scholarly journals ICONIC REPRESENTATION OF BALOCH CULTURE: A SEMIOTIC ANALYSIS

2020 ◽  
Vol 59 (1) ◽  
pp. 35-49
Author(s):  
Muhammad Hussain ◽  
Muhammad Amjad ◽  
Kalsoom Bugti
Keyword(s):  
Close Reading ◽  
Semiotic Analysis ◽  
Intercultural Awareness ◽  
Cultural Objects ◽  
Iconic Representation ◽  
Cultural Images ◽  
Semiotic Perspective ◽  
Research Endeavor ◽  
The Invisible

The present paper analyzes cultural attires and appearances of Marri and Bugti tribes in Balochistan to find out latent meanings attached to these artifacts. In doing so, the study uses Peirce’s framework of semiotics- an iconic perspective. The analysis has been carried out with the help of close reading (Semiotic perspective) of the cultural images and appearances. The results reveal underlying multi-meanings attached to these images and appearances. The findings reflect the richness and diversity of Marri and Bugti cultures and the invisible representational meanings of these objects. This research endeavor may be helpful to promote pluralism, harmony and enhance intercultural awareness necessary for understanding cultural diversities within and across societies. More so, future researchers can explore cultural objects and appearances of Punjabi, Sindhi, Pashtuns, Urdu speaking, and Saraiki people by applying various frameworks of semiotics.

scholarly journals Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?

Semiotica ◽  
2019 ◽  
Vol 2019 (230) ◽  
pp. 121-142 ◽  
Author(s):  
Maria Giulia Dondero
Keyword(s):  
Quantitative Analysis ◽  
Point Of View ◽  
Close Reading ◽  
Semiotic Analysis ◽  
Distant Reading ◽  
Visual Semiotics ◽  
Quantitative Analyses ◽  
Object Of Study ◽  
The Relationship ◽  
Peircean Semiotics

AbstractIn this article we explore the relationship between semiotic analysis of images and quantitative analysis of vast image corpora, in particular the work produced by Lev Manovich and the Cultural Analytics Lab, called “Media Visualization.” Media Visualization has been chosen as corpus because of its metavisual operation (images are visualized and analyzed by images) and its innovating way of conceiving analysis: by visual instruments. In this paper semiotics is used as an approach to Media Visualization and taken as an object of study as well, especially visual semiotics. In this sense, a comparison between visual semiotics (close reading of small corpora) and quantitative analyses of images (distant reading of vast collections) are conducted from a semiotic point of view. Post-Greimassian semiotics guides this study with respect to the issue of the image-within-an-image and metavisual visualization; Peircean semiotics is employed to explain and develop the notion of diagram.

AI: A Semiotic Perspective

2019 ◽  
Vol 15 (2) ◽  
pp. 199-216
Author(s):  
Stéphanie Walsh Matthews ◽  
Marcel Danesi
Keyword(s):  
Human Condition ◽  
Human Cognition ◽  
Semiotic Analysis ◽  
Human Species ◽  
The World ◽  
Semiotic Perspective ◽  
Near Future ◽  
Human Sense ◽  
The Brain ◽  
Insight Into

Abstract Artificial Intelligence (AI) has become a powerful new form of inquiry unto human cognition that has obvious implications for semiotic theories, practices, and modeling of mind, yet, as far as can be determined, it has hardly attracted the attention of semioticians in any meaningful analytical way. AI aims to model and thus penetrate mentality in all its forms (perception, cognition, emotion, etc.) and even to build artificial minds that will surpass human intelligence in the near future. This paper takes a look at AI through the lens of semiotic analysis, in the context of current philosophies such as posthumanism and transhumanism, which are based on the assumption that technology will improve the human condition and chart a path to the future progress of the human species. Semiotics must respond to the AI challenge, focusing on how abductive responses to the world generate meaning in the human sense, not in software or algorithms. The AI approach is instructive, but semiotics is much more relevant to the understanding of human cognition, because it studies signs as paths into the brain, not artificial models of that organ. The semiotic agenda can enrich AI by providing the relevant insight into human semiosis that may defy any attempt to model them.

Semiotics of visual evidence in law

Semiotica ◽  
2017 ◽  
Vol 2017 (216) ◽  
pp. 63-88
Author(s):  
Vadim Verenich
Keyword(s):  
Visual Aids ◽  
Semiotic Analysis ◽  
Legal Evidence ◽  
General Terms ◽  
Visual Evidence ◽  
Visual Semiotics ◽  
Different Types ◽  
The Difference ◽  
Semiotic Perspective ◽  
Analytical Tools

AbstractThe evaluation of visual aspects of law has had a profound influence in the last decade in specific fields of legal sciences (i. e., criminology, studies of legal evidence), focusing on the extent to which visual evidence (visual patterns, images, diagrams, and symbols) underpin what and how we can perceive different types of legal evidence, and how the difference in perception affects the manipulation of visual evidence in practice. Taking the recent development in the field of legal evidence seriously, we could claim that the visual communication in law is above all a means of communicating and understanding different types of visual evidence. In general terms, visual exhibits (symbols, images, graphs, photographs, etc.) have the potential to convey more complex meanings and often represent concepts that are challenging to articulate explicitly in more conventional verbal forms of evidence, due to their complexity or lack of specificity. The purpose of this paper is to define the nature and properties of visual aids from a semiotic perspective Visual semiotics offers exceptionally thorough analytical tools for the detailed and nuanced study of visual legal evidence in the courts. In the final part of the paper we’ll illustrate the application of semiotic analysis for evaluating the rules of evidence in the Estonian legal system.

scholarly journals Whatsapp Group as a Communication Technology in Higher Education Internationalization

2018 ◽  
pp. 46-53
Author(s):  
Widya Pujarama ◽  
Arif Budi Prasetya
Keyword(s):  
Higher Education ◽  
Communication Technology ◽  
Participant Observation ◽  
Social Situation ◽  
Human Interaction ◽  
Administrative Staff ◽  
Semiotic Analysis ◽  
Communicative Act ◽  
Semiotic Perspective ◽  
Higher Education Internationalization

Individual adaptability towards communication media in Higher Education institutions as organizational entities could be reviewed from social semiotic perspective. Following Kress, social semiotic is a theory focuses on how semiotic resources in a varied social situation and locations become meaningful signs regulating human interaction. The theory was adapted in this research to translate patterns and activities of communication occurred in internationalization initiatives recorded in Whatsapp Group PSIK FISIP Universitas Brawijaya, as an artefact of communication. Non-participant observation was conducted towards series of 7 months conversations on Whatsapp Group as sequences of communicative act, and then analysed using Van Leeuwen’s four Dimension of Semiotic Analysis. Results indicate that there were distinction between administrative staff and lecturers with added function in the way they post their messages, indexing “doers” and “thinkers” that further conforming to their offline interaction standpoints when collaborating for internationalization activities.

scholarly journals Social media-based visual humour use in tourism marketing: a semiotic perspective

2019 ◽  
Vol 7 (3) ◽  
pp. 6 ◽  
Author(s):  
Jing Ge
Keyword(s):  
Social Media ◽  
Symbolic Meaning ◽  
Semiotic Analysis ◽  
Media Communication ◽  
Holistic View ◽  
Financial Outcomes ◽  
Tourism Marketing ◽  
Semiotic Perspective ◽  
Symbolic Resource ◽  
Social Media Communication

Tourism firms using visual social media marketing are struggling with its implementation, specifically in formulating engagement-based visual message strategies. Yet, creating such appealing posts can lead to positive brand and financial outcomes. Humour has been identified as a potent tool for social media communication, given its capability to develop social interactions. Yet, how humour works on social media is not well understood – specifically its visual form. Treating humour as a symbolic resource, this study adopted a compound content analysis-semiotic analysis to identify visual content and its symbolic meaning embedded in destination marketing organization (DMO)’s social media posts. 200 Sina Weibo posts containing humour images initiated by 5 Chinese provincial DMOs were collected. The results show 6 types of humour content and6 types of symbolic meaning – none of which are product-related. This study advances the tourism literature and humour theory, and offers tourism firms a holistic view of how to fully leverage social media-based visual humour to achieve consumer reach and engagement.

scholarly journals Kesempurnaan Wong Menak dalam Wayang Sasak

Panggung ◽  
2018 ◽  
Vol 28 (3) ◽  
Author(s):  
Muh. Syahrul Qodri
Keyword(s):  
Roland Barthes ◽  
Main Character ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Cultural Codes ◽  
Semiotic Perspective

AbstractThe problem discussed in this article is the values of perfection in the main character of Jayengrana in Wong Menak story of Wayang Sasak in its relation to other figures in the puppet. To explore this issue, the analysis method used is Roland Barthes’ semiotic perspective. Data were collected from interviews and literature study. After applying the stages of semiotic analysis, which is based on 5 codes of Roland Barthes’ semiotics (i. e. hermeneutic, connotation, symbolic, proaretic, and cultural codes), it can be concluded that the perfection of Wong Menak story lies on the glory of himself as wong menak as represented through the his nicknames which prevails on every journey of life. This is because of his ability to manage the five characters that exist in companions and manifest themselves in wong menak itself. Keywords: perfection, wong menak, puppet sasak. AbstrakMasalah yang dibahas dalam artikel ini adalah tentang nilai kesempurnaan yang dimiliki oleh tokoh utama Jayengrana dalam Wong Menak di dalam Wayang Sasak yang dikaitkan dengan tokoh-tokoh lainnya dalam wayang tersebut. Untuk mengupas persoalan tersebut, metode analisis yang digunakan adalah semiotika perspektif Roland Barthes. Data yang dianalisis adalah data dari hasil wawancara dan studi pustaka. Setelah melewati tahapan analisis semiotika yang berlandaskan pada lima kode Roland Barthes (yaitu kode hermeneutik, konotatif, simbolik, proaretik, dan kode kultural), dapat ditarik sebuah kesimpulan bahwa kesempurnaan Wong Menak terletak pada kejayaan dirinya sebagai wong menak yang direpresentasikan lewat nama-nama julukan yang disandangnya, sehingga senantiasa berjaya pada setiap perjalanan kehidupannya. Hal ini disebabkan oleh kemampuannya mengelola kelima karakter yang ada pada diri sahabat-sahabatnya dan  menyatu dalam diri wong menak itu sendiri. Kata kunci: kesempurnaan, wong menak, wayang sasak

scholarly journals Learning Local Wisdom through the Symbols of Ma’nene’ Rituals in North Toraja: A Semiotic Perspective

2020 ◽  
Vol 2 (3) ◽  
pp. 108-120
Author(s):  
M. Dalyan Tahir ◽  
Hunaeni Hunaeni ◽  
Sylver Tri Poetra
Keyword(s):  
Data Analysis ◽  
Religious Values ◽  
Note Taking ◽  
Semiotic Analysis ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Semiotic Perspective ◽  
Two Stages ◽  
And Behavior ◽  
Semiotic Theory

This study examines the meaning of symbols and interpretations of local wisdom in ma’nene’ rituals in the Baruppu community of North Toraja Regency using a qualitative descriptive approach. Data regarding words and behavior in rituals were obtained through interview techniques, note-taking, recording, and documentation in the form of photos and videos. Data analysis used Pierce's semiotic theory. The results of this study indicate that the implementation of the ma’nene’ ritual is divided into two stages, namely: 1) Preparation (a) Ma'kongan ada', (b) Kapenomban pa'paranduk, (c) Manta'da, (d) Ma' pakande ada', (e) Umpasun bombongan; and 2) Implementation of (a) Ma'bungka', (b) Ma'kassa'i, (c) Massomba tedong, (d) Manglokko tedong sola bai, (e) Ma'pakande nene', (f) Mantutu', (g) Capenomban pa'paupu'. In carrying out the ritual, there are various symbols, including: (1) Tau-tau, (2) Bombongan, (3) Pangngan, (4) Kain ba'ru, (5) Tedong sola bai, (6) Bo'bo 'sola duku', (7) Punti leaves, (8) Tallang. Based on the semiotic analysis of the symbols in the ritual, several types of local wisdom were found, namely: (a) religious values, (b) brotherhood, and (c) unity.

scholarly journals VISUAL IMAGES OF THE INVISIBLE IN MODERN CULTURE

2019 ◽  
pp. 39-42 ◽  
Author(s):  
N. V. Shmeleva ◽  
A. A. Klyuev
Keyword(s):  
Modern Art ◽  
Sensory Perception ◽  
Visual Images ◽  
Human Being ◽  
Modern Culture ◽  
Cultural Images ◽  
Reality Show ◽  
Visible Images ◽  
The Given ◽  
The Invisible

The given article is analysing images of the invisible by example of sensory perception visual cultural images by a human being. Qualia, which is a problem phenomena in philosophical society, to this day, provoking discussions of the very fact of its existence, is embodied in art, and claim a human being not be, what he or she is really, but wants to be. Such a desire is expressed in an active position of art to intensify taste for life, adorn our reality, show an alternative for a possible development of a human being, who becomes a culture character. In culture, a great deal is based not on presentation of other worlds, but on their sensation of other worlds, and the latter changes his or her concept of the art visual constituent. Moreover, such a concept translates a new aesthetics of beauty through visible images, and the aesthetics raise a human being over his or her homeliness. In many respects, this phenomena is originated from semiotic practices of modern art, embedded the idea into human conscience as follows: He or she is always a creator and co-author of the all new, that is why, should strain every effort to endow art images with his or her symbolic sense and increase importance of the new. Facing an artwork, a human being raised its aesthetical status, attributing the art his or her individual senses, which his or her self-sentiment is traced with. At the same time, cultural images emphasise internal human beauty with its semiotic models; such a phenomena generates the modern idea of Kalokagathia, connected with aesthetics of being felt beauty.

scholarly journals Nörttikulttuurin identiteettikriisi

2020 ◽  
Vol 33 (3-4) ◽  
pp. 92-111
Author(s):  
Jonne Arjoranta ◽  
Katja Kontturi ◽  
Essi Varis ◽  
Tanja Välisalo
Keyword(s):  
Case Studies ◽  
21St Century ◽  
Identity Crisis ◽  
Close Reading ◽  
Cultural Objects ◽  
Star Wars ◽  
Political Controversy ◽  
Contemporary Media ◽  
Media And Technology ◽  
The Relationship

Nörttikulttuuri on identiteettikriisissä. Perinteisesti nörttimäisinä pidetyt käytänteet ja kulttuurituotteet ovat siirtyneet lähemmäs valtavirtaa, mikä on häivyttänyt rajaa nörttien ja muiden median ja teknologian käyttäjien välillä. Nörttikulttuurin sisälle tämä on heijastunut kiistaksi siitä, kuka saa osallistua nörttikulttuurin kuluttamiseen, tuottamiseen ja määrittelyyn, ja millä tavoin. Stereotypia nörttikulttuurista valkoisten heteromiesten maskuliinisena kenttänä ei koskaan ole pitänyt täysin paikkansa, mutta 2000-luvulla väitteen totuudellisuus on murentunut entisestään. Tässä artikkelissa tarkastelemme nörttiyden kriisiä kolmen tapaustutkimuksen kautta ja analysoimme, mitä Gamergate-kampanja, Comicsgate-liikehdintä ja The Last Jedi -elokuvasta käyty keskustelu paljastavat nörttikulttuurin sisällä ja ympärillä mylläävistä kiistoista. Analysoimme tapauksia kontekstualisoivan lähiluvun keinoin ja keskitymme erityisesti siihen, mitä ne kertovat sukupuolen ja nörtti-identiteetin välisestä suhteesta. Osoitamme, että nörttikulttuurin valtavirtaistuminen on rikkonut illuusion sen yhtenäisyydestä.   Geek culture’s identity crisis: Gamergate, Comicsgate, and Star Wars as scenes of political controversy   Geek culture is having an identity crisis. Cultural objects that have traditionally been recognised as ‘geeky’ have shifted closer to the mainstream, which is dissolving the boundary between geeks and other users of contemporary media and technology. Inside geek culture, this is reflected in controversies over who gets to participate in consuming, creating, and defining the subculture, and how. The stereotype of geek culture as the domain of white heterosexual males has never been quite true, but in the 21st century, this false notion has become progressively harder to uphold. In this article, we explore the crisis of geek culture through three case studies and analyse what Gamergate campaigns, Comicsgate controversy, and the discussion around The Last Jedi movie reveal about the conflicts in and around geek culture. We analyse the cases by the means of contextual close reading, focusing especially on what they reveal about the relationship between gender and geek identity. As a result, the article demonstrates how the mainstreaming of geek culture has broken the nostalgic illusion of its unity.

scholarly journals Indonesian Takfiri Movement on Online Media in Umberto Eco's Semiotic Perspective

2021 ◽  
Vol 15 (2) ◽  
pp. 195-222
Author(s):  
Aniek Nurhayati ◽  
Dwi Astiti Hadiska Putri ◽  
Andin Desna Savitri
Keyword(s):  
Social Media ◽  
Critical Thinking ◽  
Internet Technology ◽  
Online Media ◽  
Semiotic Analysis ◽  
Analysis Methods ◽  
Thinking Process ◽  
Semiotic Perspective ◽  
Religious Understanding

In the era of online media, the Takfiri movement uses websites and social media to propagate its religious understanding. In Indonesia, they also do the same. Through a semiotic perspective, this paper seeks to question how communication and interpretation are carried out by Takfiri groups in producing signs, and how they express signs in online media. The relevance of Umberto Eco’s semiotics is due to its communicational character, and as a contemporary semiotic philosopher, Eco has reminded of how sign production is happening in the era of internet technology. With narrative and semiotic analysis methods, this paper draws data from online media in the form of websites and social media such as Twitter, Instagram and Facebook. The analysis shows that Takfiri content in online media, which creates radical attitudes in some circles of society, has been captured without a meaningful process, so there is no critical thinking process. The propaganda of Takfiri is expressed in the very well-known sentence, al-walā’ wa al-barā’, namely love and loyalty to believers and hate, and hostility to unbelievers, and it is a sign that Takfirism is an ideology whose followers are ready to commit violence in the name of religion.

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