big Dutchman company introduced the BigFarmNet Manager and AMAKS systems for 11 years of operation of this complex allowing to regulate and control the production processes of egg processing, feeding, drinking, to manage the microclimate of poultry houses in real time from the central office or from a portable personal computer using the Internet.

scholarly journals eResearch:  Ethics, Security, Design, and Control in Psychological Research on the Internet

2016 ◽  
Author(s):  
Brian A. Nosek ◽  
Mahzarin R. Banaji ◽  
Anthony G. Greenwald
Keyword(s):  
Data Storage ◽  
Psychological Research ◽  
Third Party ◽  
Laboratory Research ◽  
The Internet ◽  
Security Design ◽  
Confidential Data ◽  
Internet Study ◽  
Data Transmission Security ◽  
And Control

Differences between traditional laboratory research and Internet-based research require review of basic issues of research methodology. These differences have implications for research ethics (e.g., absence of researcher, potential exposure of confidential data and/or identity to a third-party, guaranteed debriefing) and security (e.g., confidentiality and anonymity, security of data transmission, security of data storage, and tracking subjects over time). We also review basic design issues a researcher should consider before implementing an Internet study, including the problem of subject self-selection and loss of experimental control on the Internet laboratory. An additional challenge for Internet-based research is the increased opportunity for subject misbehavior, intentional or otherwise. We discuss methods to detect and minimize these threats to the validity of Internet-based research.

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