Management and Marketing Events in a Digital Era

2021 ◽  
pp. 105-122
Author(s):  
Gökhan Akel
Keyword(s):  
Digital Age ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Easy Access ◽  
Access To Information ◽  
Software Management ◽  
Customer Base ◽  
Digital Era ◽  
Ict Tools ◽  
Design Software

Digitalization has affected many areas as well as management and marketing areas. In the digital age, through ICTs, the ways of searching and accessing information about the event by the users have been developed and transformed. Besides, the developments in the digital age have also affected many sectors such as the production, design, software, management, and marketing sector. The opportunities offered by digital marketing make life easier for users and provide easy access to information. Likewise, businesses can facilitate their management and marketing events through digitalization. Businesses sustain their events by organizing and diversifying new events according to the customer base and the type of event for the management and marketing of events. ICT tools have spread to all functions and events of the tourism industry in terms of business, marketing, and management. In this chapter, which mentioned the opportunity and challenges of ICTs, the opportunities and challenges posed by ICT are also mentioned.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

scholarly journals Post-Industrial Tourism as a Driver of Sustainable Development

2021 ◽  
Vol 13 (15) ◽  
pp. 8145
Author(s):  
Aleksandra Kuzior ◽  
Oleksii Lyulyov ◽  
Tetyana Pimonenko ◽  
Aleksy Kwilinski ◽  
Dariusz Krawczyk
Keyword(s):  
Sustainable Development ◽  
Tourism Development ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Gender And Education ◽  
Development Goals ◽  
The Difference ◽  
Post Industrial ◽  
The Impact ◽  
Industrial Tourism

The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and environmental dimensions, and of digital marketing on supporting post-industrial tourism development and (2) the difference between attitude to post-industrial tourism on the gender, age, and education dimensions and digital channels on post-industrial tourism development. The data was collected from questioning 2334 respondents during April–November 2020. The study applied the following methods: frequencies, percentages, t-test, and one-way ANOVA and multiple regression analysis. The findings confirmed the statistically significant impact of the economic and environmental dimensions, as well as digital marketing on post-industrial tourism development. The results of the analysis justified that digital marketing was a catalysator of post-industrial tourism development. In addition, the findings confirmed that there is no difference in attitudes towards post-industrial tourism with respect to the dimensions of age, gender, and education.

scholarly journals Lessons from nearly a century of the brand management system

2018 ◽  
Vol 10 (4) ◽  
pp. 420-450 ◽  
Author(s):  
Isabelle Aimé ◽  
Fabienne Berger-Remy ◽  
Marie-Eve Laporte
Keyword(s):  
Management System ◽  
Brand Management ◽  
Historical Analysis ◽  
Digital Age ◽  
Western World ◽  
Past Century ◽  
Research Papers ◽  
Broad Perspective ◽  
Content Type ◽  
Digital Era

PurposeThe purpose of this study is to perform a historical analysis of the brand management system (BMS) to understand why and how, over the past century, the BMS has become the dominant marketing organizational model across Western countries and sectors and what the lessons can be learned from history to enlighten its current changes in today’s digitized environment.Design/methodology/approachBuilding on Low and Fullerton’s work (1994), the paper traces the evolution of the BMS from its creation in the 1930s to the recent digital era. Data from various sources – research papers, historical business books, case studies, newspaper articles and internal documents – are analyzed to inform an intellectual historical analysis of the BMS’s development.FindingsThe paper uses the prism of institutional isomorphism to highlight four distinct periods that show that the BMS has gradually imposed itself on the Western world and managed to adapt to an ever-changing environment. Moreover, it shows that in the current digital age, the BMS is now torn between two opposing directions: the brand manager should act as both absolute expert and galvanic facilitator and the BMS needs to reinvent itself once again.Originality/valueThis paper provides a broad perspective on the BMS function to help marketing scholars, historians and practitioners gain a better understanding of the issues currently facing the BMS and its relevance in the digital age.

Youth and Citizenship in the Digital Age: A View from Egypt

2012 ◽  
Vol 82 (3) ◽  
pp. 333-352 ◽  
Author(s):  
Linda Herrera
Keyword(s):  
New Media ◽  
Coming Of Age ◽  
Communication Technologies ◽  
Digital Age ◽  
Political Repression ◽  
Digital Era ◽  
Biographical Research ◽  
Media And Communication ◽  
Generational Consciousness ◽  
Active Generation

Youth are coming of age in a digital era and learning and exercising citizenship in fundamentally different ways compared to previous generations. Around the globe, a monumental generational rupture is taking place that is being facilitated—not driven in some inevitable and teleological process—by new media and communication technologies. The bulk of research and theorizing on generations in the digital age has come out of North America and Europe; but to fully understand the rise of an active generation requires a more inclusive global lens, one that reaches to societies where high proportions of educated youth live under conditions of political repression and economic exclusion. The Middle East and North Africa (MENA), characterized by authoritarian regimes, surging youth populations, and escalating rates of both youth connectivity and unemployment, provides an ideal vantage point to understand generations and power in the digital age. Building toward this larger perspective, this article probes how Egyptian youth have been learning citizenship, forming a generational consciousness, and actively engaging in politics in the digital age. Author Linda Herrera asks how members of this generation who have been able to trigger revolt might collectively shape the kind of sustained democratic societies to which they aspire. This inquiry is informed theoretically by the sociology of generations and methodologically by biographical research with Egyptian youth.

scholarly journals Schooling at the Library in Italy for the Social Inclusion: The “Biblioscuole” Project

2021 ◽  
Author(s):  
Luisa Marquardt
Keyword(s):  
Social Inclusion ◽  
School Library ◽  
Pilot Project ◽  
Easy Access ◽  
Library Services ◽  
Access To Information ◽  
School Librarians ◽  
Training Course ◽  
The Social ◽  
And Training

“Biblioteche nelle Scuole” (in brief, “Biblioscuole”, i.e. Libraries at Schools), a three year school library pilot project, has been carrying out since 2004 in Italy to improve school librarians competencies and school library services in order to provide an easy access to information for teachers, pupils and their families, and to promote social inclusion. The Project and some reflections - based on learners’ interaction - about the first part of the education and training course, are presented here.

scholarly journals A Historical and Contemporary Discussion of the Tourism Industry in the Appalachian Region of the United States, with an analysis on its economic and sociological effects

Perceptions ◽  
2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Nick Tarpey
Keyword(s):  
United States ◽  
The United States ◽  
Tourism Industry ◽  
Service Industries ◽  
Ethnic Composition ◽  
Easy Access ◽  
Eastern United States ◽  
Appalachian Region ◽  
Unique Region ◽  
Appalachian Regional Commission

Appalachia is defined as a roughly 1,000-mile long region in the eastern United States nestled in and around the Appalachian mountains. It is roughly 205,000 square miles and contains all or parts of twelve states: Alabama, Georgia, Mississippi, Kentucky, Maryland, New York, Pennsylvania, Virginia, North Carolina, Tennessee, West Virginia, and Ohio. The area was  home to about 25 million people as of the 2010 census. It is important to note that the region has struggled with outmigration since the 1930s beginning with the onset of the Great Depression. (Appalachian Regional Commission 2017). Historically, Appalachia has been known as a unique region in the United States. Beginning with roots as a common settlement region for fiery Scotch-Irish immigrants in the 1700s, continued by earning a reputation as a center for moonshine production during the 1930s, and now known as a region where the wealthy buy their second and third homes, the region has consistently been able to craft its own, particular culture. With a population that is 42% rural (compared to a 20% rural population for the entire U.S.) and overwhelmingly Scotch-Irish in ethnic composition, the area differs from the mainstream US. Beset by poverty, the region needs tourism to be a viable industry in many of its locales. A population that is relatively low in educational achievement (Appalachia as whole averages a 22% college completion rate per county compared with a US rate of 29% per county) and does not have easy access to intellectual resources in many places needs a stable, job-providing industry (Appalachian Regional Commission 2017). The area once had a legacy in the mining and forestry industries, but according to the Appalachian Regional Commission, that era has passed and people now rely on a rebirth of manufacturing, service industries, and tourism to provide jobs (2017). Fortunately, the situation in Appalachia has improved since 1960, as the number of economically distressed counties in the region has declined from 295 in 1960 to 91 in 2014 (Appalachian Regional Commission 2017). The poverty rate of 17.1% is slightly above the national average of 14.3% (Appalachian Regional Commission 2017). The region has come to increasingly depend on the tourism industry to fill an economic void as gaps in basic services and the continual draining of potential intellectual capital from population loss continue to plague the area. This paper will examine contemporary perspectives  on tourism in the Appalachian region and analyze their economic and sociological effects.

scholarly journals Faktor Kreativitas dalam Pengembangan Model Inkubator Bisnis di Era Digital

2018 ◽  
Vol 10 (2) ◽  
pp. 145 ◽  
Author(s):  
Anna Pudianti ◽  
Anita Herawati ◽  
Anna Purwaningsih
Keyword(s):  
Case Studies ◽  
Digital Age ◽  
Qualitative Approach ◽  
Initial Model ◽  
Creative Ability ◽  
Business Sustainability ◽  
The Third ◽  
Digital Era ◽  
Technological Advances ◽  
Third Stage

A business incubator is a program to encourage the emergence of student’s entrepreneurs in various universities, including Universitas Atma Jaya Yogyakarta. The model applied in generating new entrepreneurs through business incubators at Universitas Atma Jaya Yogyakarta is described in three (3) stages of pre-incubation, incubation, and post-incubation. In the third stage of the incubation process, post incubation, the students have been assessed their readiness before finally tenant plunge as an entrepreneur. In the previous study, the motivation or desire to become an entrepreneur is a major factor to support success in business. However, in the next stage to support business sustainability, especially in the digital era as it is today, the strong capital motivation is not enough. This study aims to examine more deeply the capabilities that must be built to support business sustainability, especially in the digital age with all the technological advances. The qualitative approach is used by using successful tenants as case studies of several types of business, in order to enrich the results of the research. Triangulation and member check processes are applied to generate the results of the research. The resulting model of this study is a refinement of the initial model by emphasizing the sustainability factor of business in the digital era that emphasizes the importance of creative ability and thinking ahead.

scholarly journals Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers

2019 ◽  
Vol 8 (4S3) ◽  
pp. 74-76
Keyword(s):  
Mobile Apps ◽  
Cost Savings ◽  
Digital Marketing ◽  
Access To Information ◽  
Service Excellence ◽  
Advertising Strategy ◽  
Online Tools ◽  
Business To Consumer ◽  
Business To Business ◽  
Digital Channels

Digital marketing is intensifying in India with rapid velocity. Many Indian insurers are now migrating from conventional marketing to digital marketing for competing with one another. Digital marketing refers to the advertising strategy through digital channels such as search engines (google, bing, yahoo), social media (facebook), email, SMS and mobile apps. Digital marketing can also be referred as the use of ICT that provide access to information through telecommunications. This includes the world wide web, wired and wireless networks, mobile phones and other communication mediumsDigital marketing includes both Business to Consumer (B2C) and Business-to-Business (B2B) services For businesses, digital marketing helps in cost savings, increase opportunities and promote conveniences. The choices are more for the customers in how they compare, pay, interact and avail various services.It is always a challenge for the insures in marketing their products as it involves speaking with uncertainties which many people refuses to discuss. When the insures opt for digital marketing, through interactive and customized online tools, enable the prospective customers to primarily identify their risk and decide either they can retain or transfer their risk. Also the prospective customers can calculate the consideration called premium to be paid by them. Through the digital platform, the insurers can concentrate on service excellence.

Going digital is the only way forward for the Indian hospitality and tourism industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandeep Munjal ◽  
Anjana Singh
Keyword(s):  
Customer Experience ◽  
Tourism Industry ◽  
Theme Issue ◽  
Content Type ◽  
Digital Era ◽  
Use Of Technology ◽  
Rapid Pace ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Purpose The purpose of this paper is to review and summarize the theme issue outcomes in relation to the strategic question: How is the hospitality and tourism industry in India responding to the dynamic digital era? Design/methodology/approach This paper draws on the findings of the theme issue contributors to identify the response of the Indian hospitality and tourism industry towards the rapid pace of digitization and use of technology. Findings The summary highlights the research on various facets of digital push with respect to marketing of products and services, role of data analytics, use of technology tools in operations to impact customer experience. It has implications for industry practitioners, researchers and policymakers. Practical implications It is quite clear that technology needs to be embraced by the hospitality and tourism Industry in India at a faster pace to compete well globally, deployment of digital technology has potential to positively impact efficiencies and quality of customer experience. There are huge implications for how digital marketing is going to become a critical part of the marketing strategy at large. Originality/value The research in this theme provides insight from both practitioner and academic perspectives provide a take on the ground realities with respect to how the hospitality and tourism businesses in India are changing how they work in the digital era.

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