Dynamics of Social Media Promotion of Prescription Drugs and Resulting Patient Belief Systems

2021 ◽  
pp. 144-170
Author(s):  
Samrat Kumar Mukherjee ◽  
Jitendra Kumar Kumar ◽  
Ajeya K. Jha ◽  
Jaya Rani Pandey
Keyword(s):  
Social Media ◽  
Prescription Drugs ◽  
Belief Systems ◽  
Professional Associations ◽  
Just In Time ◽  
Information Load ◽  
High Utility ◽  
To Come ◽  
Credible Information ◽  
Time Information

Social media has emerged as a powerful tool for communication. A large number of professional pharmaceutical associations are making their presence felt across social media by utilizing infographics. The trend is towards just-in-time information—reaches to stakeholders only when needed—and this reduces information load that describes the modern healthcare system. It includes facts and figures such as fan-following of Twitter and Facebook and increase in video content. Its high utility during the pandemic has been explored including its misuse to create panic. Recently the interest of a large number of professional associations in social media to come up with succinct and credible information is yet another emerging trend. This chapter tries to identify the healthcare information available on social media sites, which has been found to be beneficial in many ways for the stakeholders. It has its own limitations which need to be explored and understood and addressed appropriately.

Factor Analysis among the variables relating to purpose of using social media websites and nonacceptance of social media in recruitment

2020 ◽  
pp. 245-248
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Social Science Research ◽  
Cost Effective ◽  
Science Research ◽  
Recruitment Strategies ◽  
Job Seeking ◽  
Hiring Process ◽  
To Come ◽  
New Strategies

In the era of Globalization, advancement of technology and stiff competition, particularly, in the I.T. Industry, companies have to adopt new H.R. strategies and practices so as to constantly evolve and grow. In this context, existing recruitment strategies have to be replaced by new strategies. Many companies are now extensively depending on the internet to connect to larger audiences globally. Organizations are in a position to attract profiles, resumes from potential candidates by announcing their vacancies on their own websites. E-recruitment is evoking interest among the companies typically over the last few years. The spread of information technology and growth of Internet has paved way for companies willing to hunt for talent on the job seeking websites. In the years to come, social networking will soon be an indispensable part of the hiring process. It is cost effective, does not require setting up an office and forms an effective tool for recruiters. The main purpose of this study was to understand the application of factor analysis in social science research and to reduce a large number of variables into manageable smaller factors for further analysis of the employers’ perception on social media recruitment with reference to the I.T. Sector in Bangalore.

Social media bots as active disseminators of COVID-19 news (Preprint)

2020 ◽  
Author(s):  
Ahmed Al-Rawi ◽  
Vishal Shukla
Keyword(s):  
Social Media ◽  
Financial Incentives ◽  
Total Sample ◽  
Breaking News ◽  
Mainstream Media ◽  
Social Nature ◽  
Credible Information ◽  
Mixed Approach ◽  
Standard Terms ◽  
Official Sources

BACKGROUND In this study, we examined the activities of automated social media accounts or bots that tweet or retweet referencing #COVID-19 and #COVID19. OBJECTIVE The purpose of this study is to identify bot accounts to understand the nature of messages sent by them on COVID-19. Social media bots have been widely discussed in academic literature as some kind of moral panic mostly in relation to spreading controversial and politically polarized messages or in connection to problematic health bots (Broniatowski et al., 2018; Allem & Ferrara, 2018). The findings of this study, however, show that bots that reference COVID-19 mostly mention mainstream media and credible health sources while spreading breaking news on the pandemic or urging people to stay at home. These results align with previous research on the possible benefits, advantages, or possibilities afforded by the use of health chatbots (Brandtzaeg & Følstad, 2018; Skjuve & Brandtzæg, 2018; Kretzschmar et al., 2019; Greer et al., 2019). METHODS We used a mixed approach mostly comprised of several digital methods in this study. First, we collected 50,811,299 tweets and retweets referencing #COVID-19 and #COVID19 for a period of over two months from February 12 until April 18, 2020. We focused on these two hashtags because they are standard terms used by WHO and other official sources. From a total sample of over 50 million tweets, we used a mixed method to extract more than 185,000 messages posted by 127 bots. RESULTS Unlike the literature on health bots that associate them with anti-social activities, our findings show that the majority of these bots tweet, retweet and mention mainstream media outlets and credible official sources, promote health protection and telemedicine, and disseminate breaking news on the number of casualties and deaths caused by COVID-19. CONCLUSIONS Despite that some literature on social media bots highlight the controversial and anti-social nature of automated accounts, the findings of this study show that the majority of bots spread news on and awareness of COVID-19 risks while citing and referencing mainstream media outlets and credible health sources. We argue that there might be financial incentives behind designing some of these bots. However and if monitored and updated with credible information by health agencies themselves, we believe that bots can be useful during health crises due to their efficiency and speed in spreading valuable information, some of which is crucial for public health. CLINICALTRIAL N/A

Just-in-time information retrieval agents

2000 ◽  
Vol 39 (3.4) ◽  
pp. 685-704 ◽  
Author(s):  
B. J. Rhodes ◽  
P. Maes
Keyword(s):  
Information Retrieval ◽  
Just In Time ◽  
Time Information

Infobotting COVID-19: A case study of Ask Nameesa in Egypt

2021 ◽  
Vol 13 (3) ◽  
pp. 451-476 ◽  
Author(s):  
Mona Khattab
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Literacy ◽  
The Internet ◽  
User Engagement ◽  
Interactive Engagement ◽  
Award Winning ◽  
Credible Information ◽  
Public Demand

With the outbreak of the COVID-19 pandemic, misinformation and unscientific interpretations flooded the internet. Seeking credible information in Egypt was paramount at the time. An answer to this quest was ‘Ask Nameesa’, an award-winning Egyptian-focused chatbot that utilizes Facebook Messenger to communicate with social media users in an individualized response engagement. It relies on information validated by WHO and the Egyptian Ministry of Health. This article examines the structure of Ask Nameesa as an example of infobots and studies the interactive engagement it offers users to provide health information. The study analyses data gathered by interviewing the founder and CEO of DXwand, the company that developed Ask Nameesa as well as content analysis of conversations with Ask Nameesa to assess its user engagement. The study aims at understanding the potential Ask Nameesa has in providing information literacy and tackling public demand for information.

scholarly journals A chronicle of just-in-time information: The secret to building first year university student wellbeing and resilience based on a three year initiative

2016 ◽  
Vol 8 (1) ◽  
Author(s):  
Donnalee Taylor
Keyword(s):  
Biomedical Science ◽  
Just In Time ◽  
First Year ◽  
First Year Students ◽  
James Cook ◽  
Body Of Knowledge ◽  
Student Resilience ◽  
First Year University ◽  
Time Information ◽  
Support Information

<p class="Body"><em>To date, little has been published on the provision of student-driven just-in-time information to support first year students. This chronicle of just-in-time curricular and extra-curricular student support information was designed early in 2014 and successfully disseminated to first year biomedical science students over three years at James Cook University, Townsville, Queensland, Australia. In 2016, the information was redeveloped to make the support information electronically available to a much broader student audience. This article provides a dissemination template of what just-in-time curricular and extra-curricular information is required by first year university students. In addition, it outlines how students’ need for this information was determined and how information was successfully created and disseminated over these three years to assist the students in their transition to and through university. The intention of this article is to contribute to the growing body of knowledge on student resilience and wellbeing and to provide a guide for anyone interested in supporting their students in a similar manner.</em></p>

scholarly journals Masters of Wine on Twitter: presence, activity, impact and community structure

2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López
Keyword(s):  
Social Media ◽  
International Trade ◽  
Community Structure ◽  
Descriptive Statistics ◽  
Wine Industry ◽  
The Internet ◽  
The World ◽  
Credible Information ◽  
Do So ◽  
The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

scholarly journals MANAGING BRANDS’ POPULARITY ON FACEBOOK: POST TIME, CONTENT, AND BRAND COMMUNICATION STRATEGIES

2019 ◽  
Vol 34 (2) ◽  
pp. 185 ◽  
Author(s):  
Tri Hanifawati ◽  
Utan Sahiro Ritonga ◽  
Euis Evi Puspitasari
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Research Method ◽  
Communication Strategies ◽  
Seemingly Unrelated Regression ◽  
Review Of The Literature ◽  
Purchasing Intention ◽  
Unrelated Regression ◽  
Food And Beverage ◽  
Time Information

Introduction: A brand’s popularity on social media affects its customers’ purchasing intention and purchasing decision. Background Problem: A review of the literature shows that a brand’s popularity on social media has a secure connection with its content and the time information about it is posted; allegedly the brand’s interactions are also influential. Indicators of its popularity include the number of likes, shares, comments, and views for it. Novelty: Previous brand popularity studies were limited to the features of likes, comments, and shares as a function of the content and time, and OLS was commonly used. However, this study adds the views feature and the function of the administrator’s comments to complete the gap. GLS is used as the method of analysis. Research Method: Data are collected through the observation of six top international food and beverage products’ categories on the Facebook fan page. The data were analyzed using the Seemingly Unrelated Regression (SUR), and the Mann-Whitney and Kruskal-Wallis methods. Findings: The study’s findings shows that video and the day to post have a significant influence and increase the number of likes, shares, comments, and views. A caption only shows significance to increase the number of likes and shares. The hour has a significant effect on comments and shares. The time of posting indicates that posting on weekdays and during busy periods is more effective for increasing the popularity of brands. The administrator’s comments significantly influence the increase in the number of comments and views, while two-way communication is more significant for increasing a brand’s popularity. Conclusion: These findings provide a deeper insight to help managers to improve their brand’s popularity on social media by exploring how brands manage their fan pages.

scholarly journals EARS – A WHO Platform for AI-Supported Real-Time Online Social Listening of COVID-19 Conversations

2021 ◽  
Author(s):  
Tina D. Purnat ◽  
Harry Wilson ◽  
Tim Nguyen ◽  
Sylvie Briand
Keyword(s):  
Social Media ◽  
Real Time ◽  
Public Spaces ◽  
Data Sources ◽  
Effective Response ◽  
Real Time Information ◽  
Time Information ◽  
Social Listening

As the COVID-19 pandemic evolves, the accompanying infodemic is being amplified through social media and has challenged effective response. The WHO Early AI-supported Response with Social Listening (EARS) is a platform that summarizes real-time information about how people are talking about COVID-19 in public spaces online in 20 pilot countries and in four languages. The aim of the platform is to better integrate social listening with other data sources and analyses that can inform infodemic response.

scholarly journals Microalgae: A source of Bio-colours

2020 ◽  
Vol 11 (SPL4) ◽  
pp. 1609-1615
Author(s):  
Mansi Srivastava ◽  
Ishty Malhotra ◽  
Sandeep Gupta ◽  
Sanjay Gahan
Keyword(s):  
Chronic Diseases ◽  
Prescription Drugs ◽  
Extraction Process ◽  
Allergic Reactions ◽  
Distant Future ◽  
Green Industry ◽  
High Utility

Since past many years, manufacturing of artificial pigments has been immensely developing because of its growing use in lots of fields like foodstuff, diary, cosmetics, prescription drugs, paints etc. But their intake through numerous manners can be reason of unsafe results and numerous poisonous illness like cancer, allergic reactions, chronic diseases etc. Due to this, severe organic manner had been investigated which incorporates the extraction of bio-colours from microalgae, bacteria, fungal etc. Microalgae is taken into consideration as a giant supply for the manufacturing of bio-colours that not only presents big benefits in numerous fields but also, additionally produces some of pigments which can be applied in numerous industries. This paper emphasizes upon the different phylum of microalgae and the pigments produced from them. Extraction process of different pigments from six phylum has also been discussed in brief. At the end, the emphasis has been given upon the importance and benefits of bio colours in different industries. It has been concluded in this paper that different bio-colours from microalgae have high utility yet its usage is still in its earliest stages however in not so distant future and can be taken as an entryway for development of sustainable and green industry. 

scholarly journals Pengembangan Ekowisata Berbasis Ekonomi Peluang Bisnis di Era Revolusi Industri 4.0 Desa Patuanan Kecamatan Leuwimunding Kabupaten Majalengka

2020 ◽  
Vol 2 (2) ◽  
pp. 89
Author(s):  
Toto Sukarnoto
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Industrial Revolution ◽  
Community Activities ◽  
Natural Resource Conservation ◽  
Business Opportunities ◽  
Optimal Resource ◽  
The Government ◽  
To Come ◽  
Tourism Potential

A strong and sustainable regional economic development is an effective collaboration between the use of existing resources, the community and the government. One of the optimal resource utilization efforts is to develop tourism with the concept of Ecotourism. The industrial revolution 4.0 opens wide opportunities for anyone to advance. Information that is very abundant provides great benefits for the development of science and the economy. People in the era of the industrial revolution 4.0 have a very large dependence on using information technology. Based on the background that has been explained, the problem can be formulated through the question "How to develop economic-based ecotourism business opportunities in the era of the industrial revolution 4.0? The purpose of this study is to describe the development of ecotourism based on the economy of Patuanan Leuwimunding Village, Majalengka, to be a business opportunity in the era of the industrial revolution 4.0. Whereas the research method in the preparation of this research is qualitative research by exploring and understanding the meaning that is considered to come from social or humanitarian problems, focusing on individual meanings, and translating the complexity of a problem. This type of research was chosen because qualitative research is able to provide descriptive data in the form of written or spoken words from the behavior of the people being observed. Forms of economic-based ecotourism development activities are 1. Building local tourism competitiveness based on natural resource conservation, village / local tourism potential, namely plengkung tourism objects that can be used as fishing activities and other community activities at the location of the object. 2. Introduction and utilization of opportunities in the era of the industrial revolution 4.0 through social media as a marketing and promotion medium. Patuanan Village, which has tourist destination locations, introduces and promotes it through social media, including YouTube, Facebook, and Instagram. The results of ecotourism development activities based on the economy of business opportunities in the era of the industrial revolution 4.0 are 1. Beautifying the tourism object in Plengkung into an object of economic-based ecotourism. 2. Exposing through social media including YouTube. Abstrak Pembangunan ekonomi daerah yang kuat dan berkelanjutan merupakan sebuah kolaborasi yang efektif antara pemanfaatan sumberdaya yang ada, masyarakat dan pemerintah. Salah satu upaya pemanfaatan sumberdaya yang optimal adalah dengan mengembangkan pariwisata dengan konsep Ekowisata. Revolusi industri 4.0 membuka peluang yang luas bagi siapapun untuk maju. Informasi yang sangat melimpah menyediakan manfaat yang   besar untuk pengembangan ilmu pengetahuan maupun perekonomian. Masyarakat di era revolusi industri 4.0 memiliki ketergantungan yang sangat besar dalam menggunakan teknologi informasi.  Berdasarkan latar belakang yang telah dijelaskan maka dapat dirumuskan masalahnya melalaui pertanyaan ”Bagaimana mengembangkan ekowisata berbasis ekonomi peluang bisnis di era revolusi industri 4.0? Adapun tujuan penelitian ini adalah menggambarkan pengembangan ekowisata berbasis ekonomi Desa Patuanan Leuwimunding Majalengka menjadi peluang bisnis di era revolusi industri 4.0. Sedangkan metode penelitian dalam penyusunan penelitian ini adalah penelitian kualitatif dengan melakukan ekplorasi dan memahami makna yang dianggap berasal dari masalah sosial atau kemanusian, berfokus pada makna individual, dan menerjemahkan komplesitas suatu persoalan. Jenis penelitian ini dipilih karena penelitian kualitatif mampu memberikan data deskriptif  berupa kata-kata tertulis atau lisan dari perilaku orang yang diamati. Bentuk kegiatan pengembangan ekowisata berbasis ekonomi adalah 1. Membangun daya saing wisata lokal dengan berbasis konservasi sumber daya alam, potensi wisata desa/lokal yaitu objek wisata situ plengkung dapat dijadikan kegiatan pemancingan dan aktifitas masyarakat lainnya yang di lokasi objek tersebut. 2. Pengenalan dan pemanfaatan peluang di era revolusi industri 4.0 melalui sosial media sebagai media pemasaran dan promosi. Desa Patuanan yang memiliki lokasi tujuan wisata memperkenalkan dan mempromosikan melalui media sosial diantarnya berupa youtube, facebook, instragram. Hasil Kegiatan pengembangan ekowisata berbasis ekonomi peluang bisnis di era revolusi industri 4.0 adalah 1. Mempercantik objek wisata situ plengkung menjadi objek ekowisata berbasis ekonomi. 2. Mengekspos melalui media sosial diantaranya youtube.

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